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Freshsales vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM Customer Engagement Centers
6th
Ranking in CRM
19th
Ranking in Sales Force Automation
7th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
Opportunity Management (10th)
SugarCRM Platform
Ranking in CRM Customer Engagement Centers
8th
Ranking in CRM
25th
Ranking in Sales Force Automation
4th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
Marketing Automation (10th)
 

Mindshare comparison

As of June 2026, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 3.8%, up from 1.3% compared to the previous year. The mindshare of SugarCRM Platform is 4.4%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Freshsales3.8%
SugarCRM Platform4.4%
Other91.8%
CRM Customer Engagement Centers
 

Featured Reviews

AB
Business Development Manager at a consultancy with 1-10 employees
Automated sales sequences have transformed outreach and now organize multi-million deal workflows
Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services. The best features that Freshsales offers begin with the Sales Sequence, which is top-ranked, followed by the marketing division that allows us to create automated marketing sequences. Freshsales also includes 24/7 customer support, web form integration for lead generation from our website, and other valuable functionalities. The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies. Freshsales positively impacts our organization by creating a central repository for all our business objectives; it has helped us organize our pipelines and documents efficiently, providing a system where we can easily access any necessary files related to individual deals and allowing visibility into the performance metrics for the board of directors.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Freshsales is user-friendly, scalable and stable."
"Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"To conclude, the productivity and automation features are the most useful."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"It has sales email campaigns, plus integration with Active Directory."
"The performance and stability are fine."
"My advice to others is this is a good solution for importing or exporting any graphics."
 

Cons

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"However, from my experience, I feel that templates should have more options and customizable template features, especially when it comes to importing images into email templates."
"It lacks customizability for complex and larger use cases."
"We can use only one domain in the basic package."
"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."
"The reporting for this solution across all their products could be improved."
"The solution needs to improve the user experience and leads capture."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"You cannot include all your entities under one instance at the moment."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"I would like to see more integration on a mobile platform in the next release."
"The UX was such that it limited the use of it."
 

Pricing and Cost Advice

"The basic price is affordable. The add ons are expensive."
"Freshsales is an economical product."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"The tool is not that expensive."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Comms Service Provider
16%
Construction Company
16%
Outsourcing Company
11%
Computer Software Company
7%
Financial Services Firm
18%
Construction Company
15%
Engineering Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What needs improvement with Freshsales?
I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when de...
What is your primary use case for Freshsales?
My main use case for Freshsales is the Sales Sequence feature, which automates the time-consuming process of sending out outreach emails, conducting calls, and reminding me when to follow up with c...
What advice do you have for others considering Freshsales?
For startups or mid-sized companies considering Freshsales, I would highly recommend its ease of setup, accessibility, and overall user-friendliness, particularly praising the team's global presenc...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Comparisons

 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Freshsales vs. SugarCRM Platform and other solutions. Updated: June 2026.
899,258 professionals have used our research since 2012.