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Freshsales vs SugarCRM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM Customer Engagement Centers
7th
Ranking in CRM
9th
Ranking in Sales Force Automation
5th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
13
Ranking in other categories
Opportunity Management (8th)
SugarCRM Platform
Ranking in CRM Customer Engagement Centers
11th
Ranking in CRM
27th
Ranking in Sales Force Automation
7th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
Marketing Automation (16th)
 

Mindshare comparison

As of November 2026, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 3.8%, up from 2.2% compared to the previous year. The mindshare of SugarCRM Platform is 4.6%, up from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Freshsales3.8%
SugarCRM Platform4.6%
Other91.6%
CRM Customer Engagement Centers
 

Featured Reviews

Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Freshsales is a much reliable and much useful software for any business that wants to convert leads to customers to revenue."
"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"What I like most about Freshsales is that it gives clarity."
"Email integration is easy."
"To conclude, the productivity and automation features are the most useful."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"It has sales email campaigns, plus integration with Active Directory."
"Available source code, good documentation, training programs, and a relatively active community, provide the hallmarks for a successful open source effort."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"My advice to others is this is a good solution for importing or exporting any graphics."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"It works well with Jira. You can customize it to fit your needs."
"Saying that, it has a small server footprint and is easy to set up."
 

Cons

"The price of this solution could be improved as well as the reporting functionality."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult."
"The solution needs to improve the user experience and leads capture."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"The reporting for this solution across all their products could be improved."
"We can use only one domain in the basic package."
"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."
"You cannot include all your entities under one instance at the moment."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"I would like to see more integration on a mobile platform in the next release."
"Functionality and features are well suited for small business companies only."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
 

Pricing and Cost Advice

"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"The basic price is affordable. The add ons are expensive."
"The tool is not that expensive."
"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Comms Service Provider
17%
Construction Company
14%
Manufacturing Company
13%
Outsourcing Company
12%
Financial Services Firm
16%
Construction Company
14%
Comms Service Provider
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What needs improvement with Freshsales?
What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult. It takes a lot more time to customize it according to your stages and use cases. I also requ...
What is your primary use case for Freshsales?
I use Freshsales to manage leads for a company that has customers. I handle customer relationships in one place where I mark them under bucketing, bucketing them under different stages to check how...
What advice do you have for others considering Freshsales?
I use some AI-driven insights with Freshsales. It shows some predictions based on scoring, but I do not rely on that much at the moment. Regarding the predictive scoring in Freshsales, because I do...
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Comparisons

 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Freshsales vs. SugarCRM Platform and other solutions. Updated: October 2026.
920,769 professionals have used our research since 2012.