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Freshsales vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM Customer Engagement Centers
7th
Ranking in CRM
12th
Ranking in Sales Force Automation
5th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
13
Ranking in other categories
Opportunity Management (8th)
SugarCRM Platform
Ranking in CRM Customer Engagement Centers
9th
Ranking in CRM
23rd
Ranking in Sales Force Automation
6th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
Marketing Automation (11th)
 

Mindshare comparison

As of August 2026, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 3.9%, up from 1.6% compared to the previous year. The mindshare of SugarCRM Platform is 4.4%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Freshsales3.9%
SugarCRM Platform4.4%
Other91.7%
CRM Customer Engagement Centers
 

Featured Reviews

Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"What I like most about Freshsales is that it gives clarity."
"Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"Freshsales is user-friendly, scalable and stable."
"To conclude, the productivity and automation features are the most useful."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"The most valuable aspect of this solution is its low cost, and it works well."
"Available source code, good documentation, training programs, and a relatively active community, provide the hallmarks for a successful open source effort."
"My advice to others is this is a good solution for importing or exporting any graphics."
"It works well with Jira. You can customize it to fit your needs."
 

Cons

"One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software."
"The reporting for this solution across all their products could be improved."
"We can use only one domain in the basic package."
"I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when dealing with external partners compared to larger MNCs using their internal software."
"It lacks customizability for complex and larger use cases."
"The solution needs to improve the user experience and leads capture."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"However, from my experience, I feel that templates should have more options and customizable template features, especially when it comes to importing images into email templates."
"Functionality and features are well suited for small business companies only."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"You cannot include all your entities under one instance at the moment."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"The UX was such that it limited the use of it."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
 

Pricing and Cost Advice

"Freshsales is an economical product."
"The tool is not that expensive."
"The basic price is affordable. The add ons are expensive."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Construction Company
17%
Comms Service Provider
17%
Outsourcing Company
11%
Manufacturing Company
7%
Financial Services Firm
18%
Construction Company
16%
Engineering Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What needs improvement with Freshsales?
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more...
What is your primary use case for Freshsales?
I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts...
What advice do you have for others considering Freshsales?
One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for ...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Comparisons

 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Freshsales vs. SugarCRM Platform and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.