Gong vs HubSpot Sales Hub comparison

Gong and HubSpot are both solutions in the AI Sales & Marketing category. Gong is ranked #2 with an average rating of 8.8, while HubSpot is ranked #1 with an average rating of 8.4. Gong holds a 1.6% mindshare in ASM, compared to HubSpot’s 1.8% mindshare. Additionally, 100% of Gong users are willing to recommend the solution, compared to 86% of HubSpot users who would recommend it.

Gong

Read 11 Gong reviews

788 Views
134 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 22 HubSpot Sales Hub reviews

1,735 Views
156 Comparison Views

86% willing to recommend

Gong

HubSpot Sales Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gong and HubSpot Sales Hub based on real PeerSpot user reviews.

Find out in this report how the two AI Sales & Marketing solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gong vs. HubSpot Sales Hub Report (Updated: February 2026).

Buyer's Guide

Gong vs. HubSpot Sales Hub

February 2026

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Helped 885,264 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gong

Ranking in AI Sales & Marketing

2nd

Average Rating

8.8

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Customer Experience Personalization (3rd)

HubSpot Sales Hub

Ranking in AI Sales & Marketing

1st

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM (8th)

Mindshare comparison

As of March 2026, in the AI Sales & Marketing category, the mindshare of Gong is 1.6%. The mindshare of HubSpot Sales Hub is 1.8%. It is calculated based on PeerSpot user engagement data.

AI Sales & Marketing Mindshare Distribution
Product	Mindshare (%)
HubSpot Sales Hub	1.8%
Gong	1.6%
Other	96.6%

AI Sales & Marketing

Featured Reviews

Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."

"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."

"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."

"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

"Having call recordings and summaries helps our team have complete visibility into calls."

"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

More Gong pros

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."

"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."

"The customer service and support are very good because every time I need something, they reply immediately even in the free version."

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."

"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."

"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."

More HubSpot Sales Hub pros

Cons

"Gong can be improved with the follow-up email feature."

"I would improve the interface for searching themes or words in the history of calls and emails."

"These features might actually exist, but I never really use them since when I did, they weren't great."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

More Gong cons

"The solution should have more integration options."

"The solution is good, but it could be more straightforward."

"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."

"The initial setup process is not very complicated."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."

More HubSpot Sales Hub cons

Pricing and Cost Advice

Information not available

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"The tool's licensing offers value."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"We have to pay for licenses. They are not expensive."

"The solution is very affordable from the perspective of the features."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

11%

Comms Service Provider

Insurance Company

University

15%

Manufacturing Company

Educational Organization

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	4
Large Enterprise	3

Questions from the Community

What needs improvement with Gong?

Gong can be improved in terms of external sharing and editing, as the editing and being able to share an edited version of the call might be my biggest improvement. Other than that, everything is p...

See all answers

What is your primary use case for Gong?

My main use case for Gong is client call recording, transcription, analysis, and customer forecasting. A quick specific example of how I use Gong for those purposes is that all of our client calls ...

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What advice do you have for others considering Gong?

My advice to others looking into using Gong is to use it every day. Link it to your Outlook. Really get in there, grab the transcripts, put them in Claude. Really use it. It is quite a tool if you ...

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

See all answers

What needs improvement with HubSpot Sales Hub?

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...

See all answers

What is your primary use case for HubSpot Sales Hub?

My usual use cases for HubSpot Sales Hub are the sales process and email automation.

See all answers

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Product Reports

Buyer's Guide

Gong

March 2026

Download Gong product report

Buyer's Guide

HubSpot Sales Hub

March 2026

Download HubSpot Sales Hub product report

Overview

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

Gong vs. HubSpot Sales Hub

February 2026

Free Report: Gong vs. HubSpot Sales Hub

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