HubSpot Sales Hub vs Pipedrive comparison

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HubSpot Sales Hub

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Executive SummaryUpdated on Dec 19, 2024

Pipedrive and HubSpot Sales Hub are competing products in the sales process enhancement category. HubSpot Sales Hub has a slight upper hand due to its comprehensive feature set, despite its higher cost.

Features: Pipedrive offers a clean user interface, customizable sales pipelines, and insightful reporting features. HubSpot Sales Hub excels in advanced marketing automation, seamless integration with Gmail and calendar tools, and robust CRM capabilities.

Room for Improvement: Pipedrive could enhance email integration, improve its automation capabilities, and expand its customer support options. HubSpot Sales Hub could simplify its flexibility options, streamline its user interface for even easier navigation, and reduce complexity in automation tools.

Ease of Deployment and Customer Service: Both Pipedrive and HubSpot Sales Hub offer cloud-based deployment. HubSpot provides extensive onboarding and comprehensive support, easing the setup process. Pipedrive is highlighted for its quick and intuitive onboarding experience, maintaining simplicity and accessibility.

Pricing and ROI: Pipedrive is a cost-effective solution, suited for small to mid-sized businesses seeking functional and budget-friendly tools, providing good ROI. HubSpot Sales Hub, with a higher price point, delivers substantial ROI for larger enterprises aiming to invest in a broad array of services and tools.

To learn more, read our detailed HubSpot Sales Hub vs. Pipedrive Report (Updated: December 2025).

HubSpot Sales Hub vs. Pipedrive

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Sales Hub

Ranking in CRM

7th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

AI Sales & Marketing (1st)

Pipedrive

Ranking in CRM

22nd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (9th), Opportunity Management (4th), Sales Force Automation (10th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, up from 0.7% compared to the previous year. The mindshare of Pipedrive is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot Sales Hub	1.0%
Pipedrive	0.9%
Other	98.1%

CRM

Featured Reviews

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

"What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with."

"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."

"It provides efficient business forecasts."

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."

"I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider."

"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."

More HubSpot Sales Hub pros

"It's very flexible and we can really fit it into our business model."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The solution is very stable."

"The most valuable feature is the ability to create timelines and custom fields."

"The solution is pretty easy to use and intuitive."

"The usability of the solution is its valuable feature."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

More Pipedrive pros

Cons

"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"One challenge for us is getting our team engaged in HubSpot. Some of them are not familiar with CRMs, so we spend time training them on HubSpot's features."

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."

"It would be good if there were sort of more templated processes offered by the tool since this is an area where the product has shortcomings."

"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."

"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."

More HubSpot Sales Hub cons

"Reporting capabilities of the solution could be improved."

"The platform could be even more robust."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"You must pay more if you need an additional feature."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"The automation process is challenging."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

More Pipedrive cons

Pricing and Cost Advice

"The solution is very affordable from the perspective of the features."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"We have to pay for licenses. They are not expensive."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"The tool's licensing offers value."

More HubSpot Sales Hub pricing and cost advice

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"As of now, the pricing and value are quite good."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive is relatively more affordable than other solutions."

"The product is expensive but provides valuable services."

"The price of Pipedrive has been reasonable."

"The solution is affordable."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

University

14%

Educational Organization

14%

Performing Arts

11%

Computer Software Company

14%

Outsourcing Company

12%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	4
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

What needs improvement with HubSpot Sales Hub?

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

Bigin by Zoho CRM vs HubSpot Sales Hub

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Product Reports

Download HubSpot Sales Hub product report

HubSpot Sales Hub

January 2026

Download Pipedrive product report

January 2026

Overview

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo