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Google Cloud Identity vs ManageEngine Endpoint Central comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
314
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
ManageEngine Endpoint Central
Ranking in Enterprise Mobility Management (EMM)
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
69
Ranking in other categories
Client Desktop Management (1st), Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. The mindshare of ManageEngine Endpoint Central is 6.5%, up from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.3%
ManageEngine Endpoint Central6.5%
Google Cloud Identity1.3%
Other63.900000000000006%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
SR
Manager - IT at Milliman
The user-friendly interface and effective patch management streamline server maintenance
There are times when we have a particular software installed in our system, but we do not receive patches for it from Endpoint Central. The support team mentions that the software may not be updated in their database yet, which requires us to raise a request for their database update. This lack of regular database updates has been an issue. Additionally, Endpoint Central does not support Linux, which makes it challenging to patch Linux machines using commands. Support for Linux, such as CentOS or Ubuntu, would be highly beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The thing I appreciate most about Microsoft Intune is that the management of the devices was very simplified. We have all machines connected to it at all times, whether they are in the office or working from home."
"When a user receives the machine, sets it up, and turns it on, it connects to the domain and begins installing software, becoming ready within approximately half an hour, which represents a significant time savings for IT departments."
"Its protection policies are most valuable. It protects mobile devices as well as individual apps. It is pretty scalable, and its documentation is also pretty good. It is also pretty straightforward to deploy."
"With on-premises Active Directory, the main challenge was that we had no control when a user was working from home. We didn't know what exactly a user was doing and whether the AV was up to date or not. Intune provides better control of their machines."
"Microsoft integrated BitLocker and Active Directory into Intune, simplifying management."
"Microsoft Intune saves eight hours per day, and during my work hours, I use my time to study and run tests on configurations I'm curious about and try them out in my environment."
"I appreciate Intune's autopilot feature, which allows us to enroll devices and install applications to meet corporate requirements seamlessly."
"It is user-friendly, and the performance is also good. It is a convenient product"
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The most valuable feature is the performance."
"The solution is user-friendly."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"It's easy to set up."
"The most valuable features of ManageEngine Endpoint Central are patch management and remote access and management."
"ManageEngine Endpoint Central has its own database to check patches without needing to go to the vendor."
"I like being able to image over the network. That's a nice feature that it has. Patch management is pretty decent on it as well."
"The stability is great."
"Everything is easily centralized and managed under this one product."
"ManageEngine Desktop Central automatically alerts you if there are newer releases or updates. You do not have to go to their website and check."
"The most valuable in Desktop Central is the way it is tightly coupled with the rest of the modules and the entire gamut of ManageEngine."
"The solution's most valuable features are its patch management capabilities, especially for third-party applications, along with quick and easy configuration and deployment processes."
 

Cons

"Microsoft support was not very responsive, and it took approximately one and a half months to get on a call to clear what the problem was."
"It would be better if I could integrate it with my core group policy. I would like to have a group policy in my current environment, which has strict control, but those things are still missing. Although it has maximum compliance and security, it's not available on-premise."
"Intune has limited integration with non-Microsoft solutions."
"Currently, BitLocker does not support BYOD enrollment, which is a product limitation."
"In future releases, I would like to see better integration with Apple products."
"One area for improvement is app deployment. Another is the Windows update rollout. If you're rolling out an object to a device that's offline, Intune stops trying to reach this device after it sits idle for a bit. We are forced to find a workaround that could help manage that."
"Applying security recommendations can be difficult in Microsoft Intune. Sometimes, they give you recommendations, but you need a different server to manage the pieces, or you have to go to each device individually. However, it has been improving. Before, there were certain policies you could not implement directly in Intune, but now I see progress. I would like to see more improvement in policy management, similar to how we used group policies on-premises."
"The installation is very easy. However, to be able to configure it you will need special knowledge, such as training or self-studies to have a proper level of security. There are many settings one has to understand before being able to implement Microsoft Intune."
"We cannot manage the attributes of SSPR."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"To improve the product, the integration with third-party products could always be smoother."
"The integration should be made easier."
"Google Cloud Identity the UI could improve."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"The reports provided by the product are an area of concern where improvements are required. The visibility provided by the reports is not very attractive."
"The product's remote access manager needs improvement."
"Computer imaging is powerful but breaks frequently. The reason for this breaking is not clear and requires heavy amounts of attention to keep operational. There is a lot of room for this tool to do more but the reliability of this process should be focused on first to ensure core competencies are being fixed before more features are added."
"The team should work on improving the stability, particularly with massive patches deployment, clients are not 100% getting patches and the information provided by the system does not help; more detailed report would be very useful."
"There are times when we have a particular software installed in our system, but we do not receive patches for it from Endpoint Central."
"Each of their products is an independent product, and they don't have anything to do with each other. It is a suite of packages. They all run independently, and they all are a little different because they were acquired differently. They could standardize their portfolio."
"The performance sometimes lags a bit because the solution is demanding on system resources."
"The Deployment scheduler needs updating to support various methods for deployment."
 

Pricing and Cost Advice

"This cost is approximately $30 USD per user per month."
"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."
"The price of Microsoft Intune is reasonable."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"It's affordable. In comparison to the competitors, the price depends on what features you need from Intune, but it's affordable. There are no hidden costs, but there are some features that go for a premium price. Those are the add-ons for which you have to pay extra."
"The Intune license model is costly."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
"The solution is not expensive."
"The pricing of the product is not bad compared to the other similar solutions in the market."
"Could provide more services on the standard license"
"We pay about $250 a year for our license."
"The pricing is very low, compared to other products. Compared to Intune or SCCM, it's much less. I can say it's a good product for less of a price."
"We had perpetual licenses. The cost was around 36,000, and then you'd have the yearly maintenance fee of 2,000 or 3,000."
"The price is moderate."
"Affordable for any customer."
"The licensing is very easy to understand and pricing is right for what you get."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
10%
Government
8%
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
8%
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise157
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business25
Midsize Enterprise15
Large Enterprise35
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
How to choose between ManageEngine Desktop Central and Microsoft Endpoint Configuration Manager (formerly SCCM)?
ManageEngine Desktop Central is very easy to set up, is scalable, stable, and also has very good patch management. Wh...
What do you like most about ManageEngine Endpoint Central?
Well, what we like is that it catch actually a lot of features constantly upgrading. So all the three maybe there the...
What is your experience regarding pricing and costs for ManageEngine Endpoint Central?
I would rate the pricing as seven; it is quite expensive from my point of view for ManageEngine Endpoint Central.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
ManageEngine Desktop Central, Desktop Central, ManageEngine Desktop Management MSP
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Vrije Universiteit Brussel, Strathallan School, BMI Healthcare, Comercial Kywi, First Priority Federal Credit Union, Gerab National Enterprises
Find out what your peers are saying about Google Cloud Identity vs. ManageEngine Endpoint Central and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.