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Google Cloud Identity vs ManageEngine Endpoint Central comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
356
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
ManageEngine Endpoint Central
Ranking in Enterprise Mobility Management (EMM)
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
69
Ranking in other categories
Client Desktop Management (1st), Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. The mindshare of ManageEngine Endpoint Central is 5.8%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
ManageEngine Endpoint Central5.8%
Google Cloud Identity1.7%
Other68.7%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
MS
Solutions Consultant at Team Computers
Experience improves with intuitive setup and comprehensive features but needs enhancements for Apple integration
From a ManageEngine perspective, there is room for improvement regarding the Platform SSO technology introduced by Apple, which allows you to integrate your hardware with your identity providers. It used to be only a few selected ones via OIDC protocols or some other protocols, which are not necessary anymore. If a customer is already using Microsoft 365, they can integrate with any MDM for Platform SSO, which essentially hardens their device identity with the person logging in for the first time. It also helps automate enrollment and provide a zero-touch experience. Currently, while some MDM tools InTune and Jamf support this feature, ManageEngine still does not fully support Platform SSO via Microsoft or Google. I have customers using ManageEngine who are looking forward to this solution, and if ManageEngine can provide it, it would enhance the overall product value. For enterprise users, the solution needs improvement. For SMB, it is straightforward; if it is a small company of 100 to 500 users, anything below 1,000, they do not have much of a compliance or security requirement—they just want to manage their devices and push applications. Simple tasks are easier to accomplish. However, when it comes to enterprise-grade deployment, many complex configurations need to be considered, such as Wi-Fi configurations, network configurations, VPN configurations, and advanced certification deployment, such as ACME certification deployment practice introduced by Apple. These are a few things that can be improved on that side, but from a basic user perspective, if someone is in the SMB market or a company just starting off pre-IPO, without going into compliance, they typically find Zoho and ManageEngine to fit their needs. For enterprise-grade deployments, it is more than enough for Windows, but for Apple, it is still in development and not up to the mark.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When comparing these two products, I prefer Intune."
"I can see that the patch management process is much improved with the bundled patch management option available in Microsoft Intune compared to the KPI deployment required by the other deployment solutions."
"I can control applications, and I can secure applications by using the MAM policy, which is very effective and very helpful in protecting our users' data on mobile devices such as iPhones and Android phones."
"Maturity makes it a stable product."
"I like that we can implement conditional access."
"Microsoft Intune has transformed my organization; we are managing to scale the Intune deployment across all our regions efficiently, and it works perfectly for our needs."
"Conditional access helps me control uncontrolled access."
"I like Intune's ability to manage roles, maintenance tasks, compliance settings, and patch development for all endpoints."
"The initial setup is easy."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The solution is user-friendly."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Honestly, I have to say all features together have become the Swiss army knife of desktop management. They all work hand in hand. Software deployment saves an unbelievable amount of time installing an application on hundreds of computers."
"Overall, given the capabilities of Desktop Central, it is one of the best endpoint management solutions and it can cater to most of the operating systems in a client's environment, through a single portal."
"Desktop Central has improved these organizations and this is why it has been repeated multiple times at multiple organizations."
"We use the product to know about our assets and manage remote support."
"ManageEngine Desktop Central automatically alerts you if there are newer releases or updates. You do not have to go to their website and check."
"ManageEngine Desktop Central's most valuable features are remote desktop control and image management. We can send things out from the desk here, it is a very good tool for us."
"ManageEngine Endpoint Central has significantly simplified my device management practices."
"In terms of technical capability, it is doing very well, it is doing better than other industry products, it is at a place where we can compare it with Microsoft products, and its scalability is also good."
 

Cons

"Customer support is decent overall, but not perfect. Most issues get resolved but sometimes response time can be a bit slow or require multiple follow-ups."
"Although Intune is from the same provider, its integration with other Microsoft products, like Microsoft Defender or Microsoft Purview, could be improved."
"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."
"Microsoft needs to enhance device-level security, as sometimes when using Microsoft Intune, the device's operating system becomes stuck and requires a full uninstall to remove the Intune bug."
"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do."
"Currently, BitLocker does not support BYOD enrollment, which is a product limitation."
"What I dislike about Microsoft Intune is the time it takes Microsoft to develop a feature."
"I find the solution quite old school with not many features."
"The customer service and support team is not so good."
"The interface could be more user-friendly."
"The interface could be improved by simplifying it further."
"To improve the product, the integration with third-party products could always be smoother."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The interface could be more user-friendly."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"I really feel like asset explorer should be a component of desktop central."
"Each of their products is an independent product, and they don't have anything to do with each other. It is a suite of packages; they all run independently, and they all are a little different because they were acquired differently."
"The product tends to have some glitches in terms of connection when you have two connections to the same machine."
"Compared to the solution we use to manage our Mac products, this solution lacks the ability to create dynamic groups."
"ManageEngine's licensing is not as good. They add new features and they ask for money."
"I would like to see them include the ability to find out the network usage but I believe that might be a feature of it already."
"The solution isn't fully stable, and, when it goes down, it's hard to get it up and running."
"The patch management module could be simplified as it is currently a bit complicated."
 

Pricing and Cost Advice

"We use Defender ATP and E5 licenses."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"It's reasonable. They're not giving it away, but it's reasonable."
"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The pricing is a bit expensive."
"The solution is very affordable."
"We pay about $250 a year for our license."
"The initial purchase was around $6,000 or $7,000. We most probably are not on an annual subscription. We bought it, and then we pay for the maintenance. I'm not 100% sure how that's working out."
"I have been using the free version and am in the stage where I have to decide if I will proceed with the paid license, or instead choose another product."
"There is a freeware version of the solution available as long as you do not breach the number of licenses and users that are dictated."
"We had perpetual licenses. The cost was around 36,000, and then you'd have the yearly maintenance fee of 2,000 or 3,000."
"The product is not costly. The product is properly priced, especially for SMBs."
"The pricing of the product is not bad compared to the other similar solutions in the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
8%
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business151
Midsize Enterprise60
Large Enterprise177
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise15
Large Enterprise35
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
How to choose between ManageEngine Desktop Central and Microsoft Endpoint Configuration Manager (formerly SCCM)?
ManageEngine Desktop Central is very easy to set up, is scalable, stable, and also has very good patch management. Wh...
What is your experience regarding pricing and costs for ManageEngine Endpoint Central?
I would rate the pricing as seven; it is quite expensive from my point of view for ManageEngine Endpoint Central.
What needs improvement with ManageEngine Endpoint Central?
It would be great to see some additional options within ManageEngine Endpoint Central. A better monitoring tool to an...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
ManageEngine Desktop Central, Desktop Central, ManageEngine Desktop Management MSP
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Vrije Universiteit Brussel, Strathallan School, BMI Healthcare, Comercial Kywi, First Priority Federal Credit Union, Gerab National Enterprises
Find out what your peers are saying about Google Cloud Identity vs. ManageEngine Endpoint Central and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.