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Google Cloud Identity vs ManageEngine Endpoint Central comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
ManageEngine Endpoint Central
Ranking in Enterprise Mobility Management (EMM)
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
69
Ranking in other categories
Client Desktop Management (1st), Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of ManageEngine Endpoint Central is 4.9%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
ManageEngine Endpoint Central4.9%
Google Cloud Identity1.7%
Other72.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
MS
Solutions Consultant at Team Computers
Experience improves with intuitive setup and comprehensive features but needs enhancements for Apple integration
From a ManageEngine perspective, there is room for improvement regarding the Platform SSO technology introduced by Apple, which allows you to integrate your hardware with your identity providers. It used to be only a few selected ones via OIDC protocols or some other protocols, which are not necessary anymore. If a customer is already using Microsoft 365, they can integrate with any MDM for Platform SSO, which essentially hardens their device identity with the person logging in for the first time. It also helps automate enrollment and provide a zero-touch experience. Currently, while some MDM tools InTune and Jamf support this feature, ManageEngine still does not fully support Platform SSO via Microsoft or Google. I have customers using ManageEngine who are looking forward to this solution, and if ManageEngine can provide it, it would enhance the overall product value. For enterprise users, the solution needs improvement. For SMB, it is straightforward; if it is a small company of 100 to 500 users, anything below 1,000, they do not have much of a compliance or security requirement—they just want to manage their devices and push applications. Simple tasks are easier to accomplish. However, when it comes to enterprise-grade deployment, many complex configurations need to be considered, such as Wi-Fi configurations, network configurations, VPN configurations, and advanced certification deployment, such as ACME certification deployment practice introduced by Apple. These are a few things that can be improved on that side, but from a basic user perspective, if someone is in the SMB market or a company just starting off pre-IPO, without going into compliance, they typically find Zoho and ManageEngine to fit their needs. For enterprise-grade deployments, it is more than enough for Windows, but for Apple, it is still in development and not up to the mark.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Using this product has completely stopped DLP, so people cannot take material off of corporate machines or corporate imagines, and that's a huge benefit."
"ROI is very high at the end."
"The most valuable feature is the policy CSPs."
"Overall, Microsoft Intune has helped me manage devices more efficiently while maintaining better security and compliance standards across the organization."
"Intune makes our organization more secure and flexible."
"Microsoft Intune brings all our endpoint and security management tools into one place, acting as a comprehensive solution where we can manage numerous devices and configuration profiles, and block specific URLs, among many other capabilities."
"Microsoft Intune has improved endpoint visibility, simplified remote device management, and helped standardize security policies across both corporate and remote devices."
"Microsoft Intune saves eight hours per day, and during my work hours, I use my time to study and run tests on configurations I'm curious about and try them out in my environment."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature is the performance."
"The most beneficial feature for enhancing security is context-aware access."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"I have not experienced any serious problem with stability."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The patch management aspect of the solution is the most valuable part for us."
"The most important feature we found to be useful in the COVID situation is the secure connection, which gives the IT support staff the ability to seamlessly connect with the users remotely and in a secure way."
"The most valuable feature to me is the vulnerability management."
"DC9 is a simple, cheap and complete software distribution tool, also to configure all necessary options to control all kinds of OS options on the workstations like in Microsoft Group Policy Editor."
"We've looked at a lot of solutions and, value for money, this product can't be beat."
"Desktop Central is easy to deploy, manage, and integrate with other ManageEngine products."
"I like being able to image over the network. That's a nice feature that it has. Patch management is pretty decent on it as well."
"The most valuable in Desktop Central is the way it is tightly coupled with the rest of the modules and the entire gamut of ManageEngine."
 

Cons

"I'd suggest adding more features for macOS in Intune. There should be more functionality for managing macOS. There should be a better capability for pushing things down on macOS. Currently, Intune is not capable of managing macOS at the same level as Windows."
"Microsoft support was not very responsive, and it took approximately one and a half months to get on a call to clear what the problem was."
"I'd like some more reporting so that I don't have to delve into PowerShell and I can pull more of the local device information such as memory, apps installed, etc. It would be nice to be able to see the apps that are present there but might not be managed. For example, if they installed 7Zip, it could report that back via an installed program or feature to see what was currently installed."
"I would like to see easier pushdowns. Currently, we have to package our own software and then push it. Intune can make that way easier and integrate applications, such as Zoom and Adobe Acrobat, that are used by a lot of enterprise or corporate organizations."
"However, Autopilot enrollment is not available for Mac devices yet, which would be a great addition if implemented."
"Intune could be improved by expanding its third-party patching capabilities for a more comprehensive solution."
"I would like Intune to natively support easier report generation. This improvement would enable less experienced staff to run reports more efficiently without relying on additional tools or functions."
"One of the areas for improvement would be troubleshooting and reporting."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"I would like to see more integration in future releases."
"The customer service and support team is not so good."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"In Google, if we want support they are very slow to respond."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"Documentation could improve so we don't need to create the support requests first."
"Some times, when adding new programs to Desktop Central, it can be somewhat costly."
"The solution is expensive."
"I would like to see more click to complete actions such as - USB lockdown for Mac, the ability to check AV compliance on servers, bit locker controls, printer tracking or print page tracking, self-help for self-healing like "BMC my IT" and more options in the self-service menu other than just software - maybe add integration in ADSelfService at the self-service menu."
"In relation to ManageEngine Endpoint Central, ManageEngine NGAV seems to be completely useless right now."
"The team should work on improving the stability, particularly with massive patches deployment, clients are not 100% getting patches and the information provided by the system does not help; more detailed report would be very useful."
"Even when it shows Java as up-to-date, it might not be. So, to make it better, they should improve the accuracy of Java patch reporting."
"Improvement of the chats on the web communication through the WAN would be helpful."
 

Pricing and Cost Advice

"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"I don't have any problem as far as cost is concerned. It is bundled with our license."
"The price could be better."
"Microsoft Intune's pricing is reasonable."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Affordable for any customer."
"The product is not expensive."
"Could provide more services on the standard license"
"The initial purchase was around $6,000 or $7,000. We most probably are not on an annual subscription. We bought it, and then we pay for the maintenance. I'm not 100% sure how that's working out."
"We pay about $250 a year for our license."
"The pricing of the product is not bad compared to the other similar solutions in the market."
"The licensing is very easy to understand and pricing is right for what you get."
"The price is moderate."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise15
Large Enterprise35
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
How to choose between ManageEngine Desktop Central and Microsoft Endpoint Configuration Manager (formerly SCCM)?
ManageEngine Desktop Central is very easy to set up, is scalable, stable, and also has very good patch management. Wh...
What is your experience regarding pricing and costs for ManageEngine Endpoint Central?
I would rate the pricing as seven; it is quite expensive from my point of view for ManageEngine Endpoint Central.
What needs improvement with ManageEngine Endpoint Central?
It would be great to see some additional options within ManageEngine Endpoint Central. A better monitoring tool to an...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
ManageEngine Desktop Central, Desktop Central, ManageEngine Desktop Management MSP
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Vrije Universiteit Brussel, Strathallan School, BMI Healthcare, Comercial Kywi, First Priority Federal Credit Union, Gerab National Enterprises
Find out what your peers are saying about Google Cloud Identity vs. ManageEngine Endpoint Central and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.