Google Cloud Identity vs ManageEngine Endpoint Central comparison

Google Cloud Identity vs. ManageEngine Endpoint Central

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. The mindshare of ManageEngine Endpoint Central is 6.2%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
ManageEngine Endpoint Central	6.2%
Google Cloud Identity	1.3%
Other	65.0%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Mohammed-Samir

Solutions Consultant at Team Computers

Experience improves with intuitive setup and comprehensive features but needs enhancements for Apple integration

From a ManageEngine perspective, there is room for improvement regarding the Platform SSO technology introduced by Apple, which allows you to integrate your hardware with your identity providers. It used to be only a few selected ones via OIDC protocols or some other protocols, which are not necessary anymore. If a customer is already using Microsoft 365, they can integrate with any MDM for Platform SSO, which essentially hardens their device identity with the person logging in for the first time. It also helps automate enrollment and provide a zero-touch experience. Currently, while some MDM tools InTune and Jamf support this feature, ManageEngine still does not fully support Platform SSO via Microsoft or Google. I have customers using ManageEngine who are looking forward to this solution, and if ManageEngine can provide it, it would enhance the overall product value. For enterprise users, the solution needs improvement. For SMB, it is straightforward; if it is a small company of 100 to 500 users, anything below 1,000, they do not have much of a compliance or security requirement—they just want to manage their devices and push applications. Simple tasks are easier to accomplish. However, when it comes to enterprise-grade deployment, many complex configurations need to be considered, such as Wi-Fi configurations, network configurations, VPN configurations, and advanced certification deployment, such as ACME certification deployment practice introduced by Apple. These are a few things that can be improved on that side, but from a basic user perspective, if someone is in the SMB market or a company just starting off pre-IPO, without going into compliance, they typically find Zoho and ManageEngine to fit their needs. For enterprise-grade deployments, it is more than enough for Windows, but for Apple, it is still in development and not up to the mark.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has improve our organization through the remote management of non-domain joined devices."

"The management control feature is the most valuable."

"Autopilot is a great feature. Most users are looking for a zero-touch deployment."

"My favorite feature of Microsoft Intune is the dashboard; the dashboard is very simple and user-friendly, and any person, even without prior knowledge, can understand it easily by seeing the interface dashboard."

"It's easy to deploy a configuration or policy to a system, especially when you don't have Azure AD. Now we are talking to all these small and medium-sized customers who don't necessarily have an on-premise Windows Active Directory. If they have invested in Office 365 Premium, this functionality becomes available to them."

"The solution is easy to use, simple to understand for those new to using it, and combined with the other Microsoft products it makes for an overall good package."

"The solution is stable."

"One of the biggest advantages of Microsoft Intune is that it brings the management of Windows, macOS, iOS, Android, and even Linux under a single pane of glass."

More Microsoft Intune pros

"The most valuable feature of Google Cloud Identity is its stability."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"It's easy to set up."

More Google Cloud Identity pros

"One of the benefits of Desktop Central is it made the provisioning process simpler because now we have a provisioning package. We have around 1,500 laptops at the moment and all these PCs were provisioned by a provisioning package. In the provisioning package, we have integrated every aspect of renaming, deploying applications, patching, etc., so we simply execute the provisioning package and as soon as it's executed, it will install the management agent. Once the agent is installed, it will take care of all the tasks, so we don't have to sit in front of the computer to prepare the machine. This really helps us to provision the PC quickly with our agent."

"The most valuable feature of ManageEngine Endpoint Central is the central management console. Additionally, inventory tracking is helpful for knowing where our assets are."

"ManageEngine Desktop Central has greatly improved our organization by utilizing Service Desk Plus to monitor and keep track of issues that our end users report to our Help Desk Department. We also have written in the ode of our company's software to notify Support if an end-user experience an issue and does not report it."

"Everything is easily centralized and managed under this one product."

"ManageEngine Endpoint Central is straightforward to use and implement."

"The stability is great."

"The initial setup process is good."

"Based on my experience, I would recommend ManageEngine Endpoint Central to others if it fits their budget and technical requirements, as it is one of the best tools available in comparison to its peers in the market."

More ManageEngine Endpoint Central pros

Cons

"Intune lags all of its competitors in terms of report generation."

"My main pain point for Microsoft Intune is the contact part. Not all Android or iOS applications have access to integration, for example, contacts."

"It would help if administrators could pinpoint the exact location of a stolen device to help law enforcement retrieve it and apprehend the suspect."

"Intune should support platforms other than Windows. We have encountered several limitations, especially when handling iOS devices."

"What frustrates me the most is just waiting and tapping my fingers, uncertain about whether my changes will take effect."

"I have experienced downtime, bugs, and glitches. I rate it a seven because when we have bugs or instability in Microsoft Intune, we need to wait for the backend from Microsoft Intune to resolve issues and we can't deliver solutions to clients because we need to wait for action plans and related processes."

"Intune's privilege management feature, while beneficial, is less intuitive than other Intune features, making it challenging to use."

"Each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."

More Microsoft Intune cons

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"I would like to see more integration in future releases."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The integration should be made easier."

"The customer service and support team is not so good."

"We cannot manage the attributes of SSPR."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

More Google Cloud Identity cons

"Computer imaging is powerful but breaks frequently. The reason for this breaking is not clear and requires heavy amounts of attention to keep operational. There is a lot of room for this tool to do more but the reliability of this process should be focused on first to ensure core competencies are being fixed before more features are added."

"The OS deployment could be better."

"The patch management module could be simplified as it is currently a bit complicated."

"I would like to see them include the ability to find out the network usage but I believe that might be a feature of it already."

"We are looking for a complete solution for patch management with central management and the cloud which ManageEngine Endpoint Central does not provide."

"ManageEngine could be improved by giving customers an option to perform certain actions proactively. Since I was a consultant, I worked on different products and some had advantages over ManageEngine. For example, proactive remediation—you want to proactively check something on the computers and run the script. In ManageEngine, you have the option to run the script, but Intune has the option to do so proactively. ManageEngine doesn't have this. You should have the option to act proactively, not just going ahead and fixing it once it's done. Proactive remediation should be a feature."

"Their support channel could be better. They're an India-based company. They're based out of India. So, here in the States, support can be difficult when you're dealing with time zone requirements. A more global support channel would be a wise choice for them."

"The support could be faster."

More ManageEngine Endpoint Central cons

Pricing and Cost Advice

"The product is expensive."

"The pricing is good because customers are not complaining about it."

"Even if they charge a premium, they aim to provide equal value."

"The price of Microsoft Intune is reasonable."

"Any bundle package, such as Security E3, covers multiple things, such as AAP, BitLocker, etc. If you go for them individually, they would be more expensive. Bundling makes the price more attractive and competitive."

"Microsoft Intune's pricing is reasonable."

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"The Intune license model is costly."

More Microsoft Intune pricing and cost advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"We probably spend about $50,000 a year on licensing."

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

"Could provide more services on the standard license"

"We had perpetual licenses. The cost was around 36,000, and then you'd have the yearly maintenance fee of 2,000 or 3,000."

"There is a freeware version of the solution available as long as you do not breach the number of licenses and users that are dictated."

"The product is not expensive."

"Compared to other products, ManageEngine Endpoint Central is a very cheap solution."

"The pricing of the product is not bad compared to the other similar solutions in the market."

"The product is cheap."

"The solution is very affordable."

More ManageEngine Endpoint Central pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Computer Software Company

11%

Financial Services Firm

10%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	53
Large Enterprise	167

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	25
Midsize Enterprise	15
Large Enterprise	35

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

How to choose between ManageEngine Desktop Central and Microsoft Endpoint Configuration Manager (formerly SCCM)?

ManageEngine Desktop Central is very easy to set up, is scalable, stable, and also has very good patch management. Wh...

What do you like most about ManageEngine Endpoint Central?

Well, what we like is that it catch actually a lot of features constantly upgrading. So all the three maybe there the...

What is your experience regarding pricing and costs for ManageEngine Endpoint Central?

I would rate the pricing as seven; it is quite expensive from my point of view for ManageEngine Endpoint Central.

Jamf Pro vs Microsoft Intune

Comparisons

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Compared 8% of the time

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Compared 7% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

Samsung Knox vs Microsoft Intune

Compared 3% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 80% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 1% of the time

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Compared 10% of the time

Tanium vs ManageEngine Endpoint Central

Compared 4% of the time

Jamf Pro vs ManageEngine Endpoint Central

Compared 4% of the time

Workspace ONE UEM vs ManageEngine Endpoint Central

Compared 4% of the time

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

Google Cloud Identity

Download Google Cloud Identity product report

ManageEngine Endpoint Central

Download ManageEngine Endpoint Central product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

ManageEngine Desktop Central, Desktop Central, ManageEngine Desktop Management MSP

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

ManageEngine Endpoint Central is a unified endpoint management (UEM) solution offered by ManageEngine, a division of Zoho Corporation. It is designed to help organizations efficiently manage and secure their endpoints from a centralized platform. Endpoint Central provides a comprehensive set of features and capabilities to streamline endpoint management and enhance security across diverse devices and operating systems.

ManageEngine Endpoint Central Features:

Device Management: Endpoint Central enables IT administrators to manage a wide range of endpoints, including desktops, laptops, servers, mobile devices, and IoT devices. It offers features such as device discovery, inventory management, configuration management, and software deployment, allowing administrators to efficiently control and monitor devices from a single console.

Patch Management: The solution helps organizations keep their endpoints up to date and protected by automating the patching process. Endpoint Central provides patch management capabilities to deploy security updates and patches to endpoints, ensuring they are patched against vulnerabilities and reducing the risk of security breaches.

Security and Compliance: Endpoint Central focuses on strengthening security measures for endpoints. It offers features such as antivirus and anti-malware protection, firewall management, encryption, and data loss prevention (DLP). These capabilities help organizations safeguard their sensitive data and adhere to industry regulations and compliance standards.

Remote Control and Troubleshooting: With remote control capabilities, Endpoint Central allows IT administrators to access and control endpoints remotely, facilitating troubleshooting and issue resolution. It enables administrators to remotely troubleshoot software or hardware problems, install applications, and provide technical support to end-users, improving efficiency and minimizing downtime

Reporting and Analytics: Endpoint Central provides comprehensive reporting and analytics capabilities, offering insights into endpoint performance, security status, software usage, and compliance levels. These features help organizations assess the health and security of their endpoints, identify potential risks or issues, and make data-driven decisions for improved endpoint management.

ManageEngine Endpoint Central Benefits:

Centralized endpoint management for diverse devices.
Improved operational efficiency through automation.
Enhanced security with antivirus, firewall, encryption, and data loss prevention.
Automated patch management for timely updates and security.
Remote control and troubleshooting for efficient issue resolution.
Comprehensive reporting and analytics for insights and informed decision-making.
Scalability and flexibility to accommodate organizational growth.
Cost-effectiveness by reducing manual management efforts and security risks.

Reviews from Real Users

PeerSpot user, Sr Engineer Administrator at a university, says that "Its cross-platform capabilities and the ability to do both OS-level patching and third-party patching are valuable. It is difficult to find a software product that will do all that for you out of the box, and you don't have to do any configuration other than your initial setup. Once you do that, there is a very minimalistic approach to getting it operational. You can have it up and running within a 20-minute time span."

Park Armstrong, Chief Technical and Solution Architect at Vertigo Inc., writes that ManageEngine Endpoint Central is “Helpful for identifying and filling the gaps and meeting compliance needs, but each of their product works as an independent product and lacks integration”.

ManageEngine

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Vrije Universiteit Brussel, Strathallan School, BMI Healthcare, Comercial Kywi, First Priority Federal Credit Union, Gerab National Enterprises

Google Cloud Identity vs. ManageEngine Endpoint Central