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Google Cloud Identity vs Microsoft Entra ID Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
9th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (5th)
Microsoft Entra ID Governance
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
12th
Average Rating
7.8
Reviews Sentiment
6.3
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 8.0%, down from 11.5% compared to the previous year. The mindshare of Microsoft Entra ID Governance is 3.0%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity8.0%
Microsoft Entra ID Governance3.0%
Other89.0%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
AmitRathod - PeerSpot reviewer
Senior Analyst - IDAM at Toll Group
Automated access governance has strengthened security and supports user-centric approvals
The workflows such as joiner, mover, and leaver work in Microsoft Entra ID Governance. Entitlement Management is a bundle of resources where Microsoft Entra ID applications, groups, and SharePoint sites are packaged into a single package so that users can request it. This is one of the great features for Microsoft Entra ID Governance. Another feature is Access Review, which allows an automated schedule to be managed for the manager or resource owner so that they can verify whether people still need access. Privileged Identity Management is another feature for governance that provides just-in-time (JIT) access for administrative roles. For example, instead of being a permanent or global admin, which is a major security risk, an IT professional is eligible for the role and must request four hours of access only when they need to perform a specific task. There is a feature called access package. If any user wants particular application access, they can request this application via Microsoft Entra ID Governance access package. Whenever an end user makes a request, the access goes to one application manager and their current line manager. If they approve it, then they get the application access. This is a very good feature for user-centric purposes. Microsoft Entra ID Governance includes securing AI agent identity. As a company uses more AI generation such as Copilots or custom bots, those bots need their own identity just as employees do. Microsoft Entra now provides a way to assign unique identities to AI agents so you can control what data they can access. Microsoft Entra ID Governance protection now looks for risky behavior in AI agents. If a bot suddenly tries to download an unusual amount of data or unconscious data, it can detect this as a risk detection factor. Security Copilot allows Entra administrators to manage identity with natural language. Microsoft Entra ID Governance has protection and authentication features. Smart risk detection protects and analyzes to detect threats such as impossible travel. If a person is logging in from many different locations, it detects this as a risk factor. A user cannot use an unauthenticated password or log in from an incompatible device. These AI features are used in conditional access management in Microsoft Entra ID Governance. Automation is used for user onboarding, user offboarding, and user update processes through user lifecycle management. If an organization uses Workday as an HR application where new users join and fill in their details, all these details get reflected into Workday and then reflected into Active Directory as well as Microsoft Entra ID Governance. This automation helps to manage the day-to-day user onboarding process, user offboarding process, and user update process. Microsoft Entra ID Governance automation also helps with password-related tasks, access recertification, and reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The most valuable feature of Google Cloud Identity is its stability."
"The solution is user-friendly."
"It's easy to set up."
"The platform's most valuable feature is the single sign-on service."
"I am very happy with the solution."
"The most valuable feature of Microsoft Entra ID Governance is access reviews."
"The solution gives me the capability to automatically move guest accounts from the tenant without any manual intervention."
"Regarding Microsoft Entra ID Governance integration with Microsoft services, there is automated identity lifecycle management in the product."
"Access reviews are an essential feature of Entra Governance. Additionally, privileged identity management is one of its most valuable features. Just-in-time access, or Jet GIT, is integral to this system. Moreover, user behavior analytics stands out as one of its top features."
"The product's most valuable features are the robust audit trail capabilities."
"It is compliant with our RVRT and CSV guidelines."
 

Cons

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"Technical support is slow."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The integration should be made easier."
"Google Cloud Identity the UI could improve."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"The customer service and support team is not so good."
"There are some areas where improvements are necessary. Even though we have almost the full package, there are some bugs."
"Microsoft Entra ID Governance should improve its capability to manage identities and access from a single console."
"Sometimes, the solution is not super reliable."
"One area for improvement in Microsoft Entra ID Governance could be providing more granular control over security policies."
"The platform's configuration process needs improvement."
"The product's workflow approval process needs improvement."
"If you want to conduct access review of database-based applications, then you cannot do that."
"There is a slight delay from creation of the actual access review to how long it takes to complete the actual review. For us, we are a large organization with over ten thousand employees... it takes a while to actually complete, and then it becomes a headache for managers."
 

Pricing and Cost Advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"While other products give the pricing for their application, Microsoft Entra ID Governance has a per-user-based license model."
"There are no additional costs besides the standard licensing fees."
"The solution's pricing is not low but reasonable."
"In the education sector where I work, the annual cost for my Google and Microsoft environments is approximately $35,000. This covers the needs of 3,400 students and 800 faculty and staff members."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
Computer Software Company
10%
Government
9%
Financial Services Firm
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise10
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
What needs improvement with Microsoft Entra ID Governance?
There is one feature that I do not prefer. If a manager approves access for a particular user and wants to change their decision about whether the user should retain access or not, once they approv...
What is your primary use case for Microsoft Entra ID Governance?
I use Microsoft Entra ID Governance for identity and access management as well as access recertification. The workflows such as joiner, mover, and leaver work in Microsoft Entra ID Governance. Enti...
What advice do you have for others considering Microsoft Entra ID Governance?
The best features are Access Review and Entitlement Management. Recertification can be run on-demand as and when any recertification slip occurs. There is also time-based recertification, which we ...
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID Governance and other solutions. Updated: April 2026.
899,052 professionals have used our research since 2012.