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HPE All-Flash Storage vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (10th), NVMe All-Flash Storage Arrays (5th)
HPE All-Flash Storage
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
NVMe All-Flash Storage Arrays (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
KK
General Manager at Zenith Business Solutions
Has reduced deployment time significantly and provides valuable data optimization features
I have provided feedback on various HPE tools including HyperConverged, Nimble Storage, GreenLake, and Alletra. HPE All-Flash Storage includes impressive AI features for data analytics and InfoSight capabilities. The solution demonstrates impressive speed and performance metrics. I currently work as General Manager with Zenith Business Solutions. Overall rating: 9 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"VMware has benefited our IT organization because we're 100% VMware, everything is running on it."
"The most valuable features would be its performance, retrieval, recovery, and backup, and it meets the customer's expectations."
"I never have to worry about its performance or if it is the root cause of an issue."
"The best features Everpure FlashArray offers are its ease of setup and incredible performance, which is better than most other software or hardware that we have used."
"The product has not gone down in a year, so I would say that it is stable, and we haven't seen any high spikes in read/write latency."
"The most valuable feature of Pure Storage FlashArray is its high stability level."
"Running on Pure has given us the ability to scale out our SQL environments."
"The most valuable features in Pure Storage FlashArray are deduplication and active cluster."
"The high performance of flash storage is especially valuable to us."
"In summary, this is a very good product but there's always room for improvement."
"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."
"Storage is the most valuable feature."
"In summary, this is a stable product and I highly recommend it."
"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
"Overall, we are very satisfied with Hitachi's product."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The initial setup is easy compared to other vendors."
"The storage has been very simple to use and offers high availability."
"HPE is excellent, at least in this part of the world in Kuwait."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"The solution is easily manageable."
 

Cons

"It's expensive, but you get what you pay for."
"We had one instance with an eight-hour outage in our primary data center because the upgrade to the controller failed, and the controller redundancy didn't work."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current."
"I would like to see a Nagios monitoring plugin which watches the health and performance of the system. The only one available just checks volume capacity."
"I would like to see them develop the ability to integrate with more AWS services. There are increasingly more and more services coming out from AWS but there are also certain constraints where we can't move everything over to a cloud as well. We would like for things that are on-premise to be easily integrated with AWS."
"They could improve the price."
"I would like to have an easy way to determine the cost per VM so that I can present a solution to our customers."
"What I dislike about Everpure FlashArray is that in the replication, if it is in the pod, we cannot directly add devices to the pod without breaking the relationship."
"In the next version, I would like to see more intelligence."
"Anytime we needed support, it was delayed."
"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."
"One improvement I am hoping for in the next release is unified storage."
"I think the management should be improved, because it is not very user-friendly at all."
"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."
"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."
"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."
"The product’s ability to recover information and generate reports needs enhancement."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"The product is expensive. I rate the pricing a nine out of ten."
"The support, visibility, and reporting features must be improved."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"It might be expensive."
 

Pricing and Cost Advice

"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"Pure Storage FlashArray is expensive."
"There are no licensing fees or other costs."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"It's expensive, but you get what you pay for."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."
"The product is reasonably priced."
"When you are looking for high-end solutions such as this, price is less important than stability and availability."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
"The product is not cheap."
"The product is more expensive than one of its competitors."
"The product is expensive. I rate the pricing a nine out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
17%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
Music Company
11%
Government
11%
Financial Services Firm
11%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...
What is your primary use case for HPE All-Flash Storage?
The main use case for this storage depends on the organization. HPE All-Flash Storage is primarily suited for small a...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about HPE All-Flash Storage vs. Hitachi Virtual Storage Platform and other solutions. Updated: June 2026.
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