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HPE All-Flash Storage vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
All-Flash Storage (4th)
Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)
HPE All-Flash Storage
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
NVMe All-Flash Storage Arrays (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
KK
General Manager at Zenith Business Solutions
Has reduced deployment time significantly and provides valuable data optimization features
I have provided feedback on various HPE tools including HyperConverged, Nimble Storage, GreenLake, and Alletra. HPE All-Flash Storage includes impressive AI features for data analytics and InfoSight capabilities. The solution demonstrates impressive speed and performance metrics. I currently work as General Manager with Zenith Business Solutions. Overall rating: 9 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They have really good baked in analytics to show you trends for growth history, so it does help with future planning for data growth."
"This storage has to be the most well thought out and effective storage that I have had the privilege to work with."
"The mobile app is very helpful."
"Redundancy and the fault tolerance of the platform are the most impressive."
"The intuitive way of managing storage is what I appreciate about Pure Storage FlashArray, along with the clever use of flash modules, and absolutely the data reduction, because they are using that in a very clever way to do compression and deduplication."
"Access speed and power consumption are most valuable."
"The most valuable feature is its speed."
"The first year, we started out with one or five terabytes and it took what was 20 terabytes of storage down to less than one terabyte."
"The product's performance is good."
"Overall, the solution is strong, easy and fast."
"We use this product for everything; it's a maximum workload, handling virtual workloads, databases, applications, centralized workflows, Hadoop, and Big Data."
"The first thing that attracted this model to us was the non-disruptive migration."
"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."
"It's best features are its reliability and stability."
"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."
"The solution is stable and highly available."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The solution is easily manageable."
"The storage has been very simple to use and offers high availability."
"HPE is excellent, at least in this part of the world in Kuwait."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"The initial setup is easy compared to other vendors."
 

Cons

"Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."
"As partners, we should have the option to download the software, rather than have to go back through Pure to obtain it."
"It needs to improve its price."
"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."
"The price is too high."
"It took us a year to get it to stabilize and to get the best out of Pure."
"We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array."
"If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."
"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."
"Its usability can be improved. It can have more management features."
"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."
"In the next version, I would like to see more intelligence."
"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."
"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."
"Compared to others, Hitachi products are more complex and not user-friendly."
"The support, visibility, and reporting features must be improved."
"The product is expensive. I rate the pricing a nine out of ten."
"The product’s ability to recover information and generate reports needs enhancement."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"It might be expensive."
 

Pricing and Cost Advice

"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
"I would prefer that they lower their pricing."
"The price is reasonable."
"I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
"For us, as the customer, it reduced the price of the management."
"It is light years beyond anything else with the same price point."
"The price was more favorable than Dell EMC."
"It is expensive. Everything is included in the license. There is no additional cost."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."
"The product is reasonably priced."
"I would like to see better pricing and more discounts."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"The solution is expensive."
"The product is not cheap."
"The product is more expensive than one of its competitors."
"The product is expensive. I rate the pricing a nine out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Music Company
12%
Government
11%
Comms Service Provider
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise151
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...
What is your primary use case for HPE All-Flash Storage?
The main use case for this storage depends on the organization. HPE All-Flash Storage is primarily suited for small a...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about HPE All-Flash Storage vs. Hitachi Virtual Storage Platform and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.