No more typing reviews! Try our Samantha, our new voice AI agent.

Hitachi Virtual Storage Platform vs NetApp AFF A-Series comparison

Why PeerSpot?
Sponsored
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
13th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
NetApp AFF A-Series
Ranking in All-Flash Storage
24th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
8
Ranking in other categories
Enterprise SAN (7th)
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.2%, down from 3.5% compared to the previous year. The mindshare of NetApp AFF A-Series is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
Hitachi Virtual Storage Platform3.2%
NetApp AFF A-Series1.0%
Other89.4%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
MS
Senior Storage Engineer at Orange Business
Efficient data management leads to significant cost savings through advanced inline deduplication
NetApp's inline deduplication and compression are unmatched compared to other vendors. With both deduplication and compression inline, we experience no cost in terms of performance on the systems, however, we have huge savings on the storage side. We can turn it on for everyone and save storage space, allowing us to sell more to customers. NetApp also provides us with an interface for VLAN separation that no other vendor can provide, allowing our customers distinct, separated network layers in between.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One valuable feature of the Pure Storage FlashArray is its Flash-based architecture, which provides a significant advantage."
"Overall, I am sure that Everpure FlashArray is the best option on the market."
"We consume less physical storage because of the solution’s deduplication and compression."
"The support has been very good from Pure Storage FlashArray."
"It’s easy to set up and support is excellent."
"We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency."
"Simplicity and reliability are the most valuable feature of Pure Storage FlashArray."
"It is an easy to use product for all of my team members."
"Hitachi's adaptive data reduction technology has helped reduce our storage footprint."
"Storage is the most valuable feature."
"It is robust. It doesn't need too much troubleshooting. It is a good device."
"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."
"This solution is stable; it is the most stable high-end solution in this area."
"My advice to other people considering this solution is that it is a very good product, it has very good stability, it is easy to use, it has a 100% data security and availability guarantee, and it is a very, very good solution manufactured by a good company."
"The product's reliability has been crucial for our company's operations."
"The performance is very good."
"NetApp support is fantastic."
"NetApp's inline deduplication and compression are unmatched compared to other vendors."
"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."
"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."
"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."
"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."
"NetApp helps us get the fastest output."
"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."
 

Cons

"We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance."
"It was a little costly."
"The system has dual controllers but does not have a high level of resiliency built-in."
"It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do."
"I wish they could add more of a monitor on the machine itself so you don't have to rely on a KVM or something to look at the display, such as an onboard diagnostic display."
"They need to find another way of doing data protection, RAID is not working very well."
"The price should be lower."
"The data reduction that we had initially anticipated when we bought Pure and we move over, is way lower than the expected reduction. It depends on the workloads, of course. But that has been a challenge at times."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
"The solution is priced higher than its competitors."
"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."
"One thing that can be improved is the price because it is a bit expensive."
"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."
"The complex setup phase is an area where improvements are needed."
"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"The solution's ransomware protection could be improved."
"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."
"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."
"Pricing could always be lower."
"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."
"Regarding tech support for NetApp, once the engineer understands our problem, they provide solutions that suit our environment; however, it is essential for the engineer to understand that our environment may differ from standard setups, which can sometimes cause discrepancies in recommendations."
"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."
"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."
 

Pricing and Cost Advice

"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"The best features come included without any additional cost."
"It's a good price point and it's a solid product for the price."
"Pure Storage has not helped to reduce our HANA licensing costs."
"For us, as the customer, it reduced the price of the management."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
"The licensing is $100,000."
"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."
"The product is reasonably priced."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"The cost price of this product is better than its competitors."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
"Pricing could be better, because the cost is very high."
Information not available
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
920,769 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
Manufacturing Company
15%
Comms Service Provider
14%
Financial Services Firm
10%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Large Enterprise8
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What needs improvement with NetApp AFF A-Series?
NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...
What advice do you have for others considering NetApp AFF A-Series?
It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.
What is your experience regarding pricing and costs for NetApp AFF A-Series?
With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp AFF A-Series and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.