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HPE All-Flash Storage vs Hitachi VSP E Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Hitachi VSP E Series
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
NVMe All-Flash Storage Arrays (10th)
HPE All-Flash Storage
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
NVMe All-Flash Storage Arrays (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
BM
Technical Architect at ASG Group
Enhanced speed and integration benefit hybrid environments but cost remains a concern
The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.
KK
General Manager at Zenith Business Solutions
Has reduced deployment time significantly and provides valuable data optimization features
I have provided feedback on various HPE tools including HyperConverged, Nimble Storage, GreenLake, and Alletra. HPE All-Flash Storage includes impressive AI features for data analytics and InfoSight capabilities. The solution demonstrates impressive speed and performance metrics. I currently work as General Manager with Zenith Business Solutions. Overall rating: 9 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've had to use tech support on a number of occasions. They did everything remotely and talked us all the way through. They fixed the issue within 30 minutes. Every single time we contact them, they're perfect. I would give their technical support a ten out of ten."
"Pure Storage FlashArray's overall speed is its most valuable feature."
"Very efficient storage"
"I would recommend Pure Storage, as it is well-established."
"It has improved my organization in the way that now we have lower latency, we get fewer complaints from customers, and we see a constant response time."
"We saw a vast improvement when we switched over to using the Pure Storage model over the XtremIO."
"It has been quite satisfactory in performance and scalability."
"We have integrated the solution with VMware, and the process was seamless."
"It offers good file sharing."
"The product is generally quite stable."
"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."
"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."
"We are using the Hitachi VSP E Series for high IOPS."
"Hitachi VSP handles large volumes of transactions with ease, and we often support customers in this direction when we have Oracle in the middle."
"The most valuable features of Hitachi VSP series include its high performance and availability."
"The initial setup is easy compared to other vendors."
"HPE is excellent, at least in this part of the world in Kuwait."
"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."
"The storage has been very simple to use and offers high availability."
"The platform’s most valuable feature is the ability to process huge amounts of data."
"The solution is easily manageable."
 

Cons

"A three wave application or multi wave application synchronization would be an improvement."
"Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve."
"I think the pricing for Pure Storage FlashArray is the major issue because all the great things come with the price, and a lot of customers simply are not willing to accept it."
"They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."
"Larger capacity and more storage ports would be the two things I'd like to see."
"On the technical side, the way that the array performs cleanup and garbage collection sometimes pushes it close to 100 percent utilization, causing some stress."
"In Pure Storage FlashArray, the area with room for improvement is local MFA login."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"The solution's support duration or end-of-support life is very short."
"Hitachi should work on unified storage platforms."
"There is room for improvement in simplifying the overall complexity of the environment."
"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."
"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."
"The product is expensive. I rate the pricing a nine out of ten."
"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."
"The product’s ability to recover information and generate reports needs enhancement."
"The support, visibility, and reporting features must be improved."
"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."
"It might be expensive."
 

Pricing and Cost Advice

"While more expensive than NetApp, Pure Storage FlashArray offers superior performance that often justifies the higher cost and adds value overall."
"The price was more favorable than Dell EMC."
"The pricing is very attractive and it delivers performance for the money."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"The best features come included without any additional cost."
"The cost has room for improvement."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"Hitachi VSP E Series is an expensive solution."
"The pricing is fair, with additional costs for support services."
"The product is not cheap."
"The product is more expensive than one of its competitors."
"The product is expensive. I rate the pricing a nine out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Outsourcing Company
19%
Financial Services Firm
11%
Healthcare Company
11%
Comms Service Provider
8%
Financial Services Firm
10%
Government
10%
Music Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Hitachi VSP E Series?
Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...
What advice do you have for others considering Hitachi VSP E Series?
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, w...
What is your experience regarding pricing and costs for HPE All-Flash Storage?
In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...
What needs improvement with HPE All-Flash Storage?
There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...
What is your primary use case for HPE All-Flash Storage?
The main use case for this storage depends on the organization. HPE All-Flash Storage is primarily suited for small a...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
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Find out what your peers are saying about HPE All-Flash Storage vs. Hitachi VSP E Series and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.