HPE Alletra Storage vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #3 with an average rating of 9.0, while Pure Storage is ranked #16 with an average rating of 8.8. Hewlett Packard Enterprise holds a 9.8% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Alletra Storage are advanced storage solutions catering to different user needs and preferences. Users are generally happier with the pricing and support of Pure Storage FlashBlade, but HPE Alletra Storage is recognized for its superior features and reliability, making it worth the additional cost.

Features: Pure Storage FlashBlade is valued for its seamless scalability, high performance, and efficient data management capabilities. HPE Alletra Storage is noted for its robust feature set that includes advanced data protection, integrated AI-driven management, and strong performance metrics. Differences lie in FlashBlade's emphasis on operational simplicity, while Alletra focuses on extensive feature integration and intelligent management.

Room for Improvement: Pure Storage FlashBlade users suggest enhancements in multi-protocol support and additional data protection options. HPE Alletra Storage users call for improvements in initial setup complexity and a more intuitive system for updates and management.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is praised for its straightforward deployment process and responsive customer service. HPE Alletra Storage users experience a steeper learning curve during deployment but appreciate the comprehensive customer support once operational.

Pricing and ROI: Pure Storage FlashBlade offers competitive setup costs and good ROI as users benefit from predictable expenses and robust performance. HPE Alletra Storage has higher initial costs but delivers a solid ROI through its advanced capabilities and long-term reliability.

To learn more, read our detailed HPE Alletra Storage vs. Pure Storage FlashBlade Report (Updated: June 2025).

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.8%, up from 1.6% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Anand Algesan

Database Administrator at CyrusOne

Provisioning and encryption ease improve data storage efficiency

To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"The database workloads are pretty fast because I frequently move data from here to there."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"It has good, reliable, fast storage."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The most valuable feature of this solution is reliability."

"The solution uses newer technology for deduplication and compression."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"The GreenLake AI Ops enables me to get assistance from the senior support engineers without having to go through support escalations."

"The solution's most valuable features are reliable storage, speed, and performance."

"The most value aspect is the data reduction and compression."

"The features of HPE Alletra Storage that I appreciate the most are the ease of management via CLI, as we have written many homegrown scripts that access the CLI to automate our processes to either increase storage, create snapshots, and refresh snapshots."

"The features I appreciate most about the HPE Alletra Storage are its ease of provisioning storage and management."

"The workload consolidation is very simple to manage."

"The most valuable feature of HPE Alletra Storage for me is the Data Services Cloud Console and the cloud provisioning, even though it's all private."

"HPE Alletra Storage comes with zero downtime, which is its best feature. It has real-time replication available, so no additional features need to be bought when purchasing the system."

More HPE Alletra Storage pros

"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."

"The product is scalable and easy to expand."

"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."

"The solution provides many controllers."

"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."

"The most valuable feature is Safe Mode."

"The most valuable features are the Metro clustering, and disaster recovery."

More Pure Storage FlashBlade pros

Cons

"There is room for improvement in the pricing of the product."

"The software layer has to improve."

"Maybe the price can be reduced since the solution is very expensive."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"In the future, I would like to see integration with enterprise backup systems."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

"HPE Alletra does not really provide a cloud-like operational model on-prem for managing data infrastructure."

"To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing."

"My suggestion is that the HPE Alletra Storage or HPE storage portfolio should offer storage models that can accommodate NFS and file shares, and block shares in the same single enclosure or controller."

"Licensing is always a challenge since nobody enjoys those costs, though having support going forward gives me peace of mind."

"Technical support from HPE can be hit and miss."

"I would like to see the costs of HPE Alletra Storage go down a little bit."

"I do not have any issues with it. It has been good for us. There are no cons that I see, and that is why we use it."

"Speaking specifically of the 6K Alletra series, the renewal process can be complex due to the sheer volume of SKUs."

More HPE Alletra Storage cons

"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."

"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."

"The speed could be improved."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"The documentational aspect of FlashBlade needs improvement."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"I want efficiency. FlashBlade doesn't have efficiency now."

"I would like to see the licensing fees improved as well as the price per terabytes."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"For us, its price is good."

"HPE was a clear winner on price per terabyte. It was very smooth."

"There is a license. HPE Alletra uses a cloud-based model."

"So far, so good."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"Its price can be optimized."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

More HPE Alletra Storage pricing and cost advice

"The price could be cheaper."

"I feel that the price could always be lowered."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"Licensing fees are paid yearly."

"The price of this solution could be made more affordable."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"The product is very expensive."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

14%

Educational Organization

12%

Financial Services Firm

11%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

Its price can be optimized. The cost before deployment is significant to customers, but post-deployment cost analysis...

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What needs improvement with HPE Alletra?

The user interface, configuration, and customization could be improved, though the configuration is currently very ea...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

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What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

HPE Primera vs HPE Alletra Storage

Compared 13% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

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Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

NetApp AFF vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

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Buyer's Guide

HPE Alletra Storage

June 2025

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Buyer's Guide

Pure Storage FlashBlade

June 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

June 2025

Free Report: HPE Alletra Storage vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashBlade and other solutions. Updated: June 2025.

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