HPE Alletra Storage vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #3 with an average rating of 9.0, while Pure Storage is ranked #15 with an average rating of 8.8. Hewlett Packard Enterprise holds a 9.9% mindshare in AFS, compared to Pure Storage’s 1.9% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 94% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Alletra Storage are advanced storage solutions catering to different user needs and preferences. Users are generally happier with the pricing and support of Pure Storage FlashBlade, but HPE Alletra Storage is recognized for its superior features and reliability, making it worth the additional cost.

Features: Pure Storage FlashBlade is valued for its seamless scalability, high performance, and efficient data management capabilities. HPE Alletra Storage is noted for its robust feature set that includes advanced data protection, integrated AI-driven management, and strong performance metrics. Differences lie in FlashBlade's emphasis on operational simplicity, while Alletra focuses on extensive feature integration and intelligent management.

Room for Improvement: Pure Storage FlashBlade users suggest enhancements in multi-protocol support and additional data protection options. HPE Alletra Storage users call for improvements in initial setup complexity and a more intuitive system for updates and management.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is praised for its straightforward deployment process and responsive customer service. HPE Alletra Storage users experience a steeper learning curve during deployment but appreciate the comprehensive customer support once operational.

Pricing and ROI: Pure Storage FlashBlade offers competitive setup costs and good ROI as users benefit from predictable expenses and robust performance. HPE Alletra Storage has higher initial costs but delivers a solid ROI through its advanced capabilities and long-term reliability.

To learn more, read our detailed HPE Alletra Storage vs. Pure Storage FlashBlade Report (Updated: July 2025).

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

5.6

HPE Alletra Storage offers cost savings, improved efficiency, and reduced power usage, with benefits in performance, downtime, and task efficiency.

Sentiment score

8.5

Pure Storage FlashBlade boosts ROI by reducing costs, enhancing efficiencies, increasing VM density, and saving 20%-85% in time.

By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.

Fernando Hortal

CTO & Presales Manager at Pleiades Tecnologia

Uptime is ROI.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

With Alletra, it downloads the software, and you just hit the button, and go.

Lisa Whalen

System Engineer at University of Nebraska

For more quotes and insights, download the HPE Alletra Storage report

It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.5

HPE Alletra Storage support is praised for quick, expert assistance and direct access to senior engineers, enhancing satisfaction.

Sentiment score

7.0

Pure Storage FlashBlade support is praised for responsiveness and knowledge but criticized for slower responses and occasional language barriers.

We also had one outage where a controller of one of the products had failed and had to be replaced on-site.

reviewer943512

System and Network administrator at Vodafone

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure has good storage.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

We have four-hour support, and 99% of our issues are resolved within that timeframe.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

Last week, a ticket that needed to be solved in six hours took one week.

Julio Cesar Bortolotti

Solution Architect at a tech services company with 51-200 employees

As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

For more quotes and insights, download the HPE Alletra Storage report

I would rate them an eight out of ten.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.2

HPE Alletra Storage offers seamless scalability, enabling non-disruptive expansion and flexible upgrades, enhancing operational capacity across industries.

Sentiment score

8.8

Pure Storage FlashBlade is praised for scalability, ease of expansion, and support, despite some areas needing improvement.

It is highly scalable.

Joerg Utesch

Sales Director at systemzwo group

It is suitable for both medium-sized and enterprise businesses.

Jaka Demšar

VAD PLSM Storage - Slovenia & Croatia at ASBIS

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

We've had zero downtime.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

Alletra provides modular, non-disruptive scale-up and scale-out.

reviewer7142983

Senior Consultant at HCLSoftware

If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.

reviewer2729496

Operations Technician at a energy/utilities company with 201-500 employees

For more quotes and insights, download the HPE Alletra Storage report

Pure Storage FlashBlade is scalable.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.0

HPE Alletra Storage is praised for its exceptional reliability, 100% uptime, and ease of upgrades across varied environments.

Sentiment score

8.8

Pure Storage FlashBlade is praised for its impressive stability and reliability, with minimal disruptions and consistent uptime even during upgrades.

During the eight years, there have been no problems such as hardware failure or stopping.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

I would rate the stability of the solution as a ten out of ten.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution is stable and rock-solid.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

I have not experienced any downtime, crashes, or performance issues.

reviewer2729523

Manager, Information Technology at a agriculture with 5,001-10,000 employees

I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.

reviewer2729526

Head of Information Technology at a media company with 51-200 employees

For more quotes and insights, download the HPE Alletra Storage report

In case there is any issue with any blade, the data is moved to another.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

For more quotes and insights, download the Pure Storage FlashBlade report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Users desire NVMe support, improved UI, active-active controllers, enhanced features, better integration, and flexible pricing for HPE Alletra Storage.

Users seek better cloud integration, enhanced deduplication, improved support, protocol enhancements, simpler configuration, and a more intuitive interface.

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Joerg Utesch

Sales Director at systemzwo group

I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.

reviewer943512

System and Network administrator at Vodafone

For more quotes and insights, download the Pure FlashArray X NVMe report

They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.

reviewer2465262

Senior Director, Information Technology at Illumio

They would like to have one tool that can take them everywhere. There should be a single pane of glass.

reviewer2505771

Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees

Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.

Andre Bellotti

Solution Architect at CBTS

For more quotes and insights, download the HPE Alletra Storage report

Technical support definitely needs significant improvement.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

Its configuration should be easier.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

For more quotes and insights, download the Pure Storage FlashBlade report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

HPE Alletra Storage's pricing is seen as high but justified, offering both predictable and flexible licensing options.

Pure Storage FlashBlade offers high performance and features, justifying its cost with no extra software fees and fixed support costs.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would give it a nine out of ten in terms of costliness.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

For more quotes and insights, download the Pure FlashArray X NVMe report

For future use, we bill based on device consumption rather than the traditional datacenter model.

Yosef Emiru

System Engineer at Kenera International Trading PLC

The predictability of having that one-time cost is everything for the data center.

reviewer2465262

Senior Director, Information Technology at Illumio

It's expensive.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

For more quotes and insights, download the HPE Alletra Storage report

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

HPE Alletra Storage offers fast performance, cost savings, and efficient management with simplified deployment and excellent predictive insights.

Pure Storage FlashBlade offers fast, scalable, and user-friendly storage with efficient integration, analytics, and versatility for diverse needs.

Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

With NVMe drives, a single drive can provide up to thirty thousand IOPS.

SushilKumar4

Solution architect at Aeris

The guarantee of data availability is very important to us. Data runs everything.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

For more quotes and insights, download the HPE Alletra Storage report

We can plug in many blades, and we can have data up to one terabyte.

Redy ERIYAWAN

IT Field Support Engineer at Unisys

The best features of Pure Storage FlashBlade include better throughput and better performance.

Parul-Patel

System admin at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.9%, up from 2.2% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.9%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Anand Algesan

Database Administrator at CyrusOne

Provisioning and encryption ease improve data storage efficiency

To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.

Read full review

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

The pricing, setup cost, and licensing for HPE Alletra Storage are in line with the market from both CapEx and OpEx p...

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What needs improvement with HPE Alletra?

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From ...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

HPE Primera vs HPE Alletra Storage

Compared 12% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 19% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 10% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

August 2025

Download HPE Alletra Storage product report

Buyer's Guide

Pure Storage FlashBlade

August 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Alletra Storage vs. Pure Storage FlashBlade

July 2025

Free Report: HPE Alletra Storage vs. Pure Storage FlashBlade

Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashBlade and other solutions. Updated: July 2025.

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