HubSpot Sales Hub vs Zoho CRM comparison

Why PeerSpot?

HubSpot and Zoho are both solutions in the CRM category. HubSpot is ranked #13 with an average rating of 8.4, while Zoho is ranked #2 with an average rating of 8.4. HubSpot holds a 0.9% mindshare in CRM, compared to Zoho’s 2.1% mindshare. Additionally, 86% of HubSpot users are willing to recommend the solution, compared to 90% of Zoho users who would recommend it.

HubSpot Sales Hub

Read 23 HubSpot Sales Hub reviews

4,443 Views
3,732 Comparison Views

86% willing to recommend

Zoho CRM

Read 61 Zoho CRM reviews

9,395 Views
8,549 Comparison Views

90% willing to recommend

HubSpot Sales Hub

Zoho CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Zoho CRM and HubSpot Sales Hub operate in the competitive CRM sector. HubSpot Sales Hub has an advantage due to its comprehensive feature set.

Features: Zoho CRM supports a high degree of customization, offers automation tools, and integrates smoothly with Google Apps for Business. It includes lead and pipeline management, complete with a powerful analytics tool for detailed insights. HubSpot Sales Hub excels with advanced marketing tools, effective lead tracking, and comprehensive deal analytics, providing robust reporting capabilities. Its seamless integration with email tools enhances communication efficiency.

Room for Improvement: Zoho CRM can enhance its user interface to improve navigation, as some users find it slightly challenging. Increased flexibility in third-party integrations outside the Zoho ecosystem could also be beneficial. Further development of native mobile app capabilities might enhance on-the-go functionality. HubSpot Sales Hub could reduce initial setup complexity, which might intimidate some new users. Additional customization options for sales pipelines would cater to varied business needs. Also, lowering the pricing tiers to fit smaller businesses without extensive budgets could make it more accessible.

Ease of Deployment and Customer Service: Zoho CRM offers a flexible deployment model with a focus on on-premises and cloud options, paired with personalized customer service. It emphasizes adaptability and customization to fit diverse business requirements. HubSpot Sales Hub provides quick deployment via its cloud solution, minimizing setup hassles. It offers comprehensive support resources that include guides, training, and live assistance to facilitate user adoption swiftly.

Pricing and ROI: Zoho CRM is cost-effective, with affordable pricing and a low initial setup cost, offering a strong return on investment for budget-conscious organizations. It provides a free tier for small teams, enhancing its accessibility. HubSpot Sales Hub, despite a potentially higher cost, delivers excellent ROI through advanced features and enhanced integration efficiency. Its value is realized through comprehensive tools that align with broader business and marketing strategies.

To learn more, read our detailed HubSpot Sales Hub vs. Zoho CRM Report (Updated: September 2026).

Buyer's Guide

HubSpot Sales Hub vs. Zoho CRM

September 2026

Download the complete report

Helped 913,924 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.9

HubSpot Sales Hub boosts efficiency in lead tracking, communication, and sales management, significantly enhancing business value and strategy.

Sentiment score

5.0

Zoho CRM boosts ROI by improving sales productivity and reducing costs through automation without increasing staff headcount.

Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

For more quotes and insights, download the HubSpot Sales Hub report

Using Zoho CRM, my clients close more leads and deals with the campaigns and user investments in leads.

Hunbel CH

Lead Software Engineer at Nexo Solutions Ltd

For more quotes and insights, download the Zoho CRM report

Customer Service

Sentiment score

6.7

HubSpot Sales Hub provides prompt customer service, praised for responsiveness, but faces occasional language and time zone challenges.

Sentiment score

6.5

Zoho CRM's support is knowledgeable but has varying response times, occasional availability issues, and relies on self-help resources.

They consistently respond and provide solutions, though some limitations are inherent to the tool itself.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

It is more difficult with the language in Portuguese, which complicates understanding other functions.

Andressa Didyk

Account Executive at a tech services company with 51-200 employees

The community of HubSpot Sales Hub and information available in Google is sufficient enough to basically self-help myself.

reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

For more quotes and insights, download the HubSpot Sales Hub report

Sometimes, they don't understand what my actual needs are.

Romani Labib

Director of Information Technology at MASFinancials

The 1.5 deduction from 10 is due to cultural communication differences based on where we're getting the support, as sometimes it takes a couple of times to communicate clearly enough for them to understand the issue.

reviewer2180034

Director at a manufacturing company with 11-50 employees

There are multiple blogs and articles available online for self-help.

Azmat Ullah

Sr Zoho Developer and Consultant at Xpert Prime

For more quotes and insights, download the Zoho CRM report

Scalability Issues

Sentiment score

7.2

HubSpot Sales Hub offers scalable usage for moderate-sized teams, though larger growth may require additional modules and costs.

Sentiment score

7.7

Zoho CRM provides scalable solutions for businesses, smoothly supporting user growth and integrations across various operational needs and geographies.

Regarding scalability, I think it's really well-designed; not to some enormous size, but it allowed us to start easily and then expand really.

reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

For more quotes and insights, download the HubSpot Sales Hub report

The system is easy to understand, implement coding, and conduct training.

Azmat Ullah

Sr Zoho Developer and Consultant at Xpert Prime

Zoho CRM is quite scalable; I have worked with clients who started with ten companies and have scaled up to managing 500 employees effectively within Zoho CRM.

Jatin Rao

Zoho Developer at Tarini Consulting

The platform's global data centers across regions such as the US, EU, and India ensure data security and privacy through ISO certification and strong role-based security, which is essential for handling sensitive customer data.

NaveenKumar S

Software Engineer at Maximus

For more quotes and insights, download the Zoho CRM report

Stability Issues

Sentiment score

8.3

HubSpot Sales Hub is highly rated for stability, consistently reliable with minimal issues and infrequent API glitches.

Sentiment score

7.7

Zoho CRM is praised for its stability and reliability, with minor interruptions that quickly resolve, ensuring business continuity.

For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

I don't recall experiencing any outages or downtime with HubSpot Sales Hub.

reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

For more quotes and insights, download the HubSpot Sales Hub report

Zoho CRM guarantees 99% uptime, with downtime incidents being very rare.

NaveenKumar S

Software Engineer at Maximus

The level of stability and reliability in Zoho CRM is crucial for me because sometimes bugs appear unexpectedly, disrupting the business flow.

Hunbel CH

Lead Software Engineer at Nexo Solutions Ltd

I find Zoho CRM to be 100% stable and reliable as far as I know.

Jatin Rao

Zoho Developer at Tarini Consulting

For more quotes and insights, download the Zoho CRM report

Room For Improvement

HubSpot Sales Hub requires enhancements in lead capture, automation, pricing, UI modernization, and better training and documentation.

Zoho CRM users want improved UI, integration, AI, customization, mobile ease, transparency, and quicker support for better user experience.

The overall cost is relatively high compared to some alternatives available in the market.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

The problem with the email tracking feature is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations.

reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

HubSpot seems to be in the lead right now in terms of consolidating a lot of those point solutions into one core platform, which Sales Hub is a part of, and the CRM and marketing pro are also core to driving our business and go-to-market engine.

reviewer2834418

VP of sales at a tech vendor with 11-50 employees

For more quotes and insights, download the HubSpot Sales Hub report

The platform does not save code versions similar to GitHub, where you can compare new versions with previous ones.

Azmat Ullah

Sr Zoho Developer and Consultant at Xpert Prime

Another issue is that a Zoho CRM function can run for only three minutes. After three minutes, the function will fail, and we have to rerun the function.

HarshVardhan1

Software Engineer at Evoluz Global Solutions

Some organizations may prefer not to have their data on the internet since Zoho CRM runs as a cloud service.

Romani Labib

Director of Information Technology at MASFinancials

For more quotes and insights, download the Zoho CRM report

Setup Cost

HubSpot Sales Hub offers competitive pricing with flexible options, appealing to enterprises, despite potential complexity and varying costs.

Zoho CRM offers affordable pricing and customization, with the Enterprise plan at $50/user and Zoho One favored for value.

The sales component is somewhat expensive, making the overall cost higher compared to some other available options.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

We managed to get a really great discount for the first year because we had recently raised a round of Series A funding, qualifying us as an early-stage startup that received a pretty significant discount in year one.

reviewer2834418

VP of sales at a tech vendor with 11-50 employees

For more quotes and insights, download the HubSpot Sales Hub report

Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.

Jatin Rao

Zoho Developer at Tarini Consulting

In terms of my experience with the price and licensing cost, as with setup cost for Zoho CRM, it might not be quite affordable because there are cheaper solutions available.

Ekundayo Dayo

Social media strategist at Creative Skills

For more quotes and insights, download the Zoho CRM report

Valuable Features

HubSpot Sales Hub streamlines sales with features like pipeline management, CRM integration, and marketing automation for efficient, strategic planning.

Zoho CRM offers customizable, integrated, user-friendly features with automation, making it ideal for businesses of all sizes.

The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

The ability to see and track who is engaging with your content, your emails, prioritizing who to follow up with based on a lot of data that is ingested via intent signals and automation is significant.

reviewer2834418

VP of sales at a tech vendor with 11-50 employees

The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.

Andressa Didyk

Account Executive at a tech services company with 51-200 employees

For more quotes and insights, download the HubSpot Sales Hub report

The most valuable aspect of CRMs, including Zoho CRM, Salesforce, and Microsoft Dynamics, is automation capabilities.

Azmat Ullah

Sr Zoho Developer and Consultant at Xpert Prime

The most valuable feature I have found in Zoho CRM is custom functions. You can achieve anything with it. From integrations with other applications, it is instant.

Aineah Marabi

Zoho and Web Developer at Ika Three Sixty

Zoho CRM's automation capabilities are really good and better than almost any other application.

Hunbel CH

Lead Software Engineer at Nexo Solutions Ltd

For more quotes and insights, download the Zoho CRM report

Categories and Ranking

HubSpot Sales Hub

Ranking in CRM

13th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

AI Sales & Marketing (8th)

Zoho CRM

Ranking in CRM

2nd

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Opportunity Management (3rd), Sales Force Automation (3rd)

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 0.9%, down from 1.0% compared to the previous year. The mindshare of Zoho CRM is 2.1%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Zoho CRM	2.1%
HubSpot Sales Hub	0.9%
Other	97.0%

CRM

Featured Reviews

reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.

Read full review

HarshVardhan1

Software Engineer at Evoluz Global Solutions

Automates client workflows and data validation reliably but has faced limits in complex integrations

While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data. I had a scenario where I had to use two fields from two different modules, and based on that condition, we had to send a follow-up to our team member to complete the task. We could not find any direct integration, direct SOQL query, or direct workflow that could do that work. However, I think the wizard is performing better now for such tasks. I had a two-part scenario where I had to get data from two modules or two fields in Zoho CRM and send a follow-up to our team member based on that data. We were unable to find any direct integration for this. Another issue is that a Zoho CRM function can run for only three minutes. After three minutes, the function will fail, and we have to rerun the function.

Read full review

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Top Industries

By visitors reading reviews

Comms Service Provider

18%

Construction Company

14%

Financial Services Firm

12%

University

10%

Outsourcing Company

13%

Construction Company

11%

Comms Service Provider

11%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	4
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	49
Midsize Enterprise	6
Large Enterprise	10

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?

My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...

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What needs improvement with HubSpot Sales Hub?

I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...

See all answers

What is your primary use case for HubSpot Sales Hub?

My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

My experience with pricing, setup cost, and licensing is that those details were taken care of by our operations team, and I am not sure about the specifics.

See all answers

What needs improvement with Zoho CRM?

I think Zoho CRM can be improved because everything is good, but the UI can be improved. That is the main area where improvements are needed.

See all answers

What is your primary use case for Zoho CRM?

My main use case for Zoho CRM is to maintain our prospects database, track our email interactions, and manage our entire sales operations. A quick specific example of how I use Zoho CRM in my daily...

See all answers

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Product Reports

Buyer's Guide

HubSpot Sales Hub

September 2026

Download HubSpot Sales Hub product report

Buyer's Guide

Zoho CRM

August 2026

Download Zoho CRM product report

Overview

HubSpot Sales Hub is a powerful CRM platform that enhances sales operations with features like pipeline management and customer journey mapping, while offering seamless integration and automation.

HubSpot Sales Hub provides a comprehensive suite of tools designed to optimize sales processes. Its intuitive interface supports efficient task completion through features like easy call functionality and customization options. The platform excels in email tracking and custom reporting, aiding in accurate sales forecasting. Integration capabilities enhance organizational visibility, while automation streamlines workflows. Despite its strengths, users seek improvements in lead capture accuracy, automation complexities, and customization flexibility, alongside more robust reporting and AI-driven analytics.

What are the key features of HubSpot Sales Hub?

Pipeline Management: Streamlines tracking and management of sales pipelines.
Customer Journey Mapping: Visualizes and enhances customer interactions.
Seamless Integration: Connects effortlessly with other systems for improved organization.
Automation Capabilities: Automates routine tasks, enhancing productivity.
Email Tracking: Offers insights into customer engagement through email monitoring.
Custom Reporting: Facilitates better decision-making with tailored reports.

What benefits or ROI should be expected?

Improved Forecasting: Accurate reporting enhances sales predictions.
Enhanced Visibility: Integration and automation boost operational insight.
Task Efficiency: Intuitive features streamline workflow management.
Sales Cycle Management: Flexibility supports diverse sales strategies.

HubSpot Sales Hub is widely implemented across industries for tasks like opportunity management and sales lifecycle tracking. It assists in proposal generation, lead management, and marketing campaigns, positioning it as a critical tool for sales and marketing teams aiming to improve workflow and customer relationships.

HubSpot

Zoho CRM is a versatile tool designed to customize and integrate business operations efficiently. It features lead management, analytics, automation, and a user-centric interface, making it adaptable for streamlining sales and enhancing customer interactions.

Zoho CRM offers businesses the capability to tailor operations through a customizable platform. It ensures seamless integration with other applications and supports advanced automation, facilitating streamlined sales and marketing processes. With comprehensive dashboards and robust reporting, it tracks employee activities and enhances operational efficiency. However, users seek improved integration with social media, enhanced email campaign functionality, better API integration, and more extensive customization options. Faster support, refined scalability, and advanced predictive analytics are also desired. The platform's mobile app and automation need improvements, with more user-friendly pricing and technical documentation.

What are the most notable features of Zoho CRM?

Lead Management: Streamlines sales processes by efficiently managing leads.
Analytics: Provides insights into sales and marketing operations.
Automation: Enhances operational efficiency by automating routine tasks.
User-Friendly Interface: Simplifies navigation and use for better productivity.
Integration: Connects seamlessly with other applications to improve workflow.

What benefits and ROI should users consider?

Cost-Effectiveness: Offers substantial features at a competitive price.
Operational Efficiency: Increases productivity via seamless integrations.
Comprehensive Reporting: Equips users with detailed insights for decision-making.
Scalability: Adapts to growing business demands and evolving needs.

Zoho CRM is utilized across industries like real estate and IT for managing sales, customer interactions, finance, marketing, and HR tasks. It supports automation in attendance and leave applications, and connects with external systems to handle comprehensive customer data. The platform is essential for tasks like setting appointments, generating invoices, and enhancing customer relationship efficiency.

Zoho

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

HubSpot Sales Hub vs. Zoho CRM

September 2026

Free Report: HubSpot Sales Hub vs. Zoho CRM

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