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Imperva Application Security Platform vs Prisma Cloud by Palo Alto Networks comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
5.8
Imperva boosts security, reduces manual interventions, yielding quick ROI, especially in banking, though initial costs can be high.
Sentiment score
6.8
Prisma Cloud boosts productivity and security through automation, reducing vulnerabilities, saving time, and streamlining compliance for organizations.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
They know how much money they are losing while the system is down, so by increasing the possibility of not having a down website or web application, return on investment can be calculated easily.
Head of Sales Services Department at a comms service provider with 51-200 employees
I was able to save over seven million dollars last year as return on investment in the company.
Senior Cybersecurity Consultant at Cyberoutcome Limited
I have seen a return on investment with Imperva Application Security Platform, as it is generally associated with time savings, because the review of alerts and the visibility it gives saves us significant operational time.
Ingeniero Preventa at Imperia
It eliminates the need for additional hardware, making it a financially and technically sound investment.
Partner at Quasys
Reputation and data security are the two most important things to a financial institution.
Works at a comms service provider with 1-10 employees
We may have prevented a security breach with remediation of the findings.
Security Solutions Architect - Cloud Security Consultant at a consultancy with 10,001+ employees
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
7.0
The Imperva Application Security Platform's support is praised for responsiveness but criticized for inconsistencies, especially between cloud and on-premises environments.
Sentiment score
7.1
Prisma Cloud support quality varies; clients experience quick resolutions or slow responses, with satisfaction depending on region and support level.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
I would rate the technical support of Imperva DDoS as ten.
Head of Sales Services Department at a comms service provider with 51-200 employees
They need to work faster on the response time because of issues of urgent replies.
Senior Cybersecurity Consultant at Cyberoutcome Limited
Responsive support addressing urgent needs.
Cybersecurity Consultant at Accenture Singapore Services Pte Ltd
They can respond with technical documentation or pass on the case to the next level because it requires the development of a new feature or changing a feature due to a bug.
Technical Lead at a consultancy with 11-50 employees
Anywhere we raise a tech case, they revert back within an hour.
Cloud Security Engineer at a tech vendor with 201-500 employees
I would give them 10 out of 10.
Sector Manager at a comms service provider with 51-200 employees
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
7.4
Imperva Application Security Platform offers scalable solutions for various organizations, with cloud deployment preferred despite some pricing and performance challenges.
Sentiment score
7.5
Prisma Cloud offers scalable, flexible multi-cloud support, efficiently accommodating large enterprises with performance, albeit needing credit purchases for optimal use.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
99% of customers are using the cloud version of Imperva DDoS protection, so they just purchase the new license and scale as needed.
Head of Sales Services Department at a comms service provider with 51-200 employees
I have not even needed support after deployment, since it has remained stable.
CTO at Malam Engineering PLC
It is easy to always scale to add more users.
Senior Cybersecurity Consultant at Cyberoutcome Limited
There aren't any limits to Prisma Cloud's scalability.
Senior Security Consultant at helpag
Scalability within the credit limit is good. It is 100%.
Cloud security architect at a tech vendor with 10,001+ employees
I would rate it a ten out of ten for scalability.
Cloud Security Support at a tech vendor with 501-1,000 employees
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
7.9
Imperva Application Security Platform is praised for stability and reliability, with minor issues occurring mainly during high traffic.
Sentiment score
7.9
Prisma Cloud by Palo Alto Networks is highly reliable and trustworthy, with minimal downtime and effective maintenance communication.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
It is also a stable product without much glitch or downtime.
Senior Presales Consultant at Techlab security
One notable drawback is that, unlike Fortinet, which offers fast track labs and continuous enablement, Imperva Application Security Platform lacks lab access and fast track labs for enablement and product advertising.
CTO at Malam Engineering PLC
We experienced downtime or crashes with Imperva Application Security Platform when traffic went really strong or fast because people tried to get tickets.
Soc Analyst at Cineplex Inc
I would rate it a ten out of ten for stability.
Cloud Security Engineer (Team lead) at a tech services company with 201-500 employees
The cloud environment is dynamic, so the tool must be dynamic.
Cloud Security Delivery Associate Manager at Accenture
We had to build the system twice because of environmental issues.
Security Delivery Manager at Accenture
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
Imperva Application Security Platform needs better integration, simpler dashboards, improved AI, and enhanced user interface for higher satisfaction.
Prisma Cloud needs user interface, integration, automation, cost, and support improvements, with better multi-cloud support and visibility.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
To convince my clients, a purely on-prem solution would be ideal since they are financial institutions.
CTO at Malam Engineering PLC
Maybe Imperva DDoS could use endpoints to get information about the attacks before they commence from the endpoint level or establish cooperation with endpoint vendors to share this information.
Head of Sales Services Department at a comms service provider with 51-200 employees
Regarding return on investment, ROI, I can say it is noticeable with Imperva Application Security Platform.
Senior Presales Consultant at Techlab security
Prisma Cloud is an excellent tool.
Technical Engineer at a tech services company with 1,001-5,000 employees
We could have deployed the runtime monitoring with Prisma Cloud by Palo Alto Networks, but within our organization at our company, it was very difficult to find who would be the owner for the alerts.
Cyber Security Architect at a comms service provider with 10,001+ employees
Even though documentation was available, it took a while for a new person to understand what integration meant, what will be achieved after the integration, or how the integration needed to be done on the Azure or AWS side.
Technical Architect at a tech services company with 1,001-5,000 employees
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
Imperva's Application Security Platform has high, complex pricing, yet some find it competitive for its security benefits and enterprise flexibility.
Enterprise buyers find Prisma Cloud expensive but valuable, with flexible pricing benefiting multi-cloud enterprises despite additional costs.
I would rate the pricing of Imperva DDoS as five, where one is very cheap and ten is very expensive.
Head of Sales Services Department at a comms service provider with 51-200 employees
the setup cost was high, with the hardware installation in the data center being particularly expensive.
Cyber Security Product Owner at a energy/utilities company with 10,001+ employees
We have noticed faster response times and fewer security alerts because after doing some custom policy tuning, everything seemed to be aligned and we have fewer attacks to monitor and fewer alerts to monitor.
Senior Cybersecurity Consultant at Cyberoutcome Limited
The cost was not on the higher side.
Technical Architect at a tech services company with 1,001-5,000 employees
If you are using a single tool like Prisma Cloud, with a single license, you can monitor all environments, such as Google Cloud, Azure, AWS, and Oracle Cloud.
Cloud Security Delivery Associate Manager at Accenture
The pricing for what we are using is pretty good.
Works at a pharma/biotech company with 10,001+ employees
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
Imperva Application Security Platform offers robust threat protection, user-friendly interface, and comprehensive reporting for enhanced web security management.
Prisma Cloud enhances cloud security with real-time monitoring, automation, and CSPM for effective DevOps and multi-cloud protection.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
The API security feature is particularly valuable because most attackers do not try to come in from where it is expected.
Senior Cybersecurity Consultant at Cyberoutcome Limited
If someone attempts to access the server, the WAF blocks that SSRF alert, or RCE, Remote Code Execution alert, blocking immediately based on the signature, not only by the payload or the IP address.
SOC Analyst L1 at CMS-IT-SERVICES-PVT-LTD
It reduces the DDoS attacks and reduces the attacks from threat actors, including SQL Injection and zero-day attacks, by using dynamic application profiling from Imperva.
IT Security Analyst & Engineer (Project, Remote) Australia-Europe at a manufacturing company with 10,001+ employees
Prisma Cloud provides us with a single tool to protect all of our cloud resources and applications without having to manage or reconcile disparate security and compliance reports.
Works at a pharma/biotech company with 10,001+ employees
Prisma Cloud's real-time detection and monitoring of our entire system is the most useful.
Full Stack Developer at Dobby Ads
Prisma Cloud's most valuable feature is its user identification capabilities. By integrating with Active Directory or LDAP servers, it efficiently manages user access to cloud resources.
L2 - Cloud Security Engineer at a tech services company with 10,001+ employees
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Web Application Firewall (WAF)
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
147
Ranking in other categories
CDN (2nd), Distributed Denial-of-Service (DDoS) Protection (4th), Bot Management (1st), API Security (1st)
Prisma Cloud by Palo Alto N...
Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
114
Ranking in other categories
Container Security (2nd), Cloud Security Posture Management (CSPM) (2nd), Cloud-Native Application Protection Platforms (CNAPP) (2nd), Data Security Posture Management (DSPM) (2nd)
 

Mindshare comparison

As of August 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 3.8%, down from 5.8% compared to the previous year. The mindshare of Imperva Application Security Platform is 7.6%, up from 7.6% compared to the previous year. The mindshare of Prisma Cloud by Palo Alto Networks is 1.8%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Imperva Application Security Platform7.6%
Cloudflare Web Application Firewall3.8%
Prisma Cloud by Palo Alto Networks1.8%
Other86.8%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
reviewer2818155 - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Application protection has improved and reporting and dashboards still need refinement
I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.
reviewer2776578 - PeerSpot reviewer
Cyber Security Architect at a comms service provider with 10,001+ employees
Image scanning has supported consistent security practices during cloud deployment
On a scale of ten, we would say people are happy with Prisma Cloud by Palo Alto Networks for the part we use. People are okay with it. We probably would give an eight. We don't give ten because if we don't use the other parts of Prisma Cloud by Palo Alto Networks, it's because it was difficult to implement from an operational point of view. We could have deployed the runtime monitoring with Prisma Cloud by Palo Alto Networks, but within our organization at our company, it was very difficult to find who would be the owner for the alerts. People have other tools and in the end, we don't use the full capabilities of a product that we pay for. It's partially related to the difficulty to integrate Prisma Cloud by Palo Alto Networks runtime in our company's support process. We don't use the real-time monitoring part of Prisma Cloud by Palo Alto Networks. We don't know about the automated remediation feature of Prisma Cloud by Palo Alto Networks.
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Top Industries

By visitors reading reviews
Construction Company
17%
Comms Service Provider
9%
Financial Services Firm
9%
Outsourcing Company
7%
Financial Services Firm
12%
Construction Company
8%
Outsourcing Company
8%
Manufacturing Company
8%
Financial Services Firm
13%
Computer Software Company
8%
Manufacturing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise25
Large Enterprise70
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise21
Large Enterprise58
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
What is your primary use case for Prisma Cloud by Palo Alto Networks?
Prisma Cloud helps support DevSecOps methodologies, making those responsibilities easier to manage.
What Cloud-Native Application Protection Platform do you recommend?
We like Prisma Cloud by Palo Alto Networks, since it offers us incredible visibility into our entire cloud system. We...
What do you think of Aqua Security vs Prisma Cloud?
Aqua Security is easy to use and very manageable. Its main focus is on Kubernetes and Docker. Security is a very valu...
 

Also Known As

Cloudflare WAF
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
Prisma Public Cloud, RedLock Cloud 360, RedLock, Twistlock, Aporeto
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Amgen, Genpact, Western Asset, Zipongo, Proofpoint, NerdWallet, Axfood, 21st Century Fox, Veeva Systems, Reinsurance Group of America
Find out what your peers are saying about Imperva Application Security Platform vs. Prisma Cloud by Palo Alto Networks and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.