Informatica Intelligent Data Management Cloud (IDMC) vs Zapier comparison

Informatica Intelligent Dat...

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Executive SummaryUpdated on Dec 11, 2025

Informatica IDMC and Zapier compete in the data management and automation categories. Based on feature richness and enterprise suitability, Informatica IDMC currently holds an advantage.

Features: Informatica IDMC provides robust data management features such as master data management, data quality, and data integration. It offers flexible architecture supporting complex workflows and excels in tasks like data cleansing. Zapier simplifies business automation by creating Zaps that link web applications, providing a wide variety of integrations and an intuitive interface.

Room for Improvement: Informatica IDMC should work on user experience enhancements, increase preconfigured connectors, and improve system performance stability. Zapier needs to enhance its integration breadth, improve error management, and support more advanced workflows for complex automations.

Ease of Deployment and Customer Service: Informatica IDMC allows flexible deployment across on-premise, private, and public clouds but has complex configuration transitions, yet offers highly effective technical support. Zapier, being a cloud-based service, provides easy deployment and acclaimed customer service, although managing complicated automations may require careful planning.

Pricing and ROI: Informatica IDMC is costly, offering suitable options for large enterprises with high ROI potential when effectively utilized. Zapier's tiered pricing includes a free plan, beneficial for small to mid-size businesses, though costs can surge as usage increases.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier Report (Updated: December 2025).

Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

Informatica's cloud platform enhances data management efficiency, cost savings, and data security, requiring effective change management for optimal results.

Sentiment score

6.1

Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.

Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

The stability and performance remain issues.

reviewer946383

consultant at a energy/utilities company with 5,001-10,000 employees

Compared to Collibra Catalog, where the value is noticeable within six months.

reviewer2696502

Data and Analytics Manager at a insurance company with 10,001+ employees

In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.

For more quotes and insights, download the Zapier report

Chief Technology Advocate at PURESOFT GLOBAL LLC

Customer Service

Sentiment score

6.9

Informatica's customer service is generally rated positively for quick, knowledgeable support, though some report occasional delays and inconsistencies.

Sentiment score

7.0

Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.

Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.

Consulting Principal & Founder at Digital Data Consultancy

Even after going out of service support, they still reached back to me whenever I raised tickets.

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

Their technical support is good; they respond promptly and are very helpful.

MuhammadImran

Go High Level Manager at Virtual Worker Now

This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.

Sachin Shrtivastava

Automation Engineer at Axe Automation

The experience was positive with prompt responses from their team.

For more quotes and insights, download the Zapier report

Chief Technology Advocate at PURESOFT GLOBAL LLC

Scalability Issues

Sentiment score

7.3

Informatica Intelligent Data Management Cloud is praised for scalability and flexibility in handling large datasets, despite pricing concerns.

Sentiment score

7.4

Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.

I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

As a SaaS platform, IDMC is quite scalable and provides complete flexibility.

Consulting Principal & Founder at Digital Data Consultancy

There are many options available, and the licensing model is quite good, supporting our needs effectively.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Data Integration Architect at Endeavour Foundation

Zapier is suitable for small or simpler automation but not for complex ones.

Sachin Shrtivastava

Automation Engineer at Axe Automation

Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.

For more quotes and insights, download the Zapier report

Product Owner | Integration

Stability Issues

Sentiment score

7.7

Users generally find IDMC stable, with occasional challenges after updates, especially in older versions or specific integrations.

Sentiment score

6.7

Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.

Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.

Consulting Principal & Founder at Digital Data Consultancy

There are substantial stability issues with Informatica Cloud Data Quality on the cloud.

reviewer946383

consultant at a energy/utilities company with 5,001-10,000 employees

I find the stability to be good, with occasional restarts required every two to three months due to glitches.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.

For more quotes and insights, download the Zapier report

Product Owner | Integration

Room For Improvement

Informatica IDMC needs UI improvements, better connectivity, streamlined configuration, cheaper pricing, and enhanced support with AI integration.

Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.

The tool needs to mature in terms of category-specific attributes or dynamic attributes.

Consulting Principal & Founder at Digital Data Consultancy

The current solution requires code-writing and tweaking, while other solutions offer material-level matches.

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

If the development interface could be optimized to have fewer modules, it would be greatly beneficial.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Data Integration Architect at Endeavour Foundation

The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.

Awais Mehmood

Webflow Developer at Qureos

You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.

For more quotes and insights, download the Zapier report

Product Owner | Integration

Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

Setup Cost

Informatica IDMC provides a robust but expensive pricing model with complex licensing and potential negotiation discounts for enterprises.

Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.

It ranges from a quarter million to a couple of million a year.

Consulting Principal & Founder at Digital Data Consultancy

Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.

Data Integration Architect at Endeavour Foundation

Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

The pricing is in accordance with market standards and even lower in some cases.

For more quotes and insights, download the Zapier report

Chief Technology Advocate at PURESOFT GLOBAL LLC

The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.

MuhammadImran

Go High Level Manager at Virtual Worker Now

Valuable Features

Informatica IDMC offers seamless data integration, AI-enhanced features, and efficient governance, enhancing user experience and operational efficiency.

Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.

The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.

Consulting Principal & Founder at Digital Data Consultancy

The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.

For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report

Data Integration Architect at Endeavour Foundation

We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.

reviewer2696502

Data and Analytics Manager at a insurance company with 10,001+ employees

They have approximately 7,000 connections.

Product Owner | Integration

The automation capabilities are impressive.

reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

Creating integration points through webhooks is particularly useful for anyone working on integration projects.

For more quotes and insights, download the Zapier report

Chief Technology Advocate at PURESOFT GLOBAL LLC

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Integration

2nd

Ranking in Cloud Data Integration

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

214

Ranking in other categories

Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)

Zapier

Ranking in Data Integration

17th

Ranking in Cloud Data Integration

12th

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Business Orchestration and Automation Technologies (16th), AI Software Development (14th)

Mindshare comparison

As of January 2026, in the Cloud Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.7%, down from 8.5% compared to the previous year. The mindshare of Zapier is 2.5%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	6.7%
Zapier	2.5%
Other	90.8%

Cloud Data Integration

Featured Reviews

Handles large data volumes effectively and offers competitive pricing

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Read full review

Diverse integration options support workflow automation while pricing and support need improvements

Product Owner | Integration

You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.

Read full review

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Use our free recommendation engine to learn which Cloud Data Integration solutions are best for your needs.

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881,082 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

11%

Computer Software Company

Retailer

University

10%

Financial Services Firm

Retailer

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	51
Midsize Enterprise	27
Large Enterprise	153

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	10
Large Enterprise	7

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

What do you like most about Zapier?

The product's most valuable feature is automation.

What is your experience regarding pricing and costs for Zapier?

The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.

What needs improvement with Zapier?

In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...

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Product Reports

Informatica Intelligent Data Management Cloud (IDMC)

January 2026

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Download Zapier product report

January 2026

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) offers seamless integration of master data management, data quality, and data integration with a cloud-native architecture supporting multiple data management styles, optimizing data governance through metadata management.

IDMC enhances data synchronization and mapping tasks, utilizing a broad range of connectors to interact efficiently with data sources. Its precise address validation via AddressDoctor and intuitive navigation bolster user empowerment, delivering agility, scalability, and security in data governance. Despite its strengths, areas like ease of use, SAP integration, and reporting could benefit from enhancements. Connectivity issues and workflow complexities are noted, needing improvements in performance, support, and licensing cost. Users demand expanded ETL capabilities, real-time processing, and broader data source support to address growing data needs.

What are the key features of IDMC?

Integration Capabilities: Ensures seamless connectivity between on-premise and cloud environments.
Master Data Management: Centralizes and streamlines data processes for enhanced quality.
Data Quality: Employs tools for cleansing and standardizing data accuracy.
Address Validation: Features AddressDoctor for precise address verification.
Real-Time Processing: Supports real-time data handling for critical operations.
Connectivity Options: Offers a wide array of connectors for easy data source interaction.

What benefits and ROI should users consider?

Scalability: Cloud-native design boosts system agility, adapting to data volume changes.
Security: Enhances data protection with robust encryption and compliance measures.
Efficiency: Automates processes to reduce manual effort and errors.
Flexibility: Supports diverse data management styles, offering adaptability to business changes.
Governance: Empowers effective data governance through comprehensive metadata management.

In industries such as banking, healthcare, and telecom, IDMC is implemented for data integration, cloud migration, and enhancing data quality. Its capabilities are crucial for metadata management, lineage tracking, and real-time processing, ensuring high data quality and streamlined operations.

Informatica

Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.

By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.

What Features Stand Out in Zapier?

App Connectivity: Integrates thousands of tools, simplifying task automation.
Ease of Use: No coding needed to set up integrations.
Webhooks: Offers real-time data transfer between applications.
Multi-step Zaps: Allows complex workflows across various apps.
Comprehensive Library: Extensive list of app integrations for users.

What Benefits Should You Expect?

Increased Productivity: Facilitates seamless automation of tasks.
Efficiency Improvement: Streamlines processes across multiple tools.
Business Agility: Supports varied workflows to meet specific needs.
Integration Flexibility: Connects a wide range of popular applications.
Simple Automation: Users automate processes without technical skills.

In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.

Sample Customers

The Travel Company, Carbonite

BuzzFeed, Groupon, Spotify, Columbia University, FOX