Looker Studio vs MicroStrategy comparison

Read 163 MicroStrategy reviews

7,136 Views
4,852 Comparison Views

92% willing to recommend

Looker Studio

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Looker Studio and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker Studio vs. MicroStrategy Report (Updated: February 2023).

Looker Studio vs. MicroStrategy

February 2023

Download the complete report

Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (12th)

MicroStrategy

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

163

Ranking in other categories

BI (Business Intelligence) Tools (13th), Embedded BI (4th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.5%, down 2.7% compared to last year.
MicroStrategy, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.2% mindshare, down 3.0% since last year.

Reporting Mindshare Distribution
Product	Mindshare (%)
Looker Studio	2.5%
Tableau Enterprise	14.5%
Microsoft Power BI	14.1%
Other	68.9%

Reporting

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
MicroStrategy	1.2%
Microsoft Power BI	8.1%
Tableau Enterprise	6.2%
Other	84.5%

BI (Business Intelligence) Tools

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Read full review

Harjinder-Singh

Data Engineer at a insurance company with 10,001+ employees

Reporting on insurance finances has become robust and supports detailed geo-spatial analysis

I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The solution is free so that is a good feature."

"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."

"Valuable features include advanced integrated analysis and easy implementation."

"The ability to integrate with a great variety of data sources."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

More Looker Studio pros

"The most valuable feature is the ability to build reports, then customize for different groups instead of having to build multiple reports. Therefore, the ability to build customization in the reports for different groups."

"The ability to integrate with PPT is another plus. The platform's ability to write back data directly to the database is also good."

"In version 10, Visual Insight had a major improvement, and now it is a very powerful self-service BI that makes it very easy to build your dashboard and once you save it, it is available on all devices, including your iPad."

"Performance is great, and the feedback from our field users is fantastic in terms of form and function, so it is meeting all of our expectations."

"The product is very mature. It's quite robust and an excellent enterprise-level solution."

"It has allowed us to standardize the reporting so that everybody is looking at the same view of the data."

"It has certainly given people the ability to ask more questions and get more answers."

"MicroStrategy has what they call the Semantic Graph — an enterprise-grade semantic graph — and I think the technology is fantastic."

More MicroStrategy pros

Cons

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"Stability and scalability an be improved for a full ten."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"Panels are not as easy to use as other data extraction UIs."

More Looker Studio cons

"The solution has a very non-logical user usage part. It has a library mode where users can access all the data, reports, and dashboards, but they also can be accessed from a platform. They have to log into the platform. The user experience is confusing for the users. MicroStrategy needs to define which one they will use. Some functionality isn’t available in library mode but is available in the portal. There should be Office integration. For example, if I do a presentation, then I should be able to add a chart to my presentation."

"The developer is a long-ago obsolete tool. Its interface and functions should be completely redesigned."

"If there are some advanced visualization features - maybe I'm not aware of them - but if there were a Vitara which could work on top of MicroStrategy, it would make sense for MicroStrategy to have that within their own library."

"The online community page of the product is an area of concern where improvements are required."

"I would like to see a single standalone application to control everything from the administration perspective, and also to develop new applications."

"I think they're still lacking on customer service. I think historically, MicroStrategy's customer service was a lot better than it is today."

"We have used tech support many times. Sometimes they're knowledgeable. I would say that there is a lot room for them to improve."

"We have the mobile server. We have not used it. That is because the people on our team have not been trained on it yet, but that is something that we want to do."

More MicroStrategy cons

Pricing and Cost Advice

"The tool is free."

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"There is no subscription, I am using the free version."

"The price was good. We have had great support along the way."

"Additional costs are associated with maintenance."

"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."

"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."

"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."

"Now, the price is high."

"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."

More MicroStrategy pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Reporting solutions are best for your needs.

See recommendations

893,221 professionals have used our research since 2012.

Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

Retailer

Financial Services Firm

16%

Marketing Services Firm

Retailer

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	37
Midsize Enterprise	26
Large Enterprise	101

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

What is your experience regarding pricing and costs for MicroStrategy?

My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.

What needs improvement with MicroStrategy?

What is your primary use case for MicroStrategy?

Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...

Amazon QuickSight vs Looker Studio

Comparisons

Compared 15% of the time

Microsoft Power BI vs Looker Studio

Compared 11% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

RStudio Connect vs Looker Studio

Compared 7% of the time

Google Data Studio vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Tableau Enterprise vs MicroStrategy

Compared 9% of the time

Microsoft Power BI vs MicroStrategy

Compared 9% of the time

SAP BusinessObjects Business Intelligence vs MicroStrategy

Compared 6% of the time

QlikView vs MicroStrategy

Compared 6% of the time

Google Data Studio vs MicroStrategy

Compared 5% of the time

More MicroStrategy Competitors

Product Reports

Download Looker Studio product report

Looker Studio

May 2026

Download MicroStrategy product report

April 2026

Also Known As

Data Studio

No data available

Overview

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

MicroStrategy is known for its scalability and stability. It supports complex analytics and seamless mobile integration. With features like geo-spatial mapping and easy dossier creation, it's compatible with Teradata, offering robust metadata management and customizations through its SDK.

MicroStrategy provides enterprise-class business intelligence with streamlined data governance and efficiently handles diverse data sources. Its platform offers ad-hoc reporting, self-service features, and interactive visualizations. The active user community and customization options ensure adaptability, while enhancements are needed in data modeling and visual capabilities. The administration tools, schema creation, and dashboard development can be complex, and licensing costs are significant. Improvements in cloud integration, multi-device support, community support, and training are necessary for wider adoption.

What are the features of MicroStrategy?

Easy Dossier Creation: Allows for creating intuitive data reports.
Geo-Spatial Mapping: Integrates geographic data for insightful mapping.
Compatibility with Teradata: Ensures smooth data interaction.
Mobile Integration: Supports mobile app compatibility for enhanced accessibility.
Robust Metadata Management: Provides comprehensive data management capabilities.
SDK Customization: Offers software development kits for tailored solutions.

What benefits do users find in MicroStrategy?

Enterprise-Class BI: Offers a stable and scalable BI platform.
Streamlined Data Governance: Efficiently manages data policies and procedures.
Interactive Visualizations: Delivers engaging data presentations and dashboards.
Ad-Hoc Reporting: Supports flexible and immediate report generation for data analysis.
Active Community Support: Enhances adaptability and provides ongoing assistance.

MicroStrategy is implemented for reporting and analytics in industries like finance and operations. Corporations utilize it for creating dashboards, financial reporting, and operational data analysis. It's effective for management reporting, tracking sales, inventory, and providing real-time insights. Integrations with CRM applications enhance its utility in producing interactive digital formats, replacing traditional reporting methods.

Sample Customers

Genesys, Shueisha

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.