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Microsoft Entra External ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
10th
Average Rating
7.8
Reviews Sentiment
5.7
Number of Reviews
17
Ranking in other categories
Customer Identity and Access Management (CIAM) (5th), Microsoft Security Suite (16th)
Tools4ever HelloID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
25th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
Single Sign-On (SSO) (18th)
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra External ID is 1.9%, down from 2.3% compared to the previous year. The mindshare of Tools4ever HelloID is 1.3%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra External ID1.9%
Tools4ever HelloID1.3%
Other96.8%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Primarily Microsoft Entra External ID SSO is valuable as it works with everything when it comes to integration."
"The most valuable feature for me is the firewall capabilities."
"It's quite easy to manage and monitor."
"Microsoft Entra External ID is more secure, offering a secure environment."
"The single sign-on access is the most useful feature we use."
"It's similar to using a Microsoft account to create accounts on other websites. We are also using Microsoft Entra to monitor which applications our guests are using. This allows us to filter, block, or adjust permissions for these applications as needed for our collaborators."
"Microsoft Entra External ID offers numerous advantages; there's no need to maintain anything on-premises, which results in a significant IT infrastructure cost saving."
"When it comes to Microsoft Entra External ID, Microsoft itself is the best distributor."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"The thing we like the most is that this software is so easy to use; you don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"By giving users the ability to fully manage their own workspace, while still being able to monitor and administer such actions, we can focus on new-business and projects as we like."
"Now we can easily control who has access to which client or client application."
"This solution helped us with centralizing our IAM; it was spread out over many places, and now we can easily control who has access to which client or client application."
 

Cons

"I would like to see faster synchronization."
"A common concern among the customers I visit is the unpredictability of Microsoft's costs at every renewal. This is really bothersome for the customer, and I would say it is the worst element I have seen in these years."
"There is room for improvement in AI technology for Microsoft Entra External ID, particularly in providing detailed alerts."
"Single sign-on for external applications such as Oracle could be improved to be a little bit cheaper."
"The training generally is complicated to understand, leading us to often go through a managed service provider."
"The quality of Microsoft customer support varies. With an enterprise contract, good resources are usually provided, especially in regions like Saudi Arabia or UAE. However, we have faced challenges with support quality, especially in some subcontinent areas where the resources might not be as experienced."
"The only problem that you might face with Microsoft now is their complex licensing model."
"There have been a couple of times when it was unavailable because of Microsoft issues, but other than that, I don't remember any problems."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"I would like to have the built-in provisioning module improved."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
 

Pricing and Cost Advice

"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
9%
Government
7%
Outsourcing Company
16%
Construction Company
11%
Government
7%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
Microsoft is flexible in the pricing for the product, so I cannot say that it is expensive, but definitely they are flexible in the price lists and their ways of doing payments.
What needs improvement with Microsoft Entra External ID?
Not really at the moment, but perhaps when we go deeper into using Microsoft Entra External ID, we may experience some things we may not prefer. However, up to now, we have not encountered anything...
What is your primary use case for Microsoft Entra External ID?
When I say identity, I mean Microsoft Entra External ID. We have been using Microsoft Entra External ID since the beginning of 2022. I am using it as a client. The purposes for using Microsoft Entr...
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Also Known As

Azure Active Directory External Identities
HelloID
 

Overview

 

Sample Customers

Information Not Available
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra External ID vs. Tools4ever HelloID and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.