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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
20th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
24th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 23.3%, down from 29.6% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID23.3%
Tools4ever HelloID1.2%
Other75.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Intune's MDM and MI."
"Single sign-on is the reason we use AD."
"Many of its features are valuable, including: facilitating application authentication, privileged access management, processes for attestation, and access reviews."
"Our most valuable features are conditional access and Azure application proxy."
"The most valuable aspect of Microsoft Entra ID is its ability to integrate with other cloud applications."
"It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on."
"It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid cloud, or in an additional connection from another cloud where we share equipment or host."
"I love how it uniquely identifies a person universally. If you have the email address, it will be the same account across most platforms. If everything is set up correctly, it's easy to identify a person and get all kinds of information about them from Azure or whichever system."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"Now we can easily control who has access to which client or client application."
 

Cons

"We have a lot of freedom in using the Group Policy Objects and, although Group Policy Objects are part of Azure Active Directory, there are still a lot of things that can be improved, such as providing local admin rights to a user. There are various, easy ways that I can do that in the on-premises version, but in the cloud version, it is a bit difficult. You have to create a bunch of policies to make it work."
"From an admin perspective, I would like to see improvement in the Microsoft Graph API."
"We have a custom solution now running to tie all those Azure ADs together. We use the B2B functionality for that. Improvements are already on the roadmap for Azure AD in that area. I think they will make it easier to work together between two different tenants in Azure AD, because normally one tenant is a security boundary. For example, company one has a tenant and company two has a tenant, and then you can do B2B collaboration between those, but it is still quite limited. For our use case, it is enough currently. However, if we want to extend the collaboration even further, then we need an easier way to collaborate between two tenants, but I think that is already on the roadmap of Azure AD anyway."
"In terms of improvement, we face issues with latency and responsiveness. Changes take some time to reflect across all users, sometimes up to twenty-four hours, which can be challenging when we need to implement drastic changes."
"Be aware that it may not work perfectly globally yet. There are still glitches with the solution in Africa."
"I would like to see a better delegation of access. For instance, we want to allow different groups within the company to manage different elements of Azure AD, but I need more granularity in delegating access."
"Microsoft is working with Microsoft Identity Manager for Active Directory on-premise. It will be very important to have these identity management solutions directly in Azure Active Directory. It's very important to have some kind of Azure identity manager as a technology for identity and access management for working both in the cloud and inside the Azure suite."
"The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
 

Pricing and Cost Advice

"The P1 version costs $6 per user per month."
"It is a packaged license. We have a Premium P1 subscription of Office 365, and it came with that."
"We pay an annual subscription fee."
"It's really affordable."
"Licensing costs for Microsoft Entra ID remain a concern, especially with the price increases in 2023."
"We have a yearly license."
"From a pricing standpoint, with all the services that we get, we are okay. I do not see a problem with the pricing structure. We are getting our money's worth."
"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."
"In terms of costs and pricing, this solution is worth every penny."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
Outsourcing Company
18%
Government
11%
Educational Organization
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.