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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
19th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 18.4%, down from 29.0% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID18.4%
Tools4ever HelloID1.2%
Other80.4%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Entra ID has helped us defend against token theft and nation-state attacks."
"Azure is the leading market solution because of its history, features, and maturity."
"It's an easy product to maintain."
"The main valuable feature is the integration into a single console, which includes authentication service and endpoint security."
"We haven't implemented permission identity management, but we plan to use it. Entitlement management and dynamic grouping of Microsoft 365 groups are features I enjoy. From an administrative perspective, we can now manage users from a single pane of glass, which enhances efficiency. MFA will improve the user experience and increase organizational efficiency."
"The user functionality enables us to provide different levels of access, across many applications, for each user. We can customize the access level and set a security level in connection with that access. For instance, we can require MFA. That is a feature that helps enhance our security posture a lot."
"Scalability has been the biggest benefit."
"The UI of Microsoft Entra ID is very intuitive, and I appreciate the integration with Azure because it works seamlessly. This is the best aspect I appreciate about Microsoft Entra ID."
"Now we can easily control who has access to which client or client application."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
 

Cons

"It could be better if a simple member could understand more easily the prices of the products and packages offered by Microsoft."
"I give it a five because it depends on who you get; some people are awesome, and some people, I can find answers through Google before I get a response from them, so it just all depends on the engineer."
"I would appreciate it if they linked the Microsoft Entra ID platform with other 365 platforms, such as the governance of Power BI or the security for the App Center. That would be very useful since we have many platforms related to Microsoft 365. We need to have a link or different profiles for managing through Microsoft Entra ID, which is the main platform."
"The custom role creation function could be improved as it's somewhat tricky to use."
"Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents."
"If Microsoft can give us a way to see where this product is running, from a backend perspective, then it would be great."
"The main issue is that because Active Directory is in the cloud, it will inevitably be dependent on internet connectivity."
"My understanding is, in the future, they will be able to bring everything into one single platform and they are not there yet."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
 

Pricing and Cost Advice

"I give the cost a three out of ten."
"It can be a bit expensive for organizations, but they do have different pricing models. Their free tier can be used on a personal level, but for an organization, the licenses might be a bit expensive. In general, the licenses can become cheaper, which will make it accessible for more people."
"Azure AD has four licensing options- Free, Office 365 apps, Premium P1, and Premium P2. The free option has a limited number of identities and features, and the Office 365 version comes included in several Office 365 subscriptions. With the P1 and P2 licenses, we get all the freeware features plus additional security features, but these come at a higher price. The base price for P1 and P2 is $6 and $9 per user per month, respectively."
"The solution has three types of tiers: E1 has very basic features. You get limited stuff in E2 and cannot have Office 360 associated with it. E3 is on the costly side and has all the features."
"Microsoft has a free version of Azure AD. So, if you don't do a lot of advanced features, then you can use the free version, which is no cost at all because it is underpinning Office 365. Because Microsoft gives it to you as a SaaS, so there are no infrastructure costs whatsoever that you need to incur. If you use the free version, then it is free. If you use the advanced features (that we use), it is a license fee per user."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"Azure Active Directory is expensive."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
"In terms of costs and pricing, this solution is worth every penny."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
9%
Government
8%
Outsourcing Company
18%
Government
10%
Educational Organization
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
Ask a question
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: January 2026.
881,707 professionals have used our research since 2012.