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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
18th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
25th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 16.1%, down from 28.4% compared to the previous year. The mindshare of Tools4ever HelloID is 1.3%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.1%
Tools4ever HelloID1.3%
Other82.6%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is cloud based so it is always updated,"
"After the move to Azure AD, the security level is high."
"The main valuable feature is the integration into a single console, which includes authentication service and endpoint security."
"The solution offers business to business and client to business support."
"Many of its features are valuable, including: facilitating application authentication, privileged access management, processes for attestation, and access reviews."
"The benefits of using this solution were realized straightaway."
"It's pretty easy to implement."
"I saw the benefits of Microsoft Entra ID immediately after I started using it."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"The thing we like the most is that this software is so easy to use; you don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"By giving users the ability to fully manage their own workspace, while still being able to monitor and administer such actions, we can focus on new-business and projects as we like."
"This solution helped us with centralizing our IAM; it was spread out over many places, and now we can easily control who has access to which client or client application."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"Now we can easily control who has access to which client or client application."
 

Cons

"Definitely, the price could be lower. When we moved from AWS to Azure, we started paying more."
"The B2B Federation functionality is not perfect and could be improved. It is not on the same level that we could have if it were being used on-premises."
"One thing that they need to improve is the cost."
"The onboarding process for new users can be improved. It can be made simpler for people who have never registered to Azure AD previously and need to create an account and enable the MFA. The initial setup can be made simpler for non-IT people. It should be a bit simpler to use. Unless you get certifications, such as AZ-300 and AZ-301, it is not a simple thing to use at the enterprise scale."
"Microsoft Entra ID should improve workload identities. It should set conditional access."
"In terms of stability, sometimes the more applications you integrate, the more it becomes a little bit unstable."
"The solution could be improved when it comes to monitoring and logging as these are the most critical areas in case something was to go wrong."
"We find that most of the new features are in preview for too long."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"I would like to have the built-in provisioning module improved."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
 

Pricing and Cost Advice

"It is a packaged license. We have a Premium P1 subscription of Office 365, and it came with that."
"Microsoft has a free version of Azure AD. So, if you don't do a lot of advanced features, then you can use the free version, which is no cost at all because it is underpinning Office 365. Because Microsoft gives it to you as a SaaS, so there are no infrastructure costs whatsoever that you need to incur. If you use the free version, then it is free. If you use the advanced features (that we use), it is a license fee per user."
"It is costly."
"The licensing is really not clear unless you are a premium client."
"The licensing cost is a bit prohibitive."
"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."
"The pricing for Azure Active Directory is affordable; I would rate the cost a six out of ten."
"I don't pay for it. Going by how I feel, I see the prices for any MFA solution going down because the more different alternatives there are, the cheaper things should be. Microsoft Authenticator app would be the preferred application, but there are too many ways to implement MFA. I don't know how much it cost, but the price should go down."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
Outsourcing Company
16%
Construction Company
11%
Government
7%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise160
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.