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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
271
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
20th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
27th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 18.5%, down from 29.0% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID18.5%
Tools4ever HelloID1.2%
Other80.3%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It enhanced our end user experience quite a bit. Instead of the days of having to contact the service desk with challenges for choosing their password, users can go in and do it themselves locally, regardless of where they are in the world. This has certainly made it a better experience accessing their applications. Previously, a lot of times, they had to remember multiple usernames and passwords for different systems. This solution brings it all together, using a single sign-on experience."
"Entra ID can be deployed using a hybrid model for organizations with a significant on-premises presence, or in a fully cloud-based setup for those that do not."
"The features of Microsoft Entra ID benefit my organization by streamlining everything for the customers that use Entra or the whole Microsoft platform."
"The most significant aspect is the security measures inherent in Microsoft Entra ID, including features such as conditional access policies."
"The cloud security part is very valuable. Security is the most important thing in today's world. With Azure Active Directory, there are some features that tell you how you need to improve your security level. It informs you if you set up certain policies, e.g., this is where my users sign in. It tends to let you know if your organization has been breached with this security set up. Therefore, it is easier to know when you have been breached, especially if you set up a Conditional Access policy for your organization."
"Azure Active Directory is a very simple utility to use, it has very good visibility and transparency, and an easy-to-use panel."
"It's not intuitive and we use it mainly for our Office 365 files. The integration between the two is interesting. However, the learning curve is high."
"Conditional Access is a helpful feature because it allows us to provide better security for our users."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"Now we can easily control who has access to which client or client application."
 

Cons

"I would appreciate it if they linked the Microsoft Entra ID platform with other 365 platforms, such as the governance of Power BI or the security for the App Center. That would be very useful since we have many platforms related to Microsoft 365. We need to have a link or different profiles for managing through Microsoft Entra ID, which is the main platform."
"Azure AD could be more robust and adopt a saturated model, where they can offer unlimited support for a multi-cloud environment."
"I would like them to improve the dashboard by presenting the raw data in a more visual way for the logs and events. That would help us understand the reports better."
"The product needs to improve its support."
"They should put the features of P1 and P2 into a single license."
"When it comes to identity and access life cycle management for applications that are run on-premises, as well as access governance, if those kinds of capabilities could be built into Azure Active Directory, that would be good."
"I want to see more features to improve security, such as integrated user behavior analysis."
"The workflow management for registering new applications and users could be improved."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
 

Pricing and Cost Advice

"I'd recommend Azure Active Directory if you are a big company. For small or medium companies, it's probably not the best idea in the world because of the pricing. If you are a small company, you can probably deploy your own solutions because you're not handling a website with tons of traffic. If you are not like Adidas, Nike, or Walmart, you can do it in a way that is more localized than handling everything through a big price solution. However, Azure tends to provide you with solutions that are easier to use. If it was cheaper, I'd definitely recommend going for it."
"Licensing fees are paid monthly."
"Licensing fees are paid on a monthly basis and the cost depends on the number of users."
"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."
"We are always looking for better pricing."
"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"It is very expensive. Its price should be lower. Price is the most important factor for Turkish people."
"Azure Active Directory is expensive."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
Outsourcing Company
18%
Government
8%
Educational Organization
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise159
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
Ask a question
Earn 20 points
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: March 2026.
884,797 professionals have used our research since 2012.