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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (3rd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
18th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 15.0%, down from 28.1% compared to the previous year. The mindshare of Tools4ever HelloID is 1.3%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID15.0%
Tools4ever HelloID1.3%
Other83.7%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This product has improved our overall security posture."
"The benefits of using this solution were realized straightaway."
"Our most valuable features are conditional access and Azure application proxy."
"It is quite good, and we are quite pleased with this solution."
"Azure AD can grow as required and since it is PaaS you don't need to worry about provisioning more hardware to keep performance up."
"With MFA, if there has been a password leak and someone tries to access the system, Azure AD will send a notification to the real user's cell phone and ask, "Are you trying to login? Please approve or decline this login.""
"Microsoft Entra ID has provided my company with a centralized place to establish a source of truth for the attributes of our personnel."
"The features of Microsoft Entra ID that I appreciate the most are the Conditional Access policies, because they provide granular aspects to enable features and offer flexibility across my user base, allowing me to provide the security features and protections needed for complex organizations."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"The thing we like the most is that this software is so easy to use; you don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"This solution helped us with centralizing our IAM; it was spread out over many places, and now we can easily control who has access to which client or client application."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"By giving users the ability to fully manage their own workspace, while still being able to monitor and administer such actions, we can focus on new-business and projects as we like."
 

Cons

"They can combine conditional access for user actions and application filtering. Currently, they are separated, and we cannot mix the two. I do not know how it would be possible, but it would be interesting."
"The documentation could be better."
"There are no specific areas where improvement is needed at the moment. Everything has been good so far."
"The SSO MyApps interface is very basic and needs better customization capabilities."
"The solution has not saved costs. While we’ve eliminated some tools, there are some other features that we are dependent on as admin, which are not yet integrated with Azure AD."
"We have a custom solution now running to tie all those Azure ADs together. We use the B2B functionality for that. Improvements are already on the roadmap for Azure AD in that area. I think they will make it easier to work together between two different tenants in Azure AD, because normally one tenant is a security boundary. For example, company one has a tenant and company two has a tenant, and then you can do B2B collaboration between those, but it is still quite limited. For our use case, it is enough currently. However, if we want to extend the collaboration even further, then we need an easier way to collaborate between two tenants, but I think that is already on the roadmap of Azure AD anyway."
"Rule management and permissions need improvements. I have had discussions with product managers about these challenges and sent emails regarding them. Additionally, improvements are needed in the Identity Governance and Administration (IGA) side of things."
"Better user sign-in logging is needed. We work with Okta, and the two of them do not always work well together. We can have more insight into some of the user information and how it interacts."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"I would like to have the built-in provisioning module improved."
 

Pricing and Cost Advice

"Active Directory is bundled with a package of Microsoft services, so it doesn't cost much. I don't know about the individual license of Active Directory."
"I do not have experience with pricing."
"If you have a different IDP today, I would take a close look at what your licensing looks like, then reevaluate the licensing that you have with Microsoft 365, and see if you're covered for some of this other stuff. Folks sometimes don't realize that, "Oh, I'm licensed for that service in Azure." This becomes one of those situations where you have the "aha" moment, "Oh, I didn't know we can do that. Alright, let's go down this road." Then, they start to have conversations with Microsoft to see what they can gain. I would recommend that they work closely with their TAM, just to make sure that they are getting the right level of service. They may just not be aware of what is available to them."
"Pricing-wise, they offer a stepladder approach. You can start with the lowest level features, then start increasing based on new requirements."
"The P1 version costs $6 per user per month."
"It is in line. Because we are so early, we have not had to come back on a cycle where we are having to negotiate again."
"We make sure that we only enable the licenses that are needed for the users, rather than enabling licenses in a blanket fashion."
"The licensing costs are yearly. There is a standard fee per user."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
Outsourcing Company
16%
Construction Company
14%
Government
7%
Financial Services Firm
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise161
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.