No more typing reviews! Try our Samantha, our new voice AI agent.

Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
2nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
18th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 17.3%, down from 26.0% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID17.3%
Tools4ever HelloID1.2%
Other81.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the Conditional Access policies, SSPR, and MFA. Another good functionality is registering enterprise applications to provide access to external parties. These four features are precious and are the most used across different use cases for various clients and projects."
"The user management groups are valuable. It is a pretty basic product, but user management, in general, is valuable with the ability to differentiate between business lines and add different policies, group-based management, and dynamic user groups."
"Azure AD has security features that have definitely helped to improve our security posture."
"The solution is free to use and you can use it for every service."
"The most valuable feature is that it is very easy to implement, you don't need a lot of effort to set up the solution. This is the most advantageous point, that you can do anything on Azure without taking too much time."
"I love how it uniquely identifies a person universally. If you have the email address, it will be the same account across most platforms. If everything is set up correctly, it's easy to identify a person and get all kinds of information about them from Azure or whichever system."
"Conditional access is a very important feature where a specific user can be restricted such that they cannot connect to the application if they travel outside of the US."
"The ability to offer employees access to any platform, including private PCs and tablets, has been a game-changer."
"The thing we like the most is that this software is so easy to use; you don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"This solution helped us with centralizing our IAM; it was spread out over many places, and now we can easily control who has access to which client or client application."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"By giving users the ability to fully manage their own workspace, while still being able to monitor and administer such actions, we can focus on new-business and projects as we like."
 

Cons

"Be aware that it may not work perfectly globally yet. There are still glitches with the solution in Africa."
"I would like to see improvements made when it comes to viewing audit logs, sign-in logs, and resource tags."
"The product takes at least ten minutes to activate privilege identity management roles."
"Whatever business requirements we needed in the past three years, users were created, with the name of the user and they were not connected with the Active Directory. We were trying to in house in three years and with directory, but we were not able to achieve it."
"The only improvement would be for everything to be instant in terms of applying changes and propagating them to systems."
"One thing that they need to improve is the cost."
"In my opinion, the on-premises deployment is still king with respect to stability. We are able to control what's happening there, unlike the cloud instances when the service is down."
"Microsoft has so many different requirements and priorities that sometimes they don't invest all their energy into the products that you have expectations to investigate."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"I would like to have the built-in provisioning module improved."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
 

Pricing and Cost Advice

"We are currently on the education plan, so the price is slightly better than the development plan."
"The pricing for companies and businesses is okay, it's fair. But if you are trying to teach someone about Azure AD, there is no licensing option for that... It would be nice to have a 'learning' license, one that is cheaper for a single person."
"From a pricing standpoint, with all the services that we get, we are okay. I do not see a problem with the pricing structure. We are getting our money's worth."
"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
"I'm not totally aware of the pricing and licensing, but I do know that the pricing and licensing must be quite balanced. We are a pretty old client of Microsoft, and MSA is just one of the services we use from Microsoft. There's a whole Microsoft 365 suite that's implemented as well. I'm sure it is something that is acceptable to both parties."
"The price of Azure Active Directory and Amazon AWS, are almost the same, but most people prefer Amazon AWS because they find it's a little cheaper to some extent and an easier platform to use."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"It comes free with the Microsoft account. We have a yearly agreement, and all products are covered under it."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
report
Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.
908,800 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
8%
Manufacturing Company
8%
Government
7%
Outsourcing Company
16%
Construction Company
14%
Computer Software Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
Ask a question
Earn 20 points
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.