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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
19th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 18.4%, down from 29.0% compared to the previous year. The mindshare of Tools4ever HelloID is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID18.4%
Tools4ever HelloID1.2%
Other80.4%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Having access to Azure Active Directory on the cloud gives us speed and use of the latest technology. The application services are very good, such as GitHub."
"It's very good at not disrupting the user experience."
"Multi-factor authentication is one of the most important features of my work. Verified ID is another feature that is becoming significant."
"It helps us with maintaining enterprise identities."
"It enhanced our end user experience quite a bit. Instead of the days of having to contact the service desk with challenges for choosing their password, users can go in and do it themselves locally, regardless of where they are in the world. This has certainly made it a better experience accessing their applications. Previously, a lot of times, they had to remember multiple usernames and passwords for different systems. This solution brings it all together, using a single sign-on experience."
"The identity and access management piece is probably the most valuable to us."
"The solution has some great features, such as identity governance, and user self-service. The Outlook application is very good and is used by a lot of people even if they are using Google services."
"This solution is less time-consuming. We don't have to hire as many resources to give permissions to a particular user or group for any application."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"Now we can easily control who has access to which client or client application."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
 

Cons

"Microsoft Entra ID can be improved by having more resources for learning how to best use the tool and understanding best use case scenarios."
"There should be guidance on features, especially security features, in Entra ID and whether they are sufficient on their own. The solution could become expensive when paying extra for enhanced security features, so Microsoft needs to offer better clarity on this matter."
"At first, it was a bit challenging to come up with a workaround that would get authentication to work."
"An area where there is room for improvement is the ease of use of the dashboards."
"We would like to have more granularity in the Azure conditional access in order to be able to manage more groups for devices and for applications."
"I think something that is key would be the group policies replication over the cloud, in order to prevent or to avoid relying on the on-premise Active Directory servers and to manage group policies."
"We have a lot of freedom in using the Group Policy Objects and, although Group Policy Objects are part of Azure Active Directory, there are still a lot of things that can be improved, such as providing local admin rights to a user. There are various, easy ways that I can do that in the on-premises version, but in the cloud version, it is a bit difficult. You have to create a bunch of policies to make it work."
"Microsoft needs to add a single setup, so whenever resources join the company or are leaving the company, all of the changes can be made with a single click."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"I would like to have the built-in provisioning module improved."
 

Pricing and Cost Advice

"We have an agreement with Microsoft, and my company pays yearly."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
"Entra ID is not too bad, but Microsoft licensing generally is insane. Most customers normally buy a bundle license with Microsoft 365, E3, or E5. Out of our 2,000 customers, for 99.9% of our customers, the Entra ID license that they are getting through the part of that would be sufficient. There are some more advanced ones that give you a bit more functionality, but we probably have not had a customer for that. We do not even internally use that ourselves. When you buy the Entra ID license on its own, it is probably three or four pounds. You just get it included in the license."
"The pricing of Azure Active Directory is competitive. By default, the product exists in almost every Microsoft cloud product. But it then depends on the features that a customer really wants to make use of."
"Azure Active Directory is expensive."
"The P1 version costs $6 per user per month."
"Licensing fees are paid monthly."
"Microsoft is so expensive. You know it is expensive when a Fortune 100 company like ours is complaining about the cost. That has been a big thing for me. When I really want to use an Azure service, it is very hard for me to justify the cost, especially with Microsoft support."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
9%
Government
8%
Outsourcing Company
18%
Government
10%
Educational Organization
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
Ask a question
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: January 2026.
881,707 professionals have used our research since 2012.