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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
18th
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 20.3%, down from 29.4% compared to the previous year. The mindshare of Tools4ever HelloID is 1.3%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID20.3%
Tools4ever HelloID1.3%
Other78.4%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Entra has made it easy to manage identity and access by integrating with all Microsoft services."
"The solution allows users to authenticate from home, and the Office 360 integration is advantageous."
"We have a history of all our authentications and excellent integration with the Microsoft solutions we use at our company. It runs smoothly in Windows and macOS."
"Entra ID can be deployed using a hybrid model for organizations with a significant on-premises presence, or in a fully cloud-based setup for those that do not."
"Microsoft Entra ID's conditional access policies are very effective and significantly enhance company security."
"The stability of Microsoft Entra ID is very great."
"We have about 80 users in the Azure Active Directory right now, however, we know that if it was necessary to scale it for hundreds or thousands of users, it wouldn't be a problem."
"The most valuable feature is the ability to set up conditional access, where you can enforce users to connect using multifactor authentication."
"Now we can easily control who has access to which client or client application."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
 

Cons

"Entra ID needs to improve its application credentials and use of ID permissions. There are challenges with the management layer. We want to create access down to the Graph level while invoking some management logic. That also means that if an application comes in, we cannot send that to the Graph because we would need an ID on behalf of the cloud hook."
"I want to see new functionalities for the active directory."
"The cost is one area that needs improvement."
"The area that needs improvement is integrating IDs between multiple environments and forests. In our case, it's hard to get the identities from multiple forests into one location. This is probably our biggest challenge."
"Microsoft Entra ID's impact on access and identity management is relatively limited."
"I would like to see improvements made when it comes to viewing audit logs, sign-in logs, and resource tags."
"To improve Microsoft Entra ID, it should be made simpler because there is a lot of stuff to do in the platform, which could be reduced to fewer buttons."
"I would rate Microsoft's technical support on the lower side. While some responses are quick and satisfactory, there have been occasions where issues took weeks or circles to resolve, sometimes closing and reopening without resolution."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
 

Pricing and Cost Advice

"Microsoft Entra ID's pricing is reasonable."
"The cost is billed on a per-user licensing basis."
"We have various levels of their licensing, which includes users on different levels of their enterprise offering."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"I would advise implementing the solution to VIPs and admins; it's affordable, effective, and efficient. I would say training staff on properly using the tool is also essential."
"The price of the solution's license is good."
"It's really affordable."
"Active Directory is bundled with a package of Microsoft services, so it doesn't cost much. I don't know about the individual license of Active Directory."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
9%
Government
8%
Outsourcing Company
18%
Government
10%
Educational Organization
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
Ask a question
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.