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Microsoft Entra ID vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Tools4ever HelloID
Ranking in Single Sign-On (SSO)
22nd
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
29th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Microsoft Entra ID is 28.1%, down from 28.7% compared to the previous year. The mindshare of Tools4ever HelloID is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Entra ID's ability to sync with the local Active Directory provides redundancy, allowing authentication via cloud features even if the local Active Directory faces issues. The SSO features with app registrations are also crucial, as we use Azure globally, allowing role and permission assignments directly from Entra."
"Configuring the domain and setting it up in the Azure portal is just three clicks to be honest."
"The solution is free to use and you can use it for every service."
"Delegated permissions and federated credentials are valuable features of Entra ID."
"Azure Active Directory provides access to resources in a very secure manner. We can detect which user is logging in to access resources on the cloud. It gives us a comprehensive audit trace in terms of from where a user signed in and whether a sign-in is a risky sign-in or a normal sign-in. So, there is a lot of security around the access to resources, which helps us in realizing that a particular sign-in is not a normal sign-in. If a sign-in is not normal, Azure Active Directory automatically blocks it for us and sends us an email, and unless we allow that user, he or she won't be able to log in. So, the User Identity Protection feature is the most liked feature for me in Azure Active Directory."
"We do not have to deploy lots of machines all over the place to run things as a service, which is how we like to deploy things, just as a service."
"It's not intuitive and we use it mainly for our Office 365 files. The integration between the two is interesting. However, the learning curve is high."
"The tool's most valuable features are security and integration with other tenants."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"Now we can easily control who has access to which client or client application."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
 

Cons

"My understanding is, in the future, they will be able to bring everything into one single platform and they are not there yet."
"The conditional access rules are a little limiting. There's greater scope for the variety of rules and conditions you could put in that rules around a more factual authentication for other users. If you have an Azure AD setup, you can then connect to other people's Azure AD, but you don't have a huge amount of control in terms of what you can do. Greater control over guest users and guest access would be better. It's pretty good as it is but that could be improved."
"The B2B Federation functionality is not perfect and could be improved. It is not on the same level that we could have if it were being used on-premises. It offers a different experience, which is a bit complicated and has some additional drawbacks."
"Some of the features that they offer, e.g., customized emails, are not available with B2C. You are stuck with whatever email template they give you, and it is not the best user experience. For B2C, that is a bit of a negative thing."
"I suggest improving the connector part. For technical users like me, it is manageable, but having comprehensive documentation for those who aren't familiar with the system would be beneficial."
"I'm satisfied with the features provided by Microsoft. They are continually improving their offerings, and I don't have any downsides or issues with Microsoft Entra ID. We're integrating a lot of Azure virtual machines and utilizing the Azure side. We love Microsoft licensing, all that stuff. And Yeah. It's just, you know, just using the CSP portal as well has just been a game changer for us too."
"I rate Microsoft support five out of 10. It's just okay."
"They have had a few outages, so stability is a little bit of an issue. It is global. That is the thing. I know some of the other competitors are regionalized ID platforms, but Entra ID is global, so when something goes wrong, it is a problem because it underpins everything, whether you are logging in to M365 or you have single sign-on to Azure, Autopilot, Intune, Exchange mailbox or another application. If there is a problem with Entra ID, all of that falls apart, so its great strength and weakness is the global single tenant for it. Stability is a key area for me. Otherwise, it is generally pretty good."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
 

Pricing and Cost Advice

"For you to make use of some of the security features, you need to upgrade your licenses. If it is possible, could they just make some features free? For instance, for the Condition Access policy, you need to set that up and be on Azure AD P2 licensing. So if they could make it free or reduce the licensing for small businesses, that would be cool, as I believe security is for everyone."
"The price of the solution was reasonable."
"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"It's relatively inexpensive in comparison with third-party solutions. It's highly available and supported by Microsoft Azure in our enterprise agreements. With the addition of their B2C tenants, it's hard to beat from a cost perspective now."
"I think we're on the E3 — I think it was about 35 dollars per user."
"MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
"Compared to other Microsoft products, the cost is not too expensive. There's a free tier available, though it doesn't include all features. Overall, it's well-priced."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do. We have to talk to someone because it's hard to find out how many licenses we need. If I'm applying for 2,000 users, how many Windows licenses do we need? They could also charge less for support."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
"In terms of costs and pricing, this solution is worth every penny."
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Top Industries

By visitors reading reviews
Educational Organization
28%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
Outsourcing Company
20%
Government
13%
Educational Organization
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Regarding pricing, for the services we receive, it seems within the market range and about average.
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
HelloID
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Microsoft Entra ID vs. Tools4ever HelloID and other solutions. Updated: May 2025.
851,604 professionals have used our research since 2012.