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Microsoft Entra ID vs Microsoft Purview Data Lifecycle Management comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (1st), Identity Management (IM) (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
27th
Average Rating
8.4
Reviews Sentiment
5.2
Number of Reviews
4
Ranking in other categories
Email Archiving (9th), Document Management Software (4th), Data Governance (27th)
 

Mindshare comparison

As of November 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 7.1%, down from 8.2% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.1%
Microsoft Purview Data Lifecycle Management1.9%
Other91.0%
Microsoft Security Suite
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
ST
Ict Systems Manager at Lltnpa
Automated retention has transformed compliance workflows and now simplifies audit responses
The deep native integration with Microsoft 365 is what ultimately made me decide on Microsoft Purview Data Lifecycle Management over Enterprise Vault and OpenText Content Manager. Auto-apply retention labels using machine learning is the specific integration with Microsoft 365 that made it the deciding factor for me over Enterprise Vault or OpenText. Manually labeling content at our data volumes is not realistic. The automated classification based on sensitive information types and trainable classifiers is what makes the program actually scale. That feature gets used constantly. We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management. That shift from a compliance audit perspective is enormous.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, my experience with Active Directory has been very good."
"I like that you can run it on-premises. I also like that I can use Azure at any time as the main one."
"The solution's ease of use is one of its most valuable features."
"Multi-factor authentication (MFA) has improved our customers' security posture."
"The scalability capabilities are quite high."
"The implementation of Microsoft Entra ID has had a huge impact on our secure access to the apps or resources in our environment, as we can use Conditional Access to apply MFA going into apps, which definitely helped with our compliance."
"I would highly recommend this solution."
"Syncing with our on-prem Active Directory is valuable because we do not have to keep multiple identities for each of our staff members. We can easily evaluate login risks and provide access for SSO via 365 into applications, such as Salesforce, and other things that we run our business on."
"The UI is the most valuable feature."
"HPE Apollo Systems has positively impacted our organization by improving business operations by eighty percent, saving time, improving efficiency, and facilitating the management of large data sets."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
"We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
 

Cons

"It would be good to have more clarity around licensing."
"The user administration has room for improvement because some parts are not available within the Azure AD portal, but they are available within the Microsoft 365 portal."
"The subscription costs are quite high, so that area needs consideration."
"Microsoft Entra ID can be improved by having more resources for learning how to best use the tool and understanding best use case scenarios. The learning curve is challenging, so I would appreciate seeing a training portal that is easier to use."
"Azure AD needs to be more in sync. The synchronization can be time-consuming."
"Licenses are very expensive."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do."
"The B2B Federation functionality is not perfect and could be improved. It is not on the same level that we could have if it were being used on-premises. It offers a different experience, which is a bit complicated and has some additional drawbacks."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the organization regarding controlling the movement of data outside would definitely improve the solution."
"The initial setup took longer than we expected. Microsoft Purview Data Lifecycle Management is not a turn-it-on-and-go product."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
 

Pricing and Cost Advice

"Azure Active Directory is expensive."
"The price of Azure Active Directory and Amazon AWS, are almost the same, but most people prefer Amazon AWS because they find it's a little cheaper to some extent and an easier platform to use."
"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
"I am not involved in the pricing or licensing, so I can't speak to that."
"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."
"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
"It is a really nice tool and we have a license for the more complex model."
"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
6%
Computer Software Company
11%
Government
10%
Financial Services Firm
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business91
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I primarily use Microsoft Entra ID's free tier, so I have not faced any issues with pricing; I hope this free tier remains available for some time.
What needs improvement with Azure Active Directory?
To improve Microsoft Entra ID, I believe it should be openable with third-party applications to use Microsoft Authenticator, which is currently tied to Entra. There should definitely be a way to re...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Better coverage outside Microsoft 365 is a feature I wish Microsoft Purview Data Lifecycle Management had that it does not offer today. If I could change one thing about Microsoft Purview Data Life...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
Automating retention and deletion across our Microsoft 365 environment is my main use case for Microsoft Purview Data Lifecycle Management. At Microsoft scale, Exchange, SharePoint, OneDrive, and T...
What advice do you have for others considering Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management implementation is very much a team-wide effort. The policies apply organization-wide across all Microsoft 365 users. The management side, configuring pol...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Information Governance, Microsoft Purview Records Management
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.