No more typing reviews! Try our Samantha, our new voice AI agent.

Microsoft Entra ID vs Microsoft Purview Data Lifecycle Management comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (1st), Identity Management (IM) (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
27th
Average Rating
8.4
Reviews Sentiment
5.2
Number of Reviews
4
Ranking in other categories
Email Archiving (9th), Document Management Software (4th), Data Governance (27th)
 

Mindshare comparison

As of November 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 7.1%, down from 8.2% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.1%
Microsoft Purview Data Lifecycle Management1.9%
Other91.0%
Microsoft Security Suite
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
ST
Ict Systems Manager at Lltnpa
Automated retention has transformed compliance workflows and now simplifies audit responses
The deep native integration with Microsoft 365 is what ultimately made me decide on Microsoft Purview Data Lifecycle Management over Enterprise Vault and OpenText Content Manager. Auto-apply retention labels using machine learning is the specific integration with Microsoft 365 that made it the deciding factor for me over Enterprise Vault or OpenText. Manually labeling content at our data volumes is not realistic. The automated classification based on sensitive information types and trainable classifiers is what makes the program actually scale. That feature gets used constantly. We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management. That shift from a compliance audit perspective is enormous.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If a company has hundreds of users that already exist in the cloud, and it now wants to enable those same users to be present in third-party applications that their business uses, like Atlassian or GoToMeeting, the provisioning technology can assist in achieving that."
"One of the most important is the Conditional Access. It helps affect a Zero Trust strategy positively."
"Using Azure AD has improved our security posture overall, more than anything I've ever worked with."
"The scalability is quite good."
"Don't delay implementing this solution, it's the best thing you can do for your identity protection."
"Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model."
"I believe that this solution has simplified our work environment; we have over 13,000 users and this is very helpful to connect everything."
"I like Entra's ability to integrate the Active Directory with third-party solutions. It's straightforward. I like the ability to define third-party systems and make the AD the primary identity provider."
"We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management."
"The UI is the most valuable feature."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
"HPE Apollo Systems has positively impacted our organization by improving business operations by eighty percent, saving time, improving efficiency, and facilitating the management of large data sets."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
 

Cons

"Its integration with open-source applications can be improved. I know that they are working on open-source authentication methods for integration with open-source applications, but they can make it more open."
"ESAE management, especially the admin tools, could be improved. It should be built in by the vendor, and I shouldn't have to add patches or updates to connect to my domain directly. It should be added by default. The price could be better."
"Azure AD provides two types of features. One is Azure AD Excel and is already B2C. Out of both versions, Azure B2C requires some improvement, in terms of user management and role management, et cetera."
"I'm not satisfied with technical support. On a scale of 1 to 5, I would give it a 2."
"The visibility in the GUI is not good for management. There are a lot of improvements that could make it better."
"Though the installation was seamless, it took longer than expected to be completed."
"We would like to have more granularity in the Azure conditional access in order to be able to manage more groups for devices and for applications."
"One thing that they need to improve is the cost."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
"The initial setup took longer than we expected. Microsoft Purview Data Lifecycle Management is not a turn-it-on-and-go product."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the organization regarding controlling the movement of data outside would definitely improve the solution."
 

Pricing and Cost Advice

"MFA and P2 licenses for two Azures for fully-enabled scenarios and features cost a lot of money. This is where Okta is trying to get the prices down."
"It's really affordable."
"Azure AD's pricing is comprehensive and affordable. The prices are easy to understand, and the licenses include a variety of security monitoring and additional features."
"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"Azure AD comes with Office 365, so we are just paying for the Office 365 license."
"The price is fine. It's a good value for the money compared with other solutions."
"The pricing is good; it's not cheap but very reasonable."
"The pricing for companies and businesses is okay, it's fair. But if you are trying to teach someone about Azure AD, there is no licensing option for that... It would be nice to have a 'learning' license, one that is cheaper for a single person."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
report
Use our free recommendation engine to learn which Microsoft Security Suite solutions are best for your needs.
920,769 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Government
6%
Computer Software Company
11%
Government
10%
Financial Services Firm
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business91
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I primarily use Microsoft Entra ID's free tier, so I have not faced any issues with pricing; I hope this free tier remains available for some time.
What needs improvement with Azure Active Directory?
To improve Microsoft Entra ID, I believe it should be openable with third-party applications to use Microsoft Authenticator, which is currently tied to Entra. There should definitely be a way to re...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Better coverage outside Microsoft 365 is a feature I wish Microsoft Purview Data Lifecycle Management had that it does not offer today. If I could change one thing about Microsoft Purview Data Life...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
Automating retention and deletion across our Microsoft 365 environment is my main use case for Microsoft Purview Data Lifecycle Management. At Microsoft scale, Exchange, SharePoint, OneDrive, and T...
What advice do you have for others considering Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management implementation is very much a team-wide effort. The policies apply organization-wide across all Microsoft 365 users. The management side, configuring pol...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Information Governance, Microsoft Purview Records Management
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.