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Microsoft Entra ID vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
29th
Average Rating
8.2
Reviews Sentiment
5.2
Number of Reviews
4
Ranking in other categories
Email Archiving (8th), Document Management Software (4th), Data Governance (24th)
 

Mindshare comparison

As of May 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 7.7%, down from 9.5% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.7%
Microsoft Purview Data Lifecycle Management1.7%
Other90.6%
Microsoft Security Suite
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
RK
Cloud Security & Governance at a financial services firm with 10,001+ employees
A comprehensive data management solution shows potential for improvement while providing strong integration with existing infrastructure
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data protection, and retention. It covers the entire lifecycle, helping us to protect, detect, and classify the documents. Challenges are mostly related to the security products onboarded into the bank; they have challenges in terms of those products complying with the internal standards. Sometimes, we cannot just use the DLP across the state. For example, using Microsoft products has been easy to adopt, such as OneDrive and SharePoint on-premise, but it becomes a challenge when it comes to AWS, as data also exists in S3 buckets. Testing is still ongoing, but it will eventually be done. The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges. These take time because we have high volume tickets in terms of connectivity, scanning failures, and related matters. There are also frequent change requests, especially regarding scoping or rescoping due to complexities, creating several challenges. In both organizations I work with, there are gaps, and there is no enterprise-wide data classification available. However, there are pockets of implementations for various products. Some agencies are using it, but otherwise, there's no product existing across the enterprise. Microsoft Purview Data Lifecycle Management is definitely a good solution, but there is significant room for improvement from a product perspective. Reporting is another area that needs improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The identity and access management piece is probably the most valuable to us."
"The implementation of Microsoft Entra ID has definitely made app access easier and more seamless for working with Azure registered apps by allowing them to be integrated within the system and setting up SSOs and secure authentication through Entra."
"Let's say we decide that our users need to have MFA, multi-factor authentication. It is very easy to implement that with Azure Active Directory."
"The most valuable feature is the ability to deploy and make changes to every workstation that I need to. We use it to control policy and I can apply the right policies to all our 1,500 workstations, notebooks, et cetera."
"This solution serves as the basis to understand the MS SSO and MFA capabilities."
"This is a highly reliable solution and we plan to continue using it."
"Conditional access is a very important feature where a specific user can be restricted such that they cannot connect to the application if they travel outside of the US."
"This product has improved our overall security posture."
"HPE Apollo Systems has positively impacted our organization by improving business operations by eighty percent, saving time, improving efficiency, and facilitating the management of large data sets."
"The UI is the most valuable feature."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
 

Cons

"Over the past year, syncs have occasionally taken longer than expected to complete between on-premises and cloud environments."
"When it comes to Azure, creating certain things or getting different resources isn't very clear. You need a certain level of knowledge of the system. It could be a little bit more friendly so that some of the things can be done easily, but after everything is created, it's easy to use."
"They can combine conditional access for user actions and application filtering. Currently, they are separated, and we cannot mix the two. I do not know how it would be possible, but it would be interesting."
"Microsoft Entra ID can be improved by having more resources for learning how to best use the tool and understanding best use case scenarios."
"Though the installation was seamless, it took longer than expected to be completed."
"Generally, everything works pretty well, but sometimes, Azure Active Directory has outages on the Microsoft side of things. These outages really have a very big impact on the users, applications, and everything else because they are closely tied to the Azure AD ecosystem. So, whenever there is an outage, it is really difficult because all things start failing. This happens very rarely, but when it happens, there is a big impact."
"If somebody is using an IdP or an identity solution other than Active Directory, that's where you have to start jumping through some hoops."
"However, there are still a lot of features that the Cloud Provisioning Agent lacks."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the organization regarding controlling the movement of data outside would definitely improve the solution."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
 

Pricing and Cost Advice

"For a small business buying individual licenses, it is an affordable solution."
"Azure has an educational package available for students with a variety of licenses and different software available."
"The pricing for Azure Active Directory is affordable; I would rate the cost a six out of ten."
"We are currently on the education plan, so the price is slightly better than the development plan."
"I do not have experience with pricing."
"It is not too expensive."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
Government
12%
Computer Software Company
12%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise40
Large Enterprise160
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
My major use case for Microsoft Purview Data Lifecycle Management is for the classification of data.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Information Governance, Microsoft Purview Records Management
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.