No more typing reviews! Try our Samantha, our new voice AI agent.

Microsoft Entra ID vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
27th
Average Rating
8.4
Reviews Sentiment
5.2
Number of Reviews
5
Ranking in other categories
Email Archiving (9th), Document Management Software (6th), Data Governance (26th)
 

Mindshare comparison

As of August 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 7.6%, down from 8.8% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.6%
Microsoft Purview Data Lifecycle Management1.8%
Other90.6%
Microsoft Security Suite
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
ST
Ict Systems Manager at Lltnpa
Automated retention has transformed compliance workflows and now simplifies audit responses
The deep native integration with Microsoft 365 is what ultimately made me decide on Microsoft Purview Data Lifecycle Management over Enterprise Vault and OpenText Content Manager. Auto-apply retention labels using machine learning is the specific integration with Microsoft 365 that made it the deciding factor for me over Enterprise Vault or OpenText. Manually labeling content at our data volumes is not realistic. The automated classification based on sensitive information types and trainable classifiers is what makes the program actually scale. That feature gets used constantly. We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management. That shift from a compliance audit perspective is enormous.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has come a long way. Now, with the Azure AD B2C offering integrated as well, we've got a full IAM-type solution for our customer-facing identity management. In addition, when it comes to user journeys we now can hook in custom flows for different credential checking and authorizations for specific conditional access."
"Before Azure Active Directory, it took effort to provide cloud access to on-premises users, but with Azure Active Directory and AD Connect, we are able to sync on-prem users to the cloud with minimal effort and we don't have to manage keeping multiple entities for the same user."
"The two-step authentication is the most valuable."
"It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication."
"We need something that makes an attacker's life harder."
"The way the laptops are joined is valuable. We can take advantage of that in terms of being able to log in and do things. It is easier to change passwords or set things up."
"The most valuable feature of this solution is that is easy to use."
"It offers features that improve our security posture such as multifactor authentication, which is the second layer of protection that is used when we log into the cloud."
"HPE Apollo Systems has positively impacted our organization by improving business operations by eighty percent, saving time, improving efficiency, and facilitating the management of large data sets."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The UI is the most valuable feature."
"We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
 

Cons

"The cost is one area that needs improvement."
"The technical support has its downsides and upsides. While they are fast, it can take time to get the right person because there are many steps to reach the appropriate team member at Microsoft support, which can be somewhat annoying."
"A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating."
"My understanding is, in the future, they will be able to bring everything into one single platform and they are not there yet."
"To look at more documentation, engineering, or an open standard would be nice."
"The robustness of the conditional access feature of the zero trust strategy to verify users is adequate but not comprehensive."
"The SSO MyApps interface is very basic and needs better customization capabilities."
"I believe it can also be integrated into other Microsoft products, as well as more integrations with other solutions."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the organization regarding controlling the movement of data outside would definitely improve the solution."
"The initial setup took longer than we expected. Microsoft Purview Data Lifecycle Management is not a turn-it-on-and-go product."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
 

Pricing and Cost Advice

"The price of the solution was reasonable."
"The price is fair. It's not very expensive given what they offer."
"We are currently on the education plan, so the price is slightly better than the development plan."
"The pricing for Azure Active Directory is affordable; I would rate the cost a six out of ten."
"We are working with the Premium P2 licenses, which are reasonable. If you invest in the on-premises environment setup, then it costs so much. However, on-prem AD gives you the ability to manage your organization in a very organized manner, where you can create a group policy."
"I think we're on the E3 — I think it was about 35 dollars per user."
"We don't really have a choice. It's the one shop in town. If you want this, you have to pay for it."
"Azure AD has four licensing options- Free, Office 365 apps, Premium P1, and Premium P2. The free option has a limited number of identities and features, and the Office 365 version comes included in several Office 365 subscriptions. With the P1 and P2 licenses, we get all the freeware features plus additional security features, but these come at a higher price. The base price for P1 and P2 is $6 and $9 per user per month, respectively."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
report
Use our free recommendation engine to learn which Microsoft Security Suite solutions are best for your needs.
908,834 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
8%
Manufacturing Company
8%
Government
7%
Computer Software Company
12%
Government
11%
Financial Services Firm
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Better coverage outside Microsoft 365 is a feature I wish Microsoft Purview Data Lifecycle Management had that it does not offer today. If I could change one thing about Microsoft Purview Data Life...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
Automating retention and deletion across our Microsoft 365 environment is my main use case for Microsoft Purview Data Lifecycle Management. At Microsoft scale, Exchange, SharePoint, OneDrive, and T...
What advice do you have for others considering Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management implementation is very much a team-wide effort. The policies apply organization-wide across all Microsoft 365 users. The management side, configuring pol...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Information Governance, Microsoft Purview Records Management
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.