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Microsoft Entra ID vs Nok Nok Labs comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
38th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 5.6%, down from 13.1% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.6%
Nok Nok Labs0.8%
Other93.6%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The visibility and control for permission management are excellent."
"We use it for authentication where we have cloud services, it syncs with Active Directory on-prem, and we have about 1,800 people using it."
"It's very smooth and very easy to use."
"I like how Entra allows you to upload a CSV file with user details for bulk user creation. This is useful for automation. Entra has made it easy to manage identity and access by integrating with all Microsoft services. Everything is managed in a single place, eliminating the need for another application."
"Azure Active Directory is a very simple utility to use, it has very good visibility and transparency, and an easy-to-use panel."
"It's simple to create groups or accounts and to add users. There are several options for dynamic groups."
"We have not had any formal issues with scalability."
"The amount of security and benefit that we get out of it is not quantifiable but the return of investment from a qualitative point of view is much higher than not having it."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
"The technical support is quite good."
 

Cons

"Though the installation was seamless, it took longer than expected to be completed."
"Microsoft Entra ID should improve workload identities. It should set conditional access."
"I give it a five because it depends on who you get; some people are awesome, and some people, I can find answers through Google before I get a response from them, so it just all depends on the engineer."
"Microsoft often changes settings, and many features are scattered."
"When you fix the rules and permissions, working directly on the manifest, you really need to have in-depth knowledge. If there were a graphical user interface to update the manifest, that would be good."
"I would evaluate Microsoft support as three out of ten. Microsoft support does not engage right away."
"Generally, everything works pretty well, but sometimes, Azure Active Directory has outages on the Microsoft side of things. These outages really have a very big impact on the users, applications, and everything else because they are closely tied to the Azure AD ecosystem. So, whenever there is an outage, it is really difficult because all things start failing. This happens very rarely, but when it happens, there is a big impact."
"Whatever business requirements we needed in the past three years, users were created, with the name of the user and they were not connected with the Active Directory. We were trying to in house in three years and with directory, but we were not able to achieve it."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"I'm not totally aware of the pricing and licensing, but I do know that the pricing and licensing must be quite balanced. We are a pretty old client of Microsoft, and MSA is just one of the services we use from Microsoft. There's a whole Microsoft 365 suite that's implemented as well. I'm sure it is something that is acceptable to both parties."
"The licensing costs are yearly. There is a standard fee per user."
"We pay a yearly license. Licenses are very expensive."
"The P1 version costs $6 per user per month."
"For a small business buying individual licenses, it is an affordable solution."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"We are always looking for better pricing."
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Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business91
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: September 2026.
915,533 professionals have used our research since 2012.