Microsoft Entra ID vs Nok Nok Labs comparison

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Microsoft Entra ID

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Executive Summary

We performed a comparison between Microsoft Entra ID and Nok Nok Labs based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems.

To learn more, read our detailed Authentication Systems Report (Updated: January 2026).

Authentication Systems

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra ID

Ranking in Authentication Systems

1st

Average Rating

8.6

Reviews Sentiment

7.0

Number of Reviews

266

Ranking in other categories

Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)

Nok Nok Labs

Ranking in Authentication Systems

35th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 7.8%, down from 16.0% compared to the previous year. The mindshare of Nok Nok Labs is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Authentication Systems Market Share Distribution
Product	Market Share (%)
Microsoft Entra ID	7.8%
Nok Nok Labs	0.9%
Other	91.3%

Authentication Systems

Featured Reviews

Dewey Phillips

Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees

Implementing seamless integration boosts secure access and supports Zero Trust

What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.

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reviewer1217064

Head : Security Architecture at a financial services firm with 10,001+ employees

Easy to use, reliable, and offers a straightforward setup

We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature for us is the B2C functionality of Microsoft Entra ID, which is essential due to our need for external and internal users to log into our system."

"What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with other Microsoft products, which streamlines the process."

"The peace of mind from a security perspective and knowing that we have all the data that we need to, along with the assurance that people are only accessing resources when they need to and where they are, is everything."

"The identity and access management piece is probably the most valuable to us."

"Privileged Identity Management and Privileged Identity Management make controlling access considerably easier and ensure that authorized access is achieved."

"This solution serves as the basis to understand the MS SSO and MFA capabilities."

"The most valuable feature of the solution is its ability to delegate roles to each individual resource, which is great."

"We have the ability to define the email user in the designated field."

More Microsoft Entra ID pros

"The technical support is quite good."

Cons

"The issue with Microsoft Customer Service is that we have many experts in our IT department, including myself as an Entra expert, Exchange experts, and other specialists. When we contact Microsoft Support, it does not matter that we are experts; we must start at the very bottom."

"The security policy of Azure Active Directory should be based on a matrix so that we can easily visualize which users have access to what."

"The quality of support has declined in recent years."

"The documentation could be better."

"The role-based access control can be improved. Normally, the role-based access control has different privileges. Each role, such as administrator or user, has different privileges, and the setup rules for them should be defined automatically rather than doing it manually."

"Microsoft Entra ID could be improved with more integration with third-party solutions like SAP or access management to third-party apps that are not capable of being registered within Azure itself."

"Rule management and permissions need improvements. I have had discussions with product managers about these challenges and sent emails regarding them. Additionally, improvements are needed in the Identity Governance and Administration (IGA) side of things."

"When it comes to Azure, creating certain things or getting different resources isn't very clear. You need a certain level of knowledge of the system. It could be a little bit more friendly so that some of the things can be done easily, but after everything is created, it's easy to use."

More Microsoft Entra ID cons

"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."

Pricing and Cost Advice

"The licensing costs are yearly. There is a standard fee per user."

"Expensive solution, but if you look at the technical benefits it provides, the price for it is decent."

"Active Directory is bundled with a package of Microsoft services, so it doesn't cost much. I don't know about the individual license of Active Directory."

"Azure AD has four licensing options- Free, Office 365 apps, Premium P1, and Premium P2. The free option has a limited number of identities and features, and the Office 365 version comes included in several Office 365 subscriptions. With the P1 and P2 licenses, we get all the freeware features plus additional security features, but these come at a higher price. The base price for P1 and P2 is $6 and $9 per user per month, respectively."

"Make sure that you get the most out of your Office 365 licenses for Azure AD. If you have additional concerns for users who don't have an Office 365 license, consider Azure AD Premium P1 and P2. Be aware that you have to evaluate your license usage beforehand."

"Our customers are looking for advanced features and processes for it to be cost-effective for their organizations. They see it as an overpriced product. They are enjoying using Azure Active Directory, but they are looking for better prices."

"I think we're on the E3 — I think it was about 35 dollars per user."

"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."

More Microsoft Entra ID pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	85
Midsize Enterprise	38
Large Enterprise	155

No data available

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?

We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...

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What is your experience regarding pricing and costs for Azure Active Directory?

My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.

See all answers

What needs improvement with Azure Active Directory?

I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.

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Comparisons

Google Cloud Identity vs Microsoft Entra ID

Compared 24% of the time

Okta Platform vs Microsoft Entra ID

Compared 5% of the time

Microsoft Intune vs Microsoft Entra ID

Compared 5% of the time

SailPoint Identity Security Cloud vs Microsoft Entra ID

Compared 4% of the time

Amazon Cognito vs Microsoft Entra ID

Compared 3% of the time

More Microsoft Entra ID Competitors

Ping Identity Platform vs Nok Nok Labs

Compared 41% of the time

More Nok Nok Labs Competitors

Product Reports

Microsoft Entra ID

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Authentication Systems

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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator

No data available

Interactive Demo

Microsoft

Demo not available

Overview

Microsoft Entra ID is an advanced identity and access management service offering seamless single sign-on, multifactor authentication, and centralized user access across applications, enhancing security and efficiency for organizations transitioning to cloud-based environments.

Recognized for its centralized management, Microsoft Entra ID significantly boosts organizational security by integrating features such as conditional access and identity protection. It supports a wide array of applications, facilitating a secure transition from on-premises to scalable cloud environments. By adopting robust security measures and flexible identity management, organizations can streamline operations and ensure consistent user experiences. However, challenges like confusing licensing costs, outdated documentation, and limited integration with non-Microsoft applications persist. Enhancements in technical support, interface design, and more granular permissions are needed to address these issues effectively.

What are the key features of Microsoft Entra ID?

Seamless Single Sign-On: Allows users to access multiple applications with one set of credentials.
Multifactor Authentication: Adds an extra layer of security by requiring multiple forms of verification.
Conditional Access: Provides adaptive policies to ensure the right access under the right conditions.
Identity Protection: Detects and responds to potential vulnerabilities and threats.
Privileged Identity Management: Controls and monitors access to critical resources.

What benefits should users expect when evaluating Microsoft Entra ID?

Enhanced Security: Protects against unauthorized access and data breaches.
Operational Efficiency: Centralizes identity management to reduce administrative tasks.
Scalability: Supports growth by accommodating evolving IT environments.
Cost Management: Facilitates cost control through centralized systems and automated processes.

In healthcare, Microsoft Entra ID facilitates secure patient record access and compliance with industry regulations. Financial institutions rely on it for robust security measures in safeguarding client data. In the education sector, it streamlines access to online resources for students and faculty. Global enterprises benefit from its ability to manage complex identity frameworks across multiple regions, ensuring reliable security amidst increasing cyber threats.

Microsoft

Nok Nok Labs software solutions enable organizations to deploy simple, secure and scalable FIDO-based authentication across their internal and consumer-facing infrastructure, including mobile and web applications. The Nok Nok solution allows organizations deploying end-user applications to provide superior user engagement, better security and increased privacy, all while lowering development, deployment and support costs.

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.

FIDO Alliance

Authentication Systems