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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
38th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 5.8%, down from 14.8% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.8%
Nok Nok Labs0.8%
Other93.4%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's simple to create groups or accounts and to add users. There are several options for dynamic groups."
"Microsoft Entra ID acts as our core directory."
"The features of Microsoft Entra ID that eliminate the need to remember provisioning and passwords provide a seamless, frictionless experience."
"Microsoft Azure AD is easy to install and is a stable solution."
"Moving to the cloud has saved us a lot of costs and actually, it's a very good experience."
"The product is easy to install and quick to deploy."
"What I like is that I can go anywhere, at any time, and to any client premise, and I can simply log in to the admin panel and can serve any of my clients."
"The most valuable features of Azure ID are the single sign-on and OpenID Connect authentication."
"The technical support is quite good."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
 

Cons

"The support is a bit slow."
"I would evaluate Microsoft support as three out of ten. Microsoft support does not engage right away."
"For the end users, it can be confusing if they have worked for another company that had the Authenticator app. It is tricky if they have already had the Authenticator app and then work somewhere else. If they have to download it again and use it again on their phone, it is something that gets complicated. I know how to get through it. They just need to uninstall and reinstall the application, but for them, sometimes, it is confusing."
"Microsoft has a very weird way of licensing the product."
"Though the installation was seamless, it took longer than expected to be completed."
"Our users sometimes experience issues from having multiple Microsoft accounts, which can cause some confusion and hassle."
"Microsoft support has some room for improvement. I avoid contacting them because it can be time-consuming."
"Regarding the stability and reliability of Microsoft Entra ID, we have some issues regarding a team. We have experienced downtime, crashes, or performance issues."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"I'm not sure about the specific costs or how they're calculated, but essentially, the costs go up based on the level of security that is required by the organization."
"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."
"Microsoft is so expensive. You know it is expensive when a Fortune 100 company like ours is complaining about the cost. That has been a big thing for me. When I really want to use an Azure service, it is very hard for me to justify the cost, especially with Microsoft support."
"It is in line. Because we are so early, we have not had to come back on a cycle where we are having to negotiate again."
"It is very expensive. Its price should be lower. Price is the most important factor for Turkish people."
"The pricing for Azure Active Directory is affordable; I would rate the cost a six out of ten."
"Expensive solution, but if you look at the technical benefits it provides, the price for it is decent."
"The licensing is really not clear unless you are a premium client."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
8%
Manufacturing Company
8%
Government
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: July 2026.
909,647 professionals have used our research since 2012.