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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
35th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 6.5%, down from 15.9% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID6.5%
Nok Nok Labs0.8%
Other92.7%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The advantage of Azure Active Directory is that it's a cloud environment, so just about anybody can get to it."
"What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with other Microsoft products, which streamlines the process."
"The best feature is the single sign-on provision for the various type of users."
"It has features that have definitely helped to improve our security posture."
"The solution is free to use and you can use it for every service."
"Microsoft Entra ID's conditional access policies are very effective and significantly enhance company security."
"I rate Microsoft Entra ID ten out of ten."
"The most valuable feature is the ability to set up conditional access, where you can enforce users to connect using multifactor authentication, which means that users who are accessing the applications remotely are authentic."
"The technical support is quite good."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
 

Cons

"I would like to be able to authenticate Wi-Fi users using the Azure ID"
"The SSO MyApps interface is very basic and needs better customization capabilities."
"The Azure AD Application Proxy, which helps you publish applications in a secure way, has room for improvement. We are moving from another solution into the Application Proxy and it's quite detailed. Depending on the role you're signing in as, you can end up at different websites, which wasn't an issue with our old solution."
"It is not perfect, but it can be improved based on how they create their procedures for their new trainees to provide customer support."
"Many of the features are outdated, so the UI and UX could be improved."
"In my opinion, Microsoft sometimes releases products too early without providing enough documentation."
"Azure Active Directory could benefit by adding the capability for identity life cycle for the on-premise solution."
"For example, there were some authentication features that, for security purposes, had certain limitations."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"The cost of Entra ID depends entirely on our organization's specific needs and use cases."
"Pricing-wise, they offer a stepladder approach. You can start with the lowest level features, then start increasing based on new requirements."
"I am not involved in the pricing or licensing, so I can't speak to that."
"Azure AD's pricing is comprehensive and affordable. The prices are easy to understand, and the licenses include a variety of security monitoring and additional features."
"The pricing depends on the use case and can be negotiated based on volume."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: April 2026.
893,311 professionals have used our research since 2012.