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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
36th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 5.9%, down from 15.7% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.9%
Nok Nok Labs0.8%
Other93.3%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I believe that this solution has simplified our work environment; we have over 13,000 users and this is very helpful to connect everything."
"The features I find most valuable are conditional access, privilege management, and dynamic groups."
"It's a quite comprehensive solution and it scales quite well within our required scale as well, which is very useful."
"A use case that we did for an end user in a manufacturing organization: We used WVD with biometric authentication because 1,500 processes need to happen in a process. The user didn't want to use a login using their credentials. They wanted to use fingerprinting or tap their ID. That is where we integrated with the authentication. Now, they can process in a couple of hours, and they run those 1,500 processes every day. This changed their login process, which improved the manufacturing process. This helped a lot for their high deployment."
"Entra ID has helped us implement role-based authentication rather than conditional keys."
"I like Intune's MDM and MI."
"The most valuable features of Azure ID are the single sign-on and OpenID Connect authentication."
"When logging on to Azure AD it's pretty quick."
"The technical support is quite good."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
 

Cons

"When it comes to identity and access life cycle management for applications that are run on-premises, as well as access governance, if those kinds of capabilities could be built into Azure Active Directory, that would be good."
"The transition from on-prem Active Directory to the Azure Cloud was difficult because there aren't group policy objectives. This is handled differently in the Azure cloud environment."
"One area where it can improve is connectivity with other systems."
"For example, there were some authentication features that, for security purposes, had certain limitations. Those limitations still exist, but the portal now has options so that the customers can make custom features to manage their identity."
"The solution could be cheaper."
"While Microsoft Entra ID is a strong and reliable solution, there are a few areas where improvement can enhance the overall experience, such as simplifying policy management and security policies, which can be complex for new users."
"For the end users, it can be confusing if they have worked for another company that had the Authenticator app."
"I rate Microsoft support five out of 10. It's just okay."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"We are a non-profit organization, so we get good prices from Microsoft for their products. It is working well, but it could be cheaper. For the type of organization we are, it would be good if they could give a little bit more and be more generous like Google, which has completely free services. Microsoft has free versions or web services called Office 365 E1, which is free for use, but we want to have it with more qualified clients."
"Its price is per user. It is also based on the type of user that you're synchronizing up there."
"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"Azure AD has four licensing options- Free, Office 365 apps, Premium P1, and Premium P2. The free option has a limited number of identities and features, and the Office 365 version comes included in several Office 365 subscriptions. With the P1 and P2 licenses, we get all the freeware features plus additional security features, but these come at a higher price. The base price for P1 and P2 is $6 and $9 per user per month, respectively."
"There are add-on components and services, such as identity services, that we have to add to our Azure subscription. Only then can I actually say it's on par with the on-prem server edition. Why should I pay for a component? It should be included in my subscription."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do. We have to talk to someone because it's hard to find out how many licenses we need. If I'm applying for 2,000 users, how many Windows licenses do we need? They could also charge less for support."
"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise41
Large Enterprise161
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: June 2026.
902,270 professionals have used our research since 2012.