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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
273
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
33rd
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 7.8%, down from 16.1% compared to the previous year. The mindshare of Nok Nok Labs is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.8%
Nok Nok Labs0.9%
Other91.3%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model."
"The portal version of the Azure active directory is pretty robust."
"Azure Active Directory has many automation capabilities, and you can apply policies on top. You can do a lot of things with these combinations and integrate other tools like PingFederate."
"Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on."
"The feature of Microsoft Entra ID that I appreciate the most is the level of integration that's available in the partner network."
"The integration with all Microsoft services and external applications is crucial. Microsoft Entra ID has helped the company with user identities, user device management, and endpoint management. Integration capabilities are significant."
"Microsoft Entra ID Protection and Microsoft Sentinel are both excellent monitoring features for Microsoft Entra ID."
"The solution improved our and our clients' security; end users are more confident knowing that their information is confidential."
"The technical support is quite good."
 

Cons

"At first, it was a bit challenging to come up with a workaround that would get authentication to work."
"Microsoft plans to move away from SMS authentication for Multi-Factor Authentication and only implement application-based authenticator, which will be challenging for retail outlets reliant on Microsoft Active Directory."
"I want to see more features to improve security, such as integrated user behavior analysis."
"The technical support can be confusing - if you're looking for something very specific, it can be hard to get the right answer or a solution."
"A nice feature that is not currently present, would be if they had some visualization tools."
"To look at more documentation, engineering, or an open standard would be nice."
"The main issue is that because Active Directory is in the cloud, it will inevitably be dependent on internet connectivity."
"The monitoring dashboard could be a bit better."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"Microsoft has a free version of Azure AD. So, if you don't do a lot of advanced features, then you can use the free version, which is no cost at all because it is underpinning Office 365. Because Microsoft gives it to you as a SaaS, so there are no infrastructure costs whatsoever that you need to incur. If you use the free version, then it is free. If you use the advanced features (that we use), it is a license fee per user."
"It is not too expensive."
"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing."
"Its price is per user. It is also based on the type of user that you're synchronizing up there."
"Entra's pricing is somewhat higher compared to AWS."
"The product is relatively affordable, especially compared to Okta, a pricey solution."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise159
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
Ask a question
Earn 20 points
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: March 2026.
884,976 professionals have used our research since 2012.