No more typing reviews! Try our Samantha, our new voice AI agent.

Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
38th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 5.8%, down from 14.8% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.8%
Nok Nok Labs0.8%
Other93.4%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Azure Active Directory features have helped improve our security posture. The remote working has been a massive help during the pandemic."
"I primarily use this solution for hybrid deployment, security, securing resources and for integration purposes, and in terms of security, we have been using the B2B/B2C hybrid integration with the certificate authentication."
"I would say that Azure AD's pricing is very reasonable because of the structure and in terms of the solution."
"The user management groups are valuable. It is a pretty basic product, but user management, in general, is valuable with the ability to differentiate between business lines and add different policies, group-based management, and dynamic user groups."
"The solution has improved things a lot for our organization because it has improved productivity."
"The impact of Microsoft Entra ID on my company is significant because we are an MSP that resells IT services, and it serves as the foundation for all of our services, including single sign-on to all of our apps and to the customer's apps."
"I would rate the solution as 9. It is a very good solution for unified management."
"Microsoft Entra ID's valuable features include integration capabilities, a simplified Active Directory approach, scalability, conditional access, and privileged identity management."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
"The technical support is quite good."
 

Cons

"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there're customers with other network challenges, and it takes a while for synchronization to happen to the cloud. There is some component of their on-prem that is delaying things getting to the cloud. The turnaround time for these requests is very time-sensitive. I don't mean this as derogatory for this service, but in my experience, that happens a lot."
"Though the installation was seamless, it took longer than expected to be completed."
"Some systems do not integrate very well with Azure AD."
"The visibility in the GUI is not good for management. There are a lot of improvements that could make it better. It should be more user-friendly overall. It is not user-friendly because everything keeps changing on the platform. I can understand it because I know the platform, am familiar with it, and use it every day. However, for a lot of clients, they don't use it every day or are not familiar with it, so it should be more user friendly."
"The only improvement would be for everything to be instant in terms of applying changes and propagating them to systems."
"Compatibility features for legacy system integration with new features will be challenging at times."
"Entra ID is not battle-tested or stable enough to support a business of our size. There are some design issues specifically around support for legacy services."
"In terms of connecting the web application, there is technology for single sign-on. When we use it, the solution opens very slowly. It might be a bandwidth issue, and some content will not work on that portal."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"I give the cost a three out of ten."
"Azure Active Directory is expensive."
"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
"The subscription should be categorized by business size. For example, small companies should have a discounted price, this would help small companies and the organization to be automated."
"For a small business buying individual licenses, it is an affordable solution."
"I work for an academic medical center, where there is a watch kept over every dollar spent. I do have concerns about the micro charges for different levels or features of the product."
"It is bundled with other services and the pricing is quite reasonable."
"We are always looking for better pricing."
Information not available
report
Use our free recommendation engine to learn which Authentication Systems solutions are best for your needs.
909,647 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
8%
Manufacturing Company
8%
Government
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
Ask a question
Earn 20 points
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: July 2026.
909,647 professionals have used our research since 2012.