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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
38th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 8.2%, down from 16.1% compared to the previous year. The mindshare of Nok Nok Labs is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID8.2%
Nok Nok Labs0.7%
Other91.1%
Authentication Systems
 

Featured Reviews

JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable components of the solution are provisioning and deprovisioning since both features work...Microsoft Entra Verified ID is a very stable solution."
"The best thing about Active Directory is its compatibility. It works with lots of third-party vendors. We're using multiple products, and they're all integrated with our Active Directory."
"The most valuable feature is Identity and Access Management. As an IT administrator, this feature allows me to manage access for users and groups."
"The most valuable feature is the ability to establish resource groups and set permissions through RBAC across these groups."
"The most valuable features of this solution are security, the conditional access feature, and multifactor authentication."
"Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model."
"The most valuable feature for us is the B2C functionality of Microsoft Entra ID, which is essential due to our need for external and internal users to log into our system."
"Microsoft Entra ID offers strong security levels, especially with two-step authentication, which confirms that I am the real user."
"The technical support is quite good."
 

Cons

"I want to see more features to improve security, such as integrated user behavior analysis."
"A nice feature that is not currently present, would be if they had some visualization tools."
"Some of the features that they offer, e.g., customized emails, are not available with B2C. You are stuck with whatever email template they give you, and it is not the best user experience. For B2C, that is a bit of a negative thing."
"Azure AD does not support legacy authentication protocols, such as NTLM or Kerberos."
"I think something that is key would be the group policies replication over the cloud, in order to prevent or to avoid relying on the on-premise Active Directory servers and to manage group policies."
"I would like to dive into some of the things that we saw today around the workflows at this Microsoft event. I cannot say that they need to make it better because I do not have much experience with it, but something that is always applicable to Microsoft is that they need to be able to integrate with their competitors. If you look at IDP, they do not integrate with Okta."
"Microsoft plans to move away from SMS authentication for Multi-Factor Authentication and only implement application-based authenticator, which will be challenging for retail outlets reliant on Microsoft Active Directory."
"The licensing cost is a bit prohibitive."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"Our customers are looking for advanced features and processes for it to be cost-effective for their organizations. They see it as an overpriced product. They are enjoying using Azure Active Directory, but they are looking for better prices."
"It is in line. Because we are so early, we have not had to come back on a cycle where we are having to negotiate again."
"I'd recommend Azure Active Directory if you are a big company. For small or medium companies, it's probably not the best idea in the world because of the pricing. If you are a small company, you can probably deploy your own solutions because you're not handling a website with tons of traffic. If you are not like Adidas, Nike, or Walmart, you can do it in a way that is more localized than handling everything through a big price solution. However, Azure tends to provide you with solutions that are easier to use. If it was cheaper, I'd definitely recommend going for it."
"Azure Active Directory is expensive."
"Entra has P1 and P2 licenses that are bundled with lots of applications."
"It comes free with the Microsoft account. We have a yearly agreement, and all products are covered under it."
"We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
9%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
Ask a question
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: January 2026.
881,082 professionals have used our research since 2012.