Sales Creatio vs SugarCRM Platform comparison

Creatio and SugarCRM are both solutions in the CRM category. Creatio is ranked #18 with an average rating of 8.7, while SugarCRM is ranked #25 with an average rating of 7.0. Creatio holds a 1.0% mindshare in CRM, compared to SugarCRM’s 0.8% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.

Sales Creatio

Read 11 Sales Creatio reviews

1,148 Views
1,022 Comparison Views

100% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

1,298 Views
935 Comparison Views

50% willing to recommend

Sales Creatio

SugarCRM Platform

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Executive SummaryUpdated on Dec 19, 2024

SugarCRM Platform and Sales Creatio are major contenders in the CRM market, each with their distinct features and advantages. SugarCRM often has the advantage with its competitive pricing and excellent support, while Sales Creatio stands out due to its comprehensive feature set.

Features: SugarCRM offers customizable modules, sales automation, and marketing tools, providing flexibility and integration ease. Sales Creatio is known for intuitive automation, advanced analytics, and robust process automation, offering strong capabilities in customer management.

Room for Improvement: SugarCRM could enhance its user interface design and speed of updates. Further simplification of integration processes with certain third-party software can be beneficial. Improving mobile functionality is another area for growth. Sales Creatio can benefit from streamlined customization options and a more user-friendly learning curve for new users. Expanding integration capabilities with other enterprise solutions and offering more competitive pricing can enhance its market position.

Ease of Deployment and Customer Service: SugarCRM provides a flexible deployment model with excellent support services, known for easy integration with third-party tools. Sales Creatio offers rapid implementation with reliable customer service, offering efficient deployment options.

Pricing and ROI: SugarCRM is attractive for mid-sized enterprises due to its competitive pricing and cost-effective long-term ROI. Sales Creatio has a higher initial investment but offers a high ROI thanks to its extensive features, justifying the cost for businesses seeking comprehensive CRM solutions.

To learn more, read our detailed Sales Creatio vs. SugarCRM Platform Report (Updated: January 2026).

Buyer's Guide

Sales Creatio vs. SugarCRM Platform

January 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sales Creatio

Ranking in CRM

18th

Ranking in Sales Force Automation

9th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

SugarCRM Platform

Ranking in CRM

25th

Ranking in Sales Force Automation

6th

Average Rating

7.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (11th), Marketing Automation (10th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. The mindshare of SugarCRM Platform is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Sales Creatio	1.0%
SugarCRM Platform	0.8%
Other	98.2%

CRM

Featured Reviews

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

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reviewer1345677

Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees

Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us

It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"The initial setup for Creatio is not complicated because they have a big department called Creatio Academy, which provides many materials, including videos and PDF files with step-by-step instructions."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

More Sales Creatio pros

"It has sales email campaigns, plus integration with Active Directory."

"It works well with Jira. You can customize it to fit your needs."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"The most valuable aspect of this solution is its low cost."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

Cons

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."

"It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments."

"There is still some room for improvement in the overall look and feel of the software."

"Sales Creatio should include better customizations."

"Creatio's mobile app could be more intuitive."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

More Sales Creatio cons

"You cannot include all your entities under one instance at the moment."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"I would like to see more integration on a mobile platform in the next release."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

Pricing and Cost Advice

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Licensing fees are paid on a yearly basis."

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Top Industries

By visitors reading reviews

No data available

Engineering Company

16%

Manufacturing Company

13%

Computer Software Company

10%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

See all answers

What advice do you have for others considering Sugar Enterprise?

To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...

See all answers

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Product Reports

Buyer's Guide

Sales Creatio

January 2026

Download Sales Creatio product report

Buyer's Guide

SugarCRM Platform

January 2026

Download SugarCRM Platform product report

Overview

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Buyer's Guide

Sales Creatio vs. SugarCRM Platform

January 2026

Free Report: Sales Creatio vs. SugarCRM Platform

Find out what your peers are saying about Sales Creatio vs. SugarCRM Platform and other solutions. Updated: January 2026.

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