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Sales Creatio vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sales Creatio
Ranking in CRM
23rd
Ranking in Sales Force Automation
8th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM
25th
Ranking in Sales Force Automation
4th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), Marketing Automation (10th)
 

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of Sales Creatio is 1.0%, up from 0.8% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Sales Creatio1.0%
SugarCRM Platform1.1%
Other97.9%
CRM
 

Featured Reviews

Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."
"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."
"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."
"The main valuable feature is the flexibility and the customization of the platform, as there's not a single CRM out there, at least that I've used, that is quite as flexible as Creatio CRM, especially Creatio sales, and on top of the features, it's also the pricing because, if you look at some of the other companies even bigger than Creatio, they're charging at least 10 times what Creatio is charging."
"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."
"Intuitive, low-code CRM platform that's easy to integrate and use."
"Very helpful, very professional, I like their technical support."
"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."
"The most valuable aspect of this solution is its low cost, and it works well."
"Available source code, good documentation, training programs, and a relatively active community, provide the hallmarks for a successful open source effort."
"Affordable and commercial open source solution is good for organizations with budget constraints."
"Saying that, it has a small server footprint and is easy to set up."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The performance and stability are fine."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
 

Cons

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."
"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."
"My main pet peeve with this product is marketing."
"One other area for improvement is with the connectors. They just don't have quite enough of these connectors or the ability to do a custom integration."
"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."
"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."
"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."
"Again, honestly, I'm not benefiting from the product the way I should because I don't have a dedicated person to work on it and customize it."
"You cannot include all your entities under one instance at the moment."
"Functionality and features are well suited for small business companies only."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"The interface could be more user-friendly."
 

Pricing and Cost Advice

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."
"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."
"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."
"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Construction Company
23%
Financial Services Firm
14%
Comms Service Provider
9%
Manufacturing Company
7%
Financial Services Firm
19%
Construction Company
15%
Engineering Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise1
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
What is your primary use case for Sales Creatio?
I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Sales Creatio vs. SugarCRM Platform and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.