Salesforce vs Zoho CRM Plus comparison

Salesforce and Zoho are both solutions in the Customer Experience Management category. Salesforce is ranked #1 with an average rating of 7.2, while Zoho is ranked #9 with an average rating of 8.4. Salesforce holds a 2.9% mindshare in CEM, compared to Zoho’s 1.1% mindshare. Additionally, 88% of Salesforce users are willing to recommend the solution, compared to 87% of Zoho users who would recommend it.

Salesforce

Read 43 Salesforce reviews

2,231 Views
2,119 Comparison Views

88% willing to recommend

Zoho CRM Plus

Read 8 Zoho CRM Plus reviews

690 Views
676 Comparison Views

87% willing to recommend

Salesforce

Zoho CRM Plus

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Executive SummaryUpdated on Feb 4, 2025

Salesforce and Zoho CRM Plus are competing products in the CRM domain. Salesforce tends to have the upper hand due to its scalability and robust integrations, making it ideal for larger enterprises.

Features: Salesforce is notable for its advanced analytics, AI-driven insights, and seamless integration with analytics tools. Salesforce is also recognized for its user-friendly interface and customizable dashboards, providing valuable reports and analytics. Zoho CRM Plus offers a suite of tools including multichannel communication, social media integration, and easy email campaigns, making it ideal for capturing leads and providing a customer-centric experience.

Room for Improvement: Salesforce could enhance its offering by simplifying its setup and reducing costs for smaller businesses. It also requires improvements in ease of use for less tech-savvy users, and some integrations demand further refinement. Zoho CRM Plus could improve its data handling capabilities for large enterprises, offer more advanced AI tools, and increase customization options for complex enterprise needs.

Ease of Deployment and Customer Service: Salesforce offers cloud deployment with extensive support and training resources, though it may present complexities for newer users. Zoho CRM Plus provides a more straightforward deployment process with intuitive customer service, suiting businesses that prefer simplicity.

Pricing and ROI: Salesforce typically involves higher setup costs, justified by its advanced features and high ROI in substantial implementations. Zoho CRM Plus boasts an economical pricing model, maximizing ROI through lower costs and a comprehensive feature set, making it appealing to budget-conscious businesses.

To learn more, read our detailed Salesforce vs. Zoho CRM Plus Report (Updated: April 2026).

Buyer's Guide

Salesforce vs. Zoho CRM Plus

April 2026

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Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce

Ranking in Customer Experience Management

1st

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho CRM Plus

Ranking in Customer Experience Management

9th

Average Rating

8.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the Customer Experience Management category, the mindshare of Salesforce is 2.9%, down from 7.7% compared to the previous year. The mindshare of Zoho CRM Plus is 1.1%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Salesforce	2.9%
Zoho CRM Plus	1.1%
Other	96.0%

Customer Experience Management

Featured Reviews

reviewer2827143

ILS Manager at a consultancy with 11-50 employees

Customer support has become transparent and data driven but the interface still needs major simplification

The UX/UI of Salesforce is a bit problematic. A lot of times there is a learning curve and even over three years I was not able to completely feel comfortable with using it. The search and the keywords and the cases and the account names and there is just a lot of information that is incorporated into Salesforce that it is hard to navigate. It is difficult to quickly find exactly what you are looking for without getting help from another coworker that might know more or really just tinkering around with the system in order to find the best result that you can. I came into a problem with the incorporation of Hebrew. While international customers are spoken to in English, there needs to be incorporation of other languages. There are also customers in the country that use Salesforce with us. A lot of times, when sending updates to Salesforce inside of the company or even to customers that are local, the Hebrew support in Salesforce is problematic. It comes up either backwards or the language does not even identify, meaning that the update will just be completely gibberish.

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RamilCerrada

Solution architect at SM Supermalls

Customer interactions improve as operations streamline with increased efficiency

Our primary use case for Zoho CRM Plus is centered around customer service. We aim to have a common customer database and a platform that effectively manages all aspects of customer management. We are particularly focused on gathering information about customer sentiments, for which Zoho CRM Plus…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is the user interface, which is very simple to use."

"This automation has been incredibly beneficial, reducing our workload and time spent."

"The most valuable feature of the solution is that it is a user-friendly tool."

"The most valuable feature for me in Salesforce is the reporting functionality."

"The solution's analytics reporting features are quite good."

"The tool's most valuable features are email campaigns, WhatsApp campaigns, and the CRM system."

"As a platform, Salesforce is very flexible and scalable."

"We can produce the reports that we need easily."

More Salesforce pros

"The tool's most valuable features are sales module, pipeline, accounts, and reports analytics. It is a flexible solution. Our teams are more organized and well-informed about any deal movements. Additionally, the reports generated are critical for management, keeping them aware of what is happening at various business levels."

"The tool is a simple solution that is easy to use. It helps with team collaboration."

"Zoho CRM Plus is simple, easy to manage, and includes ready-to-use integrations."

"Zoho CRM Plus significantly enhances our customer satisfaction, which aligns with our goal of improving solutions for customer relations management."

"The product has valuable stability features."

"The tool's features and performance are good."

"The product's most valuable feature is the ability to document information and meetings and track tasks for the business development process."

"My advice is to use Zoho CRM Plus because it deserves a rating of nine."

Cons

"The solution's marketing campaign management needs to be improved."

"I wish that when I bring up a report or enter my opportunities, I could easily edit some fields. I know there's in-line editing, but it's more clunky than other tools that are out there, in my experience."

"My customers wanted to see more analysis, like integration with another system or a third-party system."

"The product needs to improve integration."

"The tool must provide better reporting and dashboard capabilities."

"Price is an area of concern in the solution where improvements are required."

"When you click on the lightning interface, it opens a tab inside. It's like a browser within a browser. It should open in its browser tab."

"Improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases."

More Salesforce cons

"Zoho CRM Plus's UI could be more user-friendly."

"We have faced issues with Zoho CRM Plus' technical support and integrations. Its technical support is not seamless."

"Zoho CRM Plus needs improvement on mobile app functionality. HubSpot and Salesforce CRMs are more feature-rich and have greater functionalities than Zoho CRM Plus."

"Data quality controls or some sort of tools could be improved. The aspect of data validations could be enhanced."

"Zoho CRM Plus's configuration process could be improved."

"There is no single platform that can streamline everything effortlessly, which makes our setup complex."

"Zoho CRM Plus needs to have more detailed reports."

"Zoho Desk would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base."

Pricing and Cost Advice

"We need to procure a separate license for every module."

"Salesforce is expensive, and I rate it an eight out of ten."

"The tool is expensive."

"The modules are too expensive."

"The tool is quite pricey compared to other products."

"It's medium-priced. It is cheaper than Tosca."

"The solution's pricing is competitive."

"The product is pretty expensive."

More Salesforce pricing and cost advice

"It is an affordable product."

"I rate the solution's pricing a three out of ten. It is very affordable."

"The tool's pricing is competitive and unbelievable. Its licensing costs are yearly."

"The tool's pricing is moderate, and licensing costs are yearly."

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893,221 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

Construction Company

Legal Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	7
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

What is your experience regarding pricing and costs for Salesforce?

I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.

See all answers

What needs improvement with Salesforce?

I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everythin...

See all answers

What is your primary use case for Salesforce?

I use Salesforce daily, which keeps a log of all my opportunities, helps me manage my accounts, lets me see my team's status, shows where I'm at in the team, how much pipeline I have, and what my c...

See all answers

What needs improvement with Zoho CRM Plus?

Zoho Desk ( /products/zoho-desk-reviews ) would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base. Additionally, better integration support a...

See all answers

What is your primary use case for Zoho CRM Plus?

I use Zoho CRM Plus ( /products/zoho-crm-plus-reviews ) to manage customer records and track the journey from prospects to customers. It involves using different pipelines for various products, sim...

See all answers

What advice do you have for others considering Zoho CRM Plus?

My advice is to use Zoho CRM Plus because it deserves a rating of nine. It has improved tremendously since 2017 and is now comparable with top CRM solutions like Salesforce ( /vendors/salesforce )....

See all answers

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Product Reports

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Salesforce

April 2026

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Buyer's Guide

Customer Experience Management

April 2026

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Overview

Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.

Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.

What are Salesforce's most important features?

Analytics Integration: Connects with analytics for ROI reporting.
User Customization: Offers user-friendly customization options.
Automated Ticketing: Provides automated ticket generation.
Intuitive Interface: Ensures ease of use for customers.
Opportunity Management: Helps in tracking and managing opportunities.

What benefits or ROI should users look for in reviews?

Enhanced Data Flow: Seamless third-party integrations improve data flow.
Sales Process Efficiency: Automates and enhances sales journey management.
Customization Flexibility: Adapts to changing business operations.
Campaign Management: Supports marketing functions with campaign analysis.
Order Management: Simplifies order booking and tracking.

Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.

Salesforce

Zoho CRM Plus enhances business development and customer management efforts with robust capabilities in sales pipeline tracking, team collaboration, and information organization to support business growth.

Zoho CRM Plus is a comprehensive platform designed for enhancing sales processes, business growth, and customer engagement strategies. It provides businesses with tools for task tracking, information documentation, collaboration, and robust sales modules that facilitate flexible organization. Reports and analytics provide valuable insights into business performance. While users appreciate its simplicity and performance, they note areas for improvement, such as interface design, technical support, and integration capabilities. The system supports adding new customers, patient monitoring, reaching VIPs, and tracking sales leads to align teams on deal progress and organizational goals.

What are the key features of Zoho CRM Plus?

Sales Module: Facilitates efficient management of sales pipelines, accounts, and analytics.
Task Tracking: Helps teams document and monitor tasks seamlessly.
Team Collaboration: Enhances alignment and communication across teams.
Reports and Analytics: Offers insights for different business levels.

What benefits and ROI should users look for?

Improved Team Alignment: Simplifies communication and information sharing.
Enhanced Sales Tracking: Streamlines lead and pipeline management.
Insightful Analytics: Provides essential insights for decision-making.

In industries like healthcare, Zoho CRM Plus is used for patient monitoring and improving care through better customer engagement. In business development, it aids in tracking leads and managing pipelines to achieve growth objectives. The platform's ease of use makes it adaptable across sectors, although some prefer competitors like HubSpot and Salesforce for their advanced features.

Zoho

Buyer's Guide

Salesforce vs. Zoho CRM Plus

April 2026

Free Report: Salesforce vs. Zoho CRM Plus

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