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ServiceNow Customer Service Management vs SugarCRM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow Customer Service...
Ranking in CRM Customer Engagement Centers
6th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
Customer Experience Management (7th)
SugarCRM Platform
Ranking in CRM Customer Engagement Centers
11th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM (29th), Marketing Automation (16th), Sales Force Automation (7th)
 

Mindshare comparison

As of September 2026, in the CRM Customer Engagement Centers category, the mindshare of ServiceNow Customer Service Management is 3.6%, down from 9.3% compared to the previous year. The mindshare of SugarCRM Platform is 4.6%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
ServiceNow Customer Service Management3.6%
SugarCRM Platform4.6%
Other91.8%
CRM Customer Engagement Centers
 

Featured Reviews

BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Structured ticket workflows have improved resolution speed and have supported SLA-driven support
ServiceNow Customer Service Management is offering very good things, but I felt improvements to our process would allow us to depend on this tool in many other ways. Regarding the interface, currently the user who creates the ticket has a very limited interface with only the options for creating a ticket and providing details, while the support team has a much larger interface with many options, including SLA details and report generation. While this classification is great, I felt that some modifications could be brought to the interface. I felt that further modifications can be made so that it could be a perfect tool.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7."
"ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team."
"Our organization has received excellent tech support for ServiceNow Customer Service Management."
"One of the solution's most valuable features is its integration with the ITSM suite. When you acquire it, you also get access to incident and problem management from ITSM. This allows you to register a ticket in the product to work with the end user while using ITSM to handle the internal resolution process."
"The tool is very useful as it helps us run businesses smoothly."
"Overall, I like the workflow capabilities, orchestration, and integration with existing business apps. The product is awesome in terms of capabilities."
"Resolution speed has immensely improved because of ServiceNow Customer Service Management, especially the actionable insights, IT performances, and incident trends."
"The integration capabilities of ServiceNow are wonderful."
"Saying that, it has a small server footprint and is easy to set up."
"It has sales email campaigns, plus integration with Active Directory."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The performance and stability are fine."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
 

Cons

"ServiceNow Customer Service Management is expensive. It's one of the most costly CSM options in the marketplace."
"The product does not cater to businesses of every scale and budget."
"ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow."
"Sometimes ServiceNow Customer Service Management lags, meaning the speed is low or there is a delay in operations."
"In terms of the initial setup of ServiceNow Customer Service Management, the complexity of scripting is challenging. Sometimes, extensive scripting is required and many checks have to be made to add basic functionality."
"The price could be better. ServiceNow should price products more reasonably."
"The pricing must be more flexible."
"If our organization wants to customize features that are not initially available in the system, these customizations might cause issues during upgrades."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"Functionality and features are well suited for small business companies only."
"The interface could be more user-friendly."
"You cannot include all your entities under one instance at the moment."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
 

Pricing and Cost Advice

"The product has a premium price"
"ServiceNow Customer Service Management is expensive. It's one of the most costly CSM options in the marketplace."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap, and ten is expensive. The solution is neither cheap nor expensive."
"I rate the tool's pricing a six out of ten."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Outsourcing Company
8%
Manufacturing Company
8%
Financial Services Firm
17%
Construction Company
15%
Comms Service Provider
10%
Engineering Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise9
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
My experience with pricing, setup cost, and licensing is that these were done by the VP of our company, thus I have no idea about the same.
What needs improvement with ServiceNow Customer Service Management?
ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow. Though ServiceNow has a Now Assist feature for their CSM module, it still needs a lot of work to do...
What is your primary use case for ServiceNow Customer Service Management?
My main use case for ServiceNow Customer Service Management is that I use it as an end user to provide customer support to our clients. For a specific example of how I use it to provide customer su...
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Also Known As

ServiceNow CSM
No data available
 

Overview

 

Sample Customers

Siemens Healthineers, SAP SuccessFactors, Asurion
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about ServiceNow Customer Service Management vs. SugarCRM Platform and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.