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Nilanjana Dey - PeerSpot reviewer
Content Marketing Strategist at Niswey
Real User
Jun 11, 2022
The solution is intuitive, so you can learn everything just by exploring and trying it out yourself.
Pros and Cons
  • "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
  • "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself."
  • "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
  • "Maybe the starter version could include a few more features that are available in the higher versions."

What is our primary use case?

We use HubSpot for contact management and automated marketing. It lets us send automated email campaigns. We can manage all of our website and marketing performance data plus information about sales and deals. The platform also handles customer service. 

We are a marketing agency that partners with HubSpot and helps other businesses get started with HubSpot. We've helped about 50 clients set up HubSpot in the last one or two years.

What is most valuable?

Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up.

What needs improvement?

They have different versions of the product: starter, pro, and enterprise. Maybe the starter version could include a few more features that are available in the higher versions. 

For how long have I used the solution?

We've been using HubSpot CRM for five or six years.

Buyer's Guide
HubSpot CRM
May 2026
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What do I think about the stability of the solution?

HubSpot is stable.

What do I think about the scalability of the solution?

HubSpot is definitely scalable. They have different tiers, so it's easy to get what you want. 

How was the initial setup?

HubSpot is straightforward. You need somebody from the technical team to help you set up a few things like the DNS records, but it's not that complicated. Not everyone has those skills, so you need a developer for some parts. Once it's set up, a marketer with no technical knowledge can go ahead and do it.

What other advice do I have?

I rate HubSpot CRM eight out of 10. I recommend it because it has many features, and it's always expanding. HubSpot can integrate with several tools, so you have the option to share data between solutions. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
reviewer1854780 - PeerSpot reviewer
Security Solutions Manager at a tech services company with 11-50 employees
Real User
May 15, 2022
Effective automation, useful customization abilities, and beneficial company information lookup
Pros and Cons
  • "The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."
  • "The support from HubSpot CRM is excellent; they're proactive, they reach back out to you, they make sure they get on the phone with you and will do anything they can to make sure you are successful."
  • "The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."
  • "The mobile application for HubSpot CRM could improve."

What is our primary use case?

I use HubSpot CRM for sales, pipeline forecasting, following up with contacts, contact management, task management, and organizing my activities.

What is most valuable?

The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent.

It automates 90 percent of what you need to do. You can customize it, and it has become a lot easier to customize because the shell of the sequence is sales automation.

If you're an enterprise user, anytime you upload a domain it automatically pulls the headquarters' number. It pulls all the pedigree information on the company. That's feature is very cool.

There is very good integration with Outlook for emails. They are automatically logged.

What needs improvement?

The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better.

For how long have I used the solution?

I have been using HubSpot CRM for longer than four years.

What do I think about the stability of the solution?

HubSpot CRM is a highly stable solution. Solutions do not get much more stable than this.

What do I think about the scalability of the solution?

HubSpot CRM is an enterprise solution. We're only 12 people in my organization. It's meant for everything and everyone. It allows you to manage everything in one spot, such as marketing, sales, and customer service. It's very robust and thorough.

I rate the scalability of HubSpot CRM a five out of five.

How are customer service and support?

The support from HubSpot CRM is excellent. They're proactive, they reach back out to you. They make sure they get on the phone with you and will do anything they can to make sure you are successful.

I rate the support from HubSpot CRM five out of five.

Which solution did I use previously and why did I switch?

I've used a number of solutions previously. I'm a lifelong salesperson, I've used GoldMine, Tigerpaw, and Salesforce.com. The number one competitor to HubSpot CRM is Salesforce.com. HubSpot's easier to use and more intuitive.

Salesforce.com is awesome. It can be a little confusing and that's not doing it much justice because the last time I used Salesforce.com was in 2016. Four to six years in software is a lifetime, it's a lot different now or maybe it's not, I don't know. Salesforce.com became to become a little lazy because they were one of the only big players and then HubSpot came out of nowhere.

What other advice do I have?

The solution is great and it does what it needs to do well.

I rate HubSpot CRM a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
HubSpot CRM
May 2026
Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
893,311 professionals have used our research since 2012.
StefanoDel Gobbo - PeerSpot reviewer
IT Manager at a manufacturing company with 51-200 employees
Real User
Sep 3, 2023
Easy-to-use product with good stability
Pros and Cons
  • "HubSpot CRM helps our company to organize and track a high number of leads easily."
  • "HubSpot CRM could be flexible and customizable."

What is our primary use case?

We use HubSpot CRM to track sales leads.

How has it helped my organization?

HubSpot CRM helps our company to organize and track a high number of leads easily.

What is most valuable?

The product's most valuable feature is the ability to track leads efficiently.

What needs improvement?

HubSpot CRM could be flexible and customizable.

For how long have I used the solution?

We have been using HubSpot CRM for one year. 

What do I think about the stability of the solution?

It is a stable platform.

What do I think about the scalability of the solution?

We have five HubSpot CRM users in our company.

Which solution did I use previously and why did I switch?

I have used Microsoft Dynamics before. Comparatively, HubSpot CRM is easy to use but lacks flexibility and customization options.

How was the initial setup?

We have deployed HubSpot CRM's cloud version. It doesn't require any maintenance.

What other advice do I have?

I rate HubSpot CRM an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Owner at Lucracorp
Real User
Aug 20, 2023
Stable platform with a user-friendly interface
Pros and Cons
  • "The initial setup process is straightforward."
  • "The product's free version could have more integration and automation options."

What is our primary use case?

We use HubSpot CRM to keep track of leads for sale.

What is most valuable?

The product offers a lot of valuable features in the free version. It has a user-friendly interface.

What needs improvement?

The product's free version could have more integration and automation options. We must be able to connect it to other social media platforms.

For how long have I used the solution?

We have been using HubSpot CRM for three years.

What do I think about the stability of the solution?

It is a very stable platform. I rate its stability a ten out of ten.

What do I think about the scalability of the solution?

We use HubSpot CRM every day. We plan to increase the usage of the product.

How was the initial setup?

The initial setup process is straightforward. We have to sign up, learn the process and start using it.

What about the implementation team?

We implemented the product with the help of our in-house team.

What's my experience with pricing, setup cost, and licensing?

We are using HubSpot CRM’s free version. It has an annual license per user.

What other advice do I have?

I recommend HubSpot CRM to others and rate it an eight out of ten. It has a lot of features for small businesses that are free of charge.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Arifin-Ritonga - PeerSpot reviewer
Senior Consultant at IIJ Singapore
Real User
Jan 17, 2023
A good marketing automation solution, but the initial setup could be faster
Pros and Cons
  • "The ease of having everything in one place is valuable."
  • "The initial setup could be faster as it currently takes a lot of time."

What is our primary use case?

Our primary use case for the solution is marketing automation and managing the leads and opportunities related to our products.

What is most valuable?

The ease of having everything in one place is valuable. We previously used Excel, but with this solution, we have more systemic quality, which is helpful compared to what we used before.

What needs improvement?

The initial setup could be faster as it currently takes a lot of time.

For how long have I used the solution?

We have been using the solution for approximately six months.

What do I think about the stability of the solution?

The solution is stable. I rate it a ten out of ten.

What do I think about the scalability of the solution?

The solution is easy to use for other users in other regions. So, I believe it is scalable. Not only the region in Singapore but also in China and Japan, so many other teams are using it. Approximately 50 people are utilizing this solution in our organization.

How are customer service and support?

I do not have experience with customer service and support.

Which solution did I use previously and why did I switch?

We previously did not use other CRM solutions.

How was the initial setup?

The initial setup is complex as it takes a lot of time.

What about the implementation team?

We implemented it via a consultant.

What's my experience with pricing, setup cost, and licensing?

The licensing fee is charged yearly.

What other advice do I have?

I rate the solution a seven out of ten. The solution is good, but the initial setup could be more straightforward. I recommend the solution to users considering implementing it, but I advise them to know what they want to manage first and understand the requirements before implementing it.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Aqib Afzal - PeerSpot reviewer
Director of Sales at Inserito Technologies
Real User
Dec 21, 2022
Great for managing contacts, easy to set up, and reliable
Pros and Cons
  • "The setup is very easy."
  • "Invoices were the thing we were thinking should be part of the solution, and that's been added now."

What is our primary use case?

We primarily use the solution for marketing and sales. 

What is most valuable?

Managing contacts in one place is quite useful. That way, we can have company details and contact details in one place. 

The feed of the activities, including logging a call or logging a meeting, is centralized and easy to access. Everything is managed in one place. 

You can create deal codes directly.

Now, you can invoice as well. That's a new feature in HubSpot. You can invoice directly the code that you have created and send it across to the customers, and you can create an invoice based on that code. Everything is integrated and unified in one solution. That's the best thing about HubSpot.

The setup is very easy.

It's stable.

What needs improvement?

So far, I don't see anything that needs to be improved. Sometimes it glitches, yet it's rare. 

Obviously, with every product and solution, there are always areas for improvement. That said, from my usability perspective, I don't see anything as of now which needs any kind of improvement since it's serving what we need, our use cases. 

The marketing aspect is pretty good. From a sales perspective, managing the contacts, creating tasks, logging calls, logging meetings, and emailing them, is all connected directly through Office 365 or even Google Workspace. Therefore, I don't see anything which is needed as of now. Invoices were the thing we were thinking should be part of the solution, and that's been added now.

For how long have I used the solution?

I've been using the solution for three years. 

What do I think about the stability of the solution?

The stability and reliability are great. There are no bugs or glitches, and it doesn't crash or freeze. 

What do I think about the scalability of the solution?

We have 15 people using the solution in our company.

How are customer service and support?

Technical support is amazing. 

Which solution did I use previously and why did I switch?

In the beginning, we started with a trial version of HubSpot and Salesforce, which are both top-notch CRM software. We decided to go ahead with HubSpot since we had their trial version and explored the whole platform, and decided to go ahead with it. We did our due diligence. 

How was the initial setup?

The solution is straightforward and very simple to set up.

What was our ROI?

We have seen a pretty good ROI. That's why we have used it for three years. 

What's my experience with pricing, setup cost, and licensing?

While I cannot speak to the exact pricing, it is worth the amount you pay.

What other advice do I have?

We're an end-user and customer. 

I'm not sure which version of the solution we're using. It's a SaaS solution.

It's pretty good software. We find it to be very strong. Integrations are very good. I would advise others to use the software since it's a good unified solution for all your contacts and allows the inclusion of company details, the time feed that you get from a single pane of glass perspective is useful. You can create deals, manage the deals, manage your pipeline, create codes, and then, against those codes, you can create invoices as well. There are a lot of good features out there.

I'd rate the product nine out of ten. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
AmilaDantanarayana - PeerSpot reviewer
Presales manager at Mitra Innovation
Real User
Dec 13, 2022
Easy to set up CRM that is used to track sales opportunities and lead generation activities
Pros and Cons
  • "The ability to track revenue and complete forecasting has been the most valuable feature."
  • "This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

What is our primary use case?

We use this solution to track sales opportunities and lead generation.

What is most valuable?

The ability to track revenue and complete forecasting has been the most valuable feature.

What needs improvement?

This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules. 

For how long have I used the solution?

I have been using this solution for three years. 

What do I think about the scalability of the solution?

The scalability of this solution could be improved. 

How was the initial setup?

The initial setup is straightforward. 

What was our ROI?

Yes, we do see return of investment using Hubspot.

What's my experience with pricing, setup cost, and licensing?

We use a paid version of Hubspot and we have an annual license.

What other advice do I have?

I would rate this solution an eight out of ten. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Farrukh Hanif - PeerSpot reviewer
CEO at DEFQON SOLUTIONS
Real User
Nov 17, 2022
Scalable and stable CRM used to manage all aspects of client engagement and keep track of ongoing projects
Pros and Cons
  • "The most valuable feature is their marketing automation service and sales lead management."
  • "We switched to HubSpot CRM because the marketing tool was really good."
  • "This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."
  • "This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution."

What is our primary use case?

We use this solution for client management. It is connected to my email and to ClickUp. It keeps track of all my clients and my projects. It keeps tracks of what needs to be done and sends reminders for emails that need to be sent. It helps me with creating templates and helps organize my client portfolios. 

What is most valuable?

The most valuable feature is their marketing automation service and sales lead management.

What needs improvement?

This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it.

For how long have I used the solution?

I have been using this solution for three years. 

What do I think about the stability of the solution?

This is a stable solution. 

What do I think about the scalability of the solution?

This is a scalable solution. They have certain parameters if you want to upgrade that to enterprise level. I haven't used all of the features yet but it is a scalable solution.

How are customer service and support?

The customer support for this solution is really good. They have proactively called us when we have needed it. 

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We have previously used Zoho. We switched to HubSpot CRM because the marketing tool was really good.

How was the initial setup?

The initial setup is slightly complex. 

What about the implementation team?

In - House 

What was our ROI?

We have not yet experienced ROI. 

What's my experience with pricing, setup cost, and licensing?

The pricing for this solution is user based. We're paying $39 to $45 per user.

What other advice do I have?

I would rate this solution an eight out of ten. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
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Buyer's Guide
Download our free HubSpot CRM Report and get advice and tips from experienced pros sharing their opinions.