My primary use case is for our business directory, we have integrated everything into Azure into the Active Directory.
Database Manager at a manufacturing company with 10,001+ employees
It is a helpful solution for employees working from home. We also like that it is on the cloud.
Pros and Cons
- "It is a really nice tool and we have a license for the more complex model."
- "I like the way it communicates to the cloud."
- "I believe that this solution has simplified our work environment; we have over 13,000 users and this is very helpful to connect everything."
- "Whatever business requirements we needed in the past three years, users were created, with the name of the user and they were not connected with the Active Directory. We were trying to in house in three years and with directory, but we were not able to achieve it."
- "Be aware that it may not work perfectly globally yet. There are still glitches with the solution in Africa."
- "In Africa, we do not have the same bandwidth with internet speed. This slows the connectivity and it provides challenges for our business."
What is our primary use case?
How has it helped my organization?
We basically use this for Skype. We are using the cloud environment and we need the Active directory to be ticketed so if we can call and they can log in at the moment. Apart from that, we use it for video connections. If people are working from home, it is helpful that it is in the cloud. At the moment, we do not need to go for the VPN, and then we can connect. For this purpose, we use the Azure. We run quite a big business, and it is helpful with the electrodata we have used.
What is most valuable?
I like the way it communicates to the cloud.
What needs improvement?
Whatever business requirements we needed in the past three years, users were created, with the name of the user and they were not connected with the Active Directory. We were trying to in house in three years and with directory, but we were not able to achieve it. Based on that we have informed Microsoft. And now we have created the things that are connected to the cloud.
In Africa, we do not have the same bandwidth with internet speed. This slows the connectivity and it provides challenges for our business.
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For how long have I used the solution?
Three to five years.
What do I think about the stability of the solution?
Yes, it is a stable product. But, sometimes we had problems due to the network. We are running in more than 24 countries. In Africa we were having issues, but I would say that 80% of our users are happy as a result of us switching to Azure.
What do I think about the scalability of the solution?
The scalability of the product is fine.
How are customer service and support?
First, we create a ticket. Then it is assigned to the technical support team. Afterwards, there is a number assigned to the request by the Microsoft team. We then upload the report of the log, or the case that is required. We then wait for the solution. Then, we can test it and implement the correction for the solution.
How was the initial setup?
It was a bit complex. We initially had an issue with our IP address, but it was resolved.
What was our ROI?
I believe that this solution has simplified our work environment. We have over 13,000 users and this is very helpful to connect everything.
What's my experience with pricing, setup cost, and licensing?
It is a really nice tool and we have a license for the more complex model. It is not too expensive.
What other advice do I have?
Be aware that it may not work perfectly globally yet. There are still glitches with the solution in Africa.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Technical Consultant at a tech services company with 51-200 employees
In terms of security, we have been using the B2B/B2C hybrid integration with the certificate authentication.
Pros and Cons
- "We have not had any formal issues with scalability."
- "It is pretty good in terms of stability."
- "I primarily use this solution for hybrid deployment, security, securing resources and for integration purposes, and in terms of security, we have been using the B2B/B2C hybrid integration with the certificate authentication."
- "There are issues using it with ADFS."
- "When implementing for one client, where they had ADFS turned on, we could not ID enough ADFS and when there was no internet connection. This was a Catch-22 for us, and very frustrating."
What is our primary use case?
I primarily use this solution for hybrid deployment, security, securing resources and for integration purposes. In terms of security, we have been using the B2B/B2C hybrid integration with the certificate authentication.
How has it helped my organization?
From a practice point of view, of storing secrets internally on Azure AD, we use the certificate when we can.
I would advise to allow an ex-client user to change their password. At present, you can only change your password externally if your password is still valid. If your password is expired, you cannot actually do it through Azure AD.
What is most valuable?
Most of the time, this product is doing purpose-built solutions. Some people on my team like the multi-step authentication. Others like the fact that it secures their resources externally.
What needs improvement?
We found the ADFS being a redundant part of the solution. But, it was removed. The licensing is a bit confusing if you are not going into the premium model.
For how long have I used the solution?
Three to five years.
What do I think about the stability of the solution?
It is pretty good in terms of stability. I have not had any issues. It has not crashed.
What do I think about the scalability of the solution?
In terms of scalability, we have not had any formal issues or outages from the solution. We are currently using it for 100 users. But, our clients are also using it, and I think we have at least several thousand clients using it.
How was the initial setup?
The initial setup was straightforward. It has been improving a lot in the past couple of years. Yes, it is a lot easier now than when I first started working with this solution.
I would estimate that the initial setup would probably take a team a week to set up.
What other advice do I have?
When implementing for one client, where they had ADFS turned on, we could not ID enough ADFS and when there was no internet connection. This was a Catch-22 for us, and very frustrating. I would advise new users to use Azure over the ADFS.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Principle consultant at Active Data Consulting Services Pty Ltd
The centralized management feature is very valuable. We do not have to deploy lots of machines to run things as a service.
Pros and Cons
- "The centralized management feature is very valuable."
- "We do not have to deploy lots of machines all over the place to run things as a service, which is how we like to deploy things, just as a service."
- "https://www.itcentralstation.com/product_reviews/microsoft-bi-review-52460-by-amanda-zhou"
- "A nice feature that is not currently present, would be if they had some visualization tools."
What is our primary use case?
Our primary use case is to simplify directory deployment and centralize source of management. Within our own consulting business, we choose to use Azure AD.
What is most valuable?
The centralized management feature is very valuable. Being able to delete stuff in one place, from any location is really great for us. In addition, we do not have to deploy lots of machines all over the place to run things as a service, which is how we like to deploy things, just as a service. So, this makes it easier to deploy, easy to set up, and work with. It is easy to use, and makes quality of life issues a reality for us.
What needs improvement?
It would be nice if it had some visualization tools. A bit of visualization would be really nice to show your Azure directory structure. It would be very good because you might have sub-domains and odds-and-ends going on. So, a bit of visualization would be really good. Being able to plug it directly into the video to produce models would be a really nice feature.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
The stability is really good. We have not had an issue with it at all. It is always there for us. As a part of what Microsoft seems to be doing, it is taking away from what dedicated machines that you have to fiddle and tinker with to run services on, and turning them into services you can just access.
How are customer service and technical support?
My experience with tech support has been really good. I have had a couple of issues where I have logged the ticket with Microsoft, and I had someone on the phone with me regarding the ticket within a half an hour. It was a real technician who really knew what he was talking about. I was very impressed.
We had a problem related to Office 365 and Skype, and not being able to generate a Skype session when everything else seemed to be working. The tech support helped us fix the situation. They have a good depth of knowledge and it is not just people reading off a script. They are real users, with real experience.
How was the initial setup?
The initial deployment and setup was pretty straightforward. It is pretty easy. It is not that hard to get going, and the thing is that it is quick to integrate well with your Windows.
What was our ROI?
If you have an existing environment that consists of on-prem AD based environment, then you will want to go with Azure AD. You need to talk to your service provider, or your in-house IT team. Get them involved to help. We did so, and then we just set up a whole new domain and got rid of the old one, and set up the new one on Azure AD. Microsoft will help walk you through the process.
What's my experience with pricing, setup cost, and licensing?
It looks like they're just making everything as a service and it is pay per user, and that just works for me. It's really good. Gets the cost down and lets you scale if you need it.
What other advice do I have?
It is easy to use, straightforward, and in my language. It does exactly what is says, and does not pretend to be anything else.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Analyst - IT Development at a tech company with 10,001+ employees
It is a very straightforward implementation. It helps us with maintaining enterprise identities.
Pros and Cons
- "It is a very straightforward implementation."
- "It helps us with maintaining enterprise identities."
- "We find the Integration accessory integration the most valuable feature; you can have your application integrated with an actual directory, you don't need to do much code, you can use interfaces and it's a direct integration, so there is no need to worry about the requirements of your application."
- "The licensing cost is a bit prohibitive."
What is our primary use case?
It's a very good solution. You can manage your entity's enterprise identity using Azure Active Directory, and again, you can do several administrative activities. You can also use your Power Shares sorting and interfacing the endpoint.
How has it helped my organization?
It helps us with maintaining enterprise identities and integrating enterprise in those applications are some of the assignments.
We do have an expanded feature. We have captured video, so that other people can get their hands on getting used to it. That is, they can get used to the platform and implement it from the beginning.
What is most valuable?
We find the Integration accessory integration the most valuable feature. You can have your application integrated with an actual directory. You don't need to do much code, you can use interfaces and it's a direct integration. So, no need to worry about the requirements of your application.
What needs improvement?
The licensing cost is a bit prohibitive.
For how long have I used the solution?
Less than one year.
What do I think about the stability of the solution?
I have not encountered any issues of stability with the product.
What do I think about the scalability of the solution?
It scales as far as it depends on the contract. So, it is useful, with plenty of management capabilities. It is pretty flexible, scaling, you can scale in or out as per your requirements.
How are customer service and technical support?
I have not contacted tech support.
How was the initial setup?
It is a very straightforward implementation, and you pay as you go. It depends on your number of users, number of applications integrated, and how you prepare your topologies (the arrangements of the network). So, it is pretty much flexible. You can custom tailor it as per your business and target , business implementation and requirement.
Which other solutions did I evaluate?
I have some prior experience with Oracle Unified Directory, as well. It is a less compliant directory service.
In comparison, Azure Active Directory is mostly used with tighter integration. In most of the cases, enterprises are using Office 365 for the communication site online. If you have a requirement like integration with Office 365, then Azure Active Directory is a perfect solution. If you want to integrate other applications or workstations, you can use any compliant directory that works.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director General
The most important feature is the factor identification.
Pros and Cons
- "The most valuable feature is the factor identification; I find that it is a natural integration and it is just a natural step, and I do not need to do anything else."
- "I think there is room for improvement with actually discussing, and advertising Microsoft as a an authenticator. Many people just get confused and use Google, and I think if Microsoft would make more of an effort to penetrate the market, that would be key."
What is our primary use case?
We primarily use this solution for tracking authentication.
How has it helped my organization?
The quantum we are using is probably the authentication The security-based factor of authentication.
What is most valuable?
The most valuable feature is the factor identification. I find that it is natural integration, and it is just a natural step. I do not need to do anything else.
What needs improvement?
I think there is room for improvement with actually discussing, and advertising Microsoft as a an authenticator. Many people just get confused and use Google. It's weird because it's exactly the same way that it works. But it's there, it's definite region to start the people is more used to use their the Google authenticator instead of the Microsoft authentication. I think if Microsoft would make more of an effort to penetrate the market, that would be key.
In addition, it would be nice to have a biometric authentication like voice ID, or any of your medical ID. This would be a nice additional feature for Azure to have.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
We experienced the aset surge that happened a month or so ago. There was a storm that broke one of the data centers in south-central. The functionality of active directive for Microsoft support was in shortage. It took a day to return back to functional use.
What do I think about the scalability of the solution?
The solution is scalable for our needs.
How are customer service and technical support?
I have not needed to request technical support. All of the Microsoft guides are really good and are very helpful.
Which solution did I use previously and why did I switch?
I know more about Microsoft than any other technology, that's why I didn't look for any other competitors.
How was the initial setup?
It was a very straightforward initial setup. To be honest, we are a pretty small company so for us it's one portal and everything is there. It's not that complicated.
What other advice do I have?
I like it, I love it and it works fine.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Domain Admin at a government with 1,001-5,000 employees
Enhanced user and multifactor authentication experience with a straightforward setup
Pros and Cons
- "The most valuable feature is the ability to authenticate users using Microsoft Entra ID."
- "I would like to see some additional attributes for user objects in Microsoft Entra, especially for tasks such as users and account validation, including guest users and guest accounts."
What is our primary use case?
We are using Microsoft Entra ID for Microsoft services and cloud services such as email and Teams.
How has it helped my organization?
We have seen benefits like user authentication and multifactor authentication, which are advantageous for us.
What is most valuable?
The most valuable feature is the ability to authenticate users using Microsoft Entra ID.
What needs improvement?
I would like to see some additional attributes for user objects in Microsoft Entra, especially for tasks such as users and account validation, including guest users and guest accounts.
For how long have I used the solution?
I have been using the solution for approximately three years.
What do I think about the stability of the solution?
We experienced some performance issues with the solution.
How are customer service and support?
Technical support experiences can vary. Sometimes the support is good, and sometimes it requires escalation of the problem. Usually, we have a good experience. I would rate their technical support seven out of ten.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
We did not have any similar solutions before Microsoft Entra ID.
How was the initial setup?
Starting to work with it was straightforward, and the deployment process was okay.
What about the implementation team?
I am not aware of the details regarding the implementation strategy as I need to ask our security engineers.
What other advice do I have?
I'd rate the solution nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: June 2026
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