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Chief Consultant and Architect at Tahir Professional Services
Real User
A reasonably priced, scalable and stable solution with great support and easy installation
Pros and Cons
  • "The technical support is very good."
  • "There are many features which need to be added, particularly on the replication side."

What is our primary use case?

We are using the latest version. 

What is most valuable?

We are satisfied with the product. It is very good.

What needs improvement?

There is definitely room for improvement.

Overall, the solution is pretty good, although it does have certain gaps. There are many features which need to be added, particularly on the replication side. 

For how long have I used the solution?

We have been using Pure Storage FlashArray for around three years.

Buyer's Guide
Pure Storage FlashArray
September 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,787 professionals have used our research since 2012.

What do I think about the stability of the solution?

So far, the solution has proven itself to be stable. 

What do I think about the scalability of the solution?

The solution is very scalable.

How are customer service and support?

The technical support is very good.

Which solution did I use previously and why did I switch?

Prior to going with Pure Storage FlashArray, we were using the range of all of the Dell EMC products.

While all these products have their own uses, Pure Storage FlashArray is in a market of its own. 

How was the initial setup?

The initial setup was straightforward.

It takes under two hours to accomplish. 

What's my experience with pricing, setup cost, and licensing?

The pricing is reasonable.

What other advice do I have?

The solution is definitely storage-centric and this it accomplishes very well.

I use the solution in my own company.

The solution is both cloud- and on-premises based. 

While I don't actually use the solution myself, as I provide services for and commission it for the customer, I have probably done this 50 times over so far. 

I definitely recommend the solution. It's very good. It does what it advertises and this very well.

As Pure Storage FlashArray is purpose-built, I would rate it as a ten out of ten. 

Disclosure: My company has a business relationship with this vendor other than being a customer. partner
PeerSpot user
reviewer1127118 - PeerSpot reviewer
Solutions Architect at a wholesaler/distributor with 1,001-5,000 employees
Real User
Provides protection against ransomware threats with immutable snapshots, and it is well known for its scalability, ease of use, and non-disruptive upgrades
Pros and Cons
  • "One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table."
  • "I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings."

What is our primary use case?

I'm a pre-sales architect. I architect, and I sell them as a partner with Pure Storage on the VAR side. Our customers use it for storage, mainly block-based storage and virtualization storage. Some solutions have both block and file storage, and some solutions only have file storage from Pure. 

How has it helped my organization?

It provides additional protection against ransomware threats. If you are hit by some kind of ransomware threat or some kind of malicious attack, you can revert your data back in time to a previous version or snapshot.

What is most valuable?

One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table.

Scalability, ease of use, and non-disruptive upgrades are also valuable. They're not using flash just for your tier one storage needs. They're recommending flash for data protection and archive backup, which is the way to go.

If you get the gold support, which is what I sell and recommend for my customers, Pure's support personnel will take care of both software and hardware upgrades, which is another feather in Pure's cap. They make several claims that once you move to Pure Storage, you can take your team of five dedicated storage admins and trim it down to just one person. Their mantra is getting customers out of the game of managing storage and letting the vendor manage the storage. They want to see their customers just consume storage. They have non-disruptive upgrades. You just set up the software and hardware and just consume the storage. They're continuously looking at the dial-homes, the logs that are automatically sent, and fingerprinting potential issues before they're even a problem. That cuts down on a lot of support tickets the customers have to open up. They'll proactively open up tickets when they see something in their analytics on a particular customer's array and recognize that one of their hosts might have a certain HBA with a fault or a bug. They reach out and open a ticket. So, you get your system upgrade, patched, or whatever is needed to resolve the potential problem.

What needs improvement?

I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings.

Pure is typically more expensive than everyone else. They can work on the price to make it more competitive.

What do I think about the stability of the solution?

Its stability is very good. I have not heard any of my customers having issues with FlashArray. It is very solid. They claim 99.9999% availability. I haven't had any problems with outages with my customers. 

They have another product called FlashBlade, which is a different type of storage appliance that Pure does for unstructured files. FlashBlade doesn't rank as high in reliability as their flagship FlashArray product does. The FlashBlade product is a notch below. It is a newer product or code, and I have heard of some issues with it.

What do I think about the scalability of the solution?

Its scalability is very good. It scales up instead of out, which is typical for a block-based appliance. It is very easy to add expansion shelves or disks. You don't need to worry about shuffling drives around and creating RAID groups. This is all legacy stuff. Most vendors are now the same, but I really think that Pure led the effort for non-disruptive upgrades. They coined the term, and other vendors have since followed suit. They're the leader in the industry for that.

How are customer service and technical support?

Their regular support is good. With gold support, Pure's support personnel takes care of both software and hardware upgrades. The only difference between free support and gold support is that you don't get free hardware upgrades with free support. If I understand the offering correctly, software upgrades are still included. 

How was the initial setup?

If we're just talking about Pure Storage, it is straightforward and simple. You can get it up in minutes as opposed to hours that some of the other solutions take. Compared to its competitive solutions, Pure is very well known for its simplicity and ease of use, especially during setup and initialization.

A single 2U appliance from Pure Storage for block-based workloads, including rack stack and initialization, is ready to be provisioned to your servers in an hour or an hour and a half to the max. It is definitely straightforward.

If you get the gold support, Pure's support personnel will take care of both software and hardware upgrades. So, you don't have to manage storage. Pure takes care of that.

What's my experience with pricing, setup cost, and licensing?

Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing.

They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance.

What other advice do I have?

I would advise others to chose well. Prepare to have extra time on your hands to focus on your business's core needs and outcomes and not having to worry about the day-to-day maintenance of your storage appliance.

All my customers are pretty happy with most Pure Storage solutions. They might ask for customization level, but I think Pure is doing the right thing by its set-it-and-forget-it approach. Most customers don't need to fine-tune and customize their all-flash storage appliances anymore. It is not a legacy spinning disk appliance.

I would rate Pure Storage FlashArray a nine out of 10. Its pricing sometimes plays a big part where customers might go in a different direction, and that's the only reason why I'm not giving it a 10.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Buyer's Guide
Pure Storage FlashArray
September 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,787 professionals have used our research since 2012.
reviewer1392516 - PeerSpot reviewer
Manager, Enterprise Infrastructure at a tech services company with 1,001-5,000 employees
Real User
Easy to administer with good performance and great stability
Pros and Cons
  • "Technical support is good."
  • "Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable."

What is our primary use case?

We primarily use the solution for storage. 

What is most valuable?

The administration is very easy and quite minimal.

The performance is very good.

The installation is pretty straightforward. 

Technical support is good.

What needs improvement?

Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable. 

For how long have I used the solution?

We've been using the solution in two places. We have used it in Washington for six months and London for six months as well. 

What do I think about the stability of the solution?

We have found the solution to be stable. We've not had any performance issues and not have any stability issues with it. The performance is good. there are no bugs or glitches. It doesn't crash or freeze. It's reliable. 

What do I think about the scalability of the solution?

The solution is scalable to an extent. Its deduplication ratio is quite good. You don't actually always need the full amount of physical storage, as opposed to the deduplicating amount of space.

Its scalability beyond a certain amount of petabytes makes it so that it is a separate system if you scale to that much storage. If you're a normal enterprise where you don't scale that much, it's fine. The X90 goes beyond a certain amount, and you have to have a new system that works as a separate system.

Across two locations, we have about 800 people. 

How are customer service and technical support?

From the feedback I've gotten, for the most part, the technical support has been quite good. They know their product quite well and they've been quite responsive. We are satisfied with the support.

Which solution did I use previously and why did I switch?

We previously used EMC VNX.

How was the initial setup?

The solution is pretty straightforward. It's not too complex or difficult. 

I haven't personally deployed it, however, from the team's feedback, they had very little issues with regards to the deployment and bringing it up and then setting up. The deployment was within days or a week at a maximum. That was for the migration time. For migrating from the old storage to new, it might take a while, however, in terms of getting it up and running, it was days. It didn't take that long at all.

It's easy enough that the normal system administrators can take care of the storage. There's no one dedicated to managing the storage and it's not that complicated that it needs someone dedicated just to manage it all.

What's my experience with pricing, setup cost, and licensing?

You do have a license that is required and you also have to pay for support.

The license we have is not a monthly subscription model.

Which other solutions did I evaluate?

For London and Washington, we had EMC VNX. At the time we were transitioning from the EMC to a mid-tier flash storage, and they didn't have anything in the market. We did look at others. We looked at the Nimble from HPE. When we were looking to purchase, EMC just came out with EMC FlashSystem. We didn't get to the IBM FlashSystem. 

What other advice do I have?

We're a customer and an end-user.

We are using the latest version of the solution at this time. 

I'd rate the solution at a nine out of ten.

I would recommend the solution to other users and companies. 

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Fresh Operations Manager at Jerónimo Martins
Real User
Good functionality, easy to use, and highly stable
Pros and Cons
  • "I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand."
  • "Pure Storage FlashArray could improve by being more secure."

What is our primary use case?

I use the solution for the storage of our database and to run some algorithms to analyze data we retrieve from the internet.

What is most valuable?

I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand.

What needs improvement?

Pure Storage FlashArray could improve by being more secure.

For how long have I used the solution?

I have been using this solution for approximately three years.

What do I think about the stability of the solution?

The solution is highly stable.

What do I think about the scalability of the solution?

The solution is scalable.

We have five customers using this solution.

How are customer service and technical support?

The technical support is very good.

How was the initial setup?

The installation is the simplest I have ever done from any solution.

What about the implementation team?

We did the implementation of the solution ourselves with the supervision of the integrator.

We have a team that does the maintenance and operations of the solution.

What's my experience with pricing, setup cost, and licensing?

There is an annual or perpetual license required for this solution.

What other advice do I have?

I am very satisfied with this solution and I would recommend it to others.

I rate Pure Storage FlashArray a nine out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Integrator
PeerSpot user
Animesh Kumar - PeerSpot reviewer
Presales Solution Architect at DXC Technology
Reseller
Top 20
Has good integration and migration features, compression ratios, and controllers
Pros and Cons
  • "We're getting good performance, and the compression ratio is also very good in Pure Storage FlashArray."
  • "I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."

What is our primary use case?

We use Pure Storage FlashArray in a couple of backup products. Our DDP offerings, data platform offerings, is where we use Veritas with Pure Storage FlashArray. Then, we use the Pure Azure Service model with the secure multi-tenancy features. Pure Storage FlashArray can be managed centrally.

In individual file cases where most customers were looking for performance-based, minimum latency applications, we have deployed Pure Storage FlashArray.

What is most valuable?

The integration and migration features have been really good.

We're getting good performance, and the compression ratio is also very good in Pure Storage FlashArray.

It has an Evergreen model and always maintains the controllers, so the controllers never let you down.

What needs improvement?

I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays.

It would be good if Pure Storage FlashArray gave a library-type access.

Maybe, small box releases could be utilized for backup purposes such as Data Domain offered by other vendors.

For how long have I used the solution?

I've been using Pure Storage FlashArray for the last two and a half years.

We have deployed it both on-premises and on hybrid cloud environments.

What do I think about the stability of the solution?

As for stability, Pure Storage FlashArray is definitely a reliable solution.

What do I think about the scalability of the solution?

It can be easily scaled. I work with over 500 customers who use this solution.

How are customer service and technical support?

The technical support is awesome, and there's a lot of documentation available online.

How was the initial setup?

The initial setup is very easy.

What's my experience with pricing, setup cost, and licensing?

My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing.

What other advice do I have?

I think with other products, there are issues with support systems and warranty features. Even the maintenance cost can be very high. In comparison to those products, Pure Storage FlashArray is very good.

Overall, Pure Storage FlashArray has never let us down in front of customers so far, and I would rate this solution at eight on a scale from one to ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
it_user1580769 - PeerSpot reviewer
Systems Engineer at a tech services company with 1-10 employees
Real User
There are no bugs, it just works and it's stable
Pros and Cons
  • "Technical support has been amazing."
  • "A minor issue that comes to mind is that, every once in a while, a hard drive will go bad."

What is our primary use case?

We make use of the solution primarily for storage and DR replication.

We use the most recent stable version, as the latest one is still in a beta stage and too new to be employed.

What is most valuable?

V-Vault is pretty new and its implementation is superior to that offered by nearly any vendor. It's easier to configure than most others and to import the V-Vault. A separate working machine is not required. 

What needs improvement?

I can't think of too many features that need improvement. There are no bugs, it just works and it's stable. The graphical interface is perfect and really simple. Someone who understands storage can figure it out within a couple of minutes. There are really no drawbacks.

The only minor issues that come to mind are that, every once in a while, a hard drive will go bad. Also, the solution should be cheaper.

For how long have I used the solution?

I've been using the solution for the past 10 years. 

What do I think about the stability of the solution?

The solution is stable. It's superb. We've done upgrades in which multiple controllers were involved and, while changing from one model of the array to another, a single controller was removed. It is swapped out and a new one introduced. Once it's stable they proceed to the next one. We have never experienced an outage in any of the three companies in which I've employed the solution. Even when the controller went down, the arrays remained up.

What do I think about the scalability of the solution?

The solution is scalable.

How are customer service and technical support?

Technical support has been amazing. I have yet to meet or talk to anyone who is not super knowledgeable. The only time I entertained any doubts, whatsoever, is when V-Vaults first came out. Certain people were not very familiar with it, but this was short lived. As we were extremely early adopters of V-Vault, training was provided fairly quickly. While the general tech support was not up to snuff, within a month or two they were all trained. Since then, there have been no issues to report. 

Which solution did I use previously and why did I switch?

In this company we used an IBM V 7000 and in a previous one, an EMC VMAX.

When comparing the solution to an EMC array or an IBM B7000, both of which I've used, Pure Storage FlashArray is light years ahead of everybody else. I've used a variety of these solutions and many of them are very complicated. 

How was the initial setup?

Only two weeks ago we set up a new solution in a new location that we're building. It's pretty straightforward. There are certain internal matters that only the vendor can handle. But, that's fairly common with most good storage arrays. Besides this, it's really easy. The vendor is really simple to work with. One need only provide him with a list of the IP's he uses for management and replication. 

I did not do the initial storage myself, as I'm in Chicago and it is handled in Omaha, Nebraska. I did have to coordinate everything, however. We were sent a form to fill out with the name and IP use. At this point, the arrival of a technician is scheduled, who asks where the rack should be placed. At this point, it is racked, cabled up and all the initial IP configurations are introduced. This is the point at which the person can take over and start carving out the ones he wants or creating the V-Vault, should he so desire. The process is really simple.

The technician's visit lasted an hour-and-a-half. I've been doing this for a long time. So, perhaps, it took me another hour to configure everything, although the level of involvement can play a factor. We created two only and a V-Vault. Like I said, it's really easy.

What was our ROI?

The solution absolutely provides us a return on our investment. I've worked with other storage arrays such as one that IBM was promoting to us. It was the company's first attempt at doing an all-flash array and it bore much similarity to Pure Storage FlashArray. It took us a week to get it up and running. We added some development servers and the whole array went down. We lost everything. Such experiences really make one appreciate the stability and thoughtfulness that goes into the engineering and redundancy and scalability of the solution.

What's my experience with pricing, setup cost, and licensing?

You could say that the licensing cost involves a one-time fee, at which point support can be renewed in what I believe to be three-year blocks. As long as a person keeps his support current he can upgrade to the newer version of the array, which can be done once every three to four years.

The solution could be cheaper.

We do not incur additional costs beyond the licensing fee. Something that's really awesome about the solution is that the cost is all-inclusive of the features. There is no need to pay for replication or for any additional features. A person is entitled to employ these when they come out.

What other advice do I have?

In my present company we have around 500 users, but my previous one had closer to 10,000.

In the current company, there are five or six of us that are responsible for overall maintenance and we handle everything. This is in contrast to the company before last in which there were three of us who handled nothing but our four different storage arrays. To be honest, Pure Storage FlashArray does not leave us with much to do. Once it's set up, it just runs on its own and only requires the occasional checkup. It frees us up to do real work.

My advice to others is that this solution is the best available. For someone who's not a storage admin, the support is awesome and help is provided gladly for unfamiliar areas. What's nice about the solution is that it very rarely breaks, which vastly cuts down on downtime. There is much redundancy and support is super proactive. This means that if a part goes bad they will generally know about it before we would. It's such a clean, easy to use, great supportive product. It really frees one up to do other things that are more important.

I rate Pure Storage FlashArray as a ten out of ten, although I would give it a score of 50 were this possible. 

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Supervisor of Systems Engineering at a computer software company with 501-1,000 employees
Vendor
Plug-and-play; the ease of use and proactive tech support are key for us
Pros and Cons
  • "We also use VMware integrations developed by Pure, their plugins in our vCenter environment. They help by allowing our non-technical operations teams to deploy new data stores and resize data stores without me having to involve myself all the time to do those simple tasks."
  • "If they could make it cheaper, that would be something."

What is our primary use case?

We use the solution for VM storage in a private cloud model. The main motivations we had to run VMware on Pure were the simplicity and cost.

We're using the M70 R2.

How has it helped my organization?

We went from a four-cabinet VMAX array, where we paid $16,000 a month for a pod just for the array to sit in, and we took that down to seven U's of rack space in our existing co-lo facility. Not only did we save time, but we saved money, power, and air conditioning; all of that good stuff.

We also use VMware integrations developed by Pure, their plugins in our vCenter environment. They help by allowing our non-technical operations teams to deploy new data stores and resize data stores without me having to involve myself all the time to do those simple tasks.

What is most valuable?

The most valuable feature is the ease of use. It's really plug-and-play. It just works and it works really well.

What needs improvement?

I haven't really had a bad experience or something I think that they can improve on. I'm not saying that to be really nice. The way the platform works, the way that their sales team works, the way their support team works, everything just works really well. If they could make it cheaper, that would be something.

What do I think about the stability of the solution?

It's stable and we've never had an issue with it. The array has just worked. It's been a little workhorse. It's just perfect in every way that I can think of.

What do I think about the scalability of the solution?

Scaling is easy. You just plug in new disks, it sees them and it works. I can't explain it any better than that. You just plug it in and it works.

How are customer service and technical support?

I have used Pure's tech support quite a few times. It's probably the best tech support experience that I've had. I love that, by utilizing Pure's SaaS platform, they let me know about problems that they've seen with other customers who are using the same version of the software or the same model array. They reach out proactively and say, "Hey, we've seen these kinds of things happen with other customers. You should do X to fix this so you don't experience the problems." It's something that most storage companies don't do nowadays. They make my job easier by being really proactive.

Which solution did I use previously and why did I switch?

We were looking to get away from Dell EMC to some other platform, and Pure was the number-one disruptor in the market. Their story, their price point, and what they said they could deliver are what sold us.

How was the initial setup?

The initial setup was very straightforward. It took about 30 minutes from unboxing to actually being on the network and being able to utilize it in our VMware environment.

What about the implementation team?

A Pure engineer was onsite with me to do it. It was very simple. He asked me about five questions about IP address and NTP, etc. Then he did the rest with a script.

What was our ROI?

We easily save, on just the basic costs for facilities, $16,000 a month.

Which other solutions did I evaluate?

We also evaluated Dell EMC, 3PAR, Nimble, Tintri, and NetApp.

What other advice do I have?

Like I tell everybody else that I deal with, if you want to focus your time on doing more valuable things for your company, and you deal with storage on a day-to-day basis like I do, the best thing you can do is put Pure in your environment. It really is set-it-and-forget-it. I've come from the days of VMAXs where you're sitting there tweaking and turning knobs all the time to try to make sure that your storage environment is tip-top. With this, you literally plug it in, connect it and serve it, and then it does everything else itself. I get to focus my time on doing other things that are more valuable to the company.

On a scale of one to ten, Pure is an 11.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Senior Systems Administrator for Research at Chapman University
Real User
The data reduction technology has been beyond impressive. We also really like their ability to handle diverse workloads, access-patterns, and database technologies with no loss of performance.
Pros and Cons
  • "Their REST API is wonderful, well-documented, and easy to use."
  • "As soon as we introduced our first Pure Storage FlashArray, the first benefit was at least twice the performance increase. Our production databases simply ran twice as fast with no other change."
  • "Pure Storage technology allowed us to automate tasks, reducing something which started as a 12-hour turnaround down to about 15 minutes."
  • "The data reduction technology part of the scalability has been impressive, like its ability to host additional workloads, volumes of data, and databases."
  • "The higher education moves slowly. We are still looking forward to implementing the full list of existing features."
  • "In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."

What is our primary use case?

Our primary use case has been our production Oracle campus management database environment. We use Oracle PeopleSoft as our campus management solution and underneath that we have about six terabytes of Oracle Database. Our most demanding use-case for Pure Storage has been hosting these high performance, transactional databases, while also hosting all of our other critical application storage needs (MSSql data-warehouse, BI/Analytics, VMWare).

How has it helped my organization?

As soon as we introduced our first Pure Storage FlashArray, the first benefit we saw, from our very first benchmarks, was that our production databases simply ran twice as fast with no other changes. That increase in performance allowed us to then redesign our database environment in ways which had many knock-on benefits, primarily virtualization and automation. Our primary activity as DBAs is copying databases: making clones, doing refreshes, and creating development/test copies. We spend all day, every day doing this. Pure Storage's technology allowed us to automate these tasks, reducing a manual database-deployment process that started as a 12-hour turnaround to an automated solution that takes about 15 minutes.

What is most valuable?

The most valuable feature has been its performance. It has allowed us to virtualize our production environment, which has many secondary benefits, primarily involving the automation of database administration activities. Very close to that primary benefit has been the effectiveness of their data reduction technology, a combination of deduplication and metadata indexing. In our environment, nearly all of our databases are copies of copies. With Pure Storage's data-reduction technology we can host an unexpectedly large amount of functional data in an affordable amount of storage.

Also, their system-management REST API is excellent: well-documented and very easy to use.

What needs improvement?

In the higher-education industry, things moves slowly. We are still looking forward to implementing the full list of their existing features. 

In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. I've done a lot of automation work using their existing features and tools, so I'm always looking forward to extensions of their API. They're also talking about extending their phone-home centralized analytics interface (PureOne) into a does-everything management console with a list of new cloud, WAN, and backup features, but this doesn't seem finalized. 

For how long have I used the solution?

3.5 years

What do I think about the stability of the solution?

We forget they're there. We plugged the first one in, then we didn't look at it for months. We copied more and more stuff into it over that first year and got more and more impressed at how effective Pure's data-reduction technology was. You copy more and more stuff into them and they just sit there, working away. Now that a lot of our daily operations are automated, we barely even log into them.

What do I think about the scalability of the solution?

The data reduction technology part of the scalability has been impressive. We really like its ability to host diverse additional workloads, categories of data, and vendor database technologies.

We have purchased a second array. We also added an additional shelf for capacity to the first array. The process of adding both of these devices took less than an hour in each case: The SE shows up, plugs stuff together, turns it on, and the data moves over.

How are customer service and technical support?

We've been incredibly happy with their tech support. There was even an instance where we were having an unrelated problem with our production Oracle Databases. If you can imagine having your production Oracle Databases randomly reboot approximately every 12 to 17 hours for no reason that you can figure out. It tends to be something approaching a resumé-generating experience. Out of the blue, we received a proactive, spontaneous call from Pure Storage support saying, "We're observing something weird on one of your Fibre Channel connections. We think you should take a look at this one SFP optical connector on this one channel, because we're seeing stuff on the array which looks unusual." We looked and it turned out to be the problem. We were having this timing error that was causing our databases (because they were clustered) to lose track of the fact that they were part of a cluster. They would just reboot. Pure Storage support, using their phone-home data analytics, solved it, proactively.

They even showed up at our office, just in case it was the Pure Storage array's SFP, not the one in our fibre-channel switch. Our salesperson and sales engineer showed up within an hour at our location with a replacement SFP that we didn't even need. 

Therefore, we are very happy with their tech support.

How was the initial setup?

It was very straightforward, to the point that our SE said, "Watch me as I do this. You'll never need to do this again. It will just sit here." The array set up, for our first array, from taking it out of the box to mounting the first volume, took less than an hour.

What about the implementation team?

Pure Storage showed up, plugged it in, and we attached it to our Fibre Channel SAN and our iSCSI network. We were copying data within an hour and a half or so. Our Pure Storage team is great. There wasn't really an "implementation". No assistance was necessary.

What was our ROI?

Compared to legacy spinning disk, we have absolutely seen a reduction in total cost of ownership (TCO). I don't have an actual sort of number, but it's dramatic. 

What's my experience with pricing, setup cost, and licensing?

In terms of other contemporary arrays, Pure is something you need to have a use case for. It isn't priced for you to just go buy one off-the-shelf. It isn't a casual purchase. If you have an appropriate use case though--heavy lift Oracle Databases, any type of virtual desktop infrastructure (VDI), or workloads that just really need low latency and high throughput--you should consider all-flash at least and probably Pure Storage. For example, we are starting to use our second array for high performance computing, primarily machine learning, and for that sort of research analytics and heavy math computation you really need all-flash. 

Which other solutions did I evaluate?

We had existing relationships with vendors who had spinning disk technology. What we weren't getting was the type of flexibility for automation and copy management that all-flash technology offered with the same level of functionality. 

Spinning disk, if you're going to copy things, is zeros and ones on a piece of metal or glass, being moved to another piece of metal or glass. There is physics involved, physical changes. All-flash is largely a metadata-based environment, which means you can make copies of things by changing a few bytes in a table somewhere. 

Pure Storage was chosen because we wanted to move our university's database environment forward in terms of optimization and automation for everyday database administrator activities.

I work with a lot of different storage technologies, including other all-flash solutions, and Pure Storage stands out.

What other advice do I have?

When researching or selecting potential purchase, start with performance, then try to narrow things down by looking at the additional functionality that a particular solution is going to bring into your environment. There are use cases where raw speed is everything, but almost no one is ultimately in that use case. Most people don't want it to be just fast. They want it to:

  • Be fast.
  • Make their DBAs lives easier.
  • Make their VDI work. 
  • Run their VMs in VMware in a more reliable, faster way, with better HA. 

Definitely investigate your options. Research a solution's whole set of functionalities, strengths and weaknesses, then compare that to your needs. Don't chose it because it's fastest, cheapest, etc.. Look hard at how you're going to be using it, in detail, over the next 18 to 36 months.

If you are using a storage solution in an enterprise, you need something that has an infrastructure, an ecosystem around it, a whole vendor environment. You're not going to just plug it in. You will want to use it in complex environments for important tasks.

This is why we have never implemented any sort of homegrown SSD or stripped-down, generic SSD storage arrays. We'd need to build all of those additional "ecosystem" features ourselves.

We haven't made a lot of use of Pure's built-in predictive analytics. However, they were beneficial in a couple of our storage capacity-planning discussions. We did use and trust them to understand when it was time to purchase a second //M20, which is the model of array that we use. Partially based on the built-in analytical projections, we purchased a second //M20 array and added capacity to our existing one.

Pure Storage helps to simplify storage. Some of the simplification that we observed simply comes out of its all-flash nature. We suspect that most other all-flash storage arrays in the enterprise would have shared a large percentage of that simplification. However, what Pure Storage adds, uniquely, is that their software is very much aimed at reinforcing and sustaining simplification. Performance is not the only goal; it is performance, simplicity, and ease of use.

Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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Updated: September 2025
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Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros sharing their opinions.