We use Pure Storage on our databases. We have massive SQL databases, four-node clusters and we present a LUN directly to them. Then we have Fusion-io cards as a backup. We also use Pure in our data centers to replicate our databases for our DR center so that we can be secure.
We're maxing out shelves where we can, doesn't take up as much space, and it's not as hot
Pros and Cons
- "The 3PAR SSD arrays that we have are still failing a lot so even though we're under warranty, we still have to get someone out and usually have someone troubleshoot so that usually adds onto the cost. With Pure, we've had a disc fail and we pop it out and you pop it in and it's good to go."
What is our primary use case?
How has it helped my organization?
Pure Storage has helped improve our organization because before them we had a 3PAR of a giant V400 and every day we would lose a disc or a magazine. We had to call out a guy to come onsite. It was a massive three-rack thing. Pure Storage, it's really modular, we're maxing out shelves where we can, and it doesn't take up as much space, it's not as hot, its a lot better than 3PAR.
Replication is the main reason we have it. It has helped to simplify our storage in the way that it just simplifies and there's nothing to really set up. Once we have them linked we ship them over and we sit our RTOs and our RPOs.
As dedupe and compression go up and we get more out of it, then we do see reduction in total cost of ownership. We're also throwing more and more on than we ever had before, so it's hard to tell, but we're getting more data on a smaller array than we ever had before.
The 3PAR SSD arrays that we have are still failing a lot so even though we're under warranty, we still have to get someone out and usually have someone troubleshoot so that usually adds onto the cost. With Pure, we've had a disc fail and we pop it out and you pop it in and it's good to go.
In terms of performance metrics, depending on what we have on it, some of our databases will get 4.8:1. When we do a big release our SQL tables change values so we'll see that reduced and we'll go up to sometimes 110% utilization. We're working with Pure Storage to try to fix that and see what we're changing so much. We also mistakenly had a 10pb on Pure so that data churn really reduced our usable storage. We're learning how to use Pure properly.
What is most valuable?
The magic that the storage does would be the most valuable feature for us. Deduping on the fly is really cool to us because some of our stuff we get around seven to one, which is amazing. I definitely like the new redesign of the UI that was done. We just had to do a DR test, and we had to make snapshots and copy them over, and it was a lot easier to use I think with this new UI than the old stuff.
What do I think about the stability of the solution?
Stability is good, we haven't had any issues. The only thing is that we've had to upgrade controllers a few times because we ended up wanting to use more stuff on here. At first, just our databases, then we moved our VMs to it. We really haven't had any issues except just needing to upgrade to bigger controllers.
We stream into StatsD from Pure Storage, LogicMoniter, and a few others so we don't use the UI performance manager as much because we like a single pane of glass but it's got everything I need. When we do see latency or we have issues it's usually really clear from the graphs.
Buyer's Guide
Pure Storage FlashArray
May 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
851,823 professionals have used our research since 2012.
What do I think about the scalability of the solution?
In terms of scalability, we buy new controllers or we build new shelves and we're able to scale out pretty much whenever we want, as long as we have the money to spend.
How are customer service and support?
We will usually hit up technical support for something that's not too major. We've never had a SEV1 outage with Pure but we've enabled remote support. They log in and they're good to go.
Which solution did I use previously and why did I switch?
We switched because we were running out of support with 3PAR and they wouldn't renew our support unless we got a new array which was a lot of money. We had some of those SSD arrays, we didn't want to put all our eggs in one basket so we spread the vendors by having an SSD array from HPE and Pure. Once we solved the data reduction and what Pure does we were hooked.
How was the initial setup?
The initial setup was very easy.
What about the implementation team?
We did the implementation and worked with professional services. For the most part, our main guy in the compute team has had experience and it was pretty simple. We didn't need a forklift like we needed for the HPE. Just rack and sack and ready to go.
What was our ROI?
We have seen ROI just from being able to move our databases around, because we have different pods, quickly and specifically. With 3PAR we'd have a lot of remote copy failures, and that doesn't look good for an audit or for a DR test. We haven't had any of those problems with Pure, so we spend less time troubleshooting.
Which other solutions did I evaluate?
We have a bunch of different storage, like Isilon from Dell EMC, NetApp, HPE 3PAR, Cohesity, and Pure Storage. They're all different functions, and Pure is our warrior, if we need something really fast, really low latency.
What other advice do I have?
I would rate this solution a nine.
If someone was considering this solution I'd definitely ask them what their use case for was. If they had a high workload, like for example, I have a buddy who works in the entertainment industry, and they need to edit 4K video, so they need something like Pure that's really fast. I love the support and I love just what Pure does in general, so I'd definitely suggest it.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

Storage Administrator at a logistics company with 10,001+ employees
Makes storage management and provisioning easy
Pros and Cons
- "The best feature is that it is easy to learn and use. We can easily do various tasks related to storage provisioning."
- "The speed can always be improved."
What is our primary use case?
We use Pure Storage FlashArray for storage provisioning.
How has it helped my organization?
The single pane of glass is good for management. It has improved our company, but I have been working with this solution for only six months, so it is hard to measure the improvement. However, I know that our usage has only increased. We recently purchased two more models, so my company must be seeing some benefits in continuing with this product.
What is most valuable?
The best feature is that it is easy to learn and use. We can easily do various tasks related to storage provisioning. We do not have to struggle.
What needs improvement?
The speed can always be improved.
For how long have I used the solution?
I have been using Pure Storage FlashArray for six months, but my organization has been using it for about five years.
What do I think about the stability of the solution?
It is very stable. I would rate it a nine out of ten for stability. It has helped us with uptime.
What do I think about the scalability of the solution?
It is scalable. I would rate it an eight out of ten for scalability. The upgrades are easy.
The whole organization is using the storage, but we have only five people on the storage team working with it.
How are customer service and support?
We are facing some issues and working with their support to resolve them. Their support is good. We have an account manager, and we can easily raise a case. They also have a good knowledge base.
How would you rate customer service and support?
Positive
How was the initial setup?
It is easy to deploy. It does not require any maintenance from our side.
What other advice do I have?
I would recommend Pure Storage FlashArray. I would rate it a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Last updated: Oct 30, 2024
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Pure Storage FlashArray
May 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
851,823 professionals have used our research since 2012.
Infrastructure Systems Team Lead at a manufacturing company with 10,001+ employees
A highly scalable and affordable solution that simplifies operations and reduces power consumption
Pros and Cons
- "The tool has reduced our power consumption."
- "If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
What is our primary use case?
We use the solution for virtual machine storage. Any virtual machine that we run is stored in Pure Storage. Everything from databases to applications runs off it.
How has it helped my organization?
The product provides ease of management. It has a lower cost of ownership. The tool has reduced our power consumption.
What is most valuable?
We use the metro cluster. It is very intuitive and easy to set up. The data reduction technology is pretty good. We see quite a good reduction in our data. It’s probably in line with other vendors. The performance is excellent. As a storage platform, the solution has been good and very reliable. It's quite difficult to find anything negative to say about it.
What needs improvement?
There should be improvements in internal data management. If we suddenly dump large amounts of data onto the storage system, it takes a while to process it. The vendor has said that it would be fixed in future releases.
For how long have I used the solution?
I have been using the solution for 20 months. I am using the latest version of the solution.
What do I think about the stability of the solution?
I rate the stability a ten out of ten.
What do I think about the scalability of the solution?
The scalability is excellent. I rate the scalability an eight out of ten.
How are customer service and support?
The support is okay.
How would you rate customer service and support?
Positive
How was the initial setup?
The deployment process was very straightforward. It was up and running in an hour. We need two engineers to maintain the product.
What's my experience with pricing, setup cost, and licensing?
The price is reasonable. We don’t pay to license any of the features. I rate the pricing an eight out of ten.
Which other solutions did I evaluate?
I also use Dell EMC and XtremIO.
What other advice do I have?
We do routine upgrades. It’s not that often. It happens every six months. I will recommend the tool to others. Pure Storage has simplified our operations and released our engineers to do other functions. Overall, I rate the solution a ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Manager I.T. Infrastructure at a financial services firm with 5,001-10,000 employees
Enables all of our applications to perform faster and has good speed, resiliency, and scalability
Pros and Cons
- "What I like most about this solution, is the speed, resiliency and scalability."
- "In the next version of this program, I would like to see increased security, higher encryption, and faster throughput."
What is our primary use case?
Our primary use case for this solution is for tier 1 critical applications on-premises.
Our organization takes advantage of the VMware integration developed by Pure by integrating with vRealize.
How has it helped my organization?
With this program, all of our applications are able to perform faster and this enables us to provide faster platforms and services to our customers and employees. This solution is, therefore, a huge benefit to our IT organization.
VMware is basically the platform that our entire on-premise residence runs on and we incorporate vRealize, vOperations, and SRM. We're also looking at partnering with a backup solution Zerto, so it just gives us a lot more flexibility.
What is most valuable?
What I like most about this solution, is the speed, resiliency and scalability.
What needs improvement?
In the next version of this program, I would like to see increased security, higher encryption, and faster throughput.
What do I think about the stability of the solution?
The stability of this solution is extremely solid.
What do I think about the scalability of the solution?
I am very impressed by the scalability Pure offers.
How are customer service and technical support?
I haven't had any need to make use of the technical support team yet.
Which solution did I use previously and why did I switch?
We realized that we needed to invest in a new solution when we ran out of space. We didn't really switch over to Pure, we basically just put the non-critical apps on our Unity storage and brought in Pure to be the tier 1 for the performance of critical applications. We had a few programs on our shortlist, like Dell EMC and Pure. We actually have all three on-site currently.
How was the initial setup?
The initial setup was very straightforward and we used FlairTech for the deployment.
What other advice do I have?
I would like to see a reduction in the cost and speed, but I still think that this program deserves a ten out of ten rating. My advice to others would be, if you can afford it, get Pure.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Sr Manager at a manufacturing company with 1,001-5,000 employees
A solution with high performance that is easy to install, troubleshoot, and manage capacity
Pros and Cons
- "It comes with a large number of features out-of-the-box, which makes it easy for us to see problems and manage capacity."
- "I would like to have an easy way to determine the cost per VM so that I can present a solution to our customers."
What is our primary use case?
We use this solution for general, primary storage in an on-premises deployment.
How has it helped my organization?
This solution has improved our performance. We run a lot of security tools that scan for different things, and this would greatly impact our other storage arrays that were either spinning disks or hybrid storage. Even though we did see an impact on Pure, none of our applications that ran on Pure had experienced any problems.
Part of it was to simply go to an all-flash technology that shielded us from that, but it was also that the toolset was very valuable. We could quickly see how we were performing. With some of the other vendors' tools, it's really hard to know where the problem is or how it's performing. You just see the results. You see the symptoms of the problems, and it's hard to come to understand where they are coming from.
What is most valuable?
This solution is simple to install.
It comes with a large number of features out-of-the-box, which makes it easy for us to see problems and manage capacity.
We use the Evergreen Storage model so that we will get upgrades as they are needed, or as we expand. It has helped us meet some financial challenges we had internally. In the past, we had to buy whole trays of disks from another vendor. It's too much money because we typically bill people ahead of the project. This solution has helped us meet the spending needs of our customers, and allow us to be more flexible.
What needs improvement?
I would like to have an easy way to determine the cost per VM so that I can present a solution to our customers. We're going through a transformation where we are trying to run IT as a business. I need to know how much a VM costs, so I need to know how much the compute costs, how much the storage costs, and how much the backup costs. It's really difficult to go to every single product and try to decipher how much I've spent on each of the products. It's not always as easy as just dividing, saying well this must be the cost. I'd love to be able to get that data out of Pure and into vSphere so that I can just see, by VM, how much we should charge our customer.
What do I think about the stability of the solution?
The stability of this solution has been great. We did have a recent problem but it was probably poor capacity management on our part, where we allowed the system to become too full and it was unable to do its own correction. Besides that though, it runs great. It's very low-touch compared to some other vendors we have used in the past. In some cases, we used to really have to have an expert to run the storage network and now with Pure, that's not as important. Once it's installed and ready to go, it's very easy to maintain, very easy to provision new space, and very easy to expand the hardware. It's been transformational just in the way that you consume the product. It's a service now.
What do I think about the scalability of the solution?
We tend not to do too much expansion but we can easily scale with the way we have structured our purchasing model on Pure. We can add small chunks as we need capacity, and we can once or twice a year add, which is kind on our budgets. It's kind on the IT people, as we don't have to fight our way through approvals because we're buying very massive amounts of expansion. It just makes it a little easier for us to do our own jobs internally.
How are customer service and technical support?
I have never contacted technical support for this solution.
Which solution did I use previously and why did I switch?
We needed to do a lifecycle replacement, and we also knew that at the time that flash was just really starting to take hold. We had used a hybrid model before and we weren't necessarily satisfied with that product from another vendor.
We evaluated three products and Pure just really outshines them on the pre-sales. On the financing side of it they were more flexible. Today I would look at it and say that it's much more of an OPEX model, similar to Cloud, and as we try to promote our own on-premise cloud, that continues to be important to us. We want to be transparent about cost all the way back to our customer.
How was the initial setup?
My understanding is that the initial setup is generally easy compared to some other implementations we have done for storage in the past.
What about the implementation team?
Pure's consultants assisted us with the deployment, and we liked those guys. Our pre-sales team is really great to work with and I have never heard any complaints about the
support teams. That's typically an indicator that it was an acceptable service.
What was our ROI?
Well, as a personal perspective and from my team's perspective, we've seen a lot of return on investment. It is difficult to quantify monetarily. For example, we had one business unit that used Pure, they were the first, and it was supposed to be an evaluation at the time. We were going to come back later and do further evaluation of storage, but it performed so well that we didn't even think of evaluating again. When we needed to replace the other arrays, we went straight to Pure and life-cycled them into Pure in every segment we have. I think we only have one non-Pure storage array in the environment now, so that speaks volumes when it has worked that well.
In IT, we don't necessarily care about costs. We care about how much of a headache it is to make sure it keeps running and it was a win on both sides. It worked well in all areas for us. The other vendors weren't yet there, as Pure hit the market faster. Maybe the other vendors are catching up but it's going to be harder for us to walk away from Pure now that we have it working well.
What's my experience with pricing, setup cost, and licensing?
Pure has been flexible with us on the pricing models.
Which other solutions did I evaluate?
Prior to choosing this solution, we evaluated Dell EMC. We looked at Nimble but they weren't all-flash at the time so they didn't last very long. I am sure that we probably looked at an HP product but I don't think we ever really wanted to do business with them.
What other advice do I have?
After implementing this solution, we did see the performance impact. The performance had increased, although our customers did not see it. So as IT, on the backend, we could tell that something was happening but it didn't impact our customers. That is big for us because a lot of times, you have outages that IT recognizes that don't impact your customers. Those are the good outages. When you have an outage that impacts a customer then those are the bad days.
VMware greatly benefits our IT organization. We are about ninety-five percent virtualized, and it's made it tremendously easy to support the number of servers that we have with the number of staff that we have. It increases the ability to provision and de-provision. The whole server lifecycle is much simpler than when things used to be hardware only. It allows us to leverage our spending better because we can use the whole platform.
We have been running VMware for fifteen years, but the reason we have Pure there is so that we have a general workload platform there that can meet any and all needs for our customers. Only for very specific customers do we develop anything different. It gives us the power to run pretty much any workload besides maybe AMP-analytics or artificial intelligence, so it allows us to be very flexible. A lot of times, our customers don't know how to ask for the resources. They say "Just make it run". Our response is that we have a tool that is flexible and powerful enough to basically handle any request because our customers sometimes don't know how to size for their applications.
Running VMware on Pure helps because it makes it easy for IT. The virtualization makes it easy for IT to withstand outages, to do refreshes, and to make changes. With Pure, the all-flash gives you the speed to endure bumps in performance and it shields you against performance slips on your network. In the past, with spinning disk technology, you would feel the pain. You customers would experience the pain. We help the customers by not spending so much time dealing with the hardware. It's like "said it and forget it". We set it up, it's running and now we try to spend more time working with our customers to understand what they want to do and less time on the back end just trying to make sure that everything works.
I think we are using a plug-in with vCentre, which allows our system administrators to see into the storage. In the past, they would have to reach out to the storage team to try and understand if there are any performance problems. Now they can see that right away as they are troubleshooting, so instead of having to get two or three seniors together to troubleshoot, we can get one person in vCentre. They can do most of the high-level troubleshooting right away and only if it has developed into something they can't figure out, do they need to engage multiple people. This all allows us to respond quickly to the customer.
My advice to anybody who is researching this solution is to consider the impact on your employees. You want your employees to be successful so that your business can be successful. Don't look at just cost because any salesman can come in and make a proposal that looks appealing to you, whether it's over a one year period or three year period or otherwise. Especially when you deal with the very large vendors like Dell/EMC, who can bundle so many products together, it makes it easy for you. You have to also consider that this tool was so easy for us to implement that instead of spending three to six months fighting implementation, it was in so quickly that we were on to other efforts. There are a lot more soft costs that would have been there that we were able to avoid.
To summarize, I would suggest that you think more than just about the money and the investment, but the service level. For us, we needed support at international locations, and we took all of that into account.
I would rate this solution a ten out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
IT Manager at a consultancy with 10,001+ employees
Easy and simple to manage storage solution that has reduced downtime
Pros and Cons
- "This solution has improved our organization in the way that we used to see latency but now with this solution we don't. It also has good performance. Latencies have come down for our performance in the SQL databases. We can put a lot more in a lot less in terms of space savings. We also save data center space have good deduplication."
- "They should work on their upgrades, they're not smooth."
What is our primary use case?
Our primary use case of this solution is to keep our production and DR data in this storage.
How has it helped my organization?
This solution has improved our organization in the way that we used to see latency but now with this solution we don't. It also has good performance. Latencies have come down for our performance in the SQL databases. We can put a lot more in a lot less in terms of space savings. We also save data center space and have good deduplication.
It has also helped us simplify storage in the way that it's easy to manage. It's the most simple storage solution.
What is most valuable?
We like that there are good deduplication savings in terms of the usage in the data center and that the product itself works well.
Scalability is good. We can do an upgrade in which both of the controllers will be on which has reduced the downtime. The scalability has definitely improved.
What needs improvement?
I would like for them to do testing on their upgrades.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
This solution is stable. At times their product of grates could get a little tricky which can be problematic, but they quickly address it.
What do I think about the scalability of the solution?
Scalability is going well. We have been expanding it and we have about five customers now.
How are customer service and technical support?
Technical support is very good. We have a dedicated person who helps us which has been a good experience.
Which solution did I use previously and why did I switch?
We switched because our old solution wasn't great and we wanted to replace it with a better solution.
How was the initial setup?
The initial setup was straightforward in the way that the configuration was simple. It's simple to manage.
What about the implementation team?
The reseller helps with all of the implementation processes.
Which other solutions did I evaluate?
We also considered Hitachi and Dell EMC XtremIO. Pure Storage made the cut because of its PoC performance.
What other advice do I have?
I would rate this solution a nine because there's always room for improvement. They should work on their upgrades, they're not smooth.
If you're considering this solution, I would tell you to do a PoC and if it meets your requirements, go for it. It's a good product. They're a good company and they have achieved good work.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Sr System Engineer at Stanford University
Cut down provisioning time and simplified storage
Pros and Cons
- "This solution has helped my organization by cutting down on provisioning time. I used to have to provision a VM and it would take ten minutes. Now, it takes thirty seconds."
- "I would like to see active replication. I know that it's available now but I haven't tried it yet. I hope that it works."
What is our primary use case?
We use this solution for everything. We have a mixed storage use.
How has it helped my organization?
This solution has helped my organization by cutting down on provisioning time. I used to have to provision a VM and it would take ten minutes, now, it takes thirty seconds.
It has helped simplify storage. I don't have to go to the management counsel anymore. Everything else is taken care of by support teams in the background which is very good.
What is most valuable?
The most valuable feature for us would be its speed.
What needs improvement?
The data reduction is working well for the expected usage of VMs and other stuff like that. I do see it's not working very well for already compressed data which is expected. I know this solution is true to the expectation and how it's advertised.
I would like to see active replication. I know that it's available now but I haven't tried it yet. I hope that it works.
For how long have I used the solution?
Three to five years.
What do I think about the stability of the solution?
Stability is very good. I've only had two big problems with it in the last five years.
What do I think about the scalability of the solution?
Scalability is good. It's fairly easy for me to add capacity.
How are customer service and technical support?
I haven't had to use their technical support much. The few times I had to call them, they were very responsive. I was happy with them.
Which solution did I use previously and why did I switch?
We knew we needed to switch solutions because our last storage unit was running out of support so we needed a new one. We chose Pure Storage because we've been using it for a while back and knew that it's a good product.
How was the initial setup?
The initial setup was very straightforward.
What about the implementation team?
We used a reseller for the deployment. They were good, I didn't have any issues with them.
What's my experience with pricing, setup cost, and licensing?
It's expensive but compared to other solutions, you get what you pay for.
What other advice do I have?
If you're looking into this solution I would tell you that it's a product that's good for almost every scenario. If you have enough money, get Pure Storage.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Storage Architect at a healthcare company with 1,001-5,000 employees
High availability, performs well, and scalable
Pros and Cons
- "The most valuable feature of Pure Storage FlashArray is its high stability level."
- "The GUI could improve, it could be more intuitive. There is hidden functionality."
What is our primary use case?
We are using Pure Storage FlashArray for all of our SAN storage for our VMware environment
How has it helped my organization?
The solution has benefited our company because of the ease of use and the performance and reliability.
What is most valuable?
The most valuable feature of Pure Storage FlashArray is its high stability level.
What needs improvement?
The GUI could improve, it could be more intuitive. There is hidden functionality.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately eight months.
What do I think about the stability of the solution?
The solution has been highly stable and we have not had an issue.
I rate the stability of Pure Storage FlashArray a nine out of ten.
What do I think about the scalability of the solution?
We have one person that using the solution to manage it.
We do not plan to increase our usage.
I rate the scalability of Pure Storage FlashArray an eight out of ten.
How are customer service and support?
I have not used support often but my experience was good.
I rate the support of Pure Storage FlashArray an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
I was not there when the initial setup was done, but we recently we swapped the controller and it went smoothly.
What was our ROI?
Pure Storage FlashArray is a good investment.
What's my experience with pricing, setup cost, and licensing?
The price of Pure Storage FlashArray is expensive.
What other advice do I have?
My advice to others is for them to plan and try the solution out.
I rate Pure Storage FlashArray an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: May 2025
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