We use Zapier to connect AirTable to other apps that live on Zapier's platform, like QuickBooks, Google Drive, and Google Docs. We also use Zapier for automated document creation utilizing webhooks, pulling in data from a WordPress site or form software into AirTable. When consulting a client and trying to connect different apps, I often utilize Zapier if it can't be done through AirTable's automation.
Founder at Defiant CNC
Can be used for automated document creation utilizing webhooks
Pros and Cons
- "Webhooks are the most valuable feature of Zapier."
- "After mapping them out, and they'd worked for a while, I've had Zapier fail."
What is our primary use case?
What is most valuable?
Webhooks are the most valuable feature of Zapier.
What needs improvement?
After mapping them out, and they'd worked for a while, I've had Zapier fail. I set up a very complex app with AirTable, Zapier, and Asana. For generating tasks in Asana based on the template, they changed all the actions with Asana, which no longer made that possible.
For how long have I used the solution?
I have been using Zapier for four years.
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What do I think about the stability of the solution?
I rate Zapier an eight out of ten for stability. For the most part, Zapier is stable. However, it has downtime like any other cloud-based software.
What do I think about the scalability of the solution?
Zapier is a scalable solution. You can buy as many Zaps as you need and utilize as many tasks as you need.
How was the initial setup?
Zapier’s initial setup is straightforward.
What about the implementation team?
Since Zapier is a tool, it does not need a deployment. It's a tool that can be created in two minutes.
What's my experience with pricing, setup cost, and licensing?
There are products cheaper than Zapier. You can start with a free plan and get limited access. The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks.
What other advice do I have?
Zapier is deployed on the cloud. I would recommend Zapier to other users.
Overall, I rate Zapier an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Owner at Verve Technologies
Offers a diverse range of built-in integrations
Pros and Cons
- "Zapier is a really good tool for connecting multiple different platforms and data sources. For example, with Quickbase, I can easily integrate data from other sources like AWS or task-tracking platforms such as ClickUp or Asana."
- "I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted."
What is our primary use case?
Zapier is a really good tool for connecting multiple different platforms and data sources. For example, with Quickbase, I can easily integrate data from other sources like AWS or task-tracking platforms such as ClickUp or Asana. It's very very similar to QuickDesk's pipeline feature but offers more depth. Another example would be integrating with apps like Airtable, Salesforce, or Hub. Zapier has connections for all of these platforms, making it easy to connect and move data. It's essentially a tool for automating tasks.
How has it helped my organization?
Zapier has allowed me to integrate between two different platforms a lot quicker than if I had to manually write APIs or Webhooks.
I'm open to using it when there's a use case for it. If something can be handled with QuickDesk pipelines, I would prefer to use that because the client is typically already paying for Quickbase, which includes pipelines. However, if there's a situation where Zapier is better suited, such as having a built-in integration that pipelines don't offer, I would consider using Zapier. Currently, I don't have any specific plans in mind.
What is most valuable?
The most valuable feature is the wide variety of built-in integrations it offers. In my experience, I haven't come across anything else that provides such a diverse range of connections.
What needs improvement?
I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted. It would be helpful if these features were there.
For how long have I used the solution?
I started using Zapier probably four and a half to five years ago. However, I haven't been using it as heavily. I used it a lot in the beginning, and then I recently started using it again a few months ago. So, I feel pretty confident in using that tool. I am using the latest version.
What do I think about the stability of the solution?
I would rate it around nine. It's very stable.
What do I think about the scalability of the solution?
I would say it's probably an eight.
How are customer service and support?
I have spoken to thecustomer service and support team about a few technical matters. I would say their technical support is very good.
How was the initial setup?
The initial setup is straightforward. It's essentially a low-code platform for making API and web calls.
What was our ROI?
In my experience, it provides a good return on investment.
What's my experience with pricing, setup cost, and licensing?
It's very affordable, especially for companies.
What other advice do I have?
I would say that there are certainly other software options available for Zapier, and I would encourage you to explore each one to consider what you're trying to integrate. However, Zapier is a really good tool and worth looking into.
Overall, I would give it a nine.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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June 2025

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861,524 professionals have used our research since 2012.
CEO at a financial services firm with 1,001-5,000 employees
It has a simple, seamless, and smooth plug-in, so you won't need to build code for every action
Pros and Cons
- "What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier."
- "Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual."
What is our primary use case?
We're using Zapier to connect third parties.
What is most valuable?
What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier, though I've learned from developers how to connect, so it's easier for me to use Zapier.
The solution fits the needs of enterprise-level solutions. My company is more of a small to medium enterprise, and Zapier fits its needs.
The best feature of Zapier is that every third party you could think of is there. It's a cheap place to know all the third parties in the market. webMethods has a similar feature, but it's not as easy as Zapier.
Marketing-wise, Zapier is also better than webMethods. When you Google, you can find Zapier immediately.
Zapier is also great for beginners or people starting to learn about integration and eCommerce, while webMethods is more for integration experts or enterprise-level integrations. Zapier is novice-friendly.
What needs improvement?
A development background is necessary when using Zapier, so it's an area for improvement. To use Zapier, you need to learn more about IT architecture. It's easier to use for people who spend time learning about productivity and know more about data.
Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Zapier did a great job talking about connectivity, but it needs more documentation on how you can connect ManyChat with PostgreSQL, for example.
Its documentation needs to be more detailed and visual. Sometimes people want to watch rather than listen or read guidelines.
More integration with third-party software would be great in terms of what I want in Zapier in the future.
I'd rate Zapier as ten out of ten.
I'm a customer of Zapier.
For how long have I used the solution?
I've used Zapier for nearly two or three years.
What do I think about the stability of the solution?
Zapier is a very stable solution, but the problem with it is if your credit card lacks funds, the Zapier team will downgrade your subscription, which impacts your service's stability. I've faced this situation before, and I remember how a lot of data was misplaced, and I had to recover the data, which took a very long time manually.
I tried to make a recovery by batch, but because the license was downgraded, it impacted the number of data. For example, on the free version, you can have up to five hundred data; imagine if you've done thirty thousand data. If your card payment doesn't go through during renewal, Zapier will downgrade your data to five hundred, and the service will stop completely.
What do I think about the scalability of the solution?
Zapier is a very scalable solution.
How are customer service and support?
I have yet to contact the Zapier technical support team.
Which solution did I use previously and why did I switch?
I didn't use a different solution apart from Zapier because it had many connectors, which I liked, so I didn't look for other solutions.
How was the initial setup?
Setting up Zapier didn't take me long because I had the help of a developer. I would have found the process difficult if I had done it all by myself. After the setup, whenever I encounter an issue with Zapier, I know how to solve it without going back to the developer.
What was our ROI?
We're still in the trial period for Zapier, connecting with third parties, but if we continue to use Zapier, we could have a great ROI.
What's my experience with pricing, setup cost, and licensing?
Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely.
Zapier doesn't have any hidden costs. You'll see all pricing information on the website so that you won't be surprised at the end of the month.
What other advice do I have?
Only two people use Zapier within my company.
One specialist handles the deployment and maintenance of Zapier.
How extensively you use Zapier depends on the volume of registrations. For example, suppose you have a high volume of registrations and a high volume of usage. In that case, it's better to use webMethods or IBM API Connect because Zapier is more for the number of tasks or times you perform the task, so Zapier could become expensive if you have many visitors and many actions happening inside your application or website. My company's volume is lower because my team has been in the trial phase for two years. Still, after the trial, the volume of sales and visitors increase could become high, meaning the usage of Zapier would be higher.
My advice to anyone planning to use Zapier in the future is to go through the same journey I've been where I sat with a developer to understand how things work because you won't find many YouTube guidelines on Zapier.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Zoho Developer at Megnet Limited
Integrates multiple applications and provides good scalability
Pros and Cons
- "Zapier’s most valuable feature is its ability to interconnect applications or devices."
- "At the moment, they allow a limited number of apps. I look forward to getting more apps for each package."
What is our primary use case?
We use Zapier for integrating multiple applications.
What is most valuable?
Zapier’s most valuable feature is its ability to interconnect applications or devices.
What needs improvement?
At the moment, they allow a limited number of apps. I look forward to getting more apps for each package.
For how long have I used the solution?
We have been using Zapier for three and a half years. At present, we are using the latest version.
What do I think about the stability of the solution?
I rate the platform’s stability a nine out of ten.
What do I think about the scalability of the solution?
I rate the product’s scalability a nine out of ten. We have four to five administrators and 50 users for Zapier.
How was the initial setup?
The deployment time depends on the tools used for the workflow process. It takes approximately a day to complete.
What was our ROI?
Zapier is worth the investment.
What's my experience with pricing, setup cost, and licensing?
The product is reasonably priced. We purchase its yearly license.
What other advice do I have?
I rate Zapier a nine out of ten. I advise others to use the product for a seamless experience. They can connect many applications without coding.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Zoho Developer at Techloyce
Helps with the lead generation process but needs to improve the filter feature
Pros and Cons
- "We can connect Zapier with Zoho CRM for lead generation. I like the tool's drag and drop feature."
- "The solution does not work properly when we apply filters and we get errors."
What is our primary use case?
I use Zapier for the lead generation process.
What is most valuable?
We can connect Zapier with Zoho CRM for lead generation. I like the tool's drag and drop feature.
What needs improvement?
The solution does not work properly when we apply filters and we get errors.
What do I think about the scalability of the solution?
I would rate Zapier's scalability an eight out of ten.
How was the initial setup?
The tool's setup is easy.
What's my experience with pricing, setup cost, and licensing?
Zapier's price is good.
What other advice do I have?
I would rate the solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Automation Engineer at Freelance
Has valuable automation features, but it could support multiple coding languages
Pros and Cons
- "The product's most valuable feature is automation."
- "It could support various languages along with Python."
What is most valuable?
The product's most valuable feature is automation. We do not have to deal with any functionality. Another efficient feature is looping. It doesn't incur additional costs for extra steps and requires no coding.
What needs improvement?
One notable concern is the time-out resources assigned to automation when running. It could support various languages along with Python.
For how long have I used the solution?
We have been using Zapier for five years.
What do I think about the stability of the solution?
It is a stable platform. However, when automation fails, they could provide information about the reasons for failure. We have run automated tests again in debug mode with the same data. I rate the stability a seven out of ten.
What do I think about the scalability of the solution?
I rate the platform's scalability a five out of ten.
How was the initial setup?
It is an easy-to-deploy product with free trials available.
What other advice do I have?
The users are willing to work around issues and assist with replacements related to custom firmware and existing software. It demonstrates a proactive and problem-solving mindset. The users prefer integration rather than retraining or retracing to maintain a seamless workflow. However, it is expensive.
Automating this process through Zapier eliminated the need for repetitive copying and pasting, freeing valuable time for more meaningful and strategic activities. The integration with Python has helped with efficient visual-based data manipulation.
I rate it a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Salesforce Developer at a tech services company with 201-500 employees
Powerful tool used to connect Salesforce to a number of different tools
Pros and Cons
- "Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments."
- "The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."
What is our primary use case?
We use Zapier to integrate Salesforce with other tools that we use within our organization.
What is most valuable?
Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments.
What needs improvement?
The user interface for Zapier could be improved. It also takes some time to sync the data between different environments.
For how long have I used the solution?
I have used this solution for one year.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
This is a scalable solution.
How was the initial setup?
The initial setup is straightforward.
What about the implementation team?
We consulted a third party to implement this solution.
What other advice do I have?
This is a very good solution and I would recommend using it for integrations. There are other similar tools which have the same functionality but I have not used those so I would recommend Zapier.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Content Writer at a computer software company with 51-200 employees
Easy to integrate with great automation and lots of tools
Pros and Cons
- "The solution is a SaaS and does not require a complex setup."
- "The pricing of the solution is quite expensive."
What is our primary use case?
We primarily use the solution for a Google Sheets integration.
What is most valuable?
Its integration capabilities and the kind of automation it provides to the user are fantastic. It has integration with lots and lots of tools.
The solution is very stable.
Scalability is achievable.
The solution is a SaaS and does not require a complex setup.
What needs improvement?
The pricing of the solution is quite expensive.
For how long have I used the solution?
I've been using the solution since I've been in this company - for maybe two years. It's my understanding we were using it before 2016.
What do I think about the stability of the solution?
The stability is great. There are no bugs or glitches. it's reliable. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The solution scales well. A company can expand it if it needs to.
Since you can integrate most of your tasks, the scalability is there. You don't have to manually do it yourself. Zapier does it for you. There are immense possibilities to scale your business through Zapier.
In our organization, maybe around six to seven people have access to this product.
We might increase usage, although right now, that is not the plan.
How are customer service and support?
I cannot say whether we have contacted technical support or not. So far, we haven't been in any situations where we feel difficulties or complexities. While we might have contacted them as an organization, I personally have never needed to. Therefore I can't speak to how helpful or responsive they are.
Which solution did I use previously and why did I switch?
Before Zapier I don't know if we uses a different cloud data integration solution or not.
How was the initial setup?
It's a SaaS product. We don't have to install it on any device.
There is no technical team needed for the installation as there is no such installation required.
What's my experience with pricing, setup cost, and licensing?
The cost of the solution is high. It's a bit costly as compared to Tableau or other solutions that are available in the market.
I've seen situations where there are individual users and they prefer to keep it on a monthly basis, however, our organization uses it under a yearly subscription. Companies, based upon the users, can increase or decrease the users as per their requirements.
Which other solutions did I evaluate?
There's a tool called Tableau that is similar.
What other advice do I have?
I would highly recommend Zapier to people - especially if they want to scale their business or they want to automate most of their tasks. Zapier is highly recommendable.
I'd rate them at a nine out of ten overall.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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