I have used Asana while working at an e-commerce agency while working on creative projects and creating content like ads for Amazon or Walmart Connect. We used Asana to keep individuals within the agency updated on projects, even if they do not work within the creative team.
When I worked at Claire's stores as a digital project manager for their internal digital creative team, we used Asana for different departments to log requests for creative projects. We also used it to manage the projects within the digital team.
Associate Director Of Project Management at a consultancy with 11-50 employees
Project management dashboard use to manage creative projects and update stakeholders
Pros and Cons
- "Asana allows you to create your own project with sub sections with subtasks that can be assigned. The feature I really love is that you can tag people to notify them that there has been progress on a project as well as add attachments."
- "I would highly recommend Asana as I think it's a great tool."
- "In some instances, there were subtasks where more than one person needed to review it, but I could only assign it to one person. I would have to create a subtask under a subtask and then assign it to other people. This could be improved."
- "The initial setup was complex because the onboarding is not done correctly."
What is our primary use case?
What is most valuable?
Asana allows you to create your own project with sub sections with subtasks that can be assigned. The feature I really love is that you can tag people to notify them that there has been progress on a project as well as add attachments. It is a central depository for everything. It is also really useful that you can add people outside your organization to projects you are working on.
What needs improvement?
The use of Asana can be restricted if it is not set it up the right way. In some instances, there were subtasks where more than one person needed to review it, but I could only assign it to one person. I would have to create a subtask under a subtask and then assign it to other people. This could be improved.
For how long have I used the solution?
I have been using this solution for a year and a half.
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May 2026
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Which solution did I use previously and why did I switch?
I used Basecamp and JIRA prior to Asana coming out. JIRA is used more for software developers or backend development projects.
How was the initial setup?
The initial setup was complex because the onboarding is not done correctly. This is due to the fact that we are short staffed and did not have time to be trained. Once we had spent more time using the solution, it was easier to use and understand.
What's my experience with pricing, setup cost, and licensing?
This solution is reasonably priced.
What other advice do I have?
I would highly recommend Asana as I think it's a great tool. It is really easy to use once you are trained on it. It really helped me effectively manage projects and improve productivity and efficiency. It has a lot of options from an integration perspective with other platforms.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Back Office Manager at a financial services firm with 51-200 employees
Great tagging, helps with visibility, and is easy to use
Pros and Cons
- "It has helped our departments maintain visibility."
- "The visibility is great, the fact that everybody can see all of the tasks and all of the comments is super helpful."
- "We don't get enough notifications."
- "We don't get enough notifications; everyone has to keep opening up Asana to check and see the tasks, and if something isn't tagged, it won't show up in anyone's notifications."
What is our primary use case?
We are using Asana to send tasks or tickets to different departments internally, inside the company.
How has it helped my organization?
It has helped our departments maintain visibility. If you're tagged in there, everybody can see it. It's different than emailing and being CC'd. If you have 30 emails before you became CC'd and then you have to go and read through each one of them, scroll down to the end to understand what's going on, it can get messy. Here, everything looks much better and it's much easier to understand what's going on.
What is most valuable?
The visibility is great. The fact that everybody can see all of the tasks, and all of the comments, is super helpful. If you are tagged inside this task, so it's very easy to see. The interface looks really nice and it's really simple to get around and view everything, especially the items directly related to your work. Task management and distribution are awesome.
What needs improvement?
If you are not tagged in the task specifically, even though the task is in your department, you're not going to get notified that there is a new task for your department. You need to constantly have the assignment program open, so you can check in and basically do the tasks that are new, to assign them accordingly.
From my department, if I send a task to a different department unless they open it and tag me personally, I'm not going to see this task anymore. That's a little bit tricky for us. We need that to be changed.
We don't get enough notifications. Everyone has to keep opening up Asana to check and see the tasks. If something isn't tagged, it won't show up in anyone's notifications.
For how long have I used the solution?
I've been using the solution for three months.
What do I think about the stability of the solution?
The solution has been quite stable. There aren't bugs or glitches and it doesn't crash or freeze. It is reliable.
What do I think about the scalability of the solution?
We haven't had an issue with scaling per se. However, we would like the visibility to expand beyond our department. There aren't enough notifications and everybody needs to open it up all the time to check tasks.
We have about 100 users on the solution currently. It's used by all departments, including IT, back office, customer support, operations, partner department, management, and compliance.
Which solution did I use previously and why did I switch?
We switched to Asana from Freshdesk. We also used to use Zendesk for ticketing. In my previous companies, we might have used Skype or Microsoft Teams or just plain email to communicate items to each other.
We used to do emails basically and were CC'ing everyone. Then we went to Freshdesk as a ticketing system. Everybody wants to have Asana for the reporting system. It's much better to use Asana as everybody can see it. The managers and heads of departments can actually see what you're doing, and what each of their team members is doing all of the time.
We used Freshdesk as an email ticketing system, with clients mostly. It was not internal usage. Asana is better for creating tasks and having visibility without having to email people to inform them of tickets.
How was the initial setup?
I wasn't a part of the implementation process.
What about the implementation team?
Our IT team handled the implementation.
What other advice do I have?
I'd recommend the solution to others. It's very useful and the interface is easy to use. As with any program, you need to get used to it, however, and maybe I'm just not used to it yet. Maybe they use notification alarms that I am missing or maybe they can be set. That's the biggest issue for us right now. In any case, the way it's set up, it's really nice. You can mark items as complete and you can mark is in progress. It's simple.
I would rate the product eight out of ten. If the alerts and notifications were better, I would rate it higher.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Asana
May 2026
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Co-Founder at KH&Co
The task hierarchy is amazing We can create a core task for the entire team, but then we can create sub tasks off the core task and assign them to specific people. LOVE THAT
Pros and Cons
- "The ability to build subtasks and break things down off of our major tasks has been very valuable. It is very stable and extremely scalable. The initial setup is very simple."
- "The ability to build subtasks and break things down off of our major tasks has been very valuable."
- "Having a quick way to do video inside the platform or video communication could be very handy."
- "The onboarding process has been a little bit slow, just getting everybody to use it and moving away from our old habits."
What is our primary use case?
We primarily use the solution for project management and communication on projects.
How has it helped my organization?
We're still in the process of learning it, so I can't say that it's improved the organization tremendously yet, but our whole team understands its value and we just need to implement it. The onboarding process has been a little bit slow, just getting everybody to use it and moving away from our old habits.
What is most valuable?
The ability to build subtasks and break things down off of our major tasks has been very valuable.
What needs improvement?
The world is moving to a lot of video-type communication and having a quick way to do video inside the platform or communicate via video from one person to another could be very handy. In a couple of other platforms, I have looked for a way to communicate with the team with a short 30-second video that I can just click on, record, send, and be done with it.
I don't think it needs additional features as much as having a way to onboard the team and having a better way to get everybody accustomed to using it. That's what we need to figure out. I don't know if that's anything that Asana can do as much as it is just figuring out how to build an implementation plan for the product on our end.
For how long have I used the solution?
I have been using Asana for about six months.
What do I think about the stability of the solution?
It is very stable.
What do I think about the scalability of the solution?
I think it's extremely scalable. I'm questioning how I can use archives, how I can resurrect old projects, and how to add on to old projects. Before we can ever get to that level, we have to implement the projects we have. So the long-term roadmap in my mind is: What does it look like if I want to resurrect an old project, add onto it, keep or duplicate it?
Right now, there are only four of us in the company, so we're only implementing the product across the four of us and that's just super, super simple.
How was the initial setup?
It was very simple. By the end of the first day, I had a pretty good grasp on it. I think the rest of the team saw implementing the projects as a little too much work, and I think that was part of what limited our process. Moving from pen and paper, or moving from a whiteboard, into a digital platform involves a shift of mindset and a shift of processes. We didn't do a good transition from old-school processes to new-school digital processes.
What's my experience with pricing, setup cost, and licensing?
For what it brings to the table, I think Asana is fairly affordable. There are some features, such as portfolios, that I would like to see included at the level we're at. I think to pay extra for some of the portfolio features is unrealistic at this point, especially for a small startup company like ours. I would like to see that feature in our pricing plan right now, but other than that, it's definitely pretty good.
Which other solutions did I evaluate?
I looked at monday.com and at Trello. I looked at several different systems and landed on Asana for project management as we really thought it would bring the best value to our team.
What other advice do I have?
I would advise others looking into Asana to investigate the other platforms, but more than anything to know what they want when they go out and look for a platform. I didn't have well-documented what I really, really wanted, and that required me to chase a lot of rabbit trails and actually test some products, which wasted a lot of my time. If I had down on paper what I really wanted, Asana would have risen to the surface really quickly, but I was not well-prepared for what I was looking for.
As a whole, I would rate Asana as a 8.5 to 9 out of 10.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Developer Product Marketing Manager at Parity Technologies
A highly stable solution that can be used for project management and task management
Pros and Cons
- "Asana has a wonderful user experience that is very easy to interact with and has tons of integrations with other products and tools."
- "It's difficult to have short-term collaborations with external users because the operations team owns the final licenses, and I work for marketing."
What is our primary use case?
We use Asana for project management and task management.
What is most valuable?
Asana has a wonderful user experience that is very easy to interact with and has tons of integrations with other products and tools.
What needs improvement?
Asana should provide the ability to have read-only users. Sometimes, I need to collaborate with people external to my organization, and I would love to invite them to my Asana board and assign tasks to them. Sometimes, these are short collaborations. I work in marketing, and sometimes I work with agencies.
I would love to do project management on my side, which would be way easier. It's difficult to have short-term collaborations with external users because the operations team owns the final licenses, and I work for marketing.
For how long have I used the solution?
I have been using Asana for five years.
What do I think about the stability of the solution?
Asana is a highly stable solution.
I rate Asana ten out of ten for stability.
What do I think about the scalability of the solution?
Around 250 to 300 users are using the solution in our organization.
I rate Asana ten out of ten for scalability.
Which solution did I use previously and why did I switch?
I have previously used different tools like monday.com and Productive.
What other advice do I have?
I am using the latest version of Asana. I was not involved with the solution's setup, but I was involved in onboarding the users, which was very easy.
I have contacted Asana's technical support with questions on how to do advanced things. Asana provides you with extensive documentation and documentation on the API so you can develop your custom integrations.
The more people use Asana, the easier it is to collaborate, and you will reduce a lot of messaging, email back and forth, and all those not-very-smart things that take a lot of time. Anyone who is considering using Asana should maximize their potential. Asana has many features like approvals, workflows, and automation, and it's best to spend some time learning them.
We were forced to take two hours of our time to learn how to use Asana, and it's a life savior. You can see people using Asana like any other tool, and then you have advanced users who utilize all the potential and boost productivity. You can really tell the people who are proficient with Asana in terms of productivity.
Overall, I rate Asana ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Customer Success Manager at GSA analytics
A project management tracking system for medium and big enterprises
Pros and Cons
- "The most valuable feature of the solution is its project management tracking systems."
- "The product's page is not user-friendly."
What is our primary use case?
In my company, we use Asana for project management tracking.
How has it helped my organization?
Asana helps us in our company to split tasks and assign them to different people. Asana allows each one to individually update the task completed, which can be tracked and visible to all the teams in the company.
What is most valuable?
The most valuable feature of the solution is its project management tracking systems.
What needs improvement?
There is always a constant need to update the product to be able to give it more features in terms of tasks like adding commands or nodes. The product's page is not user-friendly. In general, the product's page should be more friendly to use. Asana does have all the things the user requires, making it a good product.
For how long have I used the solution?
I have been using Asana for a year. I am a customer of the solution.
What do I think about the stability of the solution?
It is a stable solution. Stability-wise, I rate the solution a nine out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten.
We had multiple teams working from different countries in the company, with Finland being the place where the main office was located. There were only 30 users of the solution in the company.
How are customer service and support?
The solution's technical support was okay. I rate the technical support a seven out of ten.
The technical support would respond through a chat system and get back to you at a later stage, so instant support wasn't available.
How would you rate customer service and support?
Neutral
How was the initial setup?
I rate the initial setup a seven, on a scale of one to ten, where ten is the best.
The solution is deployed on the public cloud.
To be frank, I don't know the time taken for the deployment because when I joined the company, Asana was already a subscribed tool. I was not the person who had subscribed and deployed Asana in the company, making me just a user.
What's my experience with pricing, setup cost, and licensing?
I was not involved in the pricing part of the product since it was done by development teams and my manager in the past.
What other advice do I have?
I would like to tell those planning to use the solution that the product is a good fit for medium and big companies. I suggest small companies go for the lighter version of the solution sensitive, more simple. Asana's version, meant for medium and big companies, has more features and functions.
I rate the overall solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Founder at Coffman Consulting College Counseling
A solution that helps its users stay well-organized
Pros and Cons
- "Asana has significantly reduced the number of emails we exchange because we can access the project directly. It organizes all the tasks related to each project, assigns them to staff with due dates, and tracks progress."
- "Currently, there are only a few available options, but it would be helpful to have more control over the notifications received."
What is our primary use case?
Our marketing and communications team uses Asana as a project management and communication program. We input all of our marketing projects and their related tasks and assign each task to a staff member with a due date. This allows us to track our work's progress in Asana.
How has it helped my organization?
Asana has significantly reduced the number of emails we exchange because we can access the project directly. It organizes all the tasks related to each project, assigns them to staff with due dates, and tracks progress. This creates a historical record of our projects tied to specific dates, allowing us to review what we did last year and ensure that projects are updated. Asana has systemized our work by ensuring that every project has the same tasks, including peer review and proofreading. This has reduced mistakes and improved the quality of our work.
What is most valuable?
The solution's most valuable feature is its ability to keep us organized and on task.
What needs improvement?
Improvement-wise, I would like more options for changing notification settings. Currently, there are only a few available options, but it would be helpful to have more control over the notifications received. For example, if you are on a project, you can receive every notification related to it, even if the task isn't yours.
It would be interesting if Asana could integrate with email platforms like Outlook and on, Gmail, and Google Calendar. This way, when a project has a due date, it could automatically appear on people's calendars.
For how long have I used the solution?
I have been using Asana for a year and a half. Also, I believe that I am using the solution's latest version. Specifically speaking, it is a cloud-based version.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a ten out of ten since it has never gone down while we were working on it.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a ten out of ten. So, depending on your subscription, I think you can add a significant number of users.
How are customer service and support?
I don't have any experience with technical support.
How was the initial setup?
I think the initial setup was pretty straightforward. We had help from our IT department, but I don't believe the process was complicated.
What was our ROI?
I have experienced a return on investment using the solution.
What's my experience with pricing, setup cost, and licensing?
Price-wise, I think it's an affordable option for mid to large-sized companies.
What other advice do I have?
It would be beneficial for users to take some time to consider the different types of projects they have across various categories and to create those categories before inputting the projects. This way, the system will be more organized and easier to search. If projects are simply added as individual items without any categorization, managing them can become overwhelming. Overall, I rate the solution a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Founder & CTO at Abundent
Project management platform with a simplistic layout that makes it faster to use and manage
Pros and Cons
- "This solution is easier and faster to use compared to Jira. It's not very structured and you can add sub-tasks and issues easily."
- "If you are looking for a minimalist tool that is flexible and offers a to-do list and project management, I would recommend Asana."
- "If you have been using a tool like Jira for many years, it make time some time to get used to the minimalist layout in Asana."
- "If you have been using a tool like Jira for many years, it may take some time to get used to the minimalist layout in Asana."
What is our primary use case?
We used this solution for project management and to keep track of the projects we are working on.
What is most valuable?
This solution is easier and faster to use compared to Jira. It's not very structured and you can add sub-tasks and issues easily. You can add other projects within the same screen.
What needs improvement?
If you have been using a tool like Jira for many years, it make time some time to get used to the minimalist layout in Asana. Once you get used to it, you may find it easier and faster to use than Jira.
For how long have I used the solution?
I have been using this solution for four months.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
We have not witnessed any limitations on scalability.
Which solution did I use previously and why did I switch?
We previously used Jira.
How was the initial setup?
The initial setup is straightforward.
What other advice do I have?
If you are looking for a minimalist tool that is flexible and offers a to-do list and project management, I would recommend Asana.
If they want something more structured and integrated with an extended SDLC tool set, I would recommend Jira instead.
I would rate this solution a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Software Engineer at CloudSense
Customizable with helpful support and simple management capabilities
Pros and Cons
- "The general UI shows progress and data analytics for all projects in progress."
- "All the features have the potential capabilities to perform their unique tasks, and we have been happy since we secured this software."
- "Some updates are outdated, and their functionalities can affect the end outcomes."
- "Some updates are outdated, and their functionalities can affect the end outcomes."
What is our primary use case?
Asana has the most effective project and task management tools from my experience.
It tracks every workflow to ensure there is a smooth implementation process.
It gives my team the work plan at a suitable cost and time for managing various set projects.
In addition, it allows my team to share documents with my colleagues and record video clips on any ongoing project. Asana has established the best working criteria that identify critical projects and tasks and give them first priority.
Collaboration and joint project implementation enable each party to access the full documentation and provide unbiased opinions.
How has it helped my organization?
Project managers can easily manage projects from a unified system at reduced costs and time-saving. The general UI shows progress and data analytics for all projects in progress. It also displays task lists, and calendar views with the aim of simplifying the job of monitoring and assessment team.
The platform has an automated database that saves customers' data with a tag of the assigned project to enhance faster follow-up. The addition of other related backup tools like screenshots and documents is easy.
The Asana team is very innovative, and their updates have matched most of the work done on daily basis.
What is most valuable?
The subtasks section enables employees in the organization to break and classify tasks for faster implementation and access.
We were able to customize the application interface and set the drop-down menu to accommodate tasks and projects.
Date and time tools ensure that tasks are completed on the set period before deadlines. All the features have the potential capabilities to perform their unique tasks, and we have been happy since we secured this software. The proofreading system ensures that we submit projects that are free from errors and rich in planned text.
What needs improvement?
Some updates are outdated, and their functionalities can affect the end outcomes. When a task is deleted before submission, it is not easier to locate it. The software just requires regular updates, and everything will be okay. I did not experience many performance challenges as we are able to implement projects and submit them to our clients on time.
It is simple and more flexible to work with it from anywhere and achieve the set targets. I appreciate the vendor team for coming up with the basic solutions for handling any given task and project using Asana.
For how long have I used the solution?
I've used the solution for two years.
What do I think about the stability of the solution?
There are few downtime cases.
What do I think about the scalability of the solution?
The performance has been outstanding.
How are customer service and support?
Customer support has been always available when we need them.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have not used another project management software.
How was the initial setup?
The setup process is simple.
What about the implementation team?
The implementation took place through the vendor.
What was our ROI?
There has been positive ROI and increased business growth.
What's my experience with pricing, setup cost, and licensing?
It is easy to set up and acquire the application.
Which other solutions did I evaluate?
I evaluated Wrike, however, I decided to settle on Asana.
What other advice do I have?
The system is good and I have no complains.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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