I'm using Asana to have data for our weekly team stand-up meeting.
Product Manager at a tech services company with 5,001-10,000 employees
Kanban style work collaboration and task management tool that's stable and straightforward to set up
Pros and Cons
- "Stable Kanban style tool for collaboration and task management. It runs smoothly and has a straightforward setup."
- "It's hard to integrate Asana into other parts of the company workflow, so integration is an area for improvement."
What is our primary use case?
What is most valuable?
What I found most valuable in Asana is its Kanban style board. I haven't dug into the tool deep enough to really explore all of its features.
What needs improvement?
Better integration could be an area for improvement in Asana. It's hard to integrate it into other parts of our company workflow because our company infrastructure has a lot of security firewalls, but I'm not sure if there's anything Asana can do about it.
What do I think about the stability of the solution?
Asana is a stable tool. It runs smoothly.
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How was the initial setup?
The initial setup for Asana was straightforward. It's one of the reasons the team decided to use it.
What other advice do I have?
I work with Asana five minutes a week, but not in-depth like some of my other colleagues.
For our needs today, Asana is doing what it intends to do. I don't know how more we can push it, because we're not really leveraging it for its whole capacity.
We haven't reached out to their technical support team because we didn't have a need.
My usage of the tool is extremely limited, so I don't have much expertise to give advice to anyone looking into implementing Asana.
I'm rating Asana eight out of ten, based on my experience.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Quality and Technical Support Department Manager at dsquares
Makes it easy to implement and monitor plans, and it is easy to install and learn
Pros and Cons
- "It is very good for managing the timeline. I'm a quality manager, and I have different testing projects running with different work breakdown structures. Asana makes it very easy to implement and monitor the plans. It is easy to move the tasks and complete them, break them down, and assign them to people."
- "Auto-shift is an essential feature for planning, but it's currently not there. It should have this feature so that when you move a task that depends on another task, the dates should be auto-shifted. For example, you have two tasks dependent on each other. When the parent task is moved or delayed, the child task should also be delayed, and the date should be shifted. When we have a very long timeline, it's very complex to go task by task and shift the dates on the task. Auto-shift is a fantastic and basic feature of project management, and having such a feature in Asana would make our lives much easier. If Asana added this feature, it would complete the suit and close the project management cycle because currently, there is a gap."
What is our primary use case?
We are using it for managing small and medium projects.
What is most valuable?
It is very good for managing the timeline. I'm a quality manager, and I have different testing projects running with different work breakdown structures. Asana makes it very easy to implement and monitor the plans. It is easy to move the tasks and complete them, break them down, and assign them to people.
What needs improvement?
Auto-shift is an essential feature for planning, but it's currently not there. It should have this feature so that when you move a task that depends on another task, the dates should be auto-shifted. For example, you have two tasks dependent on each other. When the parent task is moved or delayed, the child task should also be delayed, and the date should be shifted. When we have a very long timeline, it's very complex to go task by task and shift the dates on the task. Auto-shift is a fantastic and basic feature of project management, and having such a feature in Asana would make our lives much easier. If Asana added this feature, it would complete the suit and close the project management cycle because currently, there is a gap.
For how long have I used the solution?
I have been using this solution for a couple of years.
What do I think about the stability of the solution?
It is good from the stability point of view.
What do I think about the scalability of the solution?
Because of the lack of the auto-shift feature, it is difficult to manage a complex project or complex timeline. For small and medium projects, it's a perfect tool, but for big or complex projects, Microsoft Project is suitable.
We have more than 50 people who use this solution.
How are customer service and support?
I have contacted them many times. I contacted them regarding the auto-shift feature because, in the beginning, I thought it was something I didn't know. I had to integrate Asana with Freshdesk. We got another tool to make the integration happen, and after that, it was very easy to open a task through Asana. Their support was good. I would rate them a four out of five.
Which solution did I use previously and why did I switch?
I used Microsoft Project. We switched because Asana was way easier. It doesn't have a learning curve like Microsoft Project. It is also cloud-based and cost-effective.
How was the initial setup?
It was very easy. I like it for that reason. There is no learning curve for understanding and enabling the tool.
What's my experience with pricing, setup cost, and licensing?
Its price is fair. Its licensing cost is cheaper than Microsoft Project. I would rate it a two out of five in terms of pricing.
What other advice do I have?
On the technical side, you should be able to learn it quickly. You can watch the videos on the Asana website. On the practical side, you should explore the feature of having custom columns because it's like magic. Being aware of the fact that you can add custom columns in your plan and use them for analysis and managing your project would make your life easier later on. So, at the initiation phase, it's very important to know that you have this capability.
I would rate it an eight out of ten. It is a very good tool. It is very easy to install and easy to learn, but if you have complex and big projects, you would have problems. If they add the auto-shift feature in future releases, my opinion will change, but currently, I would rate it an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Asana
March 2026
Learn what your peers think about Asana. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,976 professionals have used our research since 2012.
Marketing Manager at Action Global Communications
Highly customizable, simple setup, and priced well
Pros and Cons
- "Asana provides a lot of options and a lot of customization to give the best efficient way for your business to operate. For example, I can customize my tasks, tables, and pipelines the way I want them to fit my business model. It's easy and highly customizable."
- "The stability of Asana is good. However, there are some issues with maintenance, when the solution is down. For example, there might be maintained for a few hours where we cannot use the solution."
What is our primary use case?
We use Asana as a project and task management tool. We assign tasks for each colleague of ours to do something in relation to our work. For example, it is a developer that needs to program something. I will put all the tasks there, assign them to him, and put my deadline, and the information that is needed. It provides a complete overview of all of the work that we do for our business operation and models in our company.
What is most valuable?
Asana provides a lot of options and a lot of customization to give the best efficient way for your business to operate. For example, I can customize my tasks, tables, and pipelines the way I want them to fit my business model. It's easy and highly customizable.
For how long have I used the solution?
I have used Asana within the past 12 months.
What do I think about the stability of the solution?
The stability of Asana is good. However, there are some issues with maintenance, when the solution is down. For example, there might be maintained for a few hours where we cannot use the solution.
What do I think about the scalability of the solution?
All the users in my company are using this solution.
How was the initial setup?
Asana is simple to set up.
What's my experience with pricing, setup cost, and licensing?
There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable.
What other advice do I have?
I rate Asana a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Partner and CEO at JRC CORPORATE CONSULTING
Stable and easy to set up but requires more training resources
Pros and Cons
- "It is stable and easy to set up."
- "We tried, but we haven't been successful with it. If people don't have the training, it is not easy to use. You need to make sure that the people are trained to use the system. They can provide more resources in the form of webcasts and videos that people can use to train themselves and understand how to use it."
What is our primary use case?
We primarily use it for task management and project management.
What is most valuable?
It is stable and easy to set up.
What needs improvement?
We tried, but we haven't been successful with it. If people don't have the training, it is not easy to use. You need to make sure that the people are trained to use the system. They can provide more resources in the form of webcasts and videos that people can use to train themselves and understand how to use it.
For how long have I used the solution?
I have been using this solution for 18 months.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It should be scalable. We are a medium-sized enterprise.
How are customer service and support?
I didn't use their support.
How was the initial setup?
Its initial setup was easy.
What about the implementation team?
We did it ourselves.
What other advice do I have?
I would advise others to get into team training. It is not a one-man show. It should be a team exercise.
I would recommend it, but it needs a lot of support. The outcome can be very great, but it needs a lot of support.
I would rate it a six out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Marketing Operations practice leader at Calibrate Legal, inc.
Reliable, simple to set up, and effective task management
Pros and Cons
- "The ability to share projects and tasks among team members appears to be the most valuable feature."
- "For large teams, scalability should be improved."
What is our primary use case?
Our marketing team has four people who use it exclusively for marketing projects.
There is one super-user/administrator who is a marketing coordinator and is in charge of setting up projects and assigning tasks. The rest of us operate within the framework she has established.
What is most valuable?
The ability to share projects and tasks among team members appears to be the most valuable feature.
What needs improvement?
For large teams, scalability should be improved.
For how long have I used the solution?
I used it on a client engagement three years ago, and have recently adopted it for our internal project. I've been using it again for two months.
What do I think about the stability of the solution?
We haven't seen any issues with the stability of Asana. It has been working, and everything is fine.
What do I think about the scalability of the solution?
I am not sure about the scalability of Asana.
If I were to scale it, I believe it is more of a team solution for a small team or an individual.
I don't see it as something that you would want to apply to a large team within an enterprise.
It appears to be best suited for a small or, medium-sized team.
Some organizations use it more widely, but I am not sure how that would work.
This solution is used by our marketing team.
How are customer service and support?
I have not contacted technical support. I haven't had to deal with them.
Which solution did I use previously and why did I switch?
This solution is great. I have tried a few other work management, and project management solutions and this one is the best for my requirements.
How was the initial setup?
The initial setup was completely straightforward, and simple.
We had no trouble understanding the functionality or configuring it to meet our needs. It has been a very positive experience.
The deployment is extremely easy. We are releasing it to people as they come on board, and they are adapting to it very well.
What about the implementation team?
The administrator is in charge of deploying and maintaining the solution, as well as keeping it up to date.
What's my experience with pricing, setup cost, and licensing?
I wasn't involved in the acquisition. I am not aware of any pricing details.
What other advice do I have?
The key to successfully utilizing this project management tool is to be very clear about how it is set up, to have someone in charge of creating projects to avoid duplication and to have some ground rules around the configuration. Otherwise, it could inevitably turn into a bunch of individual task lists. There are many individual to-do list apps available, as such you don't need an app like this for that.
It all comes down to being very clear. This is a project collaboration app for teams, and for a team to collaborate on a project, there must be general agreement on what the project is, what the stages are, what the deliverables are, and so on.
I'm still exploring how to use it properly. I'm not the best person to inquire about new features, but it's very impressive, and I'm discovering a lot of great features and capabilities as I use it.
I would rate Asana a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Immigration Technology Specialist at a legal firm with 501-1,000 employees
An intuitive and user-friendly solution that provides different types of views and has a good knowledge base and customer support
Pros and Cons
- "It is pretty comprehensive when it comes to the different views that it gives you. It gives you a Gantt chart view, calendar view, board view, and list view. It is kind of helpful to have different types of views and see how it views your different tasks. I appreciate being able to do that. The biggest thing is that it is extremely user friendly. Asana is pretty intuitive. Someone who is not tech-savvy can kind of catch on quickly. It is better than other tools like Smartsheet. Some of the other tools like Microsoft Project and Excel are great tools, but you have to invest a lot of time to learn them, which is not the case with Asana."
- "The biggest thing is that it is extremely user friendly; Asana is pretty intuitive, and someone who is not tech-savvy can catch on quickly, making it better than other tools like Smartsheet, Microsoft Project, and Excel that require a lot of time to learn."
- "There could be some improvements in terms of how projects or day-to-day work is organized. One of the challenges when it comes to rolling out to an enterprise is the way the projects are organized. It has a kind of setup where you have different projects and tasks, but it is not as organized as Smartsheet when it comes to organizing projects or different teams. It can get really cluttered really fast. JIRA has another suite to submit the support tickets. It would be good if Asana could branch out to incorporate some kind of workflow. It is great for collaboration and recording work, but there isn't any workflow. It would be useful if they can map out a workflow of who approves what. This is kind of a big ask, and it is not geared towards that."
- "One of the challenges when it comes to rolling out to an enterprise is the way the projects are organized. It has a kind of setup where you have different projects and tasks, but it is not as organized as Smartsheet when it comes to organizing projects or different teams."
What is our primary use case?
I use it as a project management tool and as my day-to-day tool to capture and plan out my work.
It has business and professional editions. Currently, I am using the professional edition. I am using the latest version of this solution.
How has it helped my organization?
It has helped our organization. Everyone is kind of using the same software. Instead of having an Excel sheet here or a Word document there to capture work, we have everything in one system.
What is most valuable?
It is pretty comprehensive when it comes to the different views that it gives you. It gives you a Gantt chart view, calendar view, board view, and list view. It is kind of helpful to have different types of views and see how it views your different tasks. I appreciate being able to do that.
The biggest thing is that it is extremely user friendly. Asana is pretty intuitive. Someone who is not tech-savvy can kind of catch on quickly. It is better than other tools like Smartsheet. Some of the other tools like Microsoft Project and Excel are great tools, but you have to invest a lot of time to learn them, which is not the case with Asana.
What needs improvement?
There could be some improvements in terms of how projects or day-to-day work is organized.
One of the challenges when it comes to rolling out to an enterprise is the way the projects are organized. It has a kind of setup where you have different projects and tasks, but it is not as organized as Smartsheet when it comes to organizing projects or different teams. It can get really cluttered really fast.
JIRA has another suite to submit the support tickets. It would be good if Asana could branch out to incorporate some kind of workflow. It is great for collaboration and recording work, but there isn't any workflow. It would be useful if they can map out a workflow of who approves what. This is kind of a big ask, and it is not geared towards that.
For how long have I used the solution?
I have been using Asana for the last three months.
What do I think about the stability of the solution?
It is stable. I don't know about any bugs or issues at the moment.
What do I think about the scalability of the solution?
I have scaled it a little bit, but I haven't scaled it to fit the complete enterprise. I have mostly scaled it for a couple of teams using it. It was easy for small teams, but scaling it when you get to tens of thousands might be a challenge. It is great for small-sized and medium-sized businesses.
Currently, we have just a few users. We have a data scientist, a technologist, and a manager.
How are customer service and technical support?
They have a really good customer experience team. I would give them a solid ten out of ten. They provide really good tech support, and they are very responsive. They set up a call with you and walk you through it. I appreciate that.
Which solution did I use previously and why did I switch?
I used Excel. I switched to Asana because it is easier for most people to kind of see it live how the work is progressing. With Excel, you have to save the work, and someone else has to open it up, whereas, with Asana, it is live. That's the major takeaway in terms of capturing work.
How was the initial setup?
The initial setup is straightforward.
What's my experience with pricing, setup cost, and licensing?
It has a free version.
What other advice do I have?
I would suggest looking through their knowledge base. They have a really good knowledge base for different use cases. I would even recommend trying out the trial, which is available for one month. With any tool, you just need to know what your specific needs are.
I would rate Asana an eight out of ten because I'm still learning how to use it. It is not a tool that covers everything. It is good for my purpose, and that right now is just tracking the work and collaborating with other folks.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Customer Relationship Manager Coordinator at Yamaha Motor
A user can create custom templates with any project, but the templates should allow for a default assignee
Pros and Cons
- "Asana has helped me (as an individual contributor) organize my daily work and given me a way to plan for longer term objectives."
- "Asana has helped me (as an individual contributor) organize my daily work and given me a way to plan for longer term objectives."
- "A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee. As it is, the template gets created with the just task dates driven by the project start and end dates inputted by the user. In my current situation, I'm assigning myself to many tasks, so I have to do that manually every time. Even if I eventually start adding other people to assign tasks, there won't be more than a handful to do. However, those few people will have multiple tasks. It would be nice to be able to select those individuals during the setup rather than having to do so manually once the project has been created."
- "A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee."
What is our primary use case?
I work on a marketing team in a position that was created to implement a CRM Communication Program for existing customers. Because this was a new position and I was new to the company, I was tasked with collaborating with several people across multiple teams. In my experience, it's very difficult to get work done effectively without some kind of project or task management tool. After trying out various online solutions, I learned that one of our divisions was already using Asana so I figured I would give it a try.
How has it helped my organization?
Asana has helped me (as an individual contributor) organize my daily work and given me a way to plan for longer term objectives. I initially started using Asana just to manage day-to-day tasks, but as I became more comfortable with the software, I also began to use it as a way to capture campaign ideas so I could eventually convert them to projects and track them. I also started to use the Portfolios feature as a way to report high level statuses of all my work to my manager. Having a portfolio for him serves as an executive dashboard.
What is most valuable?
In addition to the Portfolios feature benefits, I find the ability to create custom project templates very useful. Creating projects can be time consuming, especially if they are complex (e.g., many tasks, multiple dependencies, multiple sections, etc.). Even copying a project to reuse it (which is common in a lot of other solutions) can create more work by duplicating unnecessary information. Instead, Asana allows a user to use any project as a template that can be selected when creating a new project. So, I have created base projects for various types of projects with only the tasks that would be completed and then use those as templates.
What needs improvement?
While having custom templates is a big benefit, I see a lot of opportunities for improvement in Asana's execution of the concept. A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee. As it is, the template gets created with the just task dates driven by the project start and end dates inputted by the user. In my current situation, I'm assigning myself to many tasks, so I have to do that manually every time. Even if I eventually start adding other people to assign tasks, there won't be more than a handful to do. However, those few people will have multiple tasks. It would be nice to be able to select those individuals during the setup rather than having to do so manually once the project has been created.
For how long have I used the solution?
Nine months.
What do I think about the stability of the solution?
I have not experienced any issues with stability.
What do I think about the scalability of the solution?
It is very scalable.
How are customer service and technical support?
I have not had any interaction with a support team as of yet.
Which solution did I use previously and why did I switch?
I previously used Jira at a different company to manage a different kind of team.
How was the initial setup?
We're not using any custom features that would require setup from the vendor.
What about the implementation team?
Use of vendor services was not required.
What was our ROI?
I have not calculated an ROI tied to using this software.
What's my experience with pricing, setup cost, and licensing?
Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach.
Which other solutions did I evaluate?
Before deciding on Asana, I tried Trello, monday.com, and ClickUp.
What other advice do I have?
It would be nice in the future to add the ability to customize the colors of the interface and add company branding.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
User Happiness Manager at a tech vendor with 1,001-5,000 employees
The user interface has a lot of information and is difficult to understand, though the colors and widgets provided are beautiful
Pros and Cons
- "The only thing I love about the product is that it is beautiful."
- "The product must reduce the information on the interface."
What is our primary use case?
We use the solution for tasks and other things like getting requests resolved.
What is most valuable?
The only thing I love about the product is that it is beautiful. The application itself is fine. I love the widgets, colors and everything. The user interface is just fine.
What needs improvement?
The user interface is so busy. It took me quite some time to understand how to navigate my way around the product. The application itself is busy. There’s so much information on it. When we log in to Asana, we have so many icons, and it is difficult to understand how to find things. The user interface is not easily accessible. The product must reduce the information on the interface. The solution has more color and fewer applications.
For how long have I used the solution?
I have been using the solution for eight months.
What do I think about the stability of the solution?
I rate the solution’s stability a five out of ten.
What do I think about the scalability of the solution?
I rate the product’s scalability a five out of ten.
How are customer service and support?
I had to contact support because the application is always busy. When we assign a request, it takes time to get feedback. It takes time even to get information about the request we raised because there are so many applications and so many icons we have to click.
How was the initial setup?
If customers buy the product for their company, they will need a lot of training to understand how it works. The product needs to improve this.
What other advice do I have?
I'm willing to work. However, if I don't get my requests, it means there's nothing I'm doing. The solution is suited for companies with less number of employees. For bigger companies that have around 50 employees, it won’t work because we will have to create many teams, and everything is on that interface.
We will have to understand how to navigate. The product is suitable for someone who is used to applications and can easily understand how the features work. The product is difficult for customer support or salespeople who are not into programming. Overall, I rate the product a five out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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