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Amazon Cognito vs Okta Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 15, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Cognito
Ranking in Access Management
9th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Okta Platform
Ranking in Access Management
2nd
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
93
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (5th), Privileged Access Management (PAM) (5th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (2nd), ZTNA as a Service (3rd), Customer Identity and Access Management (CIAM) (1st), AI IT Support (2nd)
 

Mindshare comparison

As of February 2026, in the Access Management category, the mindshare of Amazon Cognito is 4.3%, down from 5.6% compared to the previous year. The mindshare of Okta Platform is 10.2%, down from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Access Management Market Share Distribution
ProductMarket Share (%)
Okta Platform10.2%
Amazon Cognito4.3%
Other85.5%
Access Management
 

Featured Reviews

Wojciech Doganowski - PeerSpot reviewer
Solutions Architect & PMO at AS TV Play Baltics/TV3 Group
International setup localization challenges drive custom development while outsourcing credential management enhances security
We are using it in an international setup where we have multiple services running in multiple countries. Cognito localizes only regarding language, but the service is localized in each country. Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API. I hope they will fix this soon because it's useful to rely on already prepared flows for all the account management. As it doesn't work with different languages, rewriting it is quite complicated. Additionally, maybe they could find another step in the price so there is not such a significant jump from the basic to extended functionality. Some flexibility would be helpful.
SumitMundik - PeerSpot reviewer
Lead Admin Systems at a financial services firm with 10,001+ employees
Authentication process improves security with quick and intuitive user interface
The best feature is the speed and execution of Okta Workforce Identity. The moment you click on single sign-on, you immediately get the notification on your mobile phone, then you do the authentication and within a second you get authenticated. The entire customer experience is very good. The user interface is pretty simple, straightforward, and really good. Multi-factor authentication in Okta Workforce Identity is very useful so people who do not have access or are trying to access using just a user ID and password will be completely blocked because of this two-factor authentication. You will get the code, and as your device is authorized in the system, only that device can be used for the authentication purpose. A third person trying to access or hack your data will not be able to do that anymore. Additionally, you don't have to remember your passwords going forward. Previously, every 60 days or 90 days, passwords kept changing. With the two-factor authentication or single sign-on option in Okta Workforce Identity, you don't have to remember it anymore or write down passwords in plain text. If something goes wrong, we have the IAM team which can unlock your account immediately if you have issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What is quite valuable is that we can outsource storage of the credentials to AWS, and they manage it quite securely."
"The most valuable feature of the solution is its swift authentication."
"The most valuable features of Amazon Cognito are OTP validation and email validation."
"One of the key benefits of this software is its ease of integration with a wide range of applications, including mobile apps and web applications. This simplifies the process of integration, and it can be seamlessly incorporated with Azure, Kubernetes, and other software systems."
"What I find most valuable about Amazon Cognito is the single sign-on feature that provides a token for accessing protected APIs."
"The federation is one of the most efficient features as the pricing is competitive."
"Cognito speeds up our development and saves us time."
"I appreciate Amazon Cognito's ability to scale with demand and its seamless user verification features."
"The initial setup is easy."
"Workforce Identity offers a comprehensive access management solution with multi-factor authentication, total control, and features like app access management, identity governance, and administration tools such as certification and access request management. These are typically found in identity management solutions, but Okta integrates them seamlessly into its user interface."
"The most valuable feature of Okta is its security."
"There is no password hash saved on the cloud, which is the part that I like the most."
"The most valuable functions are Single Sign-On (SSO) and Multi-Factor Authentication (MFA)."
"The most valuable features of Okta Workforce Identity are SSO, MFA, and beneficial feature sets."
"Okta Platform has positively impacted my organization with easy single sign-on, as we need single sign-on multifactor authentication for various things and Okta Platform is very secure."
"Okta controls all the users. It has context-based access from the user and type of device. It identifies the risk and can do a step of authentication when that user is trying to access some sensitive application from an unknown device."
 

Cons

"Amazon Cognito could improve by simplifying the configuration."
"Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful."
"Amazon Cognito’s UI needs improvement while onboarding new users."
"I would rate its scalability as five out of ten. Moving users between different pools or accounts creates new identities, which means IDs stored in our database must also be changed."
"I believe this product could improve by enriching user profiles."
"Cognito has the possibility to render the login screen and all the customer flows related to managing the account. Still, it's useless in an international setup. They are unable to localize these screens, so we had to write our own screens and just use the Cognito API."
"In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users."
"Amazon Cognito could be improved by making it easier for us to add more data to the token, allowing customization of JWT."
"We experienced some technical glitches that need to be resolved."
"Areas for improvement with Okta Workforce Identity would be in the governance place; for me, it is light."
"They should focus on improving them to provide top-notch team access management while still offering those typical features."
"The initial setup could be easier to do."
"They also have single sign-on (SSO). When we bought Okta Workforce Identity a year and a half ago, I was also looking at SSO, but not much documentation was available for SSO. The documentation for SSO should be a little more robust for somebody who is implementing it for the first time."
"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."
"Some limitations in scalability. Each application we work with can be completely different, resulting in highly variable implementation processes."
"I think the setup in the beginning can be a bit of a learning curve."
 

Pricing and Cost Advice

"The price of Amazon Cognito is expensive. We are on an annual subscription."
"The price of Amazon Cognito is low. The pricing model is based on the users."
"The price of the solution depends on the number of users using it."
"The product is relatively inexpensive compared to other tools."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"The pricing is bad so I rate it a two out of ten."
"The pricing of this solution is good compared to other solutions on the market."
"We pay $600 monthly per user for licences and there are no other additional costs."
"Workforce Identity is well-priced."
"Price-wise, Okta Workforce Identity is a cheap solution. The overall cost depends on the license since you can negotiate with Okta or any of Okta's partners only if you opt for many licenses."
"The price of the solution is good."
"The solution is not the cheapest but not the most expensive. They are in the middle rating."
"Though I don't know about the licensing model of the product, I wouldn't be surprised if Okta offers a per user license subscription model."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"License is around US$20,000 annually."
"The pricing is reasonable."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
Comms Service Provider
9%
Manufacturing Company
8%
Healthcare Company
6%
Manufacturing Company
12%
Financial Services Firm
9%
Computer Software Company
9%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise4
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise21
Large Enterprise44
 

Questions from the Community

What do you like most about Amazon Cognito?
The most valuable feature of the solution is its swift authentication.
What is your experience regarding pricing and costs for Amazon Cognito?
The basic functionality is reasonably priced, but the extended functionalities, especially the extended security, are quite expensive. There is a significant jump from the basic to the extended fun...
What needs improvement with Amazon Cognito?
Branding could be improved. When you use the Amazon Cognito domain and have a panel to login the user, I would add more customization options, such as icons or customization to the modal window whi...
What do you like most about Okta Workforce Identity?
Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on their profiles or hide them. Profile sources and identity profile sourcing are ...
What is your experience regarding pricing and costs for Okta Workforce Identity?
Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.
What needs improvement with Okta Workforce Identity?
Currently, in Okta Workforce Identity we get the two-digit authentication code. Instead of getting the two-digit authentication code, if we had an option to do fingerprint verification, that would ...
 

Also Known As

No data available
Okta Customer Identity, Workforce Identity
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.
Find out what your peers are saying about Amazon Cognito vs. Okta Platform and other solutions. Updated: December 2025.
881,733 professionals have used our research since 2012.