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Asana vs Gong comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
4th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Project Management Software (3rd)
Gong
Ranking in AI Sales & Marketing
1st
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
Conversation Intelligence Software (1st), AI Customer Experience Personalization (3rd)
 

Mindshare comparison

As of November 2026, in the AI Sales & Marketing category, the mindshare of Asana is 1.2%, down from 25.0% compared to the previous year. The mindshare of Gong is 1.4%, down from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Gong1.4%
Asana1.2%
Other97.4%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like most about Asana is its simplicity. For example: we're not the only ones using it, and we onboard our customers to it, and normally, they have no questions."
"The only thing I love about the product is that it is beautiful."
"This solution is easier and faster to use compared to Jira. It's not very structured and you can add sub-tasks and issues easily."
"Asana is a very simple interface for project managers to figure out, providing all the functions they need."
"The ease at which to create new projects is great."
"The ability to share projects and tasks among team members appears to be the most valuable feature."
"I find Asana friendly, and the user interface is really quick."
"While it was difficult to use in the beginning, it is now working great and giving wonderful results."
"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."
"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."
"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."
"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."
"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."
"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."
 

Cons

"It would be beneficial if Asana had a predecessor feature that automatically adjusts all subsequent dates when changes are made to a timeline. For example, if I assign a designer four hours for one task and two days for another, and the completion of a task takes longer than anticipated, it would be convenient if updating one date could prompt the adjustment of all other relevant dates. Essentially, this feature would streamline the process and eliminate the need for manual adjustments."
"The product must reduce the information on the interface."
"We don't get enough notifications; everyone has to keep opening up Asana to check and see the tasks, and if something isn't tagged, it won't show up in anyone's notifications."
"Some updates are outdated, and their functionalities can affect the end outcomes."
"The messaging feature could be better."
"The inbox feature can be a little overwhelming if you are working with Asana just from its project boards and only checking it periodically."
"If Gantt charts were implemented, this would be a near perfect project management solution."
"The documentation for integration could be improved. We require more information to facilitate the integrations."
"I would improve the interface for searching themes or words in the history of calls and emails."
"These features might actually exist, but I never really use them since when I did, they weren't great."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"Gong can be improved with the follow-up email feature."
"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"I think the external sharing might need some work, as if Gong had the ability to edit the calls."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
 

Pricing and Cost Advice

"The solution's free version can be used for basic functions."
"This solution is reasonably priced."
"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."
"Its price is fair. Its licensing cost is cheaper than Microsoft Project. I would rate it a two out of five in terms of pricing."
"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."
"The cost is $25 US per unit per month."
"We paid a monthly licensing fee for the product."
"It has a free version."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Comms Service Provider
10%
Construction Company
10%
Outsourcing Company
9%
Manufacturing Company
12%
Financial Services Firm
8%
Construction Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise11
Large Enterprise7
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
What needs improvement with Asana?
Asana can be improved, but I would need to dig more into that to give a thorough response. It would be nice if we could integrate it with Telegram or with something comparable to Open Law or Hermes...
What is your primary use case for Asana?
My main use case for Asana is exchanging tickets with customers. To exchange tickets with customers, we define the field from both sides and exchange the information or issues reported by the custo...
What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
Information Not Available
Find out what your peers are saying about Asana vs. Gong and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.