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Asana vs Gong comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Project Management Software (3rd)
Gong
Ranking in AI Sales & Marketing
2nd
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
Conversation Intelligence Software (1st), AI Customer Experience Personalization (4th)
 

Mindshare comparison

As of September 2026, in the AI Sales & Marketing category, the mindshare of Asana is 1.2%, down from 21.4% compared to the previous year. The mindshare of Gong is 1.3%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Gong1.3%
Asana1.2%
Other97.5%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like how easy it is to use the rules within Asana."
"I use Asana daily to keep track of projects and tasks for myself and my team."
"The time we are investing through departments with Asana is valuable because we are receiving requests or updates for projects without investing time in meetings or writing emails."
"Asana has a wonderful user experience that is very easy to interact with and has tons of integrations with other products and tools."
"It’s a great way to communicate plans and progress across the business and is flexible about how much detail I include and how I present it."
"This tool is really interesting because I can have an overview of all the team's tasks and be sure we are on the right track in order to respect the project's deadlines."
"I find Asana friendly, and the user interface is really quick."
"I love the way it monitors all of the current and past projects, and it sends notifications to keep everything on the track."
"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."
"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."
"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."
"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."
"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."
"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."
"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
 

Cons

"The integration with email should be more seamless. When I'm writing an email and want to tag someone in Asana for a task, the process should be smoother."
"We don't get enough notifications; everyone has to keep opening up Asana to check and see the tasks, and if something isn't tagged, it won't show up in anyone's notifications."
"The mobile application of Asana has to be improved a lot because no one wants to do a complete project management task on mobile."
"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee."
"The product's page is not user-friendly."
"The documentation could be enhanced by incorporating more visually informative videos that demonstrate how to accomplish specific tasks. While Asana's community support is valuable for answering questions, finding precise answers often requires sifting through multiple posts. Having concise and explanatory videos would greatly improve the user experience. When searching on platforms like Google, there are many individuals sharing their approaches to using Asana. However, the information provided is often not directly applicable to one's specific needs. Therefore, it would be advantageous to have comprehensive video tutorials that address common user queries. This would provide a more efficient and intuitive way of accessing information, especially when it comes to learning how to navigate and utilize Asana's features effectively."
"A user should be able to identify an assignee for specific tasks or task types while applying the template, or at a minimum, allow for a default assignee. As it is, the template gets created with the just task dates driven by the project start and end dates inputted by the user. In my current situation, I'm assigning myself to many tasks, so I have to do that manually every time. Even if I eventually start adding other people to assign tasks, there won't be more than a handful to do. However, those few people will have multiple tasks. It would be nice to be able to select those individuals during the setup rather than having to do so manually once the project has been created."
"Because of the lack of the auto-shift feature, it is difficult to manage a complex project or complex timeline."
"I would improve the interface for searching themes or words in the history of calls and emails."
"I think the external sharing might need some work, as if Gong had the ability to edit the calls."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
"These features might actually exist, but I never really use them since when I did, they weren't great."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."
"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."
 

Pricing and Cost Advice

"Its price is fair. Its licensing cost is cheaper than Microsoft Project. I would rate it a two out of five in terms of pricing."
"Price-wise, I think it's an affordable option for mid to large-sized companies."
"We paid a monthly licensing fee for the product."
"The cost is $25 US per unit per month."
"The price of this solution makes it quite accessible, and the plans fit my budget."
"This solution is reasonably priced."
"For what it brings to the table, I think Asana is fairly affordable. I would like to see the portfolio feature in our pricing plan, but other than that, it's definitely pretty good."
"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Construction Company
10%
Outsourcing Company
8%
Financial Services Firm
8%
Manufacturing Company
11%
Financial Services Firm
9%
Construction Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise11
Large Enterprise7
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
What needs improvement with Asana?
Asana can be improved, but I would need to dig more into that to give a thorough response. It would be nice if we could integrate it with Telegram or with something comparable to Open Law or Hermes...
What is your primary use case for Asana?
My main use case for Asana is exchanging tickets with customers. To exchange tickets with customers, we define the field from both sides and exchange the information or issues reported by the custo...
What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
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Find out what your peers are saying about Asana vs. Gong and other solutions. Updated: August 2026.
913,806 professionals have used our research since 2012.