AutomationEdge vs Microsoft Power Automate comparison

AutomationEdge and Microsoft are both solutions in the Robotic Process Automation (RPA) category. AutomationEdge is ranked #21 with an average rating of 7.8, while Microsoft is ranked #3 with an average rating of 7.8. AutomationEdge holds a 1.1% mindshare in RPA, compared to Microsoft’s 18.9% mindshare. Additionally, 84% of AutomationEdge users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

AutomationEdge and Microsoft Power Automate compete in business process automation. Power Automate holds an edge due to its extensive features, whereas AutomationEdge is notable for competitive pricing and support satisfaction.

Features: AutomationEdge integrates effectively with IT systems, offering AI-driven automation, enhanced service management capabilities, and efficient data processing. Microsoft Power Automate offers comprehensive workflow automation, seamless integration with Microsoft 365, and a user-friendly interface for broad business applications.

Room for Improvement: AutomationEdge could benefit from improved ease of use and expanded third-party integrations, and enhancing documentation for users. Microsoft Power Automate might explore improving pricing clarifications, optimizing AI integrations, and extending capabilities for non-Microsoft environments.

Ease of Deployment and Customer Service: Microsoft Power Automate offers seamless deployment within the Microsoft ecosystem with extensive resources and robust customer service. AutomationEdge provides a supportive environment focusing on IT operations and service management, although it may lack the deployment ease of Power Automate.

Pricing and ROI: AutomationEdge offers cost-effective plans that provide a good return on investment for budget-conscious organizations. Microsoft Power Automate, while having a higher initial setup cost, offers significant ROI due to its robust features and integration, justifying the investment for comprehensive needs.

To learn more, read our detailed AutomationEdge vs. Microsoft Power Automate Report (Updated: June 2025).

Buyer's Guide

AutomationEdge vs. Microsoft Power Automate

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of July 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.8%, up from 1.0% compared to the previous year. The mindshare of AutomationEdge is 1.1%, up from 0.9% compared to the previous year. The mindshare of Microsoft Power Automate is 18.9%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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BhargavJotva

Associate Manager - Retail Banking Operation at IDFCFIRST

An RPA tool to automate functions, tasks, and processes that also allows users to do coding from the scratch

The initial setup of AutomationEdge was satisfactory for our company. For deployment for a large process, it will take around two months to develop the process. Else, it can be done in fifteen days. My organization gets to automate the banking processes using the solution. There are different requirements for different departments. Finance departments need something to automate their processes, and the requirements may vary for the information management department. There is a different type of automation requirement if there are some secretive documents that we have to keep on triggering mail.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is continuously adding more integrations to help with workflows and bot and task creation."

"This tool has machine learning and voice recognition and computer vision, which are both quite useful aspects. These aren't available in other tools. It's a good addition to this tool and it gives the solution an edge on the market."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

"We have found the pricing to be very reasonable."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"I find the ease of use from a programming perspective very valuable."

"I would rate the technical support as a nine out of ten because it is quite fast and courteous."

"The best feature of Automate is its ease of use, which is a major selling point."

More Automate pros

"The most valuable feature of AutomationEdge is creating accounts."

"The initial setup was easy and straightforward."

"The ability to automate our processes with external plug-ins and zero code is the most valuable feature."

"The chatbot that they have is most valuable. It is one of the best features because they own it, and they don't need to integrate with other parties to have a chatbot. This is one of the main features. The rest of the features are common to all RPA tools or vendors available in the market."

"The studio design is fine compared to other similar products. There is nothing extraordinary about it, but at the same time, there are not any negatives."

"Stability-wise, I rate the solution a nine out of ten...I rate the technical support of the solution a nine out of ten."

"It is a valuable tool for developing efficient solutions, especially in finance and banking."

"The support from the vendor is very good."

More AutomationEdge pros

"It is quick, so I'm quite happy with it. It is also easy to use."

"Its integration with the Office 365 ecosystem is most valuable. We use a lot of ready-to-use templates."

"To me, what's most useful in WinAutomation by Softomotive is that it's quite intuitive, especially because most of the capabilities of the older WinAutomation remain. You also don't need to do or know hard coding, and this is another useful feature of the solution. I also like that WinAutomation by Softomotive integrates very well with Microsoft products, especially Microsoft Office, and this is great news because most companies use Microsoft Office. Having a very good integration with the Microsoft Office suite covers a lot of bases, and is one of the advantages of WinAutomation by Softomotive."

"The solution is easy to understand and to develop connectors."

"The RPA robotic process automation is a good feature. We can make a flow within a flow. We just made a UI flow. The flow is to run every day so far it's been quite helpful."

"In just in one click, we can see any documentation, etc., that we need. It makes it very easy to navigate."

"The sequencer programming mode's ease of use is its most valuable aspect. The ease of calling out the functions in a sequence, basically from the functional side, is great."

"The solution is very easy to use. It's a code three platform that works very easily with documents to create custom automations."

More Microsoft Power Automate pros

Cons

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"While this solution is continually improving, as it is now, the user interface could use improvement when I compare it to a product like UiPath."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"The OCR for Hebrew text needs to be improved."

"We really need a free development environment for customers. Building and testing automation on production isn't ideal."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."

More Automate cons

"AutomationEdge's primary issue is its price point, especially compared to other products."

"It's not an intuitive tool."

"With the solution, customizing software can be time-consuming."

"The installation process could improve. It was difficult to complete."

"With other automation solutions in the market, we can simulate the process in our notebooks where the solution creates the code for us, but with AutomationEdge we can't do this."

"We cannot use extra modules while working with AutomationEdge. It crashes if we have lots of data to process in Excel."

"There are some shortcomings in the product's stability that need improvement."

"In the future, they should have a similar version for the cloud and on-premises, and the installation should be flawless within few minutes."

More AutomationEdge cons

"Microsoft Power Automate could improve by offering recurring execution on the desktop."

"I would like more integration with other tools. It integrates well with Microsoft products, but there should be more integration with other platforms and tools, such as chatbots."

"Power Automate could be improved by adding an internal fuzzy lookup or fuzzy match feature."

"The solution's licensing model is very complex and not straightforward."

"It would be great if it was able to integrate more with various other platforms. It would make development easier."

"The speed of the application could be improved."

"We find the solution to be not that user-friendly, and might be using the older version, which really did not have a lot of features, so my review is mostly based on the older version."

"If someone was just about to start using it, it would be better if it was a bit more user-friendly in terms of understanding function references. I come from a bit of development background. To me, it all makes quite a lot of sense, but someone using it for the first time would probably battle understanding how the functions work. This might be something they could improve on. It would be really useful if it could publish data to Power BI. We like to use Power BI for our reporting, but we can't directly integrate the data across. If there was a way to automate the collection of the data and push it straight into the Power BI platform, it would be quite useful."

More Microsoft Power Automate cons

Pricing and Cost Advice

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

More Automate pricing and cost advice

"If you are looking for a budget solution, you can consider AE. It has all the features. Scaling it is way easier because of the cost itself."

"Price-wise, AutomationEdge is pretty affordable, making it not so expensive when you compare this with other tools in the market."

"It is expensive but its value can justify the cost."

"I give the price of the solution a nine out of ten."

"The licensing for this solution should have a more competitive pricing model. The price is in the top five of similar products."

"Pricing can be made better. Currently, I think the pricing is based on the market. The pricing also depends on the business partners that offer you the solution."

"The product is available at the lowest price."

"When we purchase the Microsoft Dynamics license, the Power Automate license is often free, albeit with some limitations, such as a certain number of transactions per user."

"Good price-quality relationship. Its features for its price were the best fit for our company."

"Microsoft Power Automate is part of our Office 365 package, there are no additional licensing costs."

"Power Automate is a much less expensive product than the competition."

"The pricing is reasonable and the western license is fantastic."

"When accompanying customers, we discuss the license requirements. Based on these requirements, we suggest whether a per-user plan or multiple platforms per-user plan would be best."

"The price of the solution is reasonable. I rate the pricing a five out of ten."

"Its licensing is flexible."

More Microsoft Power Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Educational Organization

Financial Services Firm

19%

Computer Software Company

12%

Healthcare Company

Real Estate/Law Firm

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

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What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

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What do you like most about AutomationEdge?

It helps us with cost optimization and easy implementation.

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What is your experience regarding pricing and costs for AutomationEdge?

I rate AutomationEdge's pricing as a six to seven. It is expensive but its value can justify the cost.

See all answers

What needs improvement with AutomationEdge?

AutomationEdge's primary issue is its price point, especially compared to products from companies like Microsoft that...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

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Comparisons

UiPath Platform vs Automate

Compared 35% of the time

Blue Prism vs Automate

Compared 10% of the time

Automation Anywhere vs Automate

Compared 9% of the time

VisualCron vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Automation Anywhere vs AutomationEdge

Compared 40% of the time

UiPath Platform vs AutomationEdge

Compared 34% of the time

More AutomationEdge Competitors

UiPath Platform vs Microsoft Power Automate

Compared 21% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 13% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 11% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

June 2025

Download Automate product report

Buyer's Guide

AutomationEdge

June 2025

Download AutomationEdge product report

Buyer's Guide

Microsoft Power Automate

June 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

AutomationEdge is an Intelligent Robotic Process Automation product which comes bundled with key essential technologies for automation of front office, middle office, back office and IT operations.
AutomationEdge provides Chatbots, Intelligent Automation bots, AI and Machine Learning capabilities that help clients reduce costs, improve response time, grow business and achieve compliance. AutomationEdge provides ready Bots and development environment to build new Bots.

AutomationEdge

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Smart Dubai Government (SDG)

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

AutomationEdge vs. Microsoft Power Automate

June 2025

Free Report: AutomationEdge vs. Microsoft Power Automate

Find out what your peers are saying about AutomationEdge vs. Microsoft Power Automate and other solutions. Updated: June 2025.

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