BotFarm vs Fortra's Automate comparison

Automation Anywhere and Fortra are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #18 with an average rating of 8.0, while Fortra is ranked #4 with an average rating of 8.6. Automation Anywhere holds a 1.1% mindshare in RPA, compared to Fortra’s 2.8% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 97% of Fortra users who would recommend it.

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Executive SummaryUpdated on Feb 15, 2026

Fortra's Automate and BotFarm compete in the automation tools category. Automate appears to have the advantage in ease of use and integration capabilities, while BotFarm is recognized for its scalability and effective resource utilization.

Features: Fortra's Automate is highlighted for its drag-and-drop interfaces, seamless integration with a variety of software, and no-code functionality enabling ease of use for non-technical staff. Key features include email automation, centralized management, and flexible scheduling. BotFarm offers significant scalability across different platforms and seamless integration with existing business applications. It excels in efficient task execution and resource utilization, making it suitable for large-scale environments.

Room for Improvement: Automate could enhance its user interface and web automation features, while refining integration and system stability. Users also desire better community support and error logging. BotFarm might benefit from improved third-party integration and enhanced OCR capabilities, as well as more robust community support, customization, and cost-efficient licensing.

Ease of Deployment and Customer Service: Fortra's Automate demonstrates flexibility in deployment across on-premises, public, and hybrid clouds, with strong technical support noted for being responsive and effective. BotFarm is primarily deployed on-premises with growing cloud platform capabilities, and while its technical support is generally satisfactory, users note room for improvement in speed and availability.

Pricing and ROI: Automate's pricing is competitive, offering scalable packages for different business sizes, resulting in significant ROI through reduced manual effort. BotFarm's pricing is noted to be on the higher side for smaller companies, and its bundling may not fit all budgets, although it offers significant ROI through efficient automation and reduced operational costs.

To learn more, read our detailed BotFarm vs. Fortra's Automate Report (Updated: June 2026).

Buyer's Guide

BotFarm vs. Fortra's Automate

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Mindshare comparison

As of August 2026, in the Robotic Process Automation (RPA) category, the mindshare of Automation Anywhere is 5.4%, down from 9.4% compared to the previous year. The mindshare of BotFarm is 1.1%, up from 0.4% compared to the previous year. The mindshare of Fortra's Automate is 2.8%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Mindshare Distribution
Product	Mindshare (%)
Automation Anywhere	5.4%
Fortra's Automate	2.8%
BotFarm	1.1%
Other	90.7%

Robotic Process Automation (RPA)

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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reviewer2797908

Senior Rpa Consultant at a computer software company with 51-200 employees

Automation has streamlined client data extraction and has improved reporting for business decisions

I work as a developer, and my manager is responsible for the research and analytics for the project with the client and business users. I am satisfied with BotFarm. I would rate my experience with BotFarm an eight out of ten. I do not see any room for improvement for BotFarm. I am using AI tools such as Amazon, Microsoft Azure, and ChatGPT. I am not using AI-powered bots in BotFarm. I am a partner with Automation Anywhere.

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Anthony Tuhame

Information Technology Manager at Everseen

Automation has reduced night-time server checks and now manages reporting and cloud monitoring

The downsides I normally mention about Fortra's Automate are about reports and deep analytics. While Fortra's Automate can manage our servers, it can give you a problem report that says what happened, but it doesn't give you a clear picture of why it happened or how many times your servers went offline. This pushes us to get another third-party tool. We have to generate those simple reports from Fortra's Automate and push them to another software in Tableau. We use Tableau for analytics to analyze that data and understand what the trends are, what the instance is telling us, and what the clear problem is. It lacks that deep analytics feature. Additionally, I am not impressed with the interface, as it feels outdated and it has taken a long time to see any updates or changes. I believe those are the two downsides, but the customer support is adequate.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ROI is good and impressive after using automation anywhere RPA platform."

"Co-Pilot is a valuable feature."

"We're finding time savings as a benefit. One example would be a customer service rep who might get a question about an order, and it's usually through email. It can take a good three to seven business days to answer a customer's question about their order. When we automate it, it takes hours, if not minutes."

"The tool is a huge time saver. If I want to do something manually, it will take half an hour, but the bot can do the task within minute or seconds. In a day, month, or year, this will be a huge amount of time for me. A reduction to a fraction of seconds will be a big impact."

"The efficiency we get with Automation Anywhere is valuable."

"Now, with the help of Automation Anywhere Bot it's being handle automatically, and work that would take one week is now being completed within an hour."

"Using the Automation Anywhere University, you can go and train yourself to be an expert in the tool."

"The scheduling feature allows for scheduling of the bots to a specific time every day, which helped remove the dependency on humans completely."

More Automation Anywhere pros

"The solution has very good processes. It's very easy to deploy and has good reviews on it. It offers good automation and the solution has very good developers working on it."

"The main features of the solution are the IQ Bot and web-based automation."

"The solution is easy to use and easy to apply."

"The product has increased efficiency and reduced the time spent on tasks."

"BotFarm by Automation Anywhere is great for building bots."

"The record option and the OCR technology have been great."

"We have automized the day-to-day work of their order management system."

"The ability to drag and drop various components and the customizability are good features."

More BotFarm pros

"Regarding errors, there is a sixty to sixty-five percent chance that our errors get resolved by Fortra's Automate by default."

"The best feature of Automate is its ease of use, which is a major selling point."

"The interface is simple, user-friendly, and very intuitive."

"We have done the setup in the last eight months, my team of approximately ten to twelve team members were doing manual jobs, and Fortra's Automate is doing that with three or four bots we have set up, doing this job without any errors and really reducing my manual work and the human errors which were done by my team so I don't need to re-verify data or invest time in this."

"We have found the pricing to be very reasonable."

"The most valuable features for my client are timing and scheduling."

"Automate's best feature is that we do not need to write any code; we can create our jobs using the drag and drop option available, and any technical member without coding expertise can use this tool."

"The benefits I have gained from using Fortra's Automate include reduced manual intervention, saving a lot of time and enabling me to accomplish much more work than would have been possible with individuals, with very minimal errors."

More Fortra's Automate pros

Cons

"One thing I dislike about Automation Anywhere is that our process is time-consuming. Since the bot is utilized by that machine and if a long-running task is happening, then another bot may not run and the machine is locked."

"Several competing products now offer superior functionality compared to Automation Anywhere's current capabilities."

"One of the challenges that I face every now and then while working with A2019, is around the bot agent updates. Every week/alternate weeK, I receive an error while running my bots, that asks me to update the bot agent."

"Excel functionalities, the macro interface can be improved in the next release of RPA platform Automation Anywhere."

"From an ease of use point of view, on a scale of one to ten with ten being really easy, I would rate the tool a six."

"Technical support is not very good and they sometimes promise what they cannot deliver. They promised us that they would implement multitrigger and according to sources delivery of that functionality is not in their plans."

"I feel A2019 is still not completely ready and the discontinuing of version 11 is a negative impact for all of the users and clients."

"To improve the product, one aspect that Automation Anywhere can work on is archiving legacy data effectively. Currently, data older than current versions remains on the server, slowing the system down."

More Automation Anywhere cons

"The solution can improve the accuracy of hand-written data reading"

"BotFarm newer version has been difficult to install, we have been in contact with the support on this matter."

"It would be ideal if the solution offered more language options, such as Arabic."

"The implementation isn't straightforward. It's a bit complex in terms of deployment as there are a lot of settings you need to handle."

"From the holistic standpoint of the product offering, there are a lot of things that need to be done."

"The only challenge that we have faced with BotFarm is that there is no continuous deployment."

"An area for improvement in BotFarm is that the communication between the Control Room and the Bot Client Missions isn't utilized well."

"The community forums can be improved a little bit because they have mixed solutions or discussions with respect to some ideas."

More BotFarm cons

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

"It's possible that they could use a stronger community for seeking guidance and help."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"We really need a free development environment for customers. Building and testing automation on production isn't ideal."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

"Some companies have asked for voice integration. This is likely part of the roadmap."

More Fortra's Automate cons

Pricing and Cost Advice

"AA comes at a more affordable price than the other tools."

"It's justified because we have saved quite a bit of money at the company and many manual hours. Overall, it justifies the cost."

"Automation Anywhere's price is considerably better than UiPath's."

"On a yearly basis, our licensing costs are about $80,000. There are no additional costs beyond the standard licensing fees."

"The current pricing for Automation Anywhere seems a little higher compared to competitors Power Automate or UiPath. Automation Anywhere is perceived as pricey due to the support model charges ranging from 20% to 30% based on the plans."

"Subscription for Automation Anywhere (AA) is paid yearly."

"The ROI is really good. We have saved time and money."

"The price of this product is good."

More Automation Anywhere pricing and cost advice

"Automation Anywhere is more reasonable than Blue Prism and UiPath in terms of cost."

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

"We pay approximately $15,000 USD per year."

"The pricing is fair."

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

"The starter price is free."

"Its price is quite high as compared to other solutions, but it has a lot of features and good stability. They should reduce its price."

"The licensing is on a monthly basis."

More BotFarm pricing and cost advice

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"It comes with a package that costs approximately $20,000 USD per year."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

More Fortra's Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Manufacturing Company

11%

Outsourcing Company

10%

Construction Company

21%

Financial Services Firm

17%

Outsourcing Company

12%

Manufacturing Company

Financial Services Firm

11%

Manufacturing Company

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	81
Large Enterprise	558

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	14
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	32
Midsize Enterprise	14
Large Enterprise	10

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

See all answers

How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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What is your experience regarding pricing and costs for BotFarm?

Licensing and other pricing matters are handled by my manager, so I am not able to fully describe the price and licen...

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What needs improvement with BotFarm?

More detailed error handling would be beneficial, especially since the AI feature was recently added.

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What is your primary use case for BotFarm?

I use it in my client project to extract data and communicate it for business purposes. I summarize the data, and whe...

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What is your primary use case for HelpSystems AutoMate?

I use Fortra's Automate to automate our workflows and reports mainly. For example, we normally task it to generate an...

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What is your experience regarding pricing and costs for Fortra Automate?

When we installed Fortra's Automate, I was present. We use Automate Plus, and we are running about 20 bots or instanc...

See all answers

What needs improvement with Fortra Automate?

The interface of Fortra's Automate is similar to GoAnywhere. I am not completely pleased with it, although it is intu...

See all answers

Comparisons

UiPath Platform vs Automation Anywhere

Compared 12% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 9% of the time

Blue Prism vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 2% of the time

HyperScience vs Automation Anywhere

Compared 2% of the time

More Automation Anywhere Competitors

AutomationEdge vs BotFarm

Compared 10% of the time

UiPath Platform vs BotFarm

Compared 9% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 8% of the time

epiplex Automation Studio vs BotFarm

Compared 7% of the time

ElectroNeek vs BotFarm

Compared 6% of the time

More BotFarm Competitors

UiPath Platform vs Fortra's Automate

Compared 12% of the time

Microsoft Power Automate vs Fortra's Automate

Compared 8% of the time

Nintex RPA vs Fortra's Automate

Compared 5% of the time

OpenText Operations Orchestration vs Fortra's Automate

Compared 4% of the time

Blue Prism vs Fortra's Automate

Compared 3% of the time

More Fortra's Automate Competitors

Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

BotFarm

August 2026

Download BotFarm product report

Buyer's Guide

Fortra's Automate

August 2026

Download Fortra's Automate product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

No data available

HelpSystems Automate, Automate

Interactive Demo

Automation Anywhere

Demo not available

Automation Anywhere

Demo not available

Fortra

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

BotFarm is an advanced automation platform known for its seamless integration with existing systems and efficient data management, offering robust capabilities like IQ Bot and Document Automation. Focused on ease of deployment and scalability, it facilitates automation in diverse organizational settings.

BotFarm provides a comprehensive automation solution designed to improve efficiency in operations like PDF processing, web automation, and screen scraping. Businesses with demands for flexible and scalable tools appreciate features like drag-and-drop functionality, web and email integration, and comprehensive customer support. While it provides substantial advantages, improvements can be made in areas such as AIOps functionalities, third-party application integration, and OCR technology. Enhancement in pricing models, governance, scalability, and deployment processes are also beneficial. Considerations for mobile accessibility, refined licensing, and better machine learning capabilities will further solidify its positioning in the market.

What key features does BotFarm offer?

Easy Integration: Integrates seamlessly with existing systems to enhance workflow.
Efficient Data Handling: Utilizes IQ Bot and Document Automation for data tasks.
User-Friendly Interface: Provides drag-and-drop functionality for simplicity.
Scalability: Adapts to growing demands within organizations.
Extensive Support: Offers web and email integration and robust customer service.

What benefits should users expect when evaluating BotFarm?

Enhanced Productivity: Streamlines repetitive tasks to save time.
Operational Flexibility: Supports automation across departments like HR and IT.
Cost Efficiency: Optimizes operational expenses through automation.
Improved Accuracy: Reduces errors in tasks like data extraction and report generation.

BotFarm is widely implemented in industries such as finance, insurance, and healthcare where it automates tasks like invoice processing, complaint resolution, and inventory management. Organizations utilize it for activities ranging from data extraction to document processing, benefiting from its integration with tools like Outlook and Excel. BotFarm's deployment enhances efficiency in finance, IT, and customer service operations, streamlining processes and improving communication.

Automation Anywhere

Fortra's Automate offers a user-friendly platform for task automation, featuring a drag-and-drop interface that aids in scheduling, file management, and integrating with services like Azure and AWS.

Fortra's Automate provides substantial ease in automating complex tasks through its intuitive design. It offers seamless integration capabilities, especially with Azure and AWS, and comes equipped with strong error handling. Cost-effective and requiring minimal coding, it supports a broad range of industries by effectively automating tasks such as HR operations, invoice management, and data processing across servers.

What features stand out in Fortra's Automate?

Drag-and-Drop Interface: Simplifies task setup and automation without deep coding expertise.
Scheduling and File Management: Ensures efficient, automated handling of tasks and file transfers.
Integration Capabilities: Works with platforms like Azure and AWS for enhanced performance.
Error Handling: Offers solid solutions to manage and resolve task execution errors.
Minimal Coding: Facilitates automation with limited coding requirements, broadening accessibility.

What benefits should users consider in reviews?

Cost-Effectiveness: Provides affordable licensing options for diverse businesses.
Operational Efficiency: Enhances productivity by automating repetitive tasks, reducing manual errors.
Versatility: Adapts well across sectors like banking, healthcare, and transportation.
Robust Support: Offers extensive assistance with automation features.
IT Compatibility: Easily integrates into existing IT infrastructures.

In industries such as healthcare and transportation, Fortra's Automate facilitates the automation of client management, HR operations, and data processing, boosting efficiency. Banks utilize it for managing extensive invoice workflows, while distribution sectors rely on its capabilities for insurance checks and system support. Its applicability across servers makes it a valuable tool for any sector seeking to reduce manual workload and improve task accuracy.

Fortra

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Buyer's Guide

BotFarm vs. Fortra's Automate

June 2026

Free Report: BotFarm vs. Fortra's Automate

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