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DIGITAL CX vs Salesforce Marketing Cloud comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Social CRM
8th
Average Rating
8.6
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
Customer Communications Management (CCM) (5th), Customer Experience Management (12th)
Salesforce Marketing Cloud
Ranking in Social CRM
4th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (3rd)
 

Mindshare comparison

As of September 2026, in the Social CRM category, the mindshare of DIGITAL CX is 3.0%, up from 2.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 5.9%, down from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud5.9%
DIGITAL CX3.0%
Other91.1%
Social CRM
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"I would definitely recommend this solution to others who are interested in using it."
"It is easy to send emails and SMS's."
"The solution is very, very scalable."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The solution is completely scalable, the sky really is the limit, and if a company needs to expand it, it can do so as much as it wants."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
 

Cons

"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"I believe DIGITAL CX could be improved by making certain menus easier to find."
"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"It should contain artificial intelligence, in my opinion."
 

Pricing and Cost Advice

Information not available
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"This solution is priced in the medium to high price range."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"The solution's pricing is very high and should be more flexible for smaller companies."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
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Top Industries

By visitors reading reviews
Manufacturing Company
27%
Construction Company
13%
Comms Service Provider
11%
Insurance Company
8%
Financial Services Firm
17%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...
What needs improvement with DIGITAL CX?
I believe DIGITAL CX could be improved by making certain menus easier to find. The manuals do not contain sufficient information and do not specify certain cases. In those situations, I sometimes h...
What is your primary use case for DIGITAL CX?
DIGITAL CX serves as the main communication platform in my organization for both internal and external purposes. I use DIGITAL CX for internal communication to facilitate intercommunication between...
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

Dimelo, a Ring Central Company
ExactTarget
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about DIGITAL CX vs. Salesforce Marketing Cloud and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.