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DIGITAL CX vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Social CRM
7th
Average Rating
9.0
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
Customer Communications Management (CCM) (4th), Customer Experience Management (11th)
Salesforce Marketing Cloud
Ranking in Social CRM
3rd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of November 2026, in the Social CRM category, the mindshare of DIGITAL CX is 2.9%, up from 2.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.2%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.2%
DIGITAL CX2.9%
Other90.9%
Social CRM
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"My advice to others looking into using DIGITAL CX is to go for this product because it is the most important thing for reaching out to suppliers and customers."
"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The data management is great; we like how it is organized, and I am able to view the tickets in a well-organized manner, which is quite useful."
"We use it to communicate with our customers, look at the reports to see the communication engagement, and then do sequencing to make sure that there are continuous touchpoints with the client."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."
"The scalability of the solution is perfect."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
 

Cons

"I believe DIGITAL CX could be improved by making certain menus easier to find."
"Sometimes if there is a network issue from the supplier's end, not from our side, we need to think about how we can improve in those scenarios."
"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"It should contain artificial intelligence, in my opinion."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
 

Pricing and Cost Advice

Information not available
"My company pays to use this solution."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"The solution is paid for monthly."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"The solution's pricing is very high and should be more flexible for smaller companies."
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Top Industries

By visitors reading reviews
Manufacturing Company
28%
Construction Company
14%
Comms Service Provider
11%
Insurance Company
8%
Financial Services Firm
16%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...
What needs improvement with DIGITAL CX?
There is always room for improvement in DIGITAL CX. Sometimes if there is a network issue from the supplier's end, not from our side, we need to think about how we can improve in those scenarios. W...
What is your primary use case for DIGITAL CX?
I have been using DIGITAL CX where I always connect with the supplier. I need to reach out to suppliers, and sometimes we send voicemails over DIGITAL CX. On a daily basis, we work on getting the r...
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

Dimelo, a Ring Central Company
ExactTarget
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about DIGITAL CX vs. Salesforce Marketing Cloud and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.