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DIGITAL CX vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DIGITAL CX
Ranking in Social CRM
8th
Average Rating
8.6
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
Customer Communications Management (CCM) (5th), Customer Experience Management (12th)
Salesforce Marketing Cloud
Ranking in Social CRM
4th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (3rd)
 

Mindshare comparison

As of August 2026, in the Social CRM category, the mindshare of DIGITAL CX is 3.0%, up from 1.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.1%, down from 12.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.1%
DIGITAL CX3.0%
Other90.9%
Social CRM
 

Featured Reviews

JV
IT Specialist
Unified communication has reduced global calling costs and supports organized departmental workflows
The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."
"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."
"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
"The solution is very, very scalable."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers, and overall the solution is very useful for business."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"The most valuable feature is the ability to get quotes out in a timely manner."
"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."
"The solution is completely scalable, the sky really is the limit, and if a company needs to expand it, it can do so as much as it wants."
"The Journey Builder and the Email Studio features are most valuable."
 

Cons

"I believe DIGITAL CX could be improved by making certain menus easier to find."
"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."
"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."
"The query building's a bit weak if you want to build something new. It's a bit complicated."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization."
"This solution could be more user-friendly."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The UA could be better designed for a mobile connection."
"The response from the customer service team could be faster and the agents could be more knowledgeable."
 

Pricing and Cost Advice

Information not available
"The price is expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"The solution is paid for monthly."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"It is a license per user."
"Salesforce is an expensive solution."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"This is a low cost solution suited to larger organizations."
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Top Industries

By visitors reading reviews
Manufacturing Company
26%
Construction Company
14%
Comms Service Provider
9%
Insurance Company
9%
Financial Services Firm
17%
Construction Company
9%
Manufacturing Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?
My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...
What needs improvement with DIGITAL CX?
I believe DIGITAL CX could be improved by making certain menus easier to find. The manuals do not contain sufficient information and do not specify certain cases. In those situations, I sometimes h...
What is your primary use case for DIGITAL CX?
DIGITAL CX serves as the main communication platform in my organization for both internal and external purposes. I use DIGITAL CX for internal communication to facilitate intercommunication between...
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

Dimelo, a Ring Central Company
ExactTarget
 

Overview

 

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about DIGITAL CX vs. Salesforce Marketing Cloud and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.