Google Cloud Identity vs Ivanti Endpoint Manager [EOL] comparison

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Google and Ivanti are both solutions in the Enterprise Mobility Management (EMM) category. Additionally, 92% of Google users are willing to recommend the solution, compared to 84% of Ivanti users who would recommend it.

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Executive SummaryUpdated on Aug 4, 2026

Google Cloud Identity and Ivanti Endpoint Manager compete in the identity and endpoint management landscape. Google Cloud Identity has the upper hand in cloud integration and scalability, while Ivanti Endpoint Manager excels in comprehensive endpoint management.

Features: Google Cloud Identity offers seamless integration with Google Workspace, strong security provisions, and effective user management. Ivanti Endpoint Manager includes comprehensive endpoint visibility, automated patch management, and robust device control.

Room for Improvement: Google Cloud Identity could improve in the depth of its endpoint management features, support for non-Google platforms, and advanced security options. Ivanti Endpoint Manager can enhance its cloud integration, simplify deployment processes, and provide more intuitive user interface elements.

Ease of Deployment and Customer Service: Google Cloud Identity benefits from straightforward cloud setup with a focus on self-service resources. Ivanti Endpoint Manager, while requiring more complex deployment, offers robust support with hands-on assistance, suitable for detailed integration needs.

Pricing and ROI: Google Cloud Identity is cost-effective with competitive pricing models that provide substantial ROI for cloud-centric businesses. Ivanti Endpoint Manager has a higher initial cost but delivers long-term ROI through its robust feature set and efficient device management, making it a valuable choice for enterprises seeking advanced management capabilities.

To learn more, read our detailed Enterprise Mobility Management (EMM) Report (Updated: September 2026).

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Enterprise Mobility Management (EMM)

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Featured Reviews

Anumula Hitesh

Senior Business Development Executive at Digitaltrack

Centralized device management has automated onboarding and improves remote security compliance

One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Veeramuthu G

Wintel Administrator at Fourth Dimension Technologies

Centralized management simplifies software distribution and patch management

From the features perspective, distribution packages is the best feature in the Ivanti Endpoint Manager. We create tasks for patching or distributing software, appliances, or MSA files and schedule them. We create repair groups, push appliances, create drives, and map shared drives to distribution packages. It distributes the groups included in those packages across our entire network. It is easy to deploy appliances or applications, including OS to workstations within a single click. We can see any missing patches or vulnerabilities. It is very useful for troubleshooting and identifying patches, whether missing or installed. I would suggest including an option to manage multiple clients in future releases. For example, as a managed service provider, if I use Ivanti Endpoint Manager for one client, can I deploy or use the same server to manage other clients or multiple sites or region clients? That feature would be beneficial for managing multiple domains within a single appliance.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The security compliance capabilities make it widely adopted across organizations."

"The solution is easy to use, simple to understand for those new to using it, and combined with the other Microsoft products it makes for an overall good package."

"What I like most about Microsoft Intune is that it's agile and easy to deploy, and it covers the maximum number of policies."

"Microsoft Intune has positively impacted our organization by giving us a more centralized and consistent way to manage endpoints, especially as remote and hybrid work become more common."

"The solution offers very good integration with broader enterprise systems and allows companies to capitalize on costs, especially if they are a Microsoft shop."

"I can control applications, and I can secure applications by using the MAM policy, which is very effective and very helpful in protecting our users' data on mobile devices such as iPhones and Android phones."

"The best features in Microsoft Intune include secure authentication, which I find very favorable, and the fact that we can remotely push applications."

"Microsoft Intune has definitely reduced management burdens."

More Microsoft Intune pros

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature is the performance."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The most valuable feature is that you can manage users from one central location."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

More Google Cloud Identity pros

"The main benefits of Ivanti Endpoint Manager include patch management and security benefits such as vulnerability management, and it is particularly useful for managing devices in a centralized console."

"The license cost is lower than other products in the market."

"Patch management is one of the greatest features of Ivanti Endpoint Manager because we have Rollout Projects in the Management Console that we are using for the patching process."

"Ivanti Endpoint Manager offers excellent features, working well with both iOS and Android, positioning itself as a market leader and providing a range of deployment features, including quick deployment of business apps, configuration profiles, compliance profiles, password policies, iOS and Android upgrades, and jailbreak device detection."

"What I appreciate most about Ivanti Endpoint Manager is that it's easy to enroll the device, the patch is very impressive, and the patching part of Ivanti Endpoint Manager is much easier compared to InTune, where in InTune, you have to create the app deployment, but Ivanti Endpoint Manager makes it much easier to update any patch, patch updates, and application updates."

"Ivanti is a great product from a security perspective."

"The best features of Ivanti Endpoint Manager are that the agents are very light, and the deployment monitoring is very good."

"The most beneficial aspect of Ivanti Endpoint Manager is that it is cost-friendly."

More Ivanti Endpoint Manager [EOL] pros

Cons

"At the moment, we need more flexibility. We have some offices migrating to Windows 11 remotely. Sometimes, it is difficult to manage image installation because we have to collect some information before starting image deployment. Currently, Intune cannot collect the information needed for deploying new images."

"I switched away from Microsoft Intune because it cannot manage the MacBook very well."

"Microsoft needs to strategize its licensing structure. When using Microsoft Intune, we bought a small scale of controls, only controlling part of the devices, though Microsoft Intune can do much more. The Intune Suite offers more features, allowing extensive integration with either internal or cloud environments without requiring third-party licensing. However, each feature has a separate license, making logistics and cost management difficult if not strategically bundled together."

"I would like to see easier pushdowns. Currently, we have to package our own software and then push it. Intune can make that way easier and integrate applications, such as Zoom and Adobe Acrobat, that are used by a lot of enterprise or corporate organizations."

"They should improve its compatibility with other operating systems such as iOS and Linux. It supports Linux but they still need to work on the iOS part."

"Installing software in Microsoft Intune can be challenging if it is not already prepackaged."

"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."

"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."

More Microsoft Intune cons

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"Pricing is something that can be improved."

"The interface could be more user-friendly."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The integration should be made easier."

More Google Cloud Identity cons

"The product's implementation process is in areas of concern where improvements are required."

"Setting up the solution on-premises is difficult and needs improvement."

"When we offboard a user, sending the wipe command or lock command is slightly slower than Workspace ONE, as Workspace ONE automatically processes the lock or device wipe command instantly, while InTune is similar too."

"Ivanti Endpoint Manager is not user-friendly and feels outdated, which affects usability."

"Ivanti Endpoint Manager can improve support for Mac and Windows devices, as it currently excels with iOS and Android."

"The area that could be improved within Ivanti Endpoint Manager is integration, particularly with tools such as Splunk or potentially ServiceNow."

"When it comes to the reporting part, it needs to be improved. The executive reports and the deployment reports can be more improvised."

"The reporting functionality and user interface could be improved. The options to generate reports should be more dynamic rather than static."

More Ivanti Endpoint Manager [EOL] cons

Pricing and Cost Advice

"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

"It is expensive. The cost depends on the license that we choose."

"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."

"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."

"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."

"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."

More Microsoft Intune pricing and cost advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The solution is not expensive."

"The pricing is a bit expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

Financial Services Firm

Outsourcing Company

Computer Software Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Comms Service Provider

Outsourcing Company

18%

Computer Software Company

12%

Government

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	187

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

What needs improvement with Ivanti Endpoint Manager?

Ivanti Endpoint Manager can improve support for Mac and Windows devices, as it currently excels with iOS and Android....

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What is your primary use case for Ivanti Endpoint Manager?

My main use case for Ivanti Endpoint Manager is managing mobile devices, including iOS and Android, deploying apps on...

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What advice do you have for others considering Ivanti Endpoint Manager?

Ivanti Endpoint Manager handles security and compliance requirements by checking for jailbroken or rooted devices, pa...

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Comparisons

IBM MaaS360 vs Microsoft Intune

Compared 12% of the time

Jamf Pro vs Microsoft Intune

Compared 9% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 76% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

ManageEngine Endpoint Central vs Ivanti Endpoint Manager [EOL]

Compared 10% of the time

Ivanti Autonomous Endpoint Management vs Ivanti Endpoint Manager [EOL]

Compared 6% of the time

Tanium vs Ivanti Endpoint Manager [EOL]

Compared 5% of the time

BigFix vs Ivanti Endpoint Manager [EOL]

Compared 5% of the time

SOTI MobiControl vs Ivanti Endpoint Manager [EOL]

Compared 5% of the time

More Ivanti Endpoint Manager [EOL] Competitors

Product Reports

Buyer's Guide

Microsoft Intune

September 2026

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Buyer's Guide

Google Cloud Identity

September 2026

Download Google Cloud Identity product report

Buyer's Guide

Ivanti Endpoint Manager [EOL]

September 2026

Download Ivanti Endpoint Manager [EOL] product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

Ivanti Neurons for UEM

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Ivanti Endpoint Manager is a comprehensive tool known for its efficient software deployment, patch management, and remote management capabilities. It is recognized for cost-effectiveness and flexibility, particularly suitable for handling extensive deployments with customizable settings.

Ivanti Endpoint Manager streamlines endpoint lifecycle management, including tasks such as patching, asset monitoring, software distribution, and OS deployment. Its intuitive interface aids in device enrollment and management. Reporting tools offer detailed insights into security threats while integration with platforms like Power BI supports compliance. The system is favored in hybrid environments for automating processes, maintaining policy compliance, and enabling remote control and provisioning. Its use of lightweight agents minimizes system disruption, although challenges remain in agent deployment and software management.

What are some key features of Ivanti Endpoint Manager?

Efficient Software Deployment: Ensures seamless distribution across devices.
Patch Management: Provides robust patching processes ensuring up-to-date systems.
Remote Desktop Management: Facilitates efficient remote control of devices.
Customizable Agent Settings: Enhances flexibility in large setups.
Power BI Integration: Enhances reporting and compliance capabilities.

What benefits or ROI can users expect?

Cost-Effectiveness: Reduces expenses with streamlined management processes.
Flexibility: Adapts to different network environments.
Security Insights: Offers in-depth threat assessments with reporting tools.
Compliance Support: Assists with policy adherence through detailed diagnostics.
System Efficiency: Lightweight agents minimize system impact.

Industries implement Ivanti Endpoint Manager primarily for asset tracking, automating device provisioning, and ensuring software compliance. It is common among organizations managing complex network environments and those seeking to enhance data gathering and endpoint control. Despite some limitations, its real-time diagnostics through Ivanti Neurons appeal to users managing diverse setups.

Ivanti

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Information Not Available

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September 2026

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