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Google Vault vs Microsoft Purview Data Lifecycle Management comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Vault
Ranking in Email Archiving
5th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
13
Ranking in other categories
eDiscovery (3rd)
Microsoft Purview Data Life...
Ranking in Email Archiving
9th
Average Rating
8.4
Reviews Sentiment
5.2
Number of Reviews
4
Ranking in other categories
Document Management Software (4th), Data Governance (27th), Microsoft Security Suite (27th)
 

Mindshare comparison

As of November 2026, in the Email Archiving category, the mindshare of Google Vault is 11.7%, up from 3.5% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 3.0%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Archiving Mindshare Distribution
ProductMindshare (%)
Google Vault11.7%
Microsoft Purview Data Lifecycle Management3.0%
Other85.3%
Email Archiving
 

Featured Reviews

Rahul Gill - PeerSpot reviewer
GWS/M365 Consultant at a tech services company with 10,001+ employees
Has supported data retention and export tasks while leaving room for greater automation and feature expansion
If we can have more APIs open for Google Vault, that would be great, and instead of doing it manually, it would be better to do it programmatically. I think there is an API available with Google Vault, though I'm not certain about it. I have never used Vault programmatically, but if APIs exist, then it's beneficial, and if there aren't any, we should have the capability for programmers to create some sort of scripting so they can fetch the data. I assess the export feature in Google Vault in terms of ease and efficiency as quite efficient because most of the data we want to see is available in MBOX and PST formats. If possible, I would want to see Google Vault support additional formats such as iCal, iCad, or CardDAV, which are for iPhone users.
ST
Ict Systems Manager at Lltnpa
Automated retention has transformed compliance workflows and now simplifies audit responses
The deep native integration with Microsoft 365 is what ultimately made me decide on Microsoft Purview Data Lifecycle Management over Enterprise Vault and OpenText Content Manager. Auto-apply retention labels using machine learning is the specific integration with Microsoft 365 that made it the deciding factor for me over Enterprise Vault or OpenText. Manually labeling content at our data volumes is not realistic. The automated classification based on sensitive information types and trainable classifiers is what makes the program actually scale. That feature gets used constantly. We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management. That shift from a compliance audit perspective is enormous.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I would rate Google Vault a ten out of ten."
"In my opinion, the search functionality is the best feature. With Google Vault, we can quickly search for any email within Gmail accounts. And then we can get further information, such as if you want the full header or want to know any extra details about the emails."
"The most valuable features are automatic document and email retention."
"It is a very stable solution...It is a very scalable solution."
"One of the noteworthy aspects is that nothing ever gets deleted, which is convenient."
"In my opinion, the search functionality is the best feature."
"You can retrieve any type of data; for example, if a user accidentally deletes data, as an admin with access to Google Vault, you can easily restore the deleted data."
"Google Vault acts as a great method for retrieving files from Google Drive and Gmail."
"HPE Apollo Systems has positively impacted our organization by improving business operations by eighty percent, saving time, improving efficiency, and facilitating the management of large data sets."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
"We went from inconsistent ad-hoc retention practices to a consistent, automated, documented program across the whole organization with Microsoft Purview Data Lifecycle Management."
"The UI is the most valuable feature."
 

Cons

"EDiscovery could be improved. It's used for searching, holding, and exporting data for Vault and I believe it should be updated."
"My personal opinion is that Google Vault could improve if they could have a similar version to Microsoft 365 where you can have an eDiscovery manager account. With this, you can separate a regular person from an organization and just transfer the specific files."
"Searching could be improved. There's a lot of limitations when searching with Google Vault."
"It would be nice if Google would let us download the data in different formats."
"So, when doing a search, perhaps in some instances when you use terms, the information is not very precise in the sense that I'm not getting what I'm looking for. And in some instances, the information, not all the time, but in some instances, it might not be accurate. For example, when doing a search, if you use too many terms, it might not return any results."
"Customer service has been a bit lacking."
"Google Vault lacks speed."
"eDiscovery could be improved with additional information and an easier way to retain it."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"The initial setup took longer than we expected. Microsoft Purview Data Lifecycle Management is not a turn-it-on-and-go product."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the organization regarding controlling the movement of data outside would definitely improve the solution."
 

Pricing and Cost Advice

"The solution is expensive."
"Google Vault is a cheaply priced product. Monthly payments are to be made towards the licensing costs attached to the solution. There are no extra costs apart from the licensing costs attached to the solution."
"Google Vault comes as part of a package deal for us."
"If you have Google Enterprise, then Google Vault is free to use."
"The pricing is fairly cheap."
"Last year, the price was randomly increased and our customers were really facing a challenge around this. Google launched new pricing under different plans, where formerly there were only three plans, and now there are four, each with their own separate usage allowances. I think it's good, though. The basic plan is now the Business Starter plan, and many customers find this plan very convenient and minimal in price. Overall, the pricing for all the plans is good."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Educational Organization
12%
Comms Service Provider
11%
Financial Services Firm
7%
Manufacturing Company
7%
Computer Software Company
11%
Government
10%
Financial Services Firm
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise3
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Google Vault?
There is no setup cost; it's only the pricing which one needs to pay upon subscribing to Google Vault services.
What needs improvement with Google Vault?
If we can have more APIs open for Google Vault, that would be great, and instead of doing it manually, it would be better to do it programmatically. I think there is an API available with Google Va...
What is your primary use case for Google Vault?
A few use cases for Google Vault involve using it for custodian purposes where we have to store their mails, calendars, and mostly the mails, which we have done as a custodian process in order to s...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Better coverage outside Microsoft 365 is a feature I wish Microsoft Purview Data Lifecycle Management had that it does not offer today. If I could change one thing about Microsoft Purview Data Life...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
Automating retention and deletion across our Microsoft 365 environment is my main use case for Microsoft Purview Data Lifecycle Management. At Microsoft scale, Exchange, SharePoint, OneDrive, and T...
What advice do you have for others considering Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management implementation is very much a team-wide effort. The policies apply organization-wide across all Microsoft 365 users. The management side, configuring pol...
 

Also Known As

No data available
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

 

Sample Customers

Broadcom, Dr. Agarwal’s Eye Hospital, Globeflight, Maven Wave, McClatchy, NII Holdings, Safetec, Sheboygan County
Information Not Available
Find out what your peers are saying about Google Vault vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.