GoToWebinar vs Skype for Business comparison

GoTo and Microsoft are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Microsoft is ranked #5 with an average rating of 7.8. GoTo holds a 2.2% mindshare in VM, compared to Microsoft’s 3.9% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 79% of Microsoft users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

887 Views
869 Comparison Views

100% willing to recommend

Skype for Business

Read 63 Skype for Business reviews

3,115 Views
2,336 Comparison Views

79% willing to recommend

GoToWebinar

Skype for Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Skype for Business are competitive products in the online communication and conferencing category. GoToWebinar is better for hosting and managing large-scale webinars, while Skype for Business is preferred for its integration with Microsoft's suite and collaborative features.

Features: GoToWebinar provides automated emails, audience engagement analytics, and flexible scheduling. Skype for Business facilitates instant messaging, voice calls, and video conferencing, with seamless integration into Microsoft’s ecosystem.

Room for Improvement: GoToWebinar could enhance its integration capabilities and offer more competitive pricing. Improving mobile support and reducing complexity for both administrators and users would be beneficial. Skype for Business could benefit from streamlined deployment, improved video quality, and more intuitive user experiences.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward setup and responsive customer service focused on webinar needs. Skype for Business requires more complex deployment, often needing IT support, but its customer service supports various business communication needs effectively.

Pricing and ROI: GoToWebinar's premium pricing supports its specialized feature set, providing strong ROI for webinar-centric businesses. Skype for Business offers more competitive pricing, especially beneficial to those already within the Microsoft ecosystem, with ROI driven by everyday communication and collaboration versatility.

To learn more, read our detailed GoToWebinar vs. Skype for Business Report (Updated: April 2026).

Buyer's Guide

GoToWebinar vs. Skype for Business

April 2026

Download the complete report

Helped 893,244 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Skype for Business

Ranking in Virtual Meetings

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of Skype for Business is 3.9%, down from 13.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Skype for Business	3.9%
GoToWebinar	2.2%
Other	93.9%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

reviewer1854369

Executive at a government with 201-500 employees

Relying on dependable communication features for efficient collaboration

I work with Microsoft Exchange. We use Microsoft Azure, though I am not involved with the back-end operations. I work with Microsoft Exchange and ServiceNow for the service desk. I do not work with Cloud Observability or Automation Engine. We use Microsoft Copilot with Teams. We do not use Microsoft Security Copilot as it is not cloud-based. We have moved from Skype for Business to Teams recently, though some of us still use Skype for Business because it is convenient. Skype for Business is particularly useful for remoting onto people's devices. I prefer Skype for Business over Teams for screen sharing. Sometimes there are compatibility issues when running Microsoft Teams and Skype for Business together. Phone calls in Teams might ring and then go silent, or the microphone might not detect calls from either application. I rate Skype for Business a 9 out of 10 because it works effectively with minimal issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Scalability is good as you can host webinars with hundreds of participants without any lagging."

"There's less disturbance, less jitter, and the voice is always good even at a low bandwidth."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."

"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

More GoToWebinar pros

"We have no problems with the stability of Skype for Business."

"The most valuable feature of Skype for Business is overall it is an okay solution."

"The product's initial setup phase is very easy."

"The most valuable features of the solution are that it is quick and easy to use. It is a good tool for group calls."

"We really like the screen sharing tool; the user experience is smooth and user-friendly."

"Skype for Business and video conferencing makes it easier to work from home."

"The most valuable feature is how useful it has been for virtual meetings during the pandemic."

"The solution appears to be quite stable."

More Skype for Business pros

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The chat window and using polls is easier in Zoom compared to GoToWebinar. Making it simpler and easier to publish polls on the fly would improve the solution."

"It's a little pricier than the others."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

More GoToWebinar cons

"We need a feature where you can virtually raise your hand to silently let the presenter know that you have a question."

"Sometimes Skype is slow, and we cannot use other elements of our devices while using the Skype solution."

"Lacks a zoom-in feature for whoever is presenting."

"We would like to better customize our instructions within the Outlook plugin/invite, but we are unable to do so."

"We have found that there is a lag because it cannot integrate with the internal landline."

"Skype for Business could improve by having a document channel or repository. Microsoft Teams has a better repository place for documents that you can share with your team. You can access it anywhere from any device."

"We have had trouble with scalability when trying to host large meetings."

"I am not familiar with all of the features or whether they can hold conferences because we use Zoom for that. But, in my opinion, if they can do something similar to what Zoom is doing, it will be a complete solution."

More Skype for Business cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"I use the product's open-source version."

"Skype for Business' pricing is reasonable."

"The cost of Skype for Business is incorporated into our Office 365 licenses."

"The licensing is billed on a yearly basis."

"The pricing is really good. It is quite affordable because it came with our Office 365. It is on a per-user license, which is nice. I quite like that they have made it very granular with all of their licensing."

"To realize value from the purchase of Skype Business, you need to take advantage of all the important functions of the program."

"A license is required to use the solution."

"We negotiated a fair price with Microsoft. It is definitely worthwhile to negotiate with them for the best price for your solution."

More Skype for Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

19%

Comms Service Provider

11%

Marketing Services Firm

11%

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	19
Large Enterprise	27

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for Skype for Business?

Skype for Business is affordable and has decent pricing. The video quality is a bit lower than Teams or Zoom, but it remains a good solution overall.

See all answers

What needs improvement with Skype for Business?

I cannot think of many ways in which Skype for Business could improve in general. It works fairly efficiently for our purposes with Skype for Business. There is one issue regarding the audio settin...

See all answers

What is your primary use case for Skype for Business?

We use Skype for Business for internal meetings, conference calls, remoting into PCs, and phone calls. Our virtual meetings typically include two or three participants, keeping them small. It is ea...

See all answers

Comparisons

Webex vs GoToWebinar

Compared 20% of the time

Zoom Workplace Business vs GoToWebinar

Compared 15% of the time

Microsoft Teams vs GoToWebinar

Compared 14% of the time

GoToMeeting vs GoToWebinar

Compared 8% of the time

ReadyTalk vs GoToWebinar

Compared 6% of the time

More GoToWebinar Competitors

Zoom Workplace Business vs Skype for Business

Compared 15% of the time

TeamViewer vs Skype for Business

Compared 10% of the time

Microsoft Teams vs Skype for Business

Compared 9% of the time

GoToMeeting vs Skype for Business

Compared 8% of the time

More Skype for Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

May 2026

Download GoToWebinar product report

Buyer's Guide

Skype for Business

April 2026

Download Skype for Business product report

Also Known As

No data available

Skype for Business Plan 1, Skype for Business Plan 2, Lync Server

Overview

GoToWebinar is a web conferencing tool that supports scheduling, recording, audience engagement, and reporting for webinars and training sessions.

Designed for hosting online meetings, GoToWebinar facilitates educational and training seminars with features like screen sharing and polls. It is recognized for its API integration and reliable performance, handling large audiences with ease. Users benefit from immediate access to recordings and simple registration processes, although some users find customization options limited and support lacking.

What are the key features of GoToWebinar?

Easy Scheduling: Offers recurring sessions and immediate availability of recordings.
Audience Engagement: Utilizes polls and quizzes to enhance interaction.
API Integration: Provides seamless connection to other tools.
Reliable Performance: Maintains clear audio even on low bandwidth.
Activity Reports: Extractable reports for analysis.
Browser-based Interface: Ensures a smooth experience with large audiences.

What benefits should users expect when evaluating GoToWebinar?

Enhanced Interaction: Features like drawing and polls boost engagement.
Efficient Communication: Supports both internal and external meetings.
Adaptability: Quickly adjusts to increased online activity.
User-friendly Environment: Customization and easy presenter switching.

In specific industries, GoToWebinar is widely used for hosting educational webinars and technical training sessions. Organizations integrate this tool for client and customer interactions, making it a preferred choice for companies adapting to remote operational needs during global shifts in digital communication.

GoTo

Skype for Business offers integrated communication tools for professional environments, featuring audio/video calls, screen sharing, and easy meeting setups. It ensures effective virtual meetings and supports global connectivity.

Designed for businesses needing efficient collaboration and communication, Skype for Business integrates smoothly with Outlook, reducing phone costs and enhancing team interactions. Known for its stability and user-friendly interface, it supports conferencing, file transfer, and international dialing. Although there is room for improvement in audio/video quality and performance consistency, its ability to facilitate remote communication and virtual meetings makes it a popular choice.

What are the key features of Skype for Business?

Audio/Video Calls: Enables high-quality communication over long distances.
Screen Sharing: Simplifies collaborations by allowing users to share their screens during calls.
Meeting Setups: Facilitates easy scheduling and managing of virtual meetings.
Outlook Integration: Connects seamlessly with Outlook for streamlined communication.
Global Dialing: Supports international calls for global collaboration.
File Transfer: Allows easy sharing of documents during discussions.

What benefits should users look for in reviews?

Cost Reduction: Helps decrease phone bills and telecommunication costs.
Productivity Enhancement: Improves team collaboration and effectiveness.
Meeting Convenience: Provides an easy way to set up and join meetings.
Device Compatibility: Supports multiple operating systems, enhancing accessibility.

Skype for Business is widely used across industries such as education, for lectures and academic collaborations, and in corporate environments for client consultations and team meetings. Despite the competition from Microsoft Teams, it remains a viable option due to its cost-effectiveness and ease of use across different devices.

Microsoft

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

EmpireCLS Worldwide Chauffeured Services,LA Fitness, MedcoEnergi International, Tampa General Hospital, and HopewellHoldings Limited.

Buyer's Guide

GoToWebinar vs. Skype for Business

April 2026

Free Report: GoToWebinar vs. Skype for Business

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