GoToWebinar vs Skype for Business comparison

GoTo and Microsoft are both solutions in the Virtual Meetings category. GoTo is ranked #17, while Microsoft is ranked #5 with an average rating of 8.0. GoTo holds a 2.0% mindshare in VM, compared to Microsoft’s 3.8% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 80% of Microsoft users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

1,177 Views
1,142 Comparison Views

100% willing to recommend

Skype for Business

Read 64 Skype for Business reviews

3,912 Views
3,051 Comparison Views

80% willing to recommend

GoToWebinar

Skype for Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Skype for Business are competitive products in the online communication and conferencing category. GoToWebinar is better for hosting and managing large-scale webinars, while Skype for Business is preferred for its integration with Microsoft's suite and collaborative features.

Features: GoToWebinar provides automated emails, audience engagement analytics, and flexible scheduling. Skype for Business facilitates instant messaging, voice calls, and video conferencing, with seamless integration into Microsoft’s ecosystem.

Room for Improvement: GoToWebinar could enhance its integration capabilities and offer more competitive pricing. Improving mobile support and reducing complexity for both administrators and users would be beneficial. Skype for Business could benefit from streamlined deployment, improved video quality, and more intuitive user experiences.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward setup and responsive customer service focused on webinar needs. Skype for Business requires more complex deployment, often needing IT support, but its customer service supports various business communication needs effectively.

Pricing and ROI: GoToWebinar's premium pricing supports its specialized feature set, providing strong ROI for webinar-centric businesses. Skype for Business offers more competitive pricing, especially beneficial to those already within the Microsoft ecosystem, with ROI driven by everyday communication and collaboration versatility.

To learn more, read our detailed GoToWebinar vs. Skype for Business Report (Updated: August 2026).

Buyer's Guide

GoToWebinar vs. Skype for Business

August 2026

Download the complete report

Helped 908,858 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

17th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Skype for Business

Ranking in Virtual Meetings

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, down from 2.2% compared to the previous year. The mindshare of Skype for Business is 3.8%, down from 11.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Skype for Business	3.8%
GoToWebinar	2.0%
Other	94.2%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

Mohdn Dafasil

Assistant Information Technology Officer at a retailer with 10,001+ employees

Internal communication has become more efficient while mobile usage still needs improvement

The honest answer is that the product has not really evolved in some time. Microsoft has been pushing everyone towards Teams and Skype for Business has been in maintenance mode for a while. The mobile experience is also not great. Staff who try to use it on their phones find it less reliable than the desktop version, calls drop more, and the interface is clunky. For a modern workforce that expects everything to work on mobile, that is a gap. Despite the initial setup challenges and mobile issues, we have noticed positive outcomes for our organization since adopting Skype for Business. I rate Skype for Business seven out of ten. I think that Skype for Business has served us well for what it is. A government office has different expectations from a fast-moving private company. We value stability and security over the newest features. On those terms, Skype for Business has delivered.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The interface is browser-based and simple, which is an advantage over other solutions."

"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."

"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."

"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."

More GoToWebinar pros

"I think Skype for Business is scalable."

"Using Skype allows us to connect with external agencies when a Skype call is set up and aids in sharing large files efficiently."

"The Microsoft tech support are very good. They get back to you. I log a support call, and I usually have someone on the phone within a half an hour, so it is pretty good."

"The most valuable features of the solution are that it is quick and easy to use. It is a good tool for group calls."

"The deployment is very fast."

"The product's initial setup phase is very easy."

"The pricing is really good, it is quite affordable because it came with our Office 365, and I get a feeling that smaller organizations can interact with bigger organizations in a more global way by using this service as it is leveling the playing field."

"The solution’s video quality is fine."

More Skype for Business pros

Cons

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"It's a little pricier than the others."

"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."

"The technical support is quite bad."

"The sharing of cameras is limited to meeting organizers."

"The solution lacks to provide reporting functionality, and I would like to see the solution provide that feature."

"The tool needs to have a dynamic file updating feature, so people you share a file with could update the file dynamically, all at once, all at the same time."

"The group feature of Skype for Business needs improvement. It should also be improved for online lectures."

"The initial setup could be simplified."

"Your telco, in such a scenario, could be Microsoft itself but this kind of solution involves some interesting downsides."

"There might be some invitation issues with Skype for Business."

"Voice telephony and video calls utilize lots of bandwidth."

"It would be ideal if the solution could make instant messages more permanent. Currently, if you close the conversation, you lose the instant messages that you shared during the meeting. If those could last beyond the meeting, that would be a great addition, due to the fact that frequently, people give each other key details, important information, or email addresses, etc., during the meeting. If you don't write it down during the meeting, after the meeting closes, it's gone forever. That can be quite frustrating."

More Skype for Business cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"When it comes to the pricing of the solution, I rate it as a five out of ten. It falls somewhere in the middle between being cheap and expensive."

"We are using the subscription-based version of Skype for Business. There is a free version of the solution."

"Our company pays for a license for us to use the solution."

"The pricing is really good. It is quite affordable because it came with our Office 365. It is on a per-user license, which is nice. I quite like that they have made it very granular with all of their licensing."

"I use the product's open-source version."

"We negotiated a fair price with Microsoft. It is definitely worthwhile to negotiate with them for the best price for your solution."

"I am using a corporate account for which I have not made any payments."

"The licensing is billed on a yearly basis."

More Skype for Business pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

16%

Outsourcing Company

12%

Manufacturing Company

Government

Financial Services Firm

15%

Construction Company

13%

Comms Service Provider

10%

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	19
Large Enterprise	28

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for Skype for Business?

If I think back, my experience with pricing, setup cost, and licensing involves accessing it through our Microsoft Enterprise Agreement which covers the whole Office suite including Skype for Busin...

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What needs improvement with Skype for Business?

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What is your primary use case for Skype for Business?

My main use case for Skype for Business is internal communication across departments and between different government offices. We have staff spread across multiple locations in Malacca, and before ...

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Comparisons

Webex vs GoToWebinar

Compared 18% of the time

Zoom Workplace Business vs GoToWebinar

Compared 14% of the time

ReadyTalk vs GoToWebinar

Compared 8% of the time

PGi GlobalMeet vs GoToWebinar

Compared 8% of the time

Cisco Meeting Server vs GoToWebinar

Compared 5% of the time

More GoToWebinar Competitors

Microsoft Teams vs Skype for Business

Compared 22% of the time

Zoom Workplace Business vs Skype for Business

Compared 9% of the time

TeamViewer vs Skype for Business

Compared 6% of the time

GoToMeeting vs Skype for Business

Compared 6% of the time

More Skype for Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

August 2026

Download GoToWebinar product report

Buyer's Guide

Skype for Business

July 2026

Download Skype for Business product report

Also Known As

No data available

Skype for Business Plan 1, Skype for Business Plan 2, Lync Server

Overview

GoToWebinar is a web conferencing tool that supports scheduling, recording, audience engagement, and reporting for webinars and training sessions.

Designed for hosting online meetings, GoToWebinar facilitates educational and training seminars with features like screen sharing and polls. It is recognized for its API integration and reliable performance, handling large audiences with ease. Users benefit from immediate access to recordings and simple registration processes, although some users find customization options limited and support lacking.

What are the key features of GoToWebinar?

Easy Scheduling: Offers recurring sessions and immediate availability of recordings.
Audience Engagement: Utilizes polls and quizzes to enhance interaction.
API Integration: Provides seamless connection to other tools.
Reliable Performance: Maintains clear audio even on low bandwidth.
Activity Reports: Extractable reports for analysis.
Browser-based Interface: Ensures a smooth experience with large audiences.

What benefits should users expect when evaluating GoToWebinar?

Enhanced Interaction: Features like drawing and polls boost engagement.
Efficient Communication: Supports both internal and external meetings.
Adaptability: Quickly adjusts to increased online activity.
User-friendly Environment: Customization and easy presenter switching.

In specific industries, GoToWebinar is widely used for hosting educational webinars and technical training sessions. Organizations integrate this tool for client and customer interactions, making it a preferred choice for companies adapting to remote operational needs during global shifts in digital communication.

GoTo

Skype for Business offers integrated communication tools for professional environments, featuring audio/video calls, screen sharing, and easy meeting setups. It ensures effective virtual meetings and supports global connectivity.

Designed for businesses needing efficient collaboration and communication, Skype for Business integrates smoothly with Outlook, reducing phone costs and enhancing team interactions. Known for its stability and user-friendly interface, it supports conferencing, file transfer, and international dialing. Although there is room for improvement in audio/video quality and performance consistency, its ability to facilitate remote communication and virtual meetings makes it a popular choice.

What are the key features of Skype for Business?

Audio/Video Calls: Enables high-quality communication over long distances.
Screen Sharing: Simplifies collaborations by allowing users to share their screens during calls.
Meeting Setups: Facilitates easy scheduling and managing of virtual meetings.
Outlook Integration: Connects seamlessly with Outlook for streamlined communication.
Global Dialing: Supports international calls for global collaboration.
File Transfer: Allows easy sharing of documents during discussions.

What benefits should users look for in reviews?

Cost Reduction: Helps decrease phone bills and telecommunication costs.
Productivity Enhancement: Improves team collaboration and effectiveness.
Meeting Convenience: Provides an easy way to set up and join meetings.
Device Compatibility: Supports multiple operating systems, enhancing accessibility.

Skype for Business is widely used across industries such as education, for lectures and academic collaborations, and in corporate environments for client consultations and team meetings. Despite the competition from Microsoft Teams, it remains a viable option due to its cost-effectiveness and ease of use across different devices.

Microsoft

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

EmpireCLS Worldwide Chauffeured Services,LA Fitness, MedcoEnergi International, Tampa General Hospital, and HopewellHoldings Limited.

Buyer's Guide

GoToWebinar vs. Skype for Business

August 2026

Free Report: GoToWebinar vs. Skype for Business

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