GoToWebinar vs Skype for Business comparison

GoTo and Microsoft are both solutions in the Virtual Meetings category. GoTo is ranked #19, while Microsoft is ranked #5 with an average rating of 8.0. GoTo holds a 2.3% mindshare in VM, compared to Microsoft’s 5.2% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 79% of Microsoft users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

533 Views
533 Comparison Views

100% willing to recommend

Skype for Business

Read 63 Skype for Business reviews

1,935 Views
1,432 Comparison Views

79% willing to recommend

GoToWebinar

Skype for Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and Skype for Business are competitive products in the online communication and conferencing category. GoToWebinar is better for hosting and managing large-scale webinars, while Skype for Business is preferred for its integration with Microsoft's suite and collaborative features.

Features: GoToWebinar provides automated emails, audience engagement analytics, and flexible scheduling. Skype for Business facilitates instant messaging, voice calls, and video conferencing, with seamless integration into Microsoft’s ecosystem.

Room for Improvement: GoToWebinar could enhance its integration capabilities and offer more competitive pricing. Improving mobile support and reducing complexity for both administrators and users would be beneficial. Skype for Business could benefit from streamlined deployment, improved video quality, and more intuitive user experiences.

Ease of Deployment and Customer Service: GoToWebinar offers a straightforward setup and responsive customer service focused on webinar needs. Skype for Business requires more complex deployment, often needing IT support, but its customer service supports various business communication needs effectively.

Pricing and ROI: GoToWebinar's premium pricing supports its specialized feature set, providing strong ROI for webinar-centric businesses. Skype for Business offers more competitive pricing, especially beneficial to those already within the Microsoft ecosystem, with ROI driven by everyday communication and collaboration versatility.

To learn more, read our detailed GoToWebinar vs. Skype for Business Report (Updated: February 2026).

Buyer's Guide

GoToWebinar vs. Skype for Business

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

19th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Skype for Business

Ranking in Virtual Meetings

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.3%, up from 2.0% compared to the previous year. The mindshare of Skype for Business is 5.2%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Skype for Business	5.2%
GoToWebinar	2.3%
Other	92.5%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

Read full review

reviewer1854369

Executive at a government with 201-500 employees

Relying on dependable communication features for efficient collaboration

I work with Microsoft Exchange. We use Microsoft Azure, though I am not involved with the back-end operations. I work with Microsoft Exchange and ServiceNow for the service desk. I do not work with Cloud Observability or Automation Engine. We use Microsoft Copilot with Teams. We do not use Microsoft Security Copilot as it is not cloud-based. We have moved from Skype for Business to Teams recently, though some of us still use Skype for Business because it is convenient. Skype for Business is particularly useful for remoting onto people's devices. I prefer Skype for Business over Teams for screen sharing. Sometimes there are compatibility issues when running Microsoft Teams and Skype for Business together. Phone calls in Teams might ring and then go silent, or the microphone might not detect calls from either application. I rate Skype for Business a 9 out of 10 because it works effectively with minimal issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The interface is browser-based and simple, which is an advantage over other solutions."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The ability to mute everyone else is pretty useful when there is a large audience."

"The solution’s video quality is fine."

"The tool's most valuable features are its audio and chat functions. They help us save time and have good telephone integration."

"We like the tools our administrator can use to identify which calls had quality issues and why. This makes troubleshooting our user experience somewhat easier."

"I have found Skype for Business to be stable."

"I like the fact that it opens up your video conferencing, and, in many cases, the audio at the same time."

"We really like the screen sharing tool. The user experience is smooth, and user-friendly."

"Desktop sharing is a valuable feature."

More Skype for Business pros

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The sharing of cameras is limited to meeting organizers."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The ease of configuration or the lack of decent tooling to pinpoint your problems is probably its biggest issue."

"Skype's overall connectivity functionality or ability is one area with room for improvement."

"Skype for Business could improve the interface. It could be easier to use. Additionally, it's hard to find the people or add people you want to communicate with."

"Sometimes the connection crashes, which is understandable if you are traveling. But, it would be nice if this could be stabilized somehow."

"The solution lacks to provide reporting functionality, and I would like to see the solution provide that feature."

"I should be able to make a desktop phone call when I click a member of my Lync directory."

"We overcame the audio quality issues by asking users to use the 'Call Me' feature with their desk phone."

"We have had trouble with scalability when trying to host large meetings."

More Skype for Business cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"When it comes to the pricing of the solution, I rate it as a five out of ten. It falls somewhere in the middle between being cheap and expensive."

"Previously, I did not use another solution."

"A license is required to use the solution."

"The pricing is really good. It is quite affordable because it came with our Office 365. It is on a per-user license, which is nice. I quite like that they have made it very granular with all of their licensing."

"We are using the subscription-based version of Skype for Business. There is a free version of the solution."

"The licensing is billed on a yearly basis."

"We negotiated a fair price with Microsoft. It is definitely worthwhile to negotiate with them for the best price for your solution."

"The solution is priced fairly."

More Skype for Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Marketing Services Firm

18%

Manufacturing Company

13%

Comms Service Provider

10%

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	19
Large Enterprise	27

Questions from the Community

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Earn 20 points

What do you like most about Skype for Business?

The solution’s video quality is fine.

See all answers

What is your experience regarding pricing and costs for Skype for Business?

Skype for Business is affordable and has decent pricing. The video quality is a bit lower than Teams or Zoom, but it remains a good solution overall.

See all answers

What needs improvement with Skype for Business?

I cannot think of many ways in which Skype for Business could improve in general. It works fairly efficiently for our purposes with Skype for Business. There is one issue regarding the audio settin...

See all answers

Comparisons

Webex vs GoToWebinar

Compared 24% of the time

Microsoft Teams vs GoToWebinar

Compared 24% of the time

Zoom Workplace Business vs GoToWebinar

Compared 18% of the time

PGi GlobalMeet vs GoToWebinar

Compared 9% of the time

More GoToWebinar Competitors

Zoom Workplace Business vs Skype for Business

Compared 16% of the time

TeamViewer Business vs Skype for Business

Compared 15% of the time

Webex vs Skype for Business

Compared 14% of the time

Cisco Unified Communications vs Skype for Business

Compared 10% of the time

More Skype for Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

January 2026

Download GoToWebinar product report

Buyer's Guide

Skype for Business

January 2026

Download Skype for Business product report

Also Known As

No data available

Skype for Business Plan 1, Skype for Business Plan 2, Lync Server

Overview

Web conferencing SaaS for larger webinars

GoTo

Skype for Business offers features including presence, IM, voice and video calls, online meetings, conferencing, and telephony solutions that support enterprise-level collaboration requirements. Skype for Business Record meetings, share your screen, and annotate PowerPoint for real-time collaboration with up to 250 people and use whiteboard, polls, Q&A, and built-in IM during your business meetings to make them more productive. Skype for Business provides new client experience, Skype for Business Server provides several new features to improve manageability of on-premises servers and hybrid solutions. Skype for Business also supports the Lync client experience so that you can choose a phased upgrade approach to the new client experience for users. Skype for Business is also an integral part of Microsoft Office 365, providing PSTN Conferencing, Cloud PBX, PSTN Calling, and Skype Meeting Broadcast capabilities to Office 365 users.

Microsoft

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

EmpireCLS Worldwide Chauffeured Services,LA Fitness, MedcoEnergi International, Tampa General Hospital, and HopewellHoldings Limited.

Buyer's Guide

GoToWebinar vs. Skype for Business

February 2026

Free Report: GoToWebinar vs. Skype for Business

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