Gusto vs UKG comparison

Read 125 UKG reviews

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Gusto

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Executive SummaryUpdated on Nov 4, 2024

UKG and Gusto are competing in the human capital management solutions category. Based on user feedback data, Gusto seems to have the upper hand in terms of user satisfaction, particularly for pricing and ROI.

Features: UKG's key features include robust time tracking, talent management, and advanced analytics capabilities. Gusto offers intuitive onboarding, efficient payroll processing, and streamlined benefits administration.

Ease of Deployment and Customer Service: UKG's deployment process is more involved, tailored for large enterprises with complex needs. In contrast, Gusto's deployment is straightforward, benefiting smaller businesses. Gusto is praised for its responsive customer service.

Pricing and ROI: UKG requires a higher initial investment, but its ROI is optimized for businesses needing wide-ranging HR functionalities. Gusto provides a more budget-friendly setup, delivering substantial ROI due to its cost-to-benefit ratio, appealing to smaller enterprises.

To learn more, read our detailed Gusto vs. UKG Report (Updated: February 2026).

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Gusto vs. UKG

February 2026

Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gusto

Ranking in Benefits Administration

10th

Ranking in Talent Management

13th

Average Rating

7.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

UKG

Ranking in Benefits Administration

4th

Ranking in Talent Management

6th

Average Rating

8.0

Reviews Sentiment

6.7

Number of Reviews

125

Ranking in other categories

Employee Scheduling Software (1st), Cloud HCM (5th), Employee Time Tracking Software (1st), HR Analytics Software (2nd), Talent Acquisition (6th), AI-Agents for HR (2nd)

Mindshare comparison

As of February 2026, in the Benefits Administration category, the mindshare of Gusto is 1.8%, up from 0.7% compared to the previous year. The mindshare of UKG is 7.6%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Benefits Administration Market Share Distribution
Product	Market Share (%)
UKG	7.6%
Gusto	1.8%
Other	90.6%

Benefits Administration

Featured Reviews

Phil Strazzulla

Founder at SelectSoftware Reviews

Provides time-saving solutions for small business payrolls

I would say, relative to another payroll solution, running payroll with Gusto probably costs half the price and saves us 5 to 10 hours a month. I would say Gusto is a really good payroll solution for small businesses. Running payroll with Gusto costs half the price and saves us 5 to 10 hours a month. My company does not have a business relationship with this vendor other than being a customer. I was not offered a gift card or incentive for this review. I rated Gusto 9 out of 10 because of some customer support issues that kept it from being a 10.

Read full review

Harish_Mahanta

Works

Streamlined time tracking boosts operational efficiency across multiple regions

The time tracking feature is the most effective for employee management. UKG is used in Europe, the United States, Australia, and East Asian countries for HR activities like payroll. The application is like an ERP, providing comprehensive features for organizations, simplifying their processes, and reducing the need to use multiple software solutions.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the payroll part. We also use documents and forms whenever we hire, such as a new hire form for each state, and we like that as well."

"I appreciated the templates that they offered for new hires and onboarding."

"Gusto is a really good payroll solution for small businesses."

"The product's most valuable feature is the ability to establish connectivity between the front and the back end, particularly the single point of data entry, to minimize mistakes."

"The setup process is straightforward."

"I have found the most valuable feature to be business intelligence and Cognos reporting."

"UKG allows us to customize our home screen so that we can easily monitor important items on a daily basis."

"The pay policies and approvals are valuable features."

"The employee self-service feature is most valuable. This is the restaurant industry, and they have a mobile app that allows employees to go in and manage their data. So, employees can manage direct deposit accounts, emergency contacts, and other things in the app. That's definitely the biggest benefit."

"I like UKG's integration."

"The solution has improved our organization by helping us cut hours and lessen our labor force. It saved us probably over $100,000 in just the last couple of years."

More UKG pros

Cons

"My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past."

"Their enrollment e-signature, enrollment forms, and other documents need a lot of work. Once we fill in the information, we cannot go back and change any of that. It's a time-taking process. If there is any mistake in the document and if we need to go and change a specific field in the form, it's not possible. We have to redo the entire form."

"In the beginning, their support was top-notch. And then around the beginning of 2022, and end of 2021, their support tanked. We used to get responses in the beginning within one to two business days, and towards the end, we were getting responses in one to two business weeks."

"One area where UKG could improve is in its ability to understand its own competency and then work hard to improve it."

"The solution could use better reporting with standard reports. We use the Cognos platform in BI for a lot of our reporting. However, they need to have more robust standard reporting available to their user base."

"The tool needs improvement on the configuration side."

"The navigation on the screen could be better. Sometimes, I have to dig a little bit deep to find what I need. Everything is there. It just needs to be a little bit smoother."

"Reporting is always a hurdle for any user just because it is so extensive. They provide a lot of out-of-the-box reports, but it is something that you always need to work on because you need more advanced writing of reports."

"Since UKG is a SaaS software, other parts of the application or add-on solutions are not the best in class or very configurable."

"The solution could improve by simplifying it even more core reports, such as more sample reports, more generic reports that you can edit and improve on yourself."

"UKG has complex clock-in and clock-out features. It changes things too often, and it feels like the tool is constantly changing things without testing before implementing changes in production. Additionally, it doesn't communicate these changes very well."

More UKG cons

Pricing and Cost Advice

Information not available

"I wasn't involved in the pricing part. I'm a user, and I believe it is based on the user count. One thing that is nice about Ultimate is that you can learn how to use the system without additional fees. The learning aspect is the life of a product, and the training was a huge reason why we went with Ultimate. We did have some integration costs. They were a part of the implementation because of the integrations to other systems that we included in our implementation."

"The pricing depends on the number of licenses we buy."

"UKG's pricing and licensing model involves ongoing expenses based on the number of employees paid. The initial implementation cost is low when UKG implements it directly. However, when partners handle the implementation, it becomes more expensive since partners don't receive the monthly recurring fees."

"The platform is not affordable but also not the most expensive."

"If you're going for the full suite, it can be fairly pricey."

"While I am unsure of the licensing cost itself, the total cost of implementation and licensing for a company with over 5000 employees would be around 6,00,000. So, there are additional costs beyond licensing."

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881,733 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Comms Service Provider

11%

Manufacturing Company

Financial Services Firm

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	48
Midsize Enterprise	43
Large Enterprise	48

Questions from the Community

What needs improvement with Gusto?

I wish Gusto's customer support was better for improvements. My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past.

What advice do you have for others considering Gusto?

What is your primary use case for Gusto?

Our main use case for Gusto is for payroll, and we pay our US employees through it. Gusto helps with our payroll process because we use it for tax filings and benefits.

What needs improvement with UKG?

UKG needs more publicity. It is a productive ERP ( /categories/erp ) application, but many people in the IT market are not aware of it. Greater awareness could increase its adoption.

What is your primary use case for UKG?

I worked for a healthcare organization and a university. Most organizations use UKG ( /products/ukg-reviews ) to track employee timesheets, capturing accurate swipe-in and swipe-out data. UKG ( /pr...

What advice do you have for others considering UKG?

Publicity is very important for any software. If people aren't aware of UKG, despite its productivity, they won't use it. Expanding the awareness is essential for greater adoption. Overall, I would...

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Product Reports

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Benefits Administration

January 2026

Download UKG product report

January 2026

Also Known As

ZenPayroll

UKG Pro, UKG Dimensons, UKG Ready

Overview

Gusto provides payroll, benefits and HR to modern companies, by handling payments to employees and contractors and also electronically handling the paperwork necessary to help companies comply with tax, labor, and immigration laws.

Gusto

At UKG, our purpose is people — real people with real challenges, and a simple request. Help me keep my employees productive, connected, and happy. So that’s what we did.

We’ve created an unmatched suite of HR and workforce management solutions, backed by our people who care about yours. Our solutions deliver global workforce experiences that truly reflect the connection between life and work today. That means insights are deeper. Work is easier. And interactions are more meaningful.

Sample Customers

Farmgirl Flowers, Bevel, Pooch Pals, ALL MAVEN

Tesla, Marriott, Yamaha, Aramark, Feeding America, Samsung, Sony Music, Dave & Buster's, Revlon