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HootSuite vs Intercom Customer Communications Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
2nd
Average Rating
8.2
Number of Reviews
13
Ranking in other categories
Social Media Management Solutions (3rd), Social Media Analytics Software (1st)
Intercom Customer Communica...
Ranking in Social CRM
5th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
5
Ranking in other categories
CRM Customer Engagement Centers (7th), CRM (22nd)
 

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of HootSuite is 10.1%, down from 12.5% compared to the previous year. The mindshare of Intercom Customer Communications Platform is 5.3%, up from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
HootSuite10.1%
Intercom Customer Communications Platform5.3%
Other84.6%
Social CRM
 

Featured Reviews

Babra Mishra - PeerSpot reviewer
Project Lead at Roche
Centralized planning has boosted campaign reach and simplifies managing multiple social channels
HootSuite is incredibly useful, as scheduling and connection to social accounts makes it much simpler to post and schedule content across social media platforms. There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product. The best features HootSuite offers include scheduling, posting, connection to social media channels, analytics, and a timeline feature, which has already disappeared, but I hope that it could return. HootSuite also offers a content library to load things as needed. The customer service works great, as if you are having a problem, they address it immediately. HootSuite has been truly useful and helpful in my organization because impressions have increased, there has been an increase in traffic, scheduling has become simpler, and approvals have been excellent.
Esse Wognin - PeerSpot reviewer
Senior Partner Support Analyst at a financial services firm with 501-1,000 employees
AI support has transformed customer loyalty and has maintained high satisfaction levels
I would recommend that Intercom Customer Communications Platform increase its database capacity to manage more than 1,000 partners, considering that each partner can send approximately 10 requests daily. When partner numbers exceed 1,000, we sometimes experience complications in quickly processing all the queries we receive. I believe Intercom Customer Communications Platform could perform better for larger companies like mine to coordinate and manage all our partners across the world.The second suggestion concerns the complexity of pricing. Intercom Customer Communications Platform has very complex pricing structures. While this was not a real issue for my company, as someone interested in entrepreneurship and starting a business, Intercom Customer Communications Platform is very costly for startups and people wanting to launch businesses. If Intercom Customer Communications Platform reviews its pricing and creates plans specifically for startups, I am certain they would reach a much larger market. The integration of Intercom Customer Communications Platform is great because we have more than 100 integration options available. When it comes to user interface, it is more intuitive but somewhat difficult. When I started my job without prior CRM knowledge, it took me approximately two weeks to understand the platform and use it at full capacity. I believe they could improve the user interface by collaborating with users and gathering suggestions. I am very happy to provide this feedback to Intercom Customer Communications Platform and work with them on the user experience side to ensure the app is ready to use for people without customer management experience. I will give eight out of 10 for integrations and six out of 10 for user interface.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"Hootsuite feels like an all-in-one tool; I can publish content on Hootsuite and then answer comments, which is what I do for my customers."
"HootSuite is an easy way to get social media posts out, as you're able to upload and schedule posts in the future, which saves time and allows for the continuity of having the same post across various platforms."
"One of the best things about HootSuite is their clear UX design that is easy to navigate around the platform, and also to see the social media calendar of the clients, so we can see on which channel which post is going when and how the posts look."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"The best features HootSuite offers in my experience are the pipeline and the order status."
"We have definitely seen a return on investment in terms of time-saving capabilities, and with five to six different social media channels being handled from a centralized repository or centralized place, we have saved approximately 30% of our overall time."
"It has a social media presence outside of the hours people are able to devote to an organization."
"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."
"With Zendesk, we have much more signals that we could use to understand better our client patterns."
"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."
"Intercom Customer Communications Platform definitely reduced the amount of phone calls coming in, which then in turn reduced the amount of customer service representatives needed, and that brought down the total headcount of customer service reps in the company, which cut costs for the company."
"Intercom Customer Communications Platform has played a key role in customer loyalty, trust building, and market reach."
 

Cons

"Sometimes the suggestions or the content suggestions that the OwlyWriter AI gives are not up to the mark that we want."
"There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product."
"Sometimes we received emails that due to some reasons, posts were not shared automatically. This was also one of the reasons why we left HootSuite."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"Before choosing HootSuite, I evaluated the sales team, which is acceptable, but I need the legal team, the finance team, and integration about the pipeline, which is not very good."
"I advise against using Hootsuite."
"Bulk scheduling."
"Sometimes, the solution lags and takes time to update something."
"The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything."
"Fin is extremely expensive."
"It would be beneficial if there was a way to train the AI to better understand customer language."
"Intercom Customer Communications Platform has very complex pricing structures and is very costly for startups and people wanting to launch businesses."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Media Company
7%
University
7%
Financial Services Firm
7%
Financial Services Firm
24%
Construction Company
12%
Comms Service Provider
12%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with HootSuite?
I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this occurs when the internet connection is weak. I would like to see improvements in...
What is your primary use case for HootSuite?
Having a variety of social accounts and needing to post across them is the primary use case for HootSuite, and it works really well for this purpose. The analytics feature is incredibly useful to h...
What advice do you have for others considering HootSuite?
For others looking into using HootSuite, I advise that it is well suited for any size of organization that is looking to schedule posts. It can handle accounts for multiple social media platforms o...
What needs improvement with Intercom Customer Communications Platform?
I think reducing the cost of Fin would be the main area for improvement. Fin is extremely expensive. If they can reduce that cost, that would probably make it a ten.
What is your primary use case for Intercom Customer Communications Platform?
The main use case for Intercom Customer Communications Platform was to be able to communicate with users by building out a chatbot, whether that was using Fin, which is their AI tool, or any other ...
What advice do you have for others considering Intercom Customer Communications Platform?
Intercom Customer Communications Platform is a really solid platform. It is very robust and offers a lot of different tools. We did not use most of the tools that Intercom really offered, but it ap...
 

Also Known As

No data available
Intercom
 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship
Find out what your peers are saying about HootSuite vs. Intercom Customer Communications Platform and other solutions. Updated: June 2026.
899,283 professionals have used our research since 2012.