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HubSpot Marketing Hub vs SAS Marketing Automation comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
40
Ranking in other categories
No ranking in other categories
SAS Marketing Automation
Ranking in Marketing Automation
21st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.2%, down from 9.6% compared to the previous year. The mindshare of SAS Marketing Automation is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub8.2%
SAS Marketing Automation1.3%
Other90.5%
Marketing Automation
 

Featured Reviews

JG
Guild Member at Invictus Growth Partners
Integrated marketing platform has streamlined our campaigns and maximized inbound lead generation
I think it is important that HubSpot Marketing Hub's approach seems to be that they have integrated a lot within that single tech stack; it does not require me to buy third-party applications to supplement our needs. This is particularly crucial for small to mid-sized companies as we want to focus efforts on demand generation and fulfillment. While Salesforce has added more modules, they require third-party solutions for website offerings. The main use case is consolidating the tech stack for marketing and sales, making it easy to use and allowing us to invest our resources in generating demand. I believe that one of the best features HubSpot Marketing Hub offers is its seamless integration with other workflows, and the fact that I do not usually have to pay additional for a bunch of modules. While there are extra costs for components like sales, it is not as financially burdensome as with other offerings. The integration of modules is straightforward, allowing for ease of use right out of the box. The seamless integration and consolidated platform have changed how we work by allowing us to focus on true marketing functions where we bring expertise in awareness and demand generation. If I had to spend time, money, and resources on a tech stack that is not integrated, it detracts from personnel time and the marketing investment we can make. HubSpot Marketing Hub enables us to spend more time on our jobs rather than becoming experts on using the platform, which ultimately helps grow the business. HubSpot Marketing Hub has positively impacted our organization by allowing us to execute more targeted campaigns, as the effort to launch these campaigns is minimal. With our resources, we create customized campaigns for specific target markets, resulting in better traction than if we were more general. This customization allows us to resonate better with our buyers, yielding a higher return on investment due to increased response and engagement rates.
reviewer1549071 - PeerSpot reviewer
Senior Solution Architecht at a comms service provider with 10,001+ employees
Highly customizable but should have more out-of-the-box features
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"HubSpot Marketing Hub has kept me updated with alerts."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"HubSpot Marketing Hub has a lot of great features and benefits, it is very easy to use, and while I think there is room for improvement, specifically on the reporting and analytics side, overall, I think it is a great tool for a marketing team."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"If the tool is used efficiently, it definitely provides a return on investment."
"Technical support is helpful and responsive."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
 

Cons

"The solution does not enable one to know with certainty if another opened an email he had sent."
"The solution is not recommended for launching investment."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"An expensive solution."
"There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"They're not the cheapest."
"You need to buy connectors to integrate Marketing Automation with various suppliers."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
 

Pricing and Cost Advice

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"I believe an individual license costs $50 per month."
"The solution is cheaper than its competitors."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
11%
Outsourcing Company
11%
Construction Company
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise5
Large Enterprise11
No data available
 

Questions from the Community

What needs improvement with HubSpot Marketing Hub?
One way HubSpot Marketing Hub can be improved is through the ability to integrate with the AI of choice. From a reporting perspective, I wish HubSpot Marketing Hub had more ad hoc reporting ability...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is email marketing, landing pages, and lead generation. We use it as our CRM so all activity associated with a record that is tracked within HubSpot Marke...
What advice do you have for others considering HubSpot Marketing Hub?
I do not have anything else to add about the features of HubSpot Marketing Hub, including integrations or reporting. HubSpot Marketing Hub has a lot of great features and benefits, it is very easy ...
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Also Known As

No data available
SAS Campaign Management
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Staples
Find out what your peers are saying about HubSpot Marketing Hub vs. SAS Marketing Automation and other solutions. Updated: September 2026.
920,929 professionals have used our research since 2012.