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HubSpot Marketing Hub vs SAS Marketing Automation comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
40
Ranking in other categories
No ranking in other categories
SAS Marketing Automation
Ranking in Marketing Automation
21st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, up from 9.2% compared to the previous year. The mindshare of SAS Marketing Automation is 1.3%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub9.2%
SAS Marketing Automation1.3%
Other89.5%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
reviewer1549071 - PeerSpot reviewer
Senior Solution Architecht at a comms service provider with 10,001+ employees
Highly customizable but should have more out-of-the-box features
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product has the most valuable enterprise features."
"It's my understanding that the initial setup is a straightforward process."
"Ease of editing and creating templates after initial development with the Design Manager."
"The contacts and the connection to sales as well as contact enrichment have been the most valuable aspects of the product."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"
"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"Technical support is helpful and responsive."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
 

Cons

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"HubSpot’s scoring is not good."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page."
"I am not in a position to afford the CRM at this point."
"They've inserted new modules over time, but they're add-ons and require additional licenses depending on packages."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"You need to buy connectors to integrate Marketing Automation with various suppliers."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
 

Pricing and Cost Advice

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"I believe an individual license costs $50 per month."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise5
Large Enterprise11
No data available
 

Questions from the Community

What needs improvement with HubSpot Marketing Hub?
One way HubSpot Marketing Hub can be improved is through the ability to integrate with the AI of choice. From a reporting perspective, I wish HubSpot Marketing Hub had more ad hoc reporting ability...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is email marketing, landing pages, and lead generation. We use it as our CRM so all activity associated with a record that is tracked within HubSpot Marke...
What advice do you have for others considering HubSpot Marketing Hub?
I do not have anything else to add about the features of HubSpot Marketing Hub, including integrations or reporting. HubSpot Marketing Hub has a lot of great features and benefits, it is very easy ...
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Also Known As

No data available
SAS Campaign Management
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Staples
Find out what your peers are saying about HubSpot Marketing Hub vs. SAS Marketing Automation and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.