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Microsoft Entra ID vs Microsoft Identity Manager comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
Omada Identity's high initial cost is offset by reduced maintenance costs, improved security, and process efficiency, but ROI measurement is challenging.
Sentiment score
7.5
Microsoft Entra ID improves efficiency and security, reduces costs, and enhances performance with integrated security and automated identity management.
Sentiment score
6.5
Microsoft Identity Manager enhances security and efficiency with multifactor authentication, yielding up to 20% time savings and 15% ROI.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
 

Customer Service

Sentiment score
6.8
Omada Identity's technical support is praised for responsiveness, but outdated documentation and inconsistent response times pose challenges.
Sentiment score
6.7
Microsoft Entra ID support is generally positive but quality varies; premium options offer faster and more expert assistance.
Sentiment score
6.8
Microsoft Identity Manager's support is mixed, praised for expertise yet criticized for slow responses and lengthy resolution times.
We do not contact their technical support directly because we have a service agreement already in place with them with some dedicated and some non-dedicated resources.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
I rate the technical support nine out of ten.
The technical support is of good quality
 

Scalability Issues

Sentiment score
7.6
Omada Identity is praised for its scalability in cloud and hybrid environments, despite minor performance and customization feedback.
Sentiment score
7.9
Microsoft Entra ID offers seamless scalability and integration, effectively supporting diverse and large-scale enterprise operations globally.
Sentiment score
7.3
Microsoft Identity Manager excels in scalability for enterprises, though challenges arise beyond 100K users; Azure improves cloud scalability.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
 

Stability Issues

Sentiment score
7.6
Omada Identity is stable, with minimal issues, occasional bugs, and high ratings for reliability and performance.
Sentiment score
7.9
Microsoft Entra ID is praised for its stability and reliability, despite minor MFA issues and occasional sluggish response times.
Sentiment score
7.7
Microsoft Identity Manager is highly stable with occasional SharePoint portal issues, remaining a reliable choice for identity management.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
 

Room For Improvement

Omada Identity needs UI improvements, better scalability, integration, documentation, and cost-effective upgrades, with enhanced API and automation.
Microsoft Entra ID requires better documentation, integration, user interfaces, pricing clarity, support, stability, and enhanced features for improved functionality.
Microsoft Identity Manager faces integration issues, resource demands, and usability challenges compared to Okta and OneLogin, needing improvement.
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The current policy management features are limited, and custom, flexible policies would be ideal.
 

Setup Cost

Omada Identity offers cost-effective on-premises pricing, though cloud options are pricier, with flexible negotiations available for enterprises.
Microsoft Entra ID offers flexible user-based pricing and licensing tiers, with discounts for educational and nonprofit organizations.
Microsoft Identity Manager pricing varies by included licenses, making it cost-effective for some but expensive for others.
They are lower than some of their competitors.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Microsoft's licenses are bundled, allowing access to multiple services, which is beneficial.
The pricing of Microsoft Identity Manager is expensive.
 

Valuable Features

Omada Identity provides governance, customization, integration, and automation for efficient identity lifecycle management with advanced reporting and strong API connectivity.
Microsoft Entra ID enhances security and efficiency with features like single sign-on, multi-factor authentication, and seamless third-party integration.
Microsoft Identity Manager offers seamless integration, strong security, and user-friendly features, enhancing enterprise security and compliance effectively.
Technically, the product does everything one would expect from an identity and access management platform.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
The features of Microsoft Identity Manager that have been most impactful in improving security and compliance include the granular policies, report, and the ability to gain end-to-end visibility for each user.
These features have been impactful in improving our security and compliance.
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (3rd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (5th), Customer Identity and Access Management (CIAM) (3rd)
Microsoft Entra ID
Ranking in Identity Management (IM)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Microsoft Identity Manager
Ranking in Identity Management (IM)
6th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
23
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.5%, down from 3.6% compared to the previous year. The mindshare of Microsoft Entra ID is 12.5%, down from 13.1% compared to the previous year. The mindshare of Microsoft Identity Manager is 3.9%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
MANUEL VALDIVIA - PeerSpot reviewer
Priced in a low range but needs to improve the support services offered to users
If we don't use Microsoft Identity Manager for data masking, we can use some other tools, like IBM InfoSphere. The scope of Microsoft Identity Manager is limited to the identity part of our applications. Microsoft Identity Manager is an old technology, and Microsoft will discontinue it soon. Microsoft Identity Manager is very complex compared with other platforms. For example, I know Microsoft Azure is working on Azure Identity. In the future, Microsoft Identity Manager will migrate to Azure Identity because Azure Identity is a software asset and is less complex. The solution's technical support is bad, making it an area where improvements are required.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
8%
Government
7%
Educational Organization
29%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
Computer Software Company
12%
Government
12%
Financial Services Firm
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Regarding pricing, for the services we receive, it seems within the market range and about average.
What do you like most about Microsoft Identity Manager?
The product’s simplicity and integration are valuable.
What needs improvement with Microsoft Identity Manager?
Integration with third parties and enhanced policy management could be improved. The current policy management featur...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
MIM, Forefront Identity Manager, FIM, MS Identity Manager
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Dow Chemical Company (Dow), Whole Foods Market
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Identity Manager and other solutions. Updated: April 2025.
851,604 professionals have used our research since 2012.