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Microsoft Entra Verified ID vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Microsoft Security Suite
21st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
9
Ranking in other categories
Customer Identity and Access Management (CIAM) (8th)
Microsoft Purview Data Life...
Ranking in Microsoft Security Suite
29th
Average Rating
8.2
Reviews Sentiment
5.2
Number of Reviews
4
Ranking in other categories
Email Archiving (8th), Document Management Software (4th), Data Governance (24th)
 

Mindshare comparison

As of May 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.7%, up from 0.8% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Entra Verified ID1.7%
Microsoft Purview Data Lifecycle Management1.7%
Other96.6%
Microsoft Security Suite
 

Featured Reviews

Shivam Dhang - PeerSpot reviewer
IT Infrastructure & Cloud Manager at a media company with 501-1,000 employees
Digital credentials have streamlined identity verification and now support faster passwordless onboarding
The best features of Microsoft Entra Verified ID for us are decentralized identity verification, reusable verifiable credentials, and passwordless trust validation. We specifically appreciate the standard-based credential issuance and verification flow because it reduces manual identity checks and improves trust for external users, vendors, and contractors. For our team, the biggest impact came from reusable verifiable credentials in Microsoft Entra Verified ID. Once identity proofing is completed, the same trusted credential can be reused across multiple onboarding and access workflows, which has reduced repetitive verification effort and improved user onboarding speed significantly. Microsoft Entra Verified ID has improved our identity verification process by reducing manual validation steps for employees, contractors, and external partners. It has also strengthened our trust during onboarding and access requests while helping us move toward passwordless and decentralized identity workflows.
RK
Cloud Security & Governance at a financial services firm with 10,001+ employees
A comprehensive data management solution shows potential for improvement while providing strong integration with existing infrastructure
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data protection, and retention. It covers the entire lifecycle, helping us to protect, detect, and classify the documents. Challenges are mostly related to the security products onboarded into the bank; they have challenges in terms of those products complying with the internal standards. Sometimes, we cannot just use the DLP across the state. For example, using Microsoft products has been easy to adopt, such as OneDrive and SharePoint on-premise, but it becomes a challenge when it comes to AWS, as data also exists in S3 buckets. Testing is still ongoing, but it will eventually be done. The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges. These take time because we have high volume tickets in terms of connectivity, scanning failures, and related matters. There are also frequent change requests, especially regarding scoping or rescoping due to complexities, creating several challenges. In both organizations I work with, there are gaps, and there is no enterprise-wide data classification available. However, there are pockets of implementations for various products. Some agencies are using it, but otherwise, there's no product existing across the enterprise. Microsoft Purview Data Lifecycle Management is definitely a good solution, but there is significant room for improvement from a product perspective. Reporting is another area that needs improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."
"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"The biggest return on investment when using Microsoft Entra Verified ID is the single sign-on (SSO) feature."
"We saw a positive ROI with Microsoft Entra Verified ID, mainly through reduced manual identity verification effort and faster onboarding workflows."
"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."
"I would recommend this solution to others because it's simple enough to deploy."
"HPE Apollo Systems has positively impacted our organization by improving business operations by eighty percent, saving time, improving efficiency, and facilitating the management of large data sets."
"The UI is the most valuable feature."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
 

Cons

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."
"I still feel the pricing is on the higher side for larger customers."
"From our experience, Microsoft Entra Verified ID could improve in third-party ecosystem adoption and integration flexibility with non-Microsoft IAM platforms."
"I have not really seen return on investment with Microsoft Entra Verified ID."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
"There is no specific improvement I would suggest for Microsoft Purview Data Lifecycle Management, but I think if they can work on policy design and usability, adding more granular control for the organization regarding controlling the movement of data outside would definitely improve the solution."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
 

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
10%
Construction Company
8%
Comms Service Provider
8%
Government
12%
Computer Software Company
12%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?
It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.
What is your primary use case for Microsoft Entra Verified ID?
My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.
What advice do you have for others considering Microsoft Entra Verified ID?
My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
My major use case for Microsoft Purview Data Lifecycle Management is for the classification of data.
 

Also Known As

No data available
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.