Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #20 with an average rating of 9.0, while SAP is ranked #7 with an average rating of 9.0. Pipedrive holds a 1.1% mindshare in CRM, compared to SAP’s 1.8% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

3,908 Views
3,087 Comparison Views

78% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

6,981 Views
6,004 Comparison Views

83% willing to recommend

Pipedrive

SAP CRM

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Executive SummaryUpdated on Jun 3, 2026

SAP CRM and Pipedrive are competitive players in the CRM software category. SAP CRM seems to have the upper hand in terms of integration with other SAP systems, making it suitable for large enterprises, while Pipedrive excels in user-friendliness and quick deployment, catering more to small to medium businesses.

Features: SAP CRM offers comprehensive lead and opportunity management, task management, and customizable dashboards. It is compatible with global markets and provides strong data governance capabilities. It is also highly customizable and integrates well with other SAP systems like SAP ERP. Pipedrive provides simple deal tracking, efficient sales process management, and flexibility with multiple pipelines. Its intuitive design enables quick adoption and efficient automation.

Room for Improvement: SAP CRM faces challenges with system lag, complex interfaces, and time-consuming maintenance. Its integration with non-SAP systems can be cumbersome, and feature updates are slow, needing UI enhancements and reduced latency. Pipedrive could improve its integration with more systems and automation capabilities, as well as better segmentation in forms and enhanced documentation.

Ease of Deployment and Customer Service: SAP CRM can be deployed on-premises and in hybrid clouds, but users report complications in large-scale deployments and slow support responsiveness. Pipedrive is designed for quick cloud-based deployment with minimal hassle, delivering immediate results. Customer service for SAP CRM varies greatly based on the selected partner, while Pipedrive's user-friendly nature allows for efficient support and issue resolution.

Pricing and ROI: SAP CRM is often considered expensive for small to medium enterprises, with substantial licensing and maintenance costs. However, it offers potential long-term ROI for large enterprises due to its extensive feature set. Pipedrive, alternatively, provides a budget-friendly pricing model, making it accessible for smaller businesses and startups, delivering good value for money.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: June 2026).

Buyer's Guide

Pipedrive vs. SAP CRM

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

20th

Ranking in Local Government CRM

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (6th), Sales Force Automation (9th)

SAP CRM

Ranking in CRM

7th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (5th)

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of Pipedrive is 1.1%, up from 1.1% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.8%
Pipedrive	1.1%
Other	97.1%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the ability to create timelines and custom fields."

"Anyone thinking about using this solution should definitely look at it and seriously consider it because it's a very good product."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The solution is very stable."

"The solution is pretty easy to use and intuitive."

"It's very flexible and we can really fit it into our business model."

"The initial setup is straightforward."

More Pipedrive pros

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"SAP CRM is a scalable solution."

"SAP is very easy to use."

"The solution is easy to use."

"The solution is stable; we haven't had any issues and find that it's reliable, with no bugs or glitches and no crashes, which is very good in that respect so we don't have complaints."

"The tool is easy to use."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

"It's a good tool because in the same software, in the ERP, you have a CRM and all the administration, documents and policies in the same product."

More SAP CRM pros

Cons

"The product is expensive."

"You must pay more if you need an additional feature."

"Reporting capabilities of the solution could be improved."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"Areas where the solution could improve are with the easiness of integration with other solutions, as well as the reporting capabilities."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"The platform could be even more robust."

More Pipedrive cons

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"SAP must provide a demo system for the customers."

"The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"There is no scope for integration because SAP does not allow any personal integration."

"The product is very expensive."

"The solution is slow."

"I think what needs to be improved is the solution for Brazil's organization."

More SAP CRM cons

Pricing and Cost Advice

"We pay $1000 a month for the tool."

"As of now, the pricing and value are quite good."

"The price of Pipedrive has been reasonable."

"Pipedrive is relatively more affordable than other solutions."

"The product is expensive but provides valuable services."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution is affordable."

More Pipedrive pricing and cost advice

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"The product is expensive."

"They should reduce the price to target small businesses."

"The licensing model for SAP CRM is customer-based."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"There is a license required to use SAP CRM."

"The company has seen an increase in revenue."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

13%

Outsourcing Company

12%

Comms Service Provider

Computer Software Company

Manufacturing Company

13%

Financial Services Firm

11%

University

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	27

Questions from the Community

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What is your primary use case for SAP CRM?

Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.

See all answers

Comparisons

Zoho CRM vs Pipedrive

Compared 9% of the time

Freshsales vs Pipedrive

Compared 8% of the time

noCRM.io vs Pipedrive

Compared 8% of the time

Apollo.io vs Pipedrive

Compared 7% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 3% of the time

More Pipedrive Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 32% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 7% of the time

Adobe Campaign vs SAP CRM

Compared 4% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

SAP Sales Cloud vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

June 2026

Download Pipedrive product report

Buyer's Guide

SAP CRM

May 2026

Download SAP CRM product report

Overview

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.

Pipedrive

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?

Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
Task Management: Organizes tasks efficiently to ensure timely completion.
ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
Customizable Dashboards: Provides tailored views and insights to support decision making.

What benefits and ROI can users expect from SAP CRM?

Scalable Implementation: Adapts to business growth without loss of performance.
Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
Real-Time Data Access: Provides up-to-date information for informed decision making.
Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

June 2026

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: June 2026.

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