Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #26 with an average rating of 7.8, while SAP is ranked #3 with an average rating of 7.7. Pipedrive holds a 0.8% mindshare in CRM, compared to SAP’s 3.9% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

1,029 Views
689 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,674 Views
3,417 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 27, 2025

SAP CRM and Pipedrive are prominent players in the CRM category. SAP CRM has an edge for larger enterprises due to its extensive customization and integration capabilities, while Pipedrive leads in user-friendliness and cost-effectiveness for smaller businesses.

Features: SAP CRM offers robust marketing planning, lead management, and advanced analytics. It integrates seamlessly with SAP ERP and offers extensive customization and detailed reporting. Pipedrive provides a user-friendly interface with flexible data structures, automation, and effective reporting tools.

Room for Improvement: SAP CRM faces challenges like an aging interface, high complexity for non-SAP users, and a need for more agile features. Improving user-friendliness and AI integration are key areas for enhancement. Pipedrive needs better documentation, expanded automation options, and enhanced integration. Users also desire more transparent pricing.

Ease of Deployment and Customer Service: SAP CRM's deployment is typically more complex due to hybrid or on-premises implementations, with customer service varying by partner, though 24/7 technical support is available. Pipedrive offers simpler deployment on public and private clouds, with responsive customer service accessible via multiple channels.

Pricing and ROI: SAP CRM is generally expensive, with high licensing costs making it more suitable for large enterprises, though it promises strong long-term ROI. Pipedrive offers flexible pricing plans, making it more cost-effective for small businesses and allowing for a quicker return on investment thanks to its balance of functionality and affordability.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: September 2025).

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

26th

Ranking in Local Government CRM

14th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (4th), Sales Force Automation (9th)

SAP CRM

Ranking in CRM

3rd

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (3rd)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Pipedrive is 0.8%, up from 0.8% compared to the previous year. The mindshare of SAP CRM is 3.9%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	3.9%
Pipedrive	0.8%
Other	95.3%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is straightforward."

"The most valuable feature is the ability to create timelines and custom fields."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"The usability of the solution is its valuable feature."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The solution is pretty easy to use and intuitive."

More Pipedrive pros

"The tool is easy to use."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"SAP CRM has a good performance."

"SAP CRM's most valuable at a branch level."

"We get very good support from SAP."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."

More SAP CRM pros

Cons

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The platform could be even more robust."

"You must pay more if you need an additional feature."

"Reporting capabilities of the solution could be improved."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"New features sometimes seem bolted on rather than being smooth."

More Pipedrive cons

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"The product is very expensive."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

More SAP CRM cons

Pricing and Cost Advice

"Pipedrive is relatively more affordable than other solutions."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"As of now, the pricing and value are quite good."

"The product is expensive but provides valuable services."

"We pay $1000 a month for the tool."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The solution is affordable."

"The price of Pipedrive has been reasonable."

More Pipedrive pricing and cost advice

"The pricing from SAP is good but it takes time to realize the investment."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"There is a license required for the solution and most of my clients purchase an annual license."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"We pay for the license yearly."

"They should reduce the price to target small businesses."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Outsourcing Company

13%

Retailer

Comms Service Provider

Manufacturing Company

12%

Computer Software Company

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

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Compared 14% of the time

Zoho CRM vs Pipedrive

Compared 8% of the time

Odoo vs Pipedrive

Compared 7% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 7% of the time

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Microsoft Dynamics CRM vs SAP CRM

Compared 36% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 20% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Oracle CRM vs SAP CRM

Compared 8% of the time

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Product Reports

Buyer's Guide

Pipedrive

September 2025

Download Pipedrive product report

Buyer's Guide

SAP CRM

September 2025

Download SAP CRM product report

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

September 2025

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: September 2025.

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