Pipedrive vs SAP CRM comparison

Pipedrive and SAP are both solutions in the CRM category. Pipedrive is ranked #19 with an average rating of 8.5, while SAP is ranked #6 with an average rating of 8.2. Pipedrive holds a 1.1% mindshare in CRM, compared to SAP’s 1.9% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

3,245 Views
2,564 Comparison Views

78% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

6,020 Views
5,177 Comparison Views

84% willing to recommend

Pipedrive

SAP CRM

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Executive SummaryUpdated on Feb 8, 2026

SAP CRM and Pipedrive compete in the CRM software market, catering to different business sizes and needs. Pipedrive seems to have the upper hand for smaller businesses due to its simplicity and cost-effectiveness, while SAP CRM offers robustness suitable for larger corporations.

Features: SAP CRM provides extensive integration capabilities with SAP ERP, detailed analytics tools, and high flexibility in customization, making it a comprehensive solution for large enterprises. Pipedrive is highlighted for its pipeline management, simplicity, and intuitive user interface, effectively addressing the needs of small to medium-sized businesses.

Room for Improvement: SAP CRM could improve its user interface, performance speed, and ease of integration with third-party applications like Microsoft Teams. Additionally, enhancing user-friendly features and analytics could benefit users. Pipedrive could benefit from better automation features, improved form capabilities, and more transparency in sales management, alongside refined documentation.

Ease of Deployment and Customer Service: SAP CRM supports various deployment options, including Hybrid and On-premises, with customization and support generally relying on chosen partners, leading to complex implementations and varied response times. Pipedrive offers straightforward Public and Private Cloud deployments with consistently responsive and helpful customer support, providing a seamless user experience.

Pricing and ROI: SAP CRM is a higher-tier solution with advanced features, carrying higher costs suitable for medium to large enterprises and potentially showing ROI after several years. Pipedrive is positioned as a cost-effective solution with flexible pricing options, offering monthly or annual payments, making it more adaptable to various budgets and providing value for smaller businesses.

To learn more, read our detailed Pipedrive vs. SAP CRM Report (Updated: April 2026).

Buyer's Guide

Pipedrive vs. SAP CRM

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

19th

Ranking in Local Government CRM

8th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Opportunity Management (6th), Sales Force Automation (9th)

SAP CRM

Ranking in CRM

6th

Ranking in Local Government CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Management (5th)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Pipedrive is 1.1%, up from 1.1% compared to the previous year. The mindshare of SAP CRM is 1.9%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.9%
Pipedrive	1.1%
Other	97.0%

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is pretty easy to use and intuitive."

"It is a stable platform."

"The biggest and the best feature is the view that you get when you log in, where you have a board like Kanban with columns that help you move deals along the process and really keep track of where you are."

"Anyone thinking about using this solution should definitely look at it and seriously consider it because it's a very good product."

"It's very flexible and we can really fit it into our business model."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

More Pipedrive pros

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"SAP CRM's most valuable at a branch level."

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform, with out-of-the-box integration that lets you easily bring together pre-sales and post-sales on a single platform and even extend the CRM to customers so they can see exactly what is happening to their orders just by logging in."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"When we implemented this solution nine years ago it was the best product on the market."

More SAP CRM pros

Cons

"You must pay more if you need an additional feature."

"New features sometimes seem bolted on rather than being smooth."

"You must pay more if you need an additional feature."

"Areas where the solution could improve are with the easiness of integration with other solutions, as well as the reporting capabilities."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"The product is expensive."

"The platform could be even more robust."

"The automation process is challenging."

More Pipedrive cons

"This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay."

"In the future, machine learning and artificial intelligence functionality need to be included."

"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

"SAP CRM could improve by being easier to use and customer-friendly."

"The B2C features of SAP are strong, but they are not very known to the public and companies."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"The solution is slow."

More SAP CRM cons

Pricing and Cost Advice

"The solution is affordable."

"The product is expensive but provides valuable services."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The price of Pipedrive has been reasonable."

"As of now, the pricing and value are quite good."

"Pipedrive is relatively more affordable than other solutions."

More Pipedrive pricing and cost advice

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"The solution is expensive."

"They should reduce the price to target small businesses."

"SAP CRM is an expensive product."

"The product is expensive."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"There is a license required to use SAP CRM."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

12%

Outsourcing Company

11%

Computer Software Company

Comms Service Provider

Manufacturing Company

13%

Financial Services Firm

10%

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

Zoho CRM vs Pipedrive

Compared 9% of the time

noCRM.io vs Pipedrive

Compared 8% of the time

Freshsales vs Pipedrive

Compared 8% of the time

Apollo.io vs Pipedrive

Compared 7% of the time

Bixpand vs Pipedrive

Compared 3% of the time

More Pipedrive Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 30% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 8% of the time

Adobe Campaign vs SAP CRM

Compared 4% of the time

Zoho CRM vs SAP CRM

Compared 3% of the time

Oracle CRM vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

April 2026

Download Pipedrive product report

Buyer's Guide

SAP CRM

April 2026

Download SAP CRM product report

Overview

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.

Pipedrive

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?

Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
Task Management: Organizes tasks efficiently to ensure timely completion.
ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
Customizable Dashboards: Provides tailored views and insights to support decision making.

What benefits and ROI can users expect from SAP CRM?

Scalable Implementation: Adapts to business growth without loss of performance.
Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
Real-Time Data Access: Provides up-to-date information for informed decision making.
Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Pipedrive vs. SAP CRM

April 2026

Free Report: Pipedrive vs. SAP CRM

Find out what your peers are saying about Pipedrive vs. SAP CRM and other solutions. Updated: April 2026.

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