SAP Customer Data Cloud vs SAP Identity Management comparison

The compared SAP Customer Data Cloud and SAP Identity Management solutions aren't in the same category. SAP Customer Data Cloud is ranked #3 in SL , and holds a 21.4% mindshare in the category. SAP Identity Management is ranked #12 in IAM , with an average rating of 9.5, and holds a 2.7% mindshare. Additionally, 100% of SAP Customer Data Cloud users are willing to recommend the solution, compared to 92% of SAP Identity Management users who would recommend it.

SAP Customer Data Cloud

Read 2 SAP Customer Data Cloud reviews

556 Views
6 Comparison Views

100% willing to recommend

SAP Identity Management

Read 14 SAP Identity Management reviews

1,760 Views
1,302 Comparison Views

92% willing to recommend

SAP Customer Data Cloud

SAP Identity Management

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP Customer Data Cloud

Average Rating

8.0

Number of Reviews

Ranking in other categories

Social Login (3rd)

SAP Identity Management

Average Rating

7.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

User Provisioning Software (6th), Identity Management (IM) (12th)

Mindshare comparison

SAP Customer Data Cloud and SAP Identity Management aren’t in the same category and serve different purposes. SAP Customer Data Cloud is designed for Social Login and holds a mindshare of 21.4%, down 33.3% compared to last year.
SAP Identity Management, on the other hand, focuses on Identity Management (IM), holds 2.7% mindshare, up 2.6% since last year.

Social Login Market Share Distribution
Product	Market Share (%)
SAP Customer Data Cloud	21.4%
LoginRadius	50.0%
Akamai Identity Cloud	28.6%

Social Login

Identity Management (IM) Market Share Distribution
Product	Market Share (%)
SAP Identity Management	2.7%
SailPoint Identity Security Cloud	18.4%
Microsoft Entra ID	11.8%
Other	67.1%

Identity Management (IM)

Featured Reviews

reviewer1549194

Specialist Programmer at a tech services company with 10,001+ employees

Customizable, enhances security, and the Consent Management functionality is helpful

Gigya is a CIAM that provides registration as a service. It can be used for setting up SSO or federated SSO between different sites. It also provides the solution for consent and preference management. Screens and automated emails to customers can be highly customized, and it also provides drag…

Read full review

Kiril Petkov

CEO at a energy/utilities company with 201-500 employees

Stable, especially if you're an experienced user and is suitable for managing access rights for accounts, process sharing, and file sharing, but it isn't straightforward to use or maintain

I'm not so happy about the features provided by SAP Identity Management, but I'm not sure where the problem lies, if it's a product issue, an issue with its deployment, or both. I find SAP Identity Management complicated to use. Maintaining it is also complex. The solution is integrated with only two core systems, so it's not compatible with all applications in terms of providing single sign-on, which makes no sense to me, so this is another area for improvement in SAP Identity Management. Still, the issue could be with the supplier my company is working with, as that supplier provides consultancy and deployment services. It's a popular, experienced, and well-ranked supplier in the local market. However, it's still not guaranteed that the business requirements have been understood correctly and that the deployment was done properly. What I'd like to see in SAP Identity Management in its next release is a more innovative way to use it for handling all access rights rather than having to use different products.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"SAP CDC is very easy to use and the best part about this tool is its documentation."

"What's most valuable in SAP Identity Management is that it's easily an out-of-the-box solution for connectivity with SAP applications. We do not have to do any customizations, and this makes the solution very compatible with most SAP applications. SAP Identity Management is also very user-friendly."

"The most valuable features of SAP Identity Management are business roles and automated user provisioning."

"The most valuable feature is the user experience for managing information."

"Rather than implement a basic SSO, this solution assisted us with setting up two-factor authentication."

"The setup process is straightforward."

"It provides basic automatic user administration and role provisioning to save time."

"What I like about SAP Identity Management is that it's stable for experienced users and suitable for access management, not just for SAP accounts, but for Active Directory, including file sharing and process sharing."

"The tool's most valuable features are its access control and approval of access requests. The self-service password reset feature is efficient. Role management capabilities streamline user access by assigning and revoking roles."

More SAP Identity Management pros

Cons

"I have struggled to give different access to different users in the same application."

"Research and marketing need to be improved."

"The pricing could be better."

"I find SAP Identity Management complicated to use. Maintaining it is also complex."

"One of the areas for improvement in the solution is its user interface which needs to be up-to-date and fancier, in particular, have better visualization in terms of the tabs and buttons. The user interface of SAP Identity Management should be improved based on the latest trends."

"For SAP support in Brazil, everything is in English, which poses a difficulty for many customers."

"SAP Identity Management can improve risk analysis and authority checks."

"It needs to have the SSO for the HANA modules that SAP is releasing."

"What needs improvement in SAP Identity Management is its compatibility with third-party applications. We'd like to get connectors or plugin settings to make it easier to manage other applications, whether SAP or non SAP applications. As SAP Identity Management is not compatible with non SAP applications, some of the clients are looking for other IDM applications such as SalePoint and Saviynt, so this is an issue we've observed in the solution."

More SAP Identity Management cons

Pricing and Cost Advice

Information not available

"The licensing cost varies depending on the specific requirements and deployment size."

"When evaluating the price of any product, I first look at how it meets my business requirements and if it meets requirements adequately and predictively. Currently, I don't see this from SAP Identity Management, so pricing for it is expensive, in my opinion."

"I rate the solution's pricing a four out of ten."

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Top Industries

By visitors reading reviews

Manufacturing Company

22%

Computer Software Company

10%

Energy/Utilities Company

Retailer

Manufacturing Company

14%

Computer Software Company

11%

Financial Services Firm

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

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What do you like most about SAP Identity Management?

The tool's most valuable features are its access control and approval of access requests. The self-service password reset feature is efficient. Role management capabilities streamline user access b...

See all answers

What needs improvement with SAP Identity Management?

One area that could be improved with SAP Identity Management, other than support, is user engagement from an implementation perspective. It would be beneficial for SAP to extend their events and wo...

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What is your primary use case for SAP Identity Management?

The use cases for SAP Identity Management include the logistics company, and we also have a beverage company that is using SAP Identity Management. We did not make the migration for them, but we im...

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Comparisons

Auth0 vs SAP Customer Data Cloud

Compared 40% of the time

Okta Workforce Identity vs SAP Customer Data Cloud

Compared 29% of the time

DigitalPersona Pro vs SAP Customer Data Cloud

Compared 14% of the time

More SAP Customer Data Cloud Competitors

SailPoint Identity Security Cloud vs SAP Identity Management

Compared 34% of the time

Microsoft Entra ID vs SAP Identity Management

Compared 9% of the time

Saviynt vs SAP Identity Management

Compared 9% of the time

EmpowerID vs SAP Identity Management

Compared 7% of the time

EVOLVEUM midPoint vs SAP Identity Management

Compared 4% of the time

More SAP Identity Management Competitors

Product Reports

Buyer's Guide

LoginRadius vs. SAP Customer Data Cloud

September 2025

Download SAP Customer Data Cloud product report

Buyer's Guide

SAP Identity Management

September 2025

Download SAP Identity Management product report

Also Known As

Gigya Customer Identity Management

SAP NetWeaver Identity Management, NetWeaver Identity Management

Overview

SAP's Customer Data Cloud helps grow your audience and build trusted, personalized customer relationships based on transparency and personal data control.

SAP

Reduce risk and centrally manage user access across your enterprise – with SAP Identity Management. The software integrates with your business processes to provide robust data and application security. Keep your operations running smoothly – and boost productivity by providing role-based user access, self-service password reset, approval workflows, and more.

SAP

Sample Customers

Nutricia-Danone, ESI, Frontier Communications, Medialaan, Verizon Wireless, Talpa Media

State of Indiana, Automotive Resources International (ARI), Alliander N.V., Chemion Logistik GmbH, Seoul National University Bundang Hospital (SNUBH)

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