The solution is used for generating leads as part of the inbound campaign.
Sales CRM Consultant at a consultancy with 1-10 employees
The solution is very stable and very reliable, and the onboarding process is well documented
Pros and Cons
- "The tool is very stable and very reliable."
- "The product is not cheap."
What is our primary use case?
What is most valuable?
The joint database shared between all the HubSpot modules is valuable.
What needs improvement?
The product is not cheap.
For how long have I used the solution?
I have been using the solution for more than four years.
Buyer's Guide
HubSpot Marketing Hub
January 2026
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,114 professionals have used our research since 2012.
What do I think about the stability of the solution?
The tool is very stable and very reliable. No software is without glitches or errors. I rate the stability a ten out of ten.
What do I think about the scalability of the solution?
Our customers are medium-sized businesses. The tool is scalable. We can scale it up to whatever level we want. I rate the scalability a ten out of ten.
How was the initial setup?
The initial setup is complex, but it is manageable. The onboarding process is well documented. The ease of setup depends on the environment. It is a SaaS solution. The initial deployment takes approximately three months.
What's my experience with pricing, setup cost, and licensing?
It is an upmarket solution, but it is not the most expensive tool. I rate the pricing a seven out of ten on a scale where one is cheap, and ten is expensive.
Which other solutions did I evaluate?
The product is better than other alternatives.
What other advice do I have?
I recommend the product. Implementing a marketing automation solution must be well-planned and well-thought-through. Overall, I rate the tool a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Marketing manager at a hospitality company with 11-50 employees
Provides good enterprise features and helps in scaling businesses
Pros and Cons
- "The product has the most valuable enterprise features."
- "HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
What is our primary use case?
We use HubSpot Marketing Hub for brand awareness and marketing campaigns.
What is most valuable?
The product has the most valuable enterprise features. It is a complete enterprise solution with useful tools and technology.
What needs improvement?
HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.
For how long have I used the solution?
We have been using HubSpot Marketing Hub for seven years.
What do I think about the stability of the solution?
It is a stable product. I rate its stability a seven or eight out of ten.
What do I think about the scalability of the solution?
It is a scalable platform. We get many sales leads using it. I rate its scalability a seven out of ten.
How are customer service and support?
The technical support services are good. I can easily reach them in case of queries.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup process is easy. It takes two months to complete.
What's my experience with pricing, setup cost, and licensing?
HubSpot Marketing Hub is less expensive than Salesforce. However, it is a complete product from a business perspective.
What other advice do I have?
It is a unique platform for scaling businesses by reaching large audiences in a very short span. With the help of a segmentation feature, we can reach the right audience at the right time. We can identify the right opportunity to increase sales.
I rate HubSpot Marketing Hub an eight out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
HubSpot Marketing Hub
January 2026
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,114 professionals have used our research since 2012.
Web Specialist and Marketing Expert at a manufacturing company with 10,001+ employees
Unique and very user-friendly
Pros and Cons
- "Very user-friendly."
- "An expensive solution."
What is our primary use case?
We use this solution for analytics for our marketing campaigns and the basic CRM.
I'm a web and digital marketing expert. We are an industrial company and customers of HubSpot.
What is most valuable?
This product is unique and very user-friendly. It's very helpful for our needs.
What needs improvement?
This product is quite expensive.
For how long have I used the solution?
I've been using this solution for a few weeks.
What do I think about the stability of the solution?
The solution is stable.
How was the initial setup?
We worked with an agency that assisted us with the implementation.
What's my experience with pricing, setup cost, and licensing?
Licensing costs are expensive but it's worth the money. I believe we paid for a professional license.
Which other solutions did I evaluate?
We didn't evaluate any other options.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Manager Product Strategy at a security firm with 501-1,000 employees
Reliable and user-friendly with great dashboards
Pros and Cons
- "It's my understanding that the initial setup is a straightforward process."
- "It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
What is our primary use case?
On our website, we have lots of forms and LinkedIn ads that we run. We basically have lots of forms. We sync our HubSpot so that whatever form fields are being entered, whenever users want to download any assets, that automatically syncs in HubSpot, and HubSpot tells us, who has downloaded a certain asset.
What is most valuable?
I have only used one feature so far, which is this form field. When I say form field, it is like syncing HubSpot form fields with website form fields. That is the only one that I have used. Therefore, that is most valuable to me so far.
It has been an excellent, awesome product to work with.
It's my understanding that the initial setup is a straightforward process.
The solution is extremely reliable.
The solution is very user-friendly.
The dashboard is great.
What needs improvement?
As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot.
It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.
For how long have I used the solution?
I've used the solution for 12 months. However, I've used it only for 15 to 20 days in the last five or six months.
What do I think about the stability of the solution?
The solution is stable. It's one of the most reliable solutions I have used. There are no bugs or glitches. It doesn't crash or freeze. The performance is good.
What do I think about the scalability of the solution?
From my side, I have not attempted to scale the solution. I can't speak to how scalable it is. I don't have enough experience to comment directly.
We have three or more individuals using the solution on our side.
How extensively the solution will be used, and if it will be expanded, is part of a management team decision. I can't speak to their plans in that regard.
How are customer service and technical support?
I've been in touch with technical support and I have been very happy with them. I'd rate them at a nine out of ten. They are helpful and responsive. They're excellent.
Which solution did I use previously and why did I switch?
I did not previously use a different tool.
How was the initial setup?
The initial setup was done a long while back by the marketing operations team. It was very straightforward at that time, as far as I know. However, I was not directly a part of the process.
What about the implementation team?
Our marketing operations team handled the implementation.
What's my experience with pricing, setup cost, and licensing?
I don't manage the licensing. I'm not sure how it works. I can't speak to the exact costs or how the license is structured.
Which other solutions did I evaluate?
I did not evaluate other options before choosing this product.
What other advice do I have?
I'm just a customer and an end-user.
I'm not sure which version of the solution I'm currently using. I share a license. I can't recall the license number.
Even though I have worked only worked with the solution for a short time, I would recommend HubSpot to be used, as they are very reliable. They are very responsive and the solution does most of the things for you. It is the best solution that I have worked with.
I'd rate the solution at a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Associate Software Engineer at a computer software company with 501-1,000 employees
Offers good automation capabilities to users
Pros and Cons
- "The product's initial setup phase was pretty easy."
- "The tool could concentrate on improving the analytics and the overall user experience with AI."
What is our primary use case?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and so on. We were tracking various metrics with the tool, like how many total customers are viewing our website for the first time, how many are actively participating, how many are converting to, and maybe trying to use a product. We were tracking different metrics.
What is most valuable?
HubSpot was integrated into our website. We found HubSpot to be efficient, performing very well compared to other web analytical tools. Our whole website was deeply integrated through HubSpot, which is why we were using it. Though there might be other analytical tools as well, like Google Analytics, we found that HubSpot is good since it was deeply integrated within our website, so we were able to get clearer metrics, and we were able to track real-time data pretty well.
What needs improvement?
In some cases, the data might not be updated. We had a few instances where we had to reach out to HubSpot's team in order to get it sorted so that they could update the data as often. The updates were not reflecting properly.
In the future, the tool could use AI to improve the analytics. Maybe the product could use AI to make it easy for users to use it for the first time. New users could use the tool's AI chatbot to get help navigating the product for the first time. The tool could concentrate on improving the analytics and the overall user experience with AI.
For how long have I used the solution?
I have been using HubSpot Marketing Hub for ten months. My company has a partnership with HubSpot. We are also users of the tool.
What do I think about the stability of the solution?
The tool sometimes experienced delays in updating the metrics. Latency-wise, I can't comment on the tool's 100 percent quality. The tool is sometimes not properly updated, so we can keep it around 95 to 96 percent stable.
What do I think about the scalability of the solution?
The tool's scalability was pretty good. We were able to get the tool integrated into our website, and we were able to scale it across our organization pretty well. Many of the folks from the marketing team were using it, so scalability was good.
I work in an enterprise-level company.
How are customer service and support?
The solution's technical support was good. I rate the technical support an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have used Google Analytics. If I compare HubSpot to Google, only the integration part differs in both solutions. If not for the integration part, Google and HubSpot are similar.
How was the initial setup?
The product's initial setup phase was pretty easy.
I was not involved in the tool's deployment. The tool's deployment was taken care of by my IT team.
There was no need for me to maintain the solution. The overall maintenance was not required at all.
What's my experience with pricing, setup cost, and licensing?
For our organization, HubSpot was pretty affordable compared to Google Analytics.
What other advice do I have?
The automation capability in HubSpot is pretty good. I know we were able to generate reports. We could automate a little of the data in the tool, and we were able to get data, send reports on a daily or, a frequency that we can set. Based on the frequency, we are able to get reports. We automated some of the metrics over there.
When I was using the tool four months ago, no AI features were embedded in it. Some features would have been implemented when I was using the tool.
I rate the tool as eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Director Partner Solutions at a tech vendor with 51-200 employees
Reliable with good support and helpful contact enrichment capabilities
Pros and Cons
- "Technical support is helpful and responsive."
- "They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
What is our primary use case?
We primarily use the solution for contacts and sales. We need it for client enrichment and client outreach.
What is most valuable?
The contacts and the connection to sales as well as contact enrichment have been the most valuable aspects of the product.
It is a stable solution.
Technical support is helpful and responsive.
You can scale the product.
What needs improvement?
I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking.
They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.
For how long have I used the solution?
I've been using the solution for more than a year. The company has been using the solution for a long time.
What do I think about the stability of the solution?
It offers a stable performance. We haven't had issues with performance. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
It's scalable. If you want to increase usage, you can do so.
We have ten to 12 people using the solution currently. It's used on a daily basis. The users are in marketing and sales.
How are customer service and support?
We've dealt with technical support in the past. They are very responsive and pretty knowledgeable. We've been satisfied with the assistance we get.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We also use the Salesforce CRM. Salesforce we use more internally, whereas HubSpot is used externally.
What's my experience with pricing, setup cost, and licensing?
I'm not aware of the pricing. I have no visibility of that aspect of the product.
What other advice do I have?
I'm a customer and an end-user.
I'd rate the solution eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Warrior Representative at a tech services company with 11-50 employees
A user-friendly CRM platform with a valuable automation feature
Pros and Cons
- "The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
- "The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
What is our primary use case?
I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.
What is most valuable?
The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.
What needs improvement?
The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.
For how long have I used the solution?
I have been dealing with HubSpot Marketing Hub for about four months.
What do I think about the stability of the solution?
It has been pretty stable. I haven't had that many issues with this.
What other advice do I have?
On a scale from one to ten, I would give HubSpot Marketing Hub a nine.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Executive Engagement Advisor / Founder at a marketing services firm with 51-200 employees
A good solution for email tracking
Pros and Cons
- "The solution helps me to structure and track marketing and sales emails."
- "The solution does not enable one to know with certainty if another opened an email he had sent."
What is most valuable?
The solution helps me to structure and track marketing and sales emails. It allows me to know when a person has opened them and if they have been disseminated.
What needs improvement?
The solution does not enable one to know with certainty if another opened an email he had sent. It may, in fact, be the organization itself that has automatically opened the email and not its recipient. As such, this capability is not a reliable metric.
For how long have I used the solution?
I have been dealing with HubSpot Marketing Hub for around six months.
What do I think about the stability of the solution?
I consider the solution to be stable.
How are customer service and technical support?
I have not had any dealings with technical support.
How was the initial setup?
The initial setup was pretty straightforward.
What's my experience with pricing, setup cost, and licensing?
As I employ a corporate license, I cannot say for certain how much it would cost on an individual basis. I believe it amounts to $50 per month.
What other advice do I have?
I rate HubSpot Marketing Hub as an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free HubSpot Marketing Hub Report and get advice and tips from experienced pros
sharing their opinions.
Updated: January 2026
Product Categories
Marketing AutomationPopular Comparisons
Salesforce Marketing Cloud
Oracle CRM
Oracle Eloqua
Zeta Marketing Platform
SAP Marketing Cloud
Act-On Software
WebEngage Omnichannel Engagement
IBM Watson Campaign Automation
Zoho Marketing
BlueConic
Autopilot HQ
Buyer's Guide
Download our free HubSpot Marketing Hub Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
















