HubSpot Marketing Hub Reviews

We use this solution for marketing. 

It’s a tool which works well to evaluate leads journey and conversion

The valuable feature I have found in this solution are:

• Lead generation is very helpful overall.
  
• Lead generation monthly email scheduling is very good.
  
• Email drafts at any point in time can be edited, even if you schedule it for tomorrow you can edit it easily.
  
• You can embed images in emails.
  
• There is integration with social sites.
  
• Integrates with other platforms, such as Salesforce. The data flow from HubSpot to Salesforce is very good. It is very powerful in automatically adding the data and the field you want into the dashboard.
• Very light solution with many types of marketing automation.

HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions.

The email recipients sometimes do not receive some of the call-to-action images that are not downloading and this happens no matter what browsers are being used. This should improve in a future release.

I have been using this solution within the last 12 months.

The solution is reliable.

The solution is scalable with the use of customer relationship tools with CRM solutions.

If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.

The help section on HubSpot's website has a lot of documents, there is no need to go to an external site. There is a search box you can input what exactly you want and the related information will come up. It is not a community-type forum that some other vendors have, such as Salesforce where the community adds the information to your question to assist you. I think HubSpot's support team took a lot of use cases and then provided the information for their customers online which has been a benefit. The help section is comprehensive and you can find what you need.

I have used Eloqua and Marketo previously. Eloqua has some specialized features, such as
radial fix for social media monitoring.

The initial setup was straightforward.

We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have.

I have evaluated other solutions.

I rate HubSpot Marketing Hub a seven out of ten.

I use HubSpot for lead management, funnel management, and marketing.

The most valuable features are the reports, overall usability, and ease of use.

Being able to send emails from within it, and the email campaigns are good features.

It is very flexible.

When using this product, improvements often have to be made at the corporate level, such as improving their overall best practices. The reason for this is the flexibility that the solution provides. For example, when different people are talking about a certain sales stage, there should be certain qualifications. One person might refer to a deal at the commit stage, whereas another one considers it to be at the qualification stage.

Although the interface is good, it is not very intuitive. I usually have to go to the admin to look for help with certain functions. The search and questions aren't as intuitive as I would expect from a platform like this. However, it may just be me getting up to speed with it.

I have been using HubSpot Marketing Hub since I joined this company, several months ago.

Stability-wise, this is a good product.

As far as I know, the scalability is good. We have perhaps 30 users in the company.

I have not been in touch with technical support.

I have used Salesforce for close to 20 years, and it's fairly similar, but there are some little idiosyncrasies that differentiate them.

My advice for anybody who is implementing HubSpot is to have corporate best practices defined, or at least evolving in parallel with the implementation and bringing on new users. You want to make sure that everyone is using it the same way.

I would rate this solution an eight out of ten.

We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.

HubSpot has been very useful for a startup when we didn't have marketing ops expertise. It provides basic email automation tools, leads capture/scoring, and integrates with SFDC.  

Their blog platform and form capabilities are very easy to use and integrate within our web site.

API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.

We use it as a CRM and as a CMS.

It saves a lot of time. 

• Marketing module
• Contacts
• Reports.  

Analytics system could be better.

• Helping to create client websites
• Adding content
• Minor template tweaks
• Custom website and landing pages
• Blogs
• Templates
• Widgets
• Workflows
• Email

• Overall speed and ease of use.
• Sandbox environment allows for real-time examples to test and share with clients on the environment. 
• It allows us to shine with a deep understanding of the platform.
  

• Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation.
• Great file manager: Easy to work with, edit images, and organize files. 
• Design Manager: Ease of editing and creating templates after initial development.
• HubDB: Great for modules, tables, resources and beautiful dynamic pages

HubSpot is constantly working to improve and innovate. A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly. 

Customer support is helpful and responsive. 

Sales enablement, where it has been hard to manage leads and forgetting following up with clients, as we manage multiple geographies and managing data in a worksheet can be hard. 

It has eased managing the sales team and the sales journey right from setting up appointments. The best thing is the ease to customize per our needs. 

• Deals and closing
• Task reminders
• Call logs

We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.

They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details. I would recommend trying to use ElliQ, which is an excellent smart bot that can be used for automation.

I use HubSpot to aggregate all of my content, create calls to action and landing pages, to generate leads for my consulting practice. As a research analyst and marketing strategist, I use HubSpot to disseminate my content across my social media channels and to keep me up to date on comments so I can respond in a timely manner.

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time. Able to put together lead nurturing programs based on personas to move MQLs to SQLs and trials to customers.

I am able to continue to share information of value with several different personas depending on the content I am sharing.

Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas.

I am not in a position to afford the CRM at this point. I would like to get to a point where I can justify using it.

No.

I have not.

Customer Service:

10+

Technical Support:

10+

No, I have not found a solution that meets my needs better than HubSpot.

Very straightforward and CSRs were very helpful any time I have a question.

I implemented the solution myself.

Undetermined at this point.

Take the 30-day free trial with HubSpot and any other vendor. Some marketing automation solutions are better for lead scoring and lead management, but I have not found a better solution for someone using content marketing as their primary lead generation strategy.

Eloqua, Marketo, Act-On, Silverpop, Adobe, Pardot

Easy to use. Great customer support.

I continue to use HubSpot for content curation and dissemination. I have written more than 500 blog posts on marketing, employee, and customer engagement, and also more than 1000 articles on the state of different aspects of IT. I have a lot of information on the value of various constituencies. As such, that is what I am using HubSpot to do at least three times a day. 

The analytics enable me to see which content is driving the most page views and click-throughs.              

We are now able to manage and measure content (blogs, CTAs, and landing pages). HubSpot serves as my Content Management Network for more than 500 of my own articles and gives me access to those that I have written for DZone.

Content creation and dissemination. I love that I am able to access the 500 plus blog posts on my site, as well as the more than 800 articles I have written for DZone.com.

Increase the CRM size for sole proprietors before increasing the fee. As an employee working to get some consulting projects, in addition to my full-time work, I am not in a position to accumulate a large number of MQLs. These are unlikely to nurture into SQLs given their geography.

No issues.

It has not been an issue.

Customer Service:

Excellent.

Technical Support:

Excellent.

No.

In-house; myself.

Undetermined.

Have sufficient content before signing up for the 30-day trial.

Yes. Eloqua, Marketo, Act-On

Great customer support and information of value on the site.