We use Tableau for working with data.
Performance and Business Intelligence Specialist at a transportation company with 1,001-5,000 employees
Good visualization features and reasonably-priced, but the ETL process is time-consuming
Pros and Cons
- "Compared to other products, visualization features are really good."
- "To be the best in the market, Tableau has to improve its user interface and also look into developing implementing the best machine learning algorithms."
What is our primary use case?
What is most valuable?
Compared to other products, visualization features are really good. When it comes to data availability and visualization, some tools like PowerBI give 20% to the visualization and 80% to the data. With Tableau, it gives 80% to the visualization and 20% to the data.
What needs improvement?
All of the BI tools have graphical interfaces but when it comes to the learning environment, not every tool has everything. To be the best in the market, Tableau has to improve its user interface and also look into developing implementing the best machine learning algorithms.
Including data storage capabilities would be helpful.
During the data crunching phase, it takes time for Tableau to connect, integrate, and download the data. In general, it takes a lot of time for the ETL process.
Increasing the trial period to six months would allow people to better learn and assess the tool to determine whether it suits their needs.
Given the price of BI tools, Tableau should consider giving a scholarship to people so that they can learn how to work with the tool. It would be helping some of the people who lost their jobs during this pandemic. If the users learn and become certified on Tableau, it would help to get more people interested in the tool.
For how long have I used the solution?
I have been working with Tableau for approximately five years.
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Tableau Enterprise
January 2026
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What's my experience with pricing, setup cost, and licensing?
The price of Tableau is reasonable compared to other products. One thing to keep in mind is that price is not the only thing to consider. The first time that you want to test any BI tool, you have to give the user some time to work with it and learn it. This means that the trial period should be as long as possible.
Many startups can't afford most of the BI tools, so they are looking for open-source platforms.
Which other solutions did I evaluate?
We are currently focused on building a data lake. Whether it is ultimately a data lake, data warehouse, or other data storage, we will require tools. There are several that we are looking into now. It is a collective effort with the data and the tools that we have, and what BI tools are necessary and required. Some of the solutions we are looking at are Alteryx, Azure, and Qlik Sense, in addition to Tableau.
With Qlik Sense, there is an ETL component and there is also a data storage option.
What other advice do I have?
I would rate this solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Architect at a tech services company with 1,001-5,000 employees
Easy for creating visualizations and dashboards, but a bit slow in handling huge enterprise-level data
Pros and Cons
- "Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools."
- "I am a BI consultant. I have worked on different reporting tools, such as Power BI and MicroStrategy. As compared to other tools, Tableau lags behind in handling huge enterprise-level data in terms of robust security and the single integrated metadata concept. When we connect to large or very big databases, then performance-wise, I sometimes found Tableau a little bit slow. It can have the single metadata concept like other tools for the reusability of the objects in multiple reports."
What is most valuable?
Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools.
What needs improvement?
I am a BI consultant. I have worked on different reporting tools, such as Power BI and MicroStrategy. As compared to other tools, Tableau lags behind in handling huge enterprise-level data in terms of robust security and the single integrated metadata concept. When we connect to large or very big databases, then performance-wise, I sometimes found Tableau a little bit slow.
It can have the single metadata concept like other tools for the reusability of the objects in multiple reports.
For how long have I used the solution?
I have around three years of experience in using Tableau.
What do I think about the scalability of the solution?
Its scalability is fine. However, in my experience, I haven't seen large-scale projects in Tableau. For such projects, tools like Cognos and MicroStrategy were used. It may be because I didn't get a chance to work on very large projects. I have seen it being used only for small-scale to medium-scale projects, not for large-scale projects.
How are customer service and technical support?
Their technical support is very good.
How was the initial setup?
The initial setup is straightforward. We can configure the server and do all the setup in half a day.
What's my experience with pricing, setup cost, and licensing?
It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing.
What other advice do I have?
For small-scale to medium-scale projects, I would recommend Tableau or Power BI. For large-scale projects, I would recommend MicroStrategy.
I would rate Tableau a seven out of ten. Most of the things are good in this solution.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Tableau Enterprise
January 2026
Learn what your peers think about Tableau Enterprise. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,114 professionals have used our research since 2012.
Operations Manager at a tech vendor with 11-50 employees
Good filters for data security, but reports should be downloadable as PDFs
Pros and Cons
- "This solution has improved insights into quantitative data."
- "Reports should be downloadable as PDF files."
What is our primary use case?
I used this solution for providing dashboard analytics from MySQL data.
How has it helped my organization?
This solution has improved insights into quantitative data.
What is most valuable?
The most valuable features are the user filters for data security and subscriptions to distribute images of reports.
What needs improvement?
The cost of the solution should be improved.
Reports should be downloadable as PDF files. Emails containing images of dashboards can be scheduled, but there is still demand for creating printable PDF snapshot views of dashboards. UPDATE - In fairness to Tableau, with the right design, dashboards that are downloadable can be created ad-hoc.
For how long have I used the solution?
I have been using this solution for three years.
What do I think about the stability of the solution?
Good
What do I think about the scalability of the solution?
Good - by licebnse model can be replaced by an enterprise model solution for large numbers of licenses.
How are customer service and technical support?
Good - customer success program is a great service
Which solution did I use previously and why did I switch?
I've looked briefly at Google Data Studios (good basic solution) and Amazon QuickSight which also looks good.
What's my experience with pricing, setup cost, and licensing?
Check that you need the functionality that you pay for - Tableau is not cheap.
Which other solutions did I evaluate?
No
What other advice do I have?
None
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager, BI & Analytics at a consultancy with 11-50 employees
The visualizations bring out patterns buried under a mountain of data. The tool offers unparalleled flexibility in terms of the types of visualisation that one can create.
What is our primary use case?
I've used Tableau primarily to visualize data on asset performance. These visualizations pertain to reliability engineering and I've created charts and dashboards showing key performance indicators such as mean time between failure for different asset components, trend/pattern of asset behavior (different types of events occurred in the asset) prior to failure and asset grouping based on their health and performance.
Tableau is so flexible as to enable the user to show events that have occurred over the entire lifespan of each asset. Normally, this requires a bit of data-wrangling but in my experience this graphic has found a lot of favor with multiple clients.
All of these visualizations were created in a local environment (at the desktop-level) using data from .xlsx and .csv files.
How has it helped my organization?
In our line of work, we primarily use Tableau Desktop/Server to visualize data based on our clients’ requirements. Once, while dealing with a procurement scenario, we found that the client could save $2.00 on each unit of Part A if they ordered it from Supplier X rather than from Supplier Y.
In another case, we designed dashboards that showed data from different sensors located throughout a building. This kind of an application could enable stakeholders to monitor building climatic conditions in real time and adjust thermostats according to CO2 levels and occupancy, thereby driving efficient consumption of power.
In this way, Tableau visualizations can be used to take more intelligent decisions as they bring out patterns buried under a mountain of data.
What is most valuable?
I believe the most valuable feature of Tableau is the flexibility it offers with regard to the types of visualizations the user can create. A lot of other products in this space offer limited chart types and work in a way that provide little room for customization, if any. But Tableau allows the user to work with its predefined templates such that the end result can be a visualization that is highly customized - in terms of the design, colors, sizes, shapes and the overall visual appeal. This is an invaluable feature as it enables one to communicate more powerfully from the data.
I would also consider the ‘Create Calculated Field’ feature as very valuable. It’s one that I’ve used quite extensively. Most of the time, the data we work with will not have all the necessary features that enable us to tell a good, convincing story out of it. Therefore, it becomes imperative that we create them and extract the maximum amount of information possible from the data.
Formatting charts - colors, lines etc. - is also simple and there are a lot of options for customization.
What needs improvement?
I would like to see the inclusion of a template to create a speedometer chart. I can understand that Tableau doesn’t have it as one of its default chart types because it’s not a good way to represent the data. Indeed that’s true, but speedometers are quite popular and once we had a client who was insistent on having highly-customizable speedometers and I had to spend a good amount of time to create them via multiple workarounds. In my experience, I've seen many customers who do not want to consider alternatives to speedometers.
I’ll address these two points:
- Speedometers/dial charts are a not-so-good way to represent data
- I had to resort to multiple workarounds to create a speedometer in Tableau
First, I’ll give you a few reasons as to why speedometers are not considered to be a good way to visualize data:
- Low data-ink ratio: ‘Data’ here refers to the data that you want to show on your chart/graph and ‘ink’ refers to the aesthetic elements of the chart such as lines, colors, indicators or any other designs. A low data-ink ratio implies that the quantity of ‘ink’ on the chart is very high relative to the small quantity of ‘data’ that is present on the chart. What does a speedometer or a dial chart do? It shows you the current state (value) of any system. Therefore, the data shown by the chart is just one number. Let’s come to the ‘ink’ part. Needless to say, there is a lot of ‘ink’ on a speedometer chart – so many numbers all around the dial, the dial itself, a needle that points to the actual number etc. The fundamental principle of data visualization is to communicate information in the simplest way possible, without complicating things. Therefore, best practices in data visualization are aimed at reducing visual clutter because this will ensure that the viewer gets the message – the right message – quickly, without being distracted or confused by unnecessary elements.
- Make perception difficult: The human brain compares lines better than it does angles – information in a linear structure is perceived more easily and quickly than that in a radial one.Let's say I’m showing multiple gauges on the same screen. What's the purpose of visualizing data? It's to enable the user to derive insights - insights upon which decisions can be taken. The more accurate the insights, the better the decisions. So, its best that the visualization does everything that helps the user understand it in the easiest possible way. Hence, the recommended alternative to a dial chart is a bullet chart
- Occupy more space: Assume that there are 4 key process indicators (KPIs) that I need to show on screen and the user needs to know whether each KPI is above or below a pre-specified target. If I were to use dial charts I’ll be creating 4 dials – one for each KPI. On the other hand, if I were to use bullets, I’ll be creating just one chart where the 4 KPIs will be listed one below the other and each one in addition to showing its actual and target values, will also show by how much the actual exceeds/falls short of the target in a linear fashion. As real estate on user interfaces is at a premium, believe me, this is definitely better.
Now, let me come to my situation where my client would not accept anything but a speedometer. As I’ve mentioned in the review, Tableau doesn’t provide a speedometer template by default. So when I was going through forums on the Internet I saw that people usually used an image of a speedometer and put their data on top of that image and thereby creating speedometers in Tableau.
This would not have worked in my case because my client wanted to show different bands (red, yellow and green) and the number of bands and bandwidths varied within and between dials. For example, one dial would have 2 red bands (one between 0 and 10 and the other between 90 and 100), 1 yellow band and 1 green band while another would have just one yellow band between 40 and 50 and no red or green bands. Also, these bands and bandwidths would be changed every month and the client needed to be able to do this on their own. Therefore, using a static background image of a dial was out of the question.
So, here’s what I did: I created an Excel spreadsheet (let’s call it data 1; used as one of the 2 data sources for the dial) in which the user would be able to define the bands and bandwidths. The spreadsheet had a list of numbers from one to hundred and against each number, the user could specify the band (red/green/yellow) in which it falls. The other data source (data 2) was an Excel sheet containing the numbers to be indicated on the dials. Then, in Tableau, I created a chart which had 2 pies – one on top of the other. Both the pies had numbers from 1 to 100 along the border, providing the skeleton for the dial. The top pie used data 1 and had the red, yellow and green bands spanning the numbers from 1 to 100. I then created a calculated field having an ‘if’ condition: if the number in data 2 matched the number in data 1, the field would have a value ‘yes’. Otherwise, it would have a value ‘no’. This will produce only 1 ‘yes’ and 99 ‘no’s’ because there will be only 1 true match. I put this calculated field onto the ‘Color’ shelf and chose black for ‘yes’ and white for ‘no’ – this formed the content of the bottom pie. So the bottom pie had 99 white colored slices (which looked like one huge slice) and just 1 black slice (which looked like a needle). I made the top pie containing the red, yellow & green bands more transparent and this gave the appearance of a needle pointing to the KPI value, also indicating into which band the number fell, thereby enabling the client to gauge their performance.
For how long have I used the solution?
One to three years.
How are customer service and technical support?
I've not directly contacted the tech support team of Tableau Software myself but whenever any clarification was required regarding the creation of a particular visualization, I've found many discussion forums and blogs, the contents of which have been extremely helpful.
Which other solutions did I evaluate?
I have also worked with Microsoft's Power BI and I've found Tableau to be far more flexible and user-friendly in terms of the variety of visualizations it allows you to create.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Product Manager at a computer software company with 201-500 employees
Good data flow and data management; a lot of training required to master the features
Pros and Cons
- "Good data flow and management."
- "Requires a lot of user training."
What is our primary use case?
Our primary use case of Tableau is for reporting purposes for our clients. We provide analytics for clients, giving them the ability to build reports. We also have our own product which provides the data analytics platform. I'm a product manager and we are a customer of Tableau.
What is most valuable?
I like the data flow and the ability to easily manage the data. The solution also has good building capabilities. When we apply filters, we tend to order different reports and it becomes easier for us.
What needs improvement?
The solution requires a lot of user training before reports can be created. That can make things difficult and require us to have Tableau specialists. It's difficult for a newbie to start developing reports.
Tableau queries and analytics, as well as development could be improved. The solution could also include an option to incorporate more open source libraries. I know Tableau has this closed loop so they might not want to provide that but if they did have integration capabilities with open-source libraries, I think that would be great.
For how long have I used the solution?
I've been using this solution for three and a half years.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
This is a scalable solution.
How are customer service and technical support?
We don't generally need technical support although the clients do but I'm not sure if they provide good service. There are Tableau videos we can use if necessary. Whenever we need some solution we go to Tableau training and go through the videos.
Which solution did I use previously and why did I switch?
People who have always used Tableau want to stick with it but those just getting into the field will look at options that can provide almost a similar functionality with the main difference being the cost. It's a trade-off between the different features offered on the solutions in this market and the cost.
How was the initial setup?
The initial setup is straightforward and can probably be completed in two or three hours. The client is responsible for maintaining their own solution, we only implement. If they want to upgrade the platform, that's their responsibility.
What's my experience with pricing, setup cost, and licensing?
Licensing is charged per user, I believe. Even if they're just providing you a minimum specification there will be added costs if you need more processing power. If you want to connect to the data sources, then that needs to be included in the complete solution. It's an adaptive cost.
What other advice do I have?
I would recommend anyone looking at this solution to check the validity of the business case. If you don't have a very expensive business case and you're going to be on the data processing side, I wouldn't necessarily recommend the product. But if you have standard templates and can just put in the data, export the defaults and send it, then it's a good solution because there's no complexity.
I would rate this solution a seven out of 10.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Vice President, Business Analytics at a logistics company with 10,001+ employees
The easy to use, drag-and-drop interface allows us to better explore our data
Pros and Cons
- "This solution has transformed us from an Excel reporting environment to one of visual exploration."
- "I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles."
What is our primary use case?
We use this solution for enterprise reporting, dashboarding, and insight.
We have an eight-core server. There are up to seven hundred unique consumers weekly, and twelve hundred monthly. There are twenty-five power users that publish to the server on a regular basis.
How has it helped my organization?
This solution has transformed us from an Excel reporting environment to one of visual exploration. We don't just look at the numbers, we can easily explore why a number is what it is.
What is most valuable?
The most valuable feature is the "drag and drop" environment. We also appreciate the ease of use for adoption with "row-level" internal customers.
What needs improvement?
I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles.
For how long have I used the solution?
Six years.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director Consultoria at a non-profit with 201-500 employees
Impressive visualization has helped to improve our presentations
Pros and Cons
- "The most valuable features are data discovery and fine visualizations."
- "The SQL programming functionality needs to be improved."
How has it helped my organization?
Whereas we used to present statistics in a traditional way, we now have interactive web-based presentations.
What is most valuable?
The most valuable features are data discovery and fine visualizations.
What needs improvement?
The SQL programming functionality needs to be improved.
For how long have I used the solution?
Seven years.
What do I think about the stability of the solution?
It is a very stable solution.
What do I think about the scalability of the solution?
Ths scalability of this solution is good. It depends on your DW design, as opposed to limitations in Tableau. If your DW model is poor then Tableau is not miraculous.
How are customer service and technical support?
Tableau does not have good technical support.
Which solution did I use previously and why did I switch?
We previously worked with Qlik, but we switched to Tableau because of its visualization and simpler way of programming. Tableau is also good for data discovery.
How was the initial setup?
The setup and support are not very expensive. In that way, it is not a complex technology.
What about the implementation team?
We are a software consulting company and we have implemented tableau for more than ten clients.
What was our ROI?
We are a consulting company and do not track the ROI information for our customers.
What's my experience with pricing, setup cost, and licensing?
Be careful with the Tableau Viewer's licenses, and stay with the right number of users.
Which other solutions did I evaluate?
Before choosing this solution we evaluated Qlik, BusinessObjects, and Oracle BI.
What other advice do I have?
Be careful with tableau support. Stay in touch with the professional partners because Tableau itself does not have the right number of developers or people for support.
Disclosure: My company has a business relationship with this vendor other than being a customer. Tableau Partner Babylone systems
Sr Business Intel at a logistics company with 10,001+ employees
Intuitive and user-friendly UI helps naive users easily click and connect, drag and drop, and build fantastic visualizations
Pros and Cons
- "It has been the best tool to work with from a self-service point of view."
- "Licensing and pricing options could be made better so that more users would be able to use it."
What is our primary use case?
This product is for non-technical users who know, or may not know, what they need but would like to automate their processes.
How has it helped my organization?
It has been the best tool to work with from a self-service point of view. The explorer capability in Tableau allows analysts to connect to data sources published on the tableau server, build their own product and customize reports.
What is most valuable?
The extremely intuitive and user-friendly UI helps naive users easily click and connect, drag and drop, and build fantastic visualizations. Of course, the back-end data structure needs to be strong for them to be able to do that, but it saves them a lot of time.
What needs improvement?
Licensing and pricing options could be made better so that more users would be able to use it. The biggest concern any organization has is its budget when trying to implement a new product. Tableau is an extremely powerful tool and hence expensive, but if there was a way to cut down the cost they would end up attracting more users.
For how long have I used the solution?
Seven years.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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