It serves as a centralized system for capturing and managing client information, tracking sales opportunities, and monitoring the sales pipeline. It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management.
Business Development Manager at a tech services company with 11-50 employees
A cost-effective, highly customizable, and scalable solution providing a wealth of pre-built features and integration possibilities
Pros and Cons
- "It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
- "Custom development is often necessary to make such extensive changes, and it does come with associated costs."
What is our primary use case?
What is most valuable?
I appreciate how adding customer information and tracking progress is a straightforward process. The super user can access the central information hub, and reports can be shared with business leaders.
What needs improvement?
The level of customization required can be quite extensive, especially considering it is a compact product, which can lead to spending a significant amount of time on fine-tuning. Custom development is often necessary to make such extensive changes, and it does come with associated costs.
For how long have I used the solution?
I have been using it for eight months now.
Buyer's Guide
Zoho CRM
July 2025

Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
865,295 professionals have used our research since 2012.
What do I think about the stability of the solution?
When it comes to stability, it stands out as one of the most reliable options. It's close to perfect in this regard, and we have experienced no issues at all.
What do I think about the scalability of the solution?
It is highly scalable because it's designed with the potential for expansion, and with the right APIs, it can be seamlessly integrated with various other systems and applications. It's not limited to a single version; rather, it's adaptable and customizable to suit the needs of any organization. This scalability often requires additional financial investments and time to achieve your desired level of customization and integration.
How are customer service and support?
To the best of my knowledge, many of the issues have already been addressed. While the solutions may not have been immediate, they were eventually resolved successfully.
How was the initial setup?
While the initial setup is not overly complex, attempting to make these adjustments alone may not be the best approach. It's advisable to seek assistance to avoid potential mistakes, such as selecting the wrong base revenue or adjusting the conversion rate.
What about the implementation team?
It's beneficial to consider a deployment service, even for just a few hours, to receive guidance and customization support. Having an expert who understands your specific business requirements can make a substantial difference in optimizing your CRM system.
What's my experience with pricing, setup cost, and licensing?
We consider it a good value and found it to be cost-effective.
Which other solutions did I evaluate?
After evaluating both Salesforce and Zoho, we found Zoho to be the superior choice. It offers a rich set of ready-made features and is highly scalable, providing more opportunities. In contrast, Salesforce, despite its long history, can be seen as overpriced and underutilized, particularly by smaller companies. While Salesforce has greater functionality and power, it may not always be the most cost-effective or efficient solution for all businesses.
What other advice do I have?
Overall, I would rate it eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Group IT Head at Ashapura Minechem Ltd
A good solution for companies that require a CRM application that is easy to handle and use
Pros and Cons
- "Zoho CRM is very simple and easy to use."
- "Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."
What is our primary use case?
We are in the IT business, where we use Zoho CRM for marketing purposes.
What is most valuable?
Zoho CRM is very simple and easy to use.
What needs improvement?
Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved.
For how long have I used the solution?
I have been using Zoho CRM for almost one and a half years.
What do I think about the stability of the solution?
Zoho CRM is a stable solution for mid-scale businesses.
What do I think about the scalability of the solution?
Around 150 users are extensively using Zoho CRM in our organization.
How are customer service and support?
Zoho CRM's technical support has a fast response time.
How was the initial setup?
Zoho CRM's initial setup is straightforward.
What about the implementation team?
Zoho CRM takes hardly around one and a half months to deploy. We used a consultant for the solution's deployment. One or two people are required for the solution's deployment on the OEM side. It's a remote, template-based configuration where you just have to insert the company name.
What's my experience with pricing, setup cost, and licensing?
Zoho CRM has a subscription-based license, which is not too expensive.
Which other solutions did I evaluate?
Based on our requirements, we have already taken the POC from Salesforce and SAP. It's not about the technical comparisons. It is about the commercial impact of the solution on your system.
What other advice do I have?
Compared to Zoho CRM, Salesforce is very good software.
Salesforce is useful for enterprise kind of businesses. However, Zoho CRM is a good solution for companies that require a CRM application that is easy to handle and use. Zoho CRM is not too costly.
Zoho CRM is a cloud-based solution.
Zoho CRM is a good solution for the mid-market section. It's very useful and easy to handle for marketing people. It is also very good in terms of the administrative part, which is handled by the IT team.
Overall, I rate Zoho CRM a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Zoho CRM
July 2025

Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
865,295 professionals have used our research since 2012.
CRM Team Leader at a tech company with 201-500 employees
An intuitive and customizable product that provides seamless integration with other applications
Pros and Cons
- "The best thing about Zoho CRM is that it is integrated with other Zoho applications."
- "Zoho CRM’s customer service can be a little difficult to reach sometimes."
What is our primary use case?
As a user, I use the product to manage client relationships. We have long-term relationships with clients, so keeping up with all the information and our conversations about their necessities and needs is really useful. We want to have a record of the proposals we send to the clients and our negotiations before the project is initiated in one place.
What is most valuable?
The best thing about Zoho CRM is that it is integrated with other Zoho applications. Before using Zoho, I worked with different systems that were not integrated. Zoho charges only one license. With that license, you can access 55 different applications. It's really easy to connect Zoho CRM with Zoho Campaigns. For example, if I want to have lists and make follow-up campaigns, I can do that. There’s another application called Zoho Flow, which allows us to connect Zoho with third-party applications. It is really easy to do. So, the ability to connect Zoho with other applications that our business needs is really useful.
What needs improvement?
Zoho CRM’s customer service can be a little difficult to reach sometimes. They have a very large community. We can find answers in the community blog. However, sometimes we see articles of people asking for a new feature, and it has been sitting there for two to three years without an official answer or letting us know when we should expect the feature to be launched. The product could improve its customer service.
For how long have I used the solution?
I have been using the solution since 2020.
What do I think about the stability of the solution?
Overall, the solution is very stable. I remember having trouble with the connection once or twice. The connection is a little bit slower, very early in the morning. We could not connect to our emails and Zoho CRM two years ago. It happened once. In general, the product is very, very stable.
Something that I like about Zoho is that they are very transparent. They have a page where they publish all the new reports. If I feel that the connection is a little bit slow, I can check their page to see if there are any issues.
What do I think about the scalability of the solution?
Close to 1000 people use the solution in our organization. We expect to almost double the number of licenses by the end of 2024.
How was the initial setup?
The initial setup was very easy. The solution is really intuitive. I had very less knowledge of CRM before I started using the product. I knew it in theory, but very little. When I started using Zoho, it was very intuitive to understand what each module does and what was the use of every single module that Zoho CRM offers. The navigation from one module to another doesn't change much. It's nice because once you understand how to navigate in one of the modules, the navigation for all the other modules will be pretty much the same.
What's my experience with pricing, setup cost, and licensing?
I work with companies here in Europe. Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license. I'm from Brazil, so I know companies in Brazil. Zoho is charging almost the same price in Brazilian currency. For a lot of companies in Brazil, it's not a very cheap solution. One Zoho One license costs $444 for one year. The cost benefits are way more if you compare it with having a Zoho CRM license separately.
What other advice do I have?
We chose Zoho CRM over other products because it gives us the ability to connect with different applications. It is worthwhile to have one license for 55 applications. It is one of the main advantages of the product. The product is very customizable. Zoho has its own programming language.
If someone wants to use the tool, I would ask them about the size of their company. Zoho has a different solution, which is a basic application called Bigin. It is less customizable. The process is very intuitive, very simple, easy to use, and is meant for small companies. A small company can consider Bigin. If I were a freelancer, I would have considered Bigin. CRM is the way to go if a company wants to scale.
Even though the tool has to improve its customer service, I like Zoho’s vision. They're very careful in how they launch new features and the quality they provide while launching them. It is something that I value because I have worked with other solutions like Jira and other applications. Sometimes they launch a feature, and it doesn’t really work. We can find some bugs when navigating the new solutions, but Zoho is very careful.
Overall, I rate the product a ten out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Regional Area Manager at EPI UPS
Great for customer tracking and easy to get started by needs to be less expensive
Pros and Cons
- "There's no installation required."
- "We'd like the solution to be less expensive."
What is our primary use case?
We're using multiple Zoho products. We use it a lot for Google Sheets.
We are actually using it for the database, for the customers, so that we know what should we do and what we are supposed to do, what are the current status is for sales, et cetera. We can define the strategy and figure out what we should do with the Zoho CRM. If we need to add some description to the customer we can just pop it in.
What is most valuable?
In general, the solution works well. It's great for keeping track of customers and adding in details.
There's no installation required.
What needs improvement?
We'd like the solution to be less expensive.
For how long have I used the solution?
I've used the solution for about one year.
What do I think about the stability of the solution?
I haven't been using the solution for very long. That said, I've never had any problems with stability just yet.
What do I think about the scalability of the solution?
The solution is scalable. It's easy to buy modules.
We might increase usage in the future. We might get more licenses.
I'd rate the ability to scale a six out of ten.
How are customer service and support?
We have an IT tech team that takes care of troubleshooting or reaches out to support. That's not an aspect of the product I can handle.
Which solution did I use previously and why did I switch?
We did not previously use a different solution.
How was the initial setup?
It's very easy to get going with the product. There is nothing to deploy. Everything is in the cloud. You go to the website and get a username and password.
What's my experience with pricing, setup cost, and licensing?
I'm not sure what the licensing costs of the product are. I don't deal with payments.
What other advice do I have?
I'd rate the solution five out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CEO and Owner at PT Solusindo Total Teknikatama
Great features and fast and easy to set up
Pros and Cons
- "There are many features that capture customer data."
- "Support could be more knowledgeable."
What is our primary use case?
We are using CRM to help the sales team to capture their leads and process the leads, converting them to customers.
What is most valuable?
There are many features that capture customer data. It's great that we can start with new customers and create leads. By capturing customer data, we can also do some segmentation and provide various kinds of service to our customers.
It is easy to set up.
What needs improvement?
While Zoho products have been updated and they have introduced many features, sometimes the information about new features is not there. Sometimes we have to try it ourselves and discover by trial and error to get to know what the new features are as well as the function or benefit.
Support could be more knowledgeable.
We want to integrate the product with WhatsApp or social media or chat, WeChat. We'd like something like ChatBox as people are no longer using email to communicate. They are now using direct messages. Zoho needs to get involved with this.
For how long have I used the solution?
I've been using the solution for four years.
What do I think about the stability of the solution?
It's quite stable. I haven't seen any problem within the last four years. It's reliable and the performance is good. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The solution scales well. We can expand it as needed.
At the moment, we have six people in our company using it.
It's quite extensively used as it helps sales and it has integration with finance. If the customer has settled the payment, the system will know.
How are customer service and support?
Support is okay. Sometimes you can email or chat with them. However, sometimes they are not quite as knowledgeable as we would like them to be.
Which solution did I use previously and why did I switch?
We did not previously use a different solution.
How was the initial setup?
The initial setup is pretty straightforward. We don't need to do customization very much. We can just use it pretty much straight away, and it's very easy to get going with it.
We were able to deploy within three days.
We only need one or two people for deployment and maintenance.
What about the implementation team?
We can do it in-house. However, if your company needs to have certain customizations, they have many consultants that are able to help.
What's my experience with pricing, setup cost, and licensing?
You do not need a license. They have a subscription model for payments.
What other advice do I have?
I'd recommend the solution to other users and companies. It's very convenient as this product can be used on your mobile phone. It's not only the web apps. It's the mobile apps as well that also help the sales on the field to do their work with ease.
I'd rate the solution eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Solutions Architect at Valencia IIP Advisors Limited
Low cost, flexible, has excellent support, and ease of implementation
Pros and Cons
- "The whole forecasting and pipeline management is very good."
- "The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes.""
What is our primary use case?
We use Zoho CRM for pipelines, proposals, and deals.
We have a sales meeting every week where we look at things, see where they are in the hopper, and talk about money for business development and campaign management.
We don't use it as a full customer relationship management solution as most people would because not everyone in the company has a license for it. Only individuals are involved in sales, bids, and proposals.
How has it helped my organization?
From a forecasting standpoint, we've been able to improve our pipeline and reporting. And we've combined two tools into one. We used to have a forecasting or pipeline product called Pipefy. We were able to do so because it is done in Zoho CRM.
What is most valuable?
The whole forecasting and pipeline management is very good.
It's a very easy tool to use.
What needs improvement?
The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes." Those are things that cannot be changed.
They are constantly releasing new features, such as visibility to non-users. They've already addressed that with a feature that allows people to see sales contests and results of sales promotions, as well as who's selling the most.
They are not required to have a paid license, which is convenient. There are some people who only need to catch an occasional glimpse. The way it works is it's all-or-nothing. But that's how they're all. There is nothing new there.
For how long have I used the solution?
I have been working with Zoho CRM for six months.
We are using the Professional version with approximately eight users.
We are working with the most recent version.
What do I think about the stability of the solution?
I don't have any issues with both the stability and reliability of Zoho CRM.
What do I think about the scalability of the solution?
It did not become the world's second-largest CRM system without being scalable.
Zoho CRM is very scalable and has a lot of out-of-the-box integrations, which I'm seeing a lot in the entire software platform. It's a far superior experience to those where you have to pay every time you want to do something different.
This solution is used by eight people in our organization. It costs around $50 per month per user. We intend to double the number of users within the next year.
How are customer service and support?
Technical support has always been good. I would rate it a four and a half out of five.
They have now regionalized, and I no longer have sole support from India. They have help from people in the United States. Years ago, this was a major issue for them. As a result, they made significant corrections.
Which solution did I use previously and why did I switch?
In terms of hardware, I am still using Meraki. I haven't strayed far from that. Our team also has a slew of solutions that they've been deploying for penetration testing and threat detection.
I guess the biggest thing I've seen recently is XDR, EDR, and MDR solutions, such as SentinelOne, CrowdStrike, and Red Canary.
I know a lot about ServiceNow. I don't know anything about Jira.
We compete against ServiceNow.
We switched because it was going to be too much work for two people. Pipefy was only there for a short time. They claimed to have a CRM, but not to the extent that Zoho CRM does. We were also quite interested in the integration.
Zoho CRM can communicate with QuickBooks, Harvest, and other accounting software programs, as well as ITSM software. Because Zoho offers an ITSM help desk solution as well. As a result, we wanted to keep it in one type of organization. And it's been working out great for us.
How was the initial setup?
It was very straightforward. It was very good.
I'd rate it a four or four and a half. I tried some other solutions, such as Salesforce and NetSuite, and it was the best fit for our organization's size.
I created some sample companies and demonstrated how to set up accounts. Then the girls who do the proposal and pipeline meetings just picked it up. They were up and running in about a half-hour.
It takes a couple of hours a week to maintain this solution. I don't have anyone dedicated to the backend. That's what we heard when we looked into Salesforce and a few other companies there is a high level of customization required.
What about the implementation team?
I installed it myself without any training.
We did it ourselves, but we did collaborate with a local integrator because I wanted someone I could call on. I didn't want to be talking to someone in another country if we got into trouble. I worked with a Toronto-based company to get the licensing. If we have any special requirements, I go to them.
What's my experience with pricing, setup cost, and licensing?
We pay a subscription. The license is the subscription where we pay $50 per month per user.
Zoho CRM pricing is very affordable.
There are no costs in addition to the subscription fees.
Which other solutions did I evaluate?
We researched Salesforce and NetSuite. Those were the two largest ones we looked at, but they weren't a good fit in terms of size.
What other advice do I have?
I don't do anything with hardware. My last six months have been focused on ITSM tools. Ivanti, Cherwell, and a new one we just discovered, Halo, which you might find very interesting. Halo is going to completely transform the market.
That is primarily what I do as an ITSM, Information Technology Service Management solutions. I just got a demo of a very interesting tool that does service discovery and relationship management to assist in the creation of a CMDB for an ITSM solution.
I haven't looked at Rackmount servers.
It's very straightforward and easy to use, with a lot of customization options and good integrations. I work as an IT software consultant, naturally, I'm going to be biased, however, it has proven to be extremely effective.
I still give the overall product a 9 out of 10. Good flexibility, excellent support, ease of implementation, and low cost.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Marketing and digital transformation manager at Red Real Estate Domain
Valuable lead management and analytics tool that would benefit from additional features
Pros and Cons
- "The most valuable solution of Zoho CRM is lead management and analytics. It has a powerful analytics tool."
- "There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings."
What is our primary use case?
We offer real estate services in Eygpt. Zoho CRM is an all-in-one solution for us. We use the solution for both CRM and finance. Our commissions paid to our salespeople go through the CRM and our clients are managed through the solution.
Currently, we have three branches with a total of 100 users including tool management, agents, finance, HR, and marketing. Our usage will increase in the future as we are starting a new branch.
How has it helped my organization?
With Zoho CRM we have detailed reports which provide measurements and KPIs. Being able to measure the daily performance of the agents, their call time, duration, and lead tracking has improved our organization in terms of effectiveness and efficiency.
What is most valuable?
The most valuable solution of Zoho CRM is lead management and analytics. It has a powerful analytics tool.
Zoho is always providing updates to the tools. The most recent update provided improvements to the admin panel and council.
What needs improvement?
There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings.
In addition, Zoho CRM requires easier API integration with Facebook and Google, especially in terms of lead generation. Salesforce has cloud listening or social listening on other platforms like Twitter and Facebook, it would be great if Zoho included these marketing solutions too.
For how long have I used the solution?
I have been using Zoho CRM on a daily basis for nine months.
What do I think about the scalability of the solution?
Zoho is a very scalable solution.
How are customer service and support?
We struggled with technical support but have managed our way through it by using a consultant here in Egypt.
Which solution did I use previously and why did I switch?
Prior to Zoho CRM, we used a custom-made solution that was developed in-house and was based on ASP.NET. We decided to check if we had the capability to do a custom-made solution or if it was better to get one with customization. Zoho fit our new strategy so we made the switch.
How was the initial setup?
The initial setup of Zoho CRM was complex due to the structure of our commission, which is based on sales.
What about the implementation team?
The deployment took us three months using our own consultant called Zocube. Having our own consultant has helped us manage and improve the system as we use the solution. They have provided excellent service.
We have four managers managing and maintaining the system and the whole experience.
What's my experience with pricing, setup cost, and licensing?
We have an annual license fee that costs $12,000.
Which other solutions did I evaluate?
We evaluated Salesforce but found Zoho had greater flexibility so we could customize as we go. The interface is very easy for our agents and the mobile solutions that Zoho provides are amazing.
What other advice do I have?
If you are looking to implement Zoho CRM you need a good consultant and you need to know exactly the cycle that you need to implement.
I rate this solution a seven out of 10 because there are more features that are going to be available in the future. Some we have not explored yet.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Network Security and Data Specialist at JW Seagon
An easy to implement solution that is good for mid-sized enterprises
Pros and Cons
- "I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well."
- "The tool is hard for people who have worked with Microsoft Office for a long time."
What is most valuable?
I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well.
What needs improvement?
The tool is hard for people who have worked with Microsoft Office for a long time.
For how long have I used the solution?
We first activated the license last year around April. I have been using the product for about a year and a quarter.
What do I think about the stability of the solution?
We had opted for a US server which was a mistake. We have asked to move our data setup to EU.
What do I think about the scalability of the solution?
My company has 60 users for the product.
How are customer service and support?
The solution's support is based on the plan that you have. The gold plan gets support from Monday to Friday for 24 hours. There is no assistance on weekends. You get 24/7/365 support for platinum plans.
How was the initial setup?
We use the solution's cloud license. The tool's setup is straightforward if you have your business requirements defined. We have only done a couple of sprints. We are yet to have to go live for the entire module.
What other advice do I have?
I would rate the product a six out of ten. The solution makes more sense to a mid-sized company since it is cheaper than Freshworks. Freshworks is enormous, big, full-fledged, and suited for large enterprises. The product is also easy to implement since it is less technical.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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