Looker Studio Reviews

Name: Looker Studio
Brand: Google
Rating: 3.9 (14 reviews)

3.9 out of 5

14 reviews
81% willing to recommend

What is Looker Studio?

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

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Looker Studio is the #9 ranked solution in top Reporting Tools. PeerSpot users give Looker Studio an average rating of 7.8 out of 10. Looker Studio is most commonly compared to Microsoft Power BI: Looker Studio vs Microsoft Power BI. Looker Studio is popular among the large enterprise segment, accounting for 55% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 12% of all views.

Helped 865,384 peers since 2012

Featured Looker Studio reviews

Vijay Subramanyam

Delivery Head at cblsolutions

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

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Dmitriy Yugin

Senior Data/Web Analyst at Raiffeisen Bank

The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted.

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Srini-Dhanaraj

Founder & CEO at imfine.club

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Looker Studio mindshare

As of August 2025, the mindshare of Looker Studio in the Reporting category stands at 3.0%, up from 2.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Reporting

PeerResearch reports based on Looker Studio reviews

Type	Title	Date
Category	Reporting	Aug 20, 2025	Download
Product	Reviews, tips, and advice from real users	Aug 20, 2025	Download
Comparison	Looker Studio vs Microsoft Power BI	Aug 20, 2025	Download
Comparison	Looker Studio vs Tableau Enterprise	Aug 20, 2025	Download
Comparison	Looker Studio vs Microsoft SQL Server Reporting Services	Aug 20, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Power BI	4.0	25.3%	93%	326 interviews Add to research
Tableau Enterprise	4.2	20.7%	89%	307 interviews Add to research

Valuable Features

Looker Studio's value lies in its seamless integration with various data sources including Excel, Google Sheets, and BigQuery. Users appreciate its ease of use, flexible data management, and quick development. Features such as effective scheduling, comprehensive chart options, and online sharing capabilities enhance collaboration. Its robust data modeling, aggregation abilities, and compatibility with APIs improve productivity. Free access and extensive documentation further facilitate learning and adoption.

"I would rate this solution eight or nine out of ten."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

Room for Improvement

Looker Studio requires enhancements in performance, particularly report loading times, as well as improved stability and scalability. Users face challenges with data integration, security, and real-time data reflection. There's a need for more advanced data modeling features and a broader range of visualization tools. The interface and usability could be improved to match competitors. Users also experience difficulties with large datasets and find the customization options limited compared to other tools.

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"The tool should improve on live data integration for quicker data reflection."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

Pricing

Looker Studio is free, offering an affordable solution depending on feature analysis. However, connecting to external data sources can incur costs if additional technical support is needed. Pricing can vary based on deals negotiated with service providers, including potential discounts in initial years. Companies report similar pricing after discounts when comparing AWS and GCP. Overall, while the tool itself is inexpensive, additional expenses may arise from data integration and cloud services.

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The product is available for free."
"The cost is quite affordable based on feature analysis."

Popular Use Cases

Companies use Looker Studio for business reporting, data analytics, and dashboard creation. It's employed to visualize data from multiple sources like BigQuery and Azure DB. Organizations benefit from analyzing sales data, detecting fraud, and tracking KPIs. Marketing analysis, project plans, and finance operations often rely on its features. Looker Studio’s integration capabilities extend to Google Sheets and its embedding options provide value to clients through web apps.

Service and Support

Amazon's local support in Italy remains thorough, providing hands-on assistance. However, response times via email can be slow. Purchasing Looker Studio provides access to its technical team, while others rely on forums, awaiting user responses. Google offers strong support in Chile through local partners, with monthly meetings to enhance service usage. Feedback indicates varied experiences, depending on location and collaboration stage.

Deployment

Many find Looker Studio's initial setup simple and quick, especially for non-technical users. Most agree it can be completed in one to two hours and requires just a Gmail ID. It supports numerous data sources via cloud connection but must be internet-based. Though some experienced a longer setup due to company migration, users praise its user-friendly interface, with ratings between six and nine out of ten for ease.

Scalability

Looker Studio is generally seen as scalable, with users noting it works well even for large enterprises. Some highlight its flexibility, though a few mention minor challenges with data updates from certain sources. Many appreciate that it supports significant user loads without performance issues, with ratings varying widely. Users often mention its cloud-based nature as a positive factor for scalability, though some suggest improvements in handling data refresh times.

Stability

Users find Looker Studio reliable, with ratings often between eight and ten. It efficiently supports BigQuery, ensuring solid performance and minimal latency. Some mention occasional bugs, but major issues are rare. Google Data Studio, a cloud-based tool, performs well with strong internet but may falter with slow connections. The latency might arise from data source systems rather than the tool itself. Applying new filters in Looker may slow response time.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Looker Studio Buyer's Guide for additional reliable information.