Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

| Product | Mindshare (%) |
|---|---|
| Looker Studio | 2.5% |
| Tableau Enterprise | 14.5% |
| Microsoft Power BI | 14.1% |
| Other | 68.9% |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Microsoft Power BI | 4.0 | 14.1% | 93% | 331 interviewsAdd to research |
| Tableau Enterprise | 4.2 | 14.5% | 90% | 309 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 7 |
| Midsize Enterprise | 2 |
| Large Enterprise | 5 |
| Company Size | Count |
|---|---|
| Small Business | 107 |
| Midsize Enterprise | 43 |
| Large Enterprise | 133 |
Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.
What are the most important features of Looker Studio?Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.
Looker Studio was previously known as Data Studio.
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| Author info | Rating | Review Summary |
|---|---|---|
| Project Engineer at Quartz Consulting Group | 3.5 | I found Looker Studio easy to learn and useful for basic dashboarding and collaboration, though its scalability and data integration features were limited; it's great for small teams, but less suited for larger, more complex environments. |
| Head of Infrastructure at Teamcore | 4.5 | We use Looker Studio for data presentation with seamless integration into BigQuery, offering complex visuals. It's cost-effective, flexible, and works well alongside tools like Tableau, though customization feedback from our designers is pending. |
| Business Intelligence Analyst at a tech vendor with 10,001+ employees | 3.5 | I used Looker Studio primarily for clean, fast sales reporting in Google Workspace, though its data modeling features felt limited and confusing; overall, I found it efficient and visually appealing, rating it a 7 out of 10. |
| Analytics Director, SEO at a computer software company with 1,001-5,000 employees | 3.0 | I used Looker Studio while researching LMS tools; it's helpful for tracking user engagement via Google's integrated suite, though it's time-consuming to set up, not always user-friendly, and support can be difficult to access. |
| Founder & CEO at imfine.club | 4.0 | I use Google Data Studio to connect to Azure DB and visualize data in Looker Studio. While it's a great tool with unique features in the market, I believe improvements are needed in its security aspect. |
| Delivery Head at cblsolutions | 4.0 | We use Looker for e-commerce analytics, tracking sales and marketing metrics. Its data aggregation and integration features enhance productivity, though performance needs improvement. Switching from an in-house tool, we chose Looker for its user-friendly interface and enterprise capabilities. |
| Senior Data/Web Analyst at Raiffeisen Bank | 3.0 | Google Data Studio is a useful visualization tool for creating and sharing online dashboards easily. It's easy to learn with good documentation and examples, but it lacks advanced features and customization options, making it less professional compared to tools like Power BI. |
| Financial Specialist at Grupo Boticário | 4.0 | I use Google Data Studio for data visualization and find its cloud environment great for collaboration and large datasets. It integrates seamlessly, is scalable and reliable. I recommend this solution, rating it 8/10. |