MailChimp Reviews

I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.

I find Mailchimp to be user-friendly and a good option for digital marketers.

Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure.

So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. 

It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

I have been using this solution for four years now. 

I would rate the stability a seven out of ten. I have faced issues occasionally when sending campaigns, some emails might land in spam folders. There's room for improvement in spam filtering.

It is pretty scalable. I would rate the scalability a nine out of ten. 

The deployment time depends on the purpose and complexity of the setup. 

For simple email submission forms, it's quick and easy. However, for more elaborate forms and integrations, it may take a little bit more time.

I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depending on the requirements.

Overall, I would rate the solution an eight out of ten. I would recommend using Mailchimp; it is currently the best email marketing solution available.

MailChimp's most important functionality is its automation feature. 

The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into.

I have been working with the product for 11 years. 

I rate the tool's stability an eight out of ten. We have encountered one or two latency instances, but it is reliable. 

I rate MailChimp's scalability a nine out of ten. 

MailChimp's installation is straightforward but depends on the account's complexity. Deployment can be completed in a few hours. However, it can also extend to a week or two based on the account's complexity. 

MailChimp is affordable. 

It would be best if you got a professional who understands the platform. It can save you time and money and increase the revenue. I rate MailChimp a nine out of ten. 

We use the solution for marketing communication. Any marketing is sent via MailChimp. If a lead doesn't complete the onboarding process, we'll let them know about some new feature or some new business offer. 

It allows the marketing team to run everything by themselves. It allows them to be very independent.

I like the ease of configuration and the templated emails.

I like how you could do A/B testing for sending emails. That is something that they have made very, very easy to do.

The email scheduling has been quite useful.

It makes sending marketing emails very straightforward. 

The product is very easy to set up.

It is scalable.

We have found the product to be stable. 

I don't have any issues with the service. 

I am not a complex user of MailChimp. All my needs are covered.

I've been using the solution for one year. 

We aren't sending tons of emails. We only send a few. For us, the solution is very stable. We haven't had any issues. It's lightweight.

As a software as a service, it is very scalable. However, we aren't pushing the limits. We're a little company. Only marketing is using the product.

We do not plan to increase usage.

We've never had contact with technical support.

I also used SendGrid.

The solution is simple to set up. We just use it for marketing campaigns and therefore do not need to integrate it with anything. We only use basic configurations, which include defining the user, the style of email, and upload the HTML. It's only a couple of hours to get everything ready to go.

We only need one person to set up and maintain the solution. 

We handled the implementation ourselves. 

We haven't really looked at ROI. We're using it for sales and marketing promotions. We haven't really measured any upside. However, it is cheap and therefore doesn't have much of an impact on our finances. 

We use the free version of the solution. There are, however, different usage plans. 

We're a customer and end-user.

It's a SaaS product.

The tool is easy to use, so potential new users simply have to focus on the messaging and the decision tree around the messaging.

I'd rate the solution ten out of ten.

We have integrated the MailChimp plugin into our WordPress website to collect subscribers. We've collected subscribers that are segmented automatically from the MailChimp dashboard. 

It also provides email templates that can be customized quickly. Running email campaigns is easy and straightforward. 

It gives a nice reporting dashboard of the active campaigns with bounce rate, open rates, clicks, etc. 

MailChimp also offers transactional emails for quickly authorizing our users. We have been happily using  MailChimp for all our email marketing needs.

Before MailChimp, sending bulk emails and managing subscribers used to take hours, and many subscribers were missed or lost. We had no idea how many of our emails were opened or clicked. 

After using MailChimp to collect and manage subscribers and newsletter campaigns, we are able to automate the whole process of email campaigns in just a few clicks. This has saved hours of manual and tedious work for our marketing department. With its rich reporting dashboard, we are able to gain valuable insights into the effectiveness of our email campaigns.

The most valuable features of MailChimp are as follows:

1. It's free to start. You can collect and manage up to 2,000 subscribers and 10,000 emails per month. This feature allows new users to get a quick glance at MailChimp's power.

2. It offers widgets and plugins to easily collect subscribers either from websites or apps.

3. It has a library of beautiful email templates that can be customized in just a few clicks.

4. Its reporting gives important insights on open rates and clicks.

5. Email campaigns can be automated or scheduled.

Push notifications and SMS capabilities can be included in the next release. 

Also, a modern and updated template library would be great. 

The website builder can also be improved with more customization and hot reloading features. 

A standalone system for private servers would be ideal. 

Mobile apps can be improved to harness current hardware standards. 

The user dashboard can be made much more elegant. 

Some kind of gamification, reward, and loyalty programs for users would be awesome to have. 

Also, integration with more third-party systems would be a plus.

We have been using Mailchimp for almost ten years now.

Regular user of this, after having shopped around and found this to suit my needs most. 

This has given DigiEnable the ability to send out engaging, interactive and great looking emails, with ease and relative speed, to keep in touch with our clients and subscribers. It's much better to use a client like Mailchimp to avoid getting our domain blocked by SPAMNet and the new GDPR rules!

The most valuable features for us, include being able to group our contacts on our email lists into multiple segments, and the vast array of mobile-ready templates we can use for our emails. Also, the ability to gain analytical data is valuable including information on our email open rates, click rates and what our subscribers found most interesting. It's also great to be able to link MailChimp subscriber forms with your social media, so for example we have our subscriber form as a tab on our Facebook page, and it links straight through to our chosen email list.

Some competitors also provide further details of the open rates and enable a more specific way of tracking users processes through to the end call-to-action or purchase.

Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services. There are cheaper platforms elsewhere that will be auto-responders if that's important to you and your business.

UPDATE: As of May 2017, Automation is now free for everyone!! This platform is now almost perfect!!

Sometimes the site will be down,and if it's for planned maintenance you normally get an email a few days before telling you of the downtime.

Once your email list starts to grow and you send more emails each month, you'll have to move up to the paid-for tariffs. In scalability terms, there are cheaper products out there, so I'd recommend this for smaller businesses and projects to keep to the free account. When you're ready, shop around to make sure the paid-for tariffs work for you.

Customer Service:

The customer service that I've interacted with has been clear and quick to respond. There are also good resources on their site including a good how-to guide, FAQs, and help pages.

Technical Support:

I've never had the need to seek technical support so I could not rate this part of the service.

We had an email client which had an email list that we used to send out our emails. However, there was new legislation on data retention of clients results which has resulted in us needing to improve our email security. This is because we are now holding sensitive data on our clients, and email systems increasing the rules on spam filters. This resulted in the emails we sent out to willing subscribers, were getting met by bounce backs and blacklisting of our email addresses. Mailchimp is great as most email clients see this as a reputable provider and don't normally block the emails.

The initial sign-up online for a free Mailchimp account is quick and simple. You provide a few details, including your location (for legal reasons), an email address that wish to send from, and a username and password and you're good to go. It takes a while to familiarize yourself with the layout of the dashboard once you log in, but the main sections are Campaigns (the emails you send out) and Lists (your email databases).

This is an online product that has free direct access.

This is a great way for DigiEnable to keep in touch with it's clients, users, subscribers, and charities and groups it supports. It's a vital tool in the online communications strategy for any business, meaning you can build better relationships with your clients, keep in touch more, and you'll build better projects for years to come.

If you're a small business or organisation, we'd suggest just starting out with the free version and if/when your lists grow, think about further packages then. You can also buy one-off blocks of extra emails should you be working on a specific larger campaign over a short period.

Before choosing Mailchimp, we looked at a few other options, including

• Constant Contact which in 2012 only did a free account up to 100 fans
• Campaign Monitor which only had a free demo; and
• Aweber which was paid-for from the start.

We chose Mailchimp not only on features, but the capacity to have up to 12000 email per month to 2000 subscribers on the free account too. It's great for a business starting out.

The most important thing with Mailchimp, or any other email service provider, is to spend time checking out the templates and picking and editing one that suits your needs. Make sure your shiny new email newsletter portrays your brand, ethics and style guidelines. When someone opens your email they should immediately know it's from you.

We run digital training and SEO for a variety of organisations and businesses, and our Mailchimp and Email Marketing workshops prove very popular, because these participants realise the importance of connecting with their consumers and potential customers, in a clear but engaging and interesting way. Email is the first line of communication, make sure it looks good!

I manage a membership group where we use MailChimp to send newsletters and invitations primarily to events. MailChimp is easy to use once you get used to it. 

This does not apply, as I took over an existing account in an existing organization.

• Templates
• Statistics
• Not having to write CSS code. 
• Dragging and dropping is much faster than writing HTML and CSS. 

It is nice to be able to look back on your prior marketing to see what was done in the past.

• Shorter how-to videos 
• More formatting flexibility, such as the ability to wrap text around photos.
• More explanation at the point of decision-making. 

I would have appreciated more how-to videos when getting started. There are some areas that could be made easier such as moving subscribers between list.

The chat room support is very responsive.

I appreciate the feedback that MailChimp has provided us.

Automation. Segmenting our database allows us control over content delivery and marketing multiple product mediums at the same time.

Probably automation again. We have multiple campaigns such as product marketing emails, seminar series emails, and blog content with referral emails that cross over various vertical markets. MailChimp enables us to manage how the content crosses over and monitors each series or campaign while providing in-depth analytics for each vertical market. Its simple API into our CRM also allows us better client management.

Integrations with other software.

Six years.

No issues.

No issues. We have had lists from 2,000 subscribers to 50,000.

Not timely, but somewhat effective when on paid plans.

We use INInbox and SendinBlue. MailChimp is preferred.

Very simple, just sign up and send.

MailChimp is well priced for its level of ability. There are obviously alternatives out there but for ease of use, MailChimp is worth its price, especially since its free plan provides access to some paid features.

INInbox, SendinBlue.

Thoroughly test the integration if using it with various pieces of software, and be sure to refine your lists with your custom fields from the very start, as it can get complicated further down the track when you need to use automation. If you have clients on statuses or start dates or renewal dates etc., ensure you include these fields as you will likely take advantage of this as you progress.

Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature.

I can quickly send out newsletters without spending too much time building out the emails.

The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email. While this isn't a huge problem, it will take a bit of time to get the template up and running, i.e., when I want to change the template, it's a hassle as I have to recode.

I have used this solution for two years.

There were no stability issues.

There were no scalability issues.

Technical support for the paid version is good, I'm not sure they have technical support for the unpaid version (which is what we're using now).

I have always been on MailChimp for the newsletters.

The setup was straightforward, just annoying as I have to hard code the emails each time that I send them out.

MailChimp is a good value product, but it seems very basic. It looks like they're starting to branch out more to social ads and are not putting as much time into their email service.

You need someone that knows how to develop emails. The drag and drop email builder isn't coded to show up properly in Outlook, Notes and the older email clients.

Provides easy list importing/exporting and management, easy newsletter automation setup, marketing (email) automation workflows, and simple design options.

We distribute all sales blasts, newsletters, and investor updates through MailChimp. The ease of use and price point enables us to scale our email initiatives efficiently as we grow.

Automation workflows have limited trigger options.

We have been using this solution for five years.

I have yet to see MailChimp fail in five years of frequent use.

There were no scalability issues, in regards to list size. It was only when it came to wanting more sophisticated automation capabilities that there was some scalability issues.

Technical support is fantastic.

I've dabbled with other email marketing tools. The big ones, such as IBM SilverPop and SalesForce Pardot, are clunky and expensive. Marketo is probably worth it, if you're trying to do really high-powered automation at scale.

But among the lower-tier options, in terms of price, MailChimp maintains a lead, although maybe it is tied with Emma and a couple of other new entrants.

The setup was incredibly straightforward. MailChimp has great on-boarding and initial walk-throughs, and guides.

We use the batch pricing, so it grows as our contact lists grow.

We looked at the full spectrum from small to big solutions and decided MailChimp was perfect for our needs at this stage as a startup.

The knowledge base (support center) is full of clear, easy-to-follow guides. There are few things you'll need that it can't do.

There are several features in MailChimp that make it an invaluable tool for email communications. For me, the ability to design professional-looking, responsive email templates quickly and easily is crucial. In addition to the actual email design, the other crucial feature in any email, too, is managing your lists. MailChimp has an intuitive system that allows me to segment lists in multiple ways, such as interest groups, activity and other criteria saved in the database.

We rely heavily on email to communicate with our audience. The downside of sending many emails is that the unsubscribe rate goes up. By segmenting lists, we were able to decrease the unsubscribe rate. We also can smoothly gather new leads and more information on existing constituents using MailChimp API integration with our webform tool.

MailChimp’s reports on audience engagement are not the most robust. We have the ability to see statistics on any given email, but aggregate reporting on the performance of a specific group of emails is not a native feature. This would be useful for comparing month-over-month trends or different audiences’ rates of engagement.

I have used it for four years.

MailChimp’s service is reliable. The few times we experienced problems, their support staff was able to resolve the issue within a matter of hours.

A definite advantage to MailChimp is the ability to easily scale. They will automatically check how many subscribers you have and move you up to the next level of service, if necessary.

Their technical support is excellent. I found an answer to most of my questions by consulting their knowledge base, which is an easily searchable and comprehensive collection of all their documentation including videos, screenshots and walkthroughs. Their support staff is available by chat and email, and always got back relatively quickly. Most importantly, their staff is knowledgeable and friendly.

We used Lyris before we switched to MailChimp. In Lyris, each email needed to be designed using HTML and CSS, which obviously took a lot of time and expertise. In addition, the user interface was not nearly as intuitive and the support was non-existent on the account we were on.

Setting up MailChimp was relatively painless. MailChimp provides defaults for all forms, templates and other settings, so we were able to customize what was important to us and leave everything else as the default.

MailChimp has a discount for non-profits. It’s also important to note they charge by subscriber, so it’s best to minimize duplicate records. A good way to do this is to use MailChimp’s groups feature, as opposed to setting up separate lists.

Before choosing this product, we evaluated other options, but I don’t remember which ones.

We gradually migrated to MailChimp in stages during our implementation. First, we designed some of our emails in MailChimp, then we moved over our constituent records, then we integrated with our website and so on. This way, if there are particular business needs we could not figure out how to address with MailChimp, we were always able to go back to our previous tool.