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Atera vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Atera
Ranking in Network Monitoring Software
35th
Ranking in IT Infrastructure Monitoring
35th
Average Rating
9.4
Reviews Sentiment
7.8
Number of Reviews
15
Ranking in other categories
Help Desk Software (13th), IT Service Management (ITSM) (12th), Remote Monitoring and Management (RMM) (6th), Patch Management (12th), AIOps (17th), Agentic Automation (7th)
WhatsUp Gold
Ranking in Network Monitoring Software
24th
Ranking in IT Infrastructure Monitoring
19th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (26th), Server Monitoring (15th), Configuration Management (20th), Log Management (35th), Cloud Monitoring Software (21st), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of March 2026, in the Network Monitoring Software category, the mindshare of Atera is 0.5%, up from 0.3% compared to the previous year. The mindshare of WhatsUp Gold is 2.3%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Network Monitoring Software Mindshare Distribution
ProductMindshare (%)
WhatsUp Gold2.3%
Atera0.5%
Other97.2%
Network Monitoring Software
 

Featured Reviews

AV
Owner at Sytex Ltd.
Quick setup and efficient automation boost IT consulting services
It would be beneficial if Atera implemented telephone support for general questions. When onboarding new clients and creating their portal, it would be helpful if presidents or company owners could see the current configuration progress step-by-step, rather than relying solely on email and ticket systems. The task system for technicians could be improved by adding recurring task capabilities. This would allow technicians to have checkmarks and task lists they can mark off as completed. While scalability meets growing needs, there haven't been many additions in the last two years. They are adding new features gradually, but there is always room for improvement.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Atera has helped me to provide more accurate solutions based on a given problem. For example, we base our solutions on event scenarios, like the alerts. We identify that there's a series of problems occurring in a particular area from the information provided by the alerts."
"It's very easy to use, not just for me, but even for people who have claimed, "I'm not very good at IT." Once you have it installed and you have it set up, it pretty much works by itself. It really helps you do what you need to do. It's easy to use for a beginner, compared to some of the other larger RMMs that are a little bit more complicated."
"Pricing is definitely my favorite part of it. It is also extremely easy to use."
"Measuring the integration is very helpful when using Atera Assist Test. It takes the solution to the next level by automating activities. It doesn't just provide the solution but also allows running scripts to fix issues before a technician has to work on them."
"Atera's automation capabilities are excellent because we can create new users and customers, and when a company wants to integrate us as IT consultants to their network, it can be very simple, such as installing to Active Directory or Azure."
"All of the features of Atera are valuable because they allow the customers to achieve their goals. It is easy to use, has good collaboration, and has zero maintenance."
"I have better access when I go to look for something regarding either a specific user or software. It is easier to locate. When I am troubleshooting with my clients on the phone, I am not fiddling around looking through a bunch of ticket notes trying to locate something. It makes me a lot more efficient."
"I would say it's the number one tool for all ITMS."
"The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one link. You can go into a particular part of the topology map, scroll in, and see exactly which module it is."
"There is a flow monitor option, so we can trace the source IP, the destination IP, and top talker feature in this."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"The most valuable feature is the monitoring of resources."
"It is stable."
"The installation and configuration process are easy."
"WhatsUp Gold is very easy to deploy."
 

Cons

"I would like to see more mobile device management. iPad is a big one. I know they've been working on some of that. For me, it would be amazing if I could do tablet devices and even expand it to POS systems or the like. I know that a lot goes into that but I've seen it is an area they're looking at."
"I also use Apple Zoho, which does not require you to download anything. You can get help from Zoho. Atera, on the other hand, requires you to download an applet."
"They are working on an update, and I would like to see more stuff outside of just computers and servers. Increasingly, we need to be able to monitor and manage network devices. Atera is improving on that already, which is one place that it is currently lacking."
"The one thing that could do with improvement is the reporting. This is from someone who worked in an MSP, where I would want to run a report and be able to just present that to a client."
"Having more freedom to perform identity access management would be great."
"There is definitely room for improvement with its automation capabilities."
"The chat solutions need improvement because we first need to connect to the customer. This needs to improve so that there is a particular feature that can provide support to customers even if they are not connected to a computer."
"It should improve its processes."
"The interface needs some work."
"Importing the maps and being able to customize them could be easier."
"You have to invest a few days to become an expert in this solution."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"I think there are a few bugs now. Although they give some resolution for this, we cannot share the network remotely because of our company policy."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"The initial setup of WhatsUp Gold is a medium range of difficulty levels. However, if it is your first time it could be difficult."
"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."
 

Pricing and Cost Advice

"Our company is a startup. The initial reason I looked into Atera was the fact that you pay by the technician, not per-device. That means you are able to jump right in with a service without having a large overhead."
"In terms of cost, it's not very expensive. I’d rate it around three or four out of ten, considering its value for money."
"Pricing is my favorite part of it. It was per user, not per client."
"With Atera, the more you add, the cheaper the cost of the additional endpoints will be."
"The solution cost approximately $200 Canadian per month."
"As an internal IT, it's gold right there. It is money in the bank."
"Atera's pricing stays fixed and predictable, enabling us to add more customers and unlimited monitored devices. We still have a number of clients who fit a break/fix IT model. This is something where clients are complaining more about having to pay extra month-by-month for technology services. With Atera's model, we don't have to be going out and asking for more from clients each month. Right now, with where we are at in terms of scale, this is very important to us."
"Atera happened to have the best pricing model."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The price of WhatsUp Gold is good."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The most valuable feature is the cost compared to other solutions."
"The pricing can be on the expensive side when considering competing products."
"This is a well priced solution."
"There is a license needed to use WhatsUp Gold."
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Top Industries

By visitors reading reviews
Educational Organization
11%
Performing Arts
8%
Comms Service Provider
8%
Outsourcing Company
7%
Manufacturing Company
12%
Financial Services Firm
11%
Government
10%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Atera?
The prices have increased over time. After expressing concerns about pricing to account managers, they offered a 30% discount option for annual commitments. The main benefit we see with this produc...
What needs improvement with Atera?
It would be beneficial if Atera implemented telephone support for general questions. When onboarding new clients and creating their portal, it would be helpful if presidents or company owners could...
What is your primary use case for Atera?
We use it for maintenance support, patch management, the ticket system, ticketing, and automation in general. Atera enables us to take control quickly with different options. We can perform registr...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Comparisons

 

Overview

 

Sample Customers

MSPs, IT consultants, and IT departments worldwide trust and use Atera. 
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Atera vs. WhatsUp Gold and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.