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Atera vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Atera
Ranking in Network Monitoring Software
39th
Ranking in IT Infrastructure Monitoring
42nd
Average Rating
9.4
Reviews Sentiment
7.5
Number of Reviews
16
Ranking in other categories
Help Desk Software (11th), IT Service Management (ITSM) (10th), Remote Monitoring and Management (RMM) (5th), Patch Management (12th), AIOps (22nd), Agentic Automation (10th), Autonomous Endpoint Management (7th)
WhatsUp Gold
Ranking in Network Monitoring Software
21st
Ranking in IT Infrastructure Monitoring
17th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (34th), Server Monitoring (14th), Configuration Management (20th), Log Management (39th), Cloud Monitoring Software (25th), Network Traffic Analysis (NTA) (11th)
 

Mindshare comparison

As of August 2026, in the Network Monitoring Software category, the mindshare of Atera is 0.6%, up from 0.3% compared to the previous year. The mindshare of WhatsUp Gold is 2.1%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Network Monitoring Software Mindshare Distribution
ProductMindshare (%)
WhatsUp Gold2.1%
Atera0.6%
Other97.3%
Network Monitoring Software
 

Featured Reviews

NC
IT Manager at Telstra
Remote monitoring has streamlined endpoint management and consistently reduced ticket resolution time
The best features Atera offers include the per-technician pricing, which is honestly one of the biggest things. Unlimited endpoints for a flat monthly fee per tech is a model that makes sense for us, since we are not paying more every time we add a new endpoint. The AI Copilot feature has been a nice addition that helps our techs summarize tickets and suggest fixes faster, which has cut our resolution times noticeably. The AI Copilot feature has specifically helped my team because the automation handles a lot of the routine work, such as patch deployments, maintenance tasks, and monitoring alerts. Atera has positively impacted my organization by transforming how our team operates day-to-day, and the pricing model is hard to beat. The outcomes or metrics showing how Atera has made a positive impact include the 30% reduction in ticket resolution time I mentioned earlier.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Atera saves me money on a monthly basis because my cost is a fixed price per month per technician, and it doesn't matter how many computers I manage."
"Atera has helped me to provide more accurate solutions based on a given problem. For example, we base our solutions on event scenarios, like the alerts. We identify that there's a series of problems occurring in a particular area from the information provided by the alerts."
"Just because it is low cost doesn't mean it is low quality."
"Atera has saved us a lot of time."
"Pricing is definitely my favorite part of it. It is also extremely easy to use."
"All of the features of Atera are valuable because they allow the customers to achieve their goals. It is easy to use, has good collaboration, and has zero maintenance."
"One thing that I'm most impressed by with Atera is how much they listen to their community to focus on more integrations."
"Atera saves money. A trip to the customer costs between $20 to $30. Then, you need to charge the customer $20 to $30 for the travel. However, if you are doing this work remotely, then you are not driving. This makes the process easier and saves money for you and the customer. For example, if it is just one machine, then the savings comes out to $50 to $60. If we are talking about a huge client, who has hundreds of machines and is changing their infrastructure, that is a lot of money."
"Overall, we have been satisfied with the functionality of the product."
"This is a good, stable network monitoring solution for devices."
"There is a flow monitor option, so we can trace the source IP, the destination IP, and top talker feature in this."
"The new version has a lot of improved features."
"The product is reasonably priced."
"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."
"The visual map and email alerts are very useful to have in real time so we always know the state of our network."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
 

Cons

"I also use Apple Zoho, which does not require you to download anything. You can get help from Zoho. Atera, on the other hand, requires you to download an applet."
"Having more freedom to perform identity access management would be great — it's one of the things that are necessary for a lot of companies they secured."
"I would like to see more mobile device management. iPad is a big one."
"I would like to see more mobile device management. iPad is a big one. I know they've been working on some of that. For me, it would be amazing if I could do tablet devices and even expand it to POS systems or the like. I know that a lot goes into that but I've seen it is an area they're looking at."
"Atera could be improved by adding more granular control over technician roles. We need more specific controls on what technicians can access, like limiting their ability to view certain sections or access devices and share files. This feature request has already been made. The IP asset management capabilities need improvement to better manage assets beyond just devices."
"The billing module has a standard layout which is too limited for my needs."
"Customization could be improved."
"The one thing that could do with improvement is the reporting."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"The price could be improved. When we first started using this product, the company was new. The prices were very low then, in comparison with HP OpenView or IBM, but now the policy is too high, relative to the number of devices we have."
"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."
 

Pricing and Cost Advice

"It comes with unlimited devices, so the fixed price cost is taken out of my budget. So, I'm all good."
"One of the biggest issues I face is the need to pay per technician. I've dealt with other platforms that you need to have 250-500 devices. Even though the cost declines as the number of devices a person has increases, they still require you to pay for 250 or 500, respectively. With Atera, the number doesn't matter as you always pay the same amount. I approximate that Atera saves me $100 per week."
"The price is reasonable for what we require."
"Atera's pricing stays fixed and predictable, enabling us to add more customers and unlimited monitored devices. We still have a number of clients who fit a break/fix IT model. This is something where clients are complaining more about having to pay extra month-by-month for technology services. With Atera's model, we don't have to be going out and asking for more from clients each month. Right now, with where we are at in terms of scale, this is very important to us."
"Atera happened to have the best pricing model."
"We pay per user. I am the only user. It is $150 per user. If I need to add one, it is not as costly as expanding with other providers."
"As an internal IT, it's gold right there. It is money in the bank."
"Our company is a startup. The initial reason I looked into Atera was the fact that you pay by the technician, not per-device. That means you are able to jump right in with a service without having a large overhead."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The price of WhatsUp Gold is good."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"Pricing is reasonable compared to other products."
"The pricing can be on the expensive side when considering competing products."
"There is a license needed to use WhatsUp Gold."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
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Top Industries

By visitors reading reviews
Comms Service Provider
9%
Construction Company
9%
Educational Organization
9%
Manufacturing Company
7%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Large Enterprise1
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Atera?
The prices have increased over time. After expressing concerns about pricing to account managers, they offered a 30% discount option for annual commitments. The main benefit we see with this produc...
What needs improvement with Atera?
Reporting is probably the main frustration. Some of the more advanced reports are locked behind higher pricing tiers, which feels restrictive. Atera can be improved in that the remote access can al...
What is your primary use case for Atera?
My main use case for Atera is remote monitoring and management across all our endpoints. We have devices spread across multiple sites, so having one platform where we can see everything, push patch...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Comparisons

 

Overview

 

Sample Customers

MSPs, IT consultants, and IT departments worldwide trust and use Atera. 
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Atera vs. WhatsUp Gold and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.